City profile · Florida · Census ACS 2023

Naples, FL

Population, income, housing, safety, climate and schools for Naples - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

19,421
Residents
$140,833
Median income
$1,254,200
Median home
$1,986
Median rent (state)

Naples - the verdict

Measured against every US city with at least 1,000 residents, Naples lands in the 92nd percentile for household income. Source: Census ACS.

92nd
percentile, household income
99th
percentile, home value
84th
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Naples, FL

Census ACS 2023 estimates count 19,421 residents in Naples, a small town within Florida. Naples households earn a median of $140,833 annually, placing it in the top quartile of U.S. cities for household income, with a poverty rate of 4.1%. Home values in Naples run a median of $1,254,200, and the median resident age is 67.6 years. 63.7% of adults here have a bachelor's degree or higher; 34.3% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 174 residential units were authorized in 2024 (Rapid Growth), up 38% from five years earlier. NOAA climate normals record an annual average temperature of 73.5°F with 61.3 inches of precipitation per year.

Florida carries a cost-of-living premium: on BEA's 100-equals-national-average cost index, Florida scores 103.4 (Above Average), per the 2024 Regional Price Parities release. A typical two-bedroom carries a HUD Fair Market Rent of $1,986 per month statewide. EIA 2023 residential energy data puts Florida's average monthly utility costs around $225 (state average). Natural-hazard exposure scores 98.9 out of 100 on FEMA's National Risk Index (Very High).

Population

19,421 residents

Census ACS 2023 - Florida

Median Household Income

$140,833 /yr

Poverty 4.1%

Cost of Living Index (state)

103.4 (US=100)

Above Average - BEA RPP 2024, Florida average

How does Naples compare to other US cities?

Where Naples sits among all US cities (population 1,000+) on each measure, computed live from Census and FBI data.

Household income 92% higher than other cities
Home value 99% pricier than other cities
Median rent 84% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

Each percentile compares Naples against every qualifying US city; each in-state rank narrows that to Florida only. Full formula and direction notes: methodology.

Florida-relative analysis

Median Home Value is Naples's strongest outlier among Florida cities

Among the 894 Florida cities PlainCities tracks with reported median home value data, Naples ranks #13 - the 99th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Naples only against its own state's cities, not the full US field.

Median Household Income
#36 of 903
96th percentile in Florida
Median Gross Rent
#168 of 930
80th percentile in Florida
Median Home Value
#13 of 894
99th percentile in Florida
Poverty Rate
#688 of 930
25th percentile in Florida
Bachelor's Degree or Higher
#36 of 930
96th percentile in Florida

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Florida only, not a livability score. See the methodology for the source and calculation.

92ndIncome percentile

92nd percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How Naples's home value compares nationally

Median home value vs. every US city (population 1,000+)

$1,254,200 1st percentile more affordable than 1% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). Below this entry. $225,000–$250,000: 976 US cities (6%). Below this entry. $250,000–$275,000: 754 US cities (5%). Below this entry. $275,000–$300,000: 712 US cities (5%). Below this entry. $300,000–$325,000: 521 US cities (3%). Below this entry. $325,000–$350,000: 526 US cities (3%). Below this entry. $350,000–$375,000: 465 US cities (3%). Below this entry. $375,000–$400,000: 393 US cities (3%). Below this entry. $400,000–$425,000: 317 US cities (2%). Below this entry. $425,000–$450,000: 300 US cities (2%). Below this entry. $450,000–$475,000: 307 US cities (2%). Below this entry. $475,000–$500,000: 250 US cities (2%). Below this entry. $500,000–$525,000: 160 US cities (1%). Below this entry. $525,000–$550,000: 156 US cities (1%). Below this entry. $550,000–$575,000: 172 US cities (1%). Below this entry. $575,000–$600,000: 172 US cities (1%). Below this entry. $600,000–$625,000: 163 US cities (1%). Below this entry. $625,000–$650,000: 167 US cities (1%). Below this entry. $650,000–$675,000: 135 US cities (1%). Below this entry. $675,000–$700,000: 101 US cities (1%). Below this entry. $700,000–$725,000: 95 US cities (1%). Below this entry. $725,000–$750,000: 71 US cities (0%). Below this entry. $750,000–$775,000: 65 US cities (0%). Below this entry. $775,000–$800,000: 70 US cities (0%). Below this entry. $800,000–$825,000: 57 US cities (0%). Below this entry. $825,000–$850,000: 67 US cities (0%). Below this entry. $850,000–$875,000: 60 US cities (0%). Below this entry. $875,000–$900,000: 58 US cities (0%). Below this entry. $900,000–$925,000: 47 US cities (0%). Below this entry. $925,000–$950,000: 37 US cities (0%). Below this entry. $950,000–$975,000: 31 US cities (0%). Below this entry. $975,000–$1,000,000: 470 US cities (3%). Below this entry. $1,000,000–$1,025,000: 0 US cities (0%). This entry sits in this band. Naples $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Naples, FL Naples, FL's reported median household income shown against the U.S. national quintile-share pattern (not Naples, FL-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Naples, FL median $140,833/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Naples, FL's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Naples, FL. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 63.7%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 4.1%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 34.3%

