City profile · Wisconsin · Census ACS 2023

De Soto, WI

Population, income, housing, safety, climate and schools for De Soto - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

497
Residents
$89,440
Median income
$117,600
Median home
$973
Median rent (state)

De Soto - the verdict

Nationally, De Soto sits in the 70th percentile for household income among US cities with a population of 1,000 or more. Source: Census ACS.

70th
percentile, household income
16th
percentile, home value
12th
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: De Soto, WI

Wisconsin's De Soto is a small town, with 497 residents per the latest Census Bureau ACS figures. Median household income here is $89,440 per year, above the median for U.S. cities on this measure, with a poverty rate of 1.6%. De Soto's housing stock carries a median value of $117,600, and the median resident age is 57.2 years. 9.2% of adults here have a bachelor's degree or higher; 45.2% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 0 residential units were authorized in 2024 (No Permits).

Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. HUD Fair Market Rent for a typical two-bedroom in this state is $973 per month. Monthly utility costs average around $225 across Wisconsin, per EIA 2023 residential energy estimates. On FEMA's National Risk Index, this area rates 46.2 out of 100 for natural-hazard exposure (Low).

Population

497 residents

Census ACS 2023 - Wisconsin

Median Household Income

$89,440 /yr

Poverty 1.6%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does De Soto compare to other US cities?

Here's how De Soto stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 70% higher than other cities
Home value 16% pricier than other cities
Median rent 12% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below De Soto's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in Wisconsin, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

70thIncome percentile

70th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How De Soto's home value compares nationally

Median home value vs. every US city (population 1,000+)

$117,600 Among the most affordable more affordable than 84% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). This entry sits in this band. $125,000–$150,000: 1,170 US cities (8%). Above this entry. $150,000–$175,000: 1,278 US cities (8%). Above this entry. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. De Soto $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - De Soto, WI De Soto, WI's reported median household income shown against the U.S. national quintile-share pattern (not De Soto, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution De Soto, WI median $89,440/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
De Soto, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for De Soto, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 9.2%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 1.6%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 45.2%

Census ACS S2301, share of working-age residents in the labor force

Population
497
Median Income
$89,440
Median Home Value
$117,600
Median Age
57.2
Poverty Rate
1.6%
Labor force participation
45.2%
Bachelor's Degree+
9.2%

Schools

Total Schools
4
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
300 residents310 residents320 residents330 residents 202020212022202320242025 306 residents 323 residents ▲ +5.6%
De Soto's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

Total Permits (2024)
0
housing units authorized
Single-Family
0
detached homes
Multifamily
0
apartments & condos

5-Year Permit Trend (2019–2024)

Year Total
2019 0
2020 0
2021 3
2022 1
2023 1
2024 0

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
88.6%
Carpool
1.4%
Public Transit
1.4%
Walk
1.4%
Work from Home
4.3%
Other
2.9%

Based on 210 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county De Soto sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$973/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
46.2 / 100
Low
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Lohrville
494 people
Oxford
500 people
Rudolph
493 people
Knapp
504 people
Endeavor
505 people
Mole Lake
507 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to De Soto's 497 residents (Census ACS 5-Year 2023).

Bellefonte, AR
497 people
Bradley, AR
497 people
Leola, AR
497 people
Cowan, CA
497 people
El Centro Naval Air Facility, CA
497 people
Pine Brook Hill, CO
497 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to De Soto's $89,440 (Census ACS 5-Year 2023, table B19013).

Kapaa, HI
$89,440 median income
Fresno, TX
$89,442 median income
Carnuel, NM
$89,432 median income
Emerald Isle, NC
$89,432 median income
Goldsmith, TX
$89,464 median income
Blanchard, OK
$89,472 median income

Race & Ethnicity Composition

Race and ethnicity - De Soto, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition De Soto, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 97.2% ETHNICITY, Hispanic or Latino (any race) 0.4% White 97.2% Black or African American 0.0% Asian 0.0% American Indian 0.0% Native Hawaiian 0.0% Some other race 0.0% Two or more races 2.8% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How De Soto compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
De Soto (this city) 497 $89,440
Lohrville 494 $62,000
Oxford 500 $52,500
Rudolph 493 $61,250
Census ACS 5-year FIPS WI NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about De Soto, WI?

What is the population of De Soto, WI? +

De Soto, WI counts 497 residents according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in De Soto, WI? +

Median annual household income in De Soto runs $89,440, based on Census ACS 2023 data.

What is the cost of living in De Soto? +

BEA does not publish a city-level cost-of-living figure for De Soto; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

What is the median home value in De Soto, WI? +

A typical home in De Soto is worth $117,600, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities Editorial

Verify with HUD →

Verify with FBI →

Verify with NOAA →

Verify with U.S. Census Bureau →

Verify with EPA →

Verify with FEMA →

Verify with BEA →

Verify with EIA →

Verify with NCES →

Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.