Census ACS S2301, share of working-age residents in the labor force

Population
19,421
Median Income
$140,833
Median Home Value
$1,254,200
Median Age
67.6
Poverty Rate
4.1%
Labor force participation
34.3%
Bachelor's Degree+
63.7%

Climate

Avg Temperature
73.5°F
Annual Precipitation
61.3"
Annual Snowfall
0.0"

Schools

Total Schools
52
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
19,000 residents19,500 residents20,000 residents20,500 residents 202020212022202320242025 19,146 residents 20,114 residents ▲ +5.1%
Naples's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Rapid Growth
Total Permits (2024)
174
housing units authorized
Single-Family
132
detached homes
Multifamily
42
apartments & condos
Supply Intensity
9
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 126
2020 233
2021 192
2022 234
2023 190
2024 174

Permit volume increased 38% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
58.1%
Carpool
1.9%
Public Transit
0.2%
Walk
1.5%
Work from Home
34.6%
Other
3.7%

Based on 6,049 workers 16 and over.

Monthly Utility Costs

State-average estimates for Florida - EIA 2023 residential energy data

Electricity
$145
avg/month
Natural Gas
$25
avg/month
Water & Sewer
$55
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Florida state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Florida state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Naples sits in

Cost of Living Index
103.4
Above Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,986/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
98.9 / 100
Very High
FEMA NRI composite score (county)

Similar Cities in Florida

Lynn Haven
19,451 people
Englewood
19,385 people
Seminole
19,336 people
Cocoa
19,330 people
Sweetwater
19,544 people
Trinity
19,296 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Naples's 19,421 residents (Census ACS 5-Year 2023).

South El Monte, CA
19,413 people
Hermiston, OR
19,406 people
Warrensburg, MO
19,437 people
Madisonville, KY
19,442 people
Cutlerville, MI
19,465 people
Homewood, IL
19,471 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Naples's $140,833 (Census ACS 5-Year 2023, table B19013).

Fox Point, WI
$140,818 median income
Sound Beach, NY
$140,797 median income
Paradise Valley, NV
$140,792 median income
Park City, UT
$140,875 median income
Scotts Valley, CA
$140,887 median income
Schoeneck, PA
$140,769 median income

Race & Ethnicity Composition

Race and ethnicity - Naples, FL Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Naples, FL - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 88.4% ETHNICITY, Hispanic or Latino (any race) 4.8% White 88.4% Black or African American 4.5% Asian 1.2% American Indian 0.1% Native Hawaiian 0.0% Some other race 0.9% Two or more races 4.8% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Naples compares to nearby Florida cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Naples (this city) 19,421 $140,833
Lynn Haven 19,451 $83,093
Englewood 19,385 $65,557
Seminole 19,336 $77,335
Census ACS 5-year FIPS FL NOAA Normals NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Naples, FL?

What is the population of Naples, FL? +

Naples, FL has a population of 19,421 according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Naples, FL? +

In Naples, the typical household earns $140,833 per year, based on Census ACS 2023 data.

What is the cost of living in Naples? +

BEA does not publish a city-level cost-of-living figure for Naples; the closest available measure is the Florida state average, a cost of living index of 103.4 (U.S. average = 100), rated "Above Average" based on BEA Regional Price Parities 2024 data. Costs within Florida vary by metro area.

What is the median home value in Naples, FL? +

Naples's median home value sits at $1,254,200, according to Census ACS 2023 estimates.

What is the climate like in Naples? +

Naples has an average annual temperature of 73.5°F, 61.3 inches of precipitation. Source: NOAA Climate Normals.

Source: U.S. Census Bureau ACS 5-Year 2023, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.