City · Florida
Naples, Florida
Naples, city, in Collier County, Florida. Naples had 20,114 residents on July 1, 2025 by the Census Bureau's estimate, up 5.2% since 2020; the 2020 Census counted 19,115 and the ACS 2020-2024 5-year estimates put it at 19,704 (±22). GEOID 1247625.
Residents, July 2025 estimate
20,114
Census Bureau estimate (no margin published)
2020 Census count: 19,115 · ACS 2020-2024: 19,704 ±22
Median household income
$153,182
±$25,425 (90% margin)
Florida: $74,568
Median home value
$1,525,600
±$155,380 (90% margin)
Florida: $359,000
Median gross rent
$2,305
±$578 (90% margin)
Florida: $1,669
Where is Naples and what county is it in?
Naples is a city in Collier County, Florida. It covers 12.3 square miles of land, 1,554 residents per square mile in 2020.
Naples is in the Naples-Marco Island, FL metropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Naples, and is it growing?
The Census Bureau estimates that 20,114 people lived in Naples on July 1, 2025, up 5.2% since 2020, slower than Florida (+8.9%). The 2020 Census counted 19,115 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 19,704 (±22).
| Measure | Naples | Collier County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 19,704 ±22 | 398,291 | −2,108 |
| Households | 9,836 ±378 | 165,875 | −961 |
| Average household size | 1.96 ±0.08 | 2.37 | no clear change |
| Housing units | 18,902 ±550 | 239,406 | −1,064 |
Naples's population since 2000
From 20,976 in 2000 to 20,114 in 2025: down 4.1%. The 2000, 2010 and 2020 figures are census counts, each for Naples as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Naples?
The median resident of Naples is 67.3 years old; 9.0% are under 18 and 55.8% are 65 or older. The largest group is non-Hispanic white residents at 88.9%, then Hispanic or Latino residents (of any race) at 4.8%. 12.7% of residents were born outside the United States.
| Measure | Naples | Collier County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 67.3 ±1.4 | 53.3 | no clear change |
| Under 18 years | 9.0% ±2.3 pts | 16.3% | – |
| 65 years and over | 55.8% ±3.1 pts | 33.8% | – |
| Male | 46.8% ±2.0 pts | 49.3% | – |
| Hispanic or Latino (any race) | 4.8% ±1.6 pts | 28.2% | no clear change |
| White alone, not Hispanic | 88.9% ±2.4 pts | 61.4% | no clear change |
| Black or African American alone, not Hispanic | 3.3% ±1.7 pts | 6.4% | no clear change |
| Asian alone, not Hispanic | 0.8% ±0.4 pts | 1.5% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 0.1% ±0.2 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.3 pts | 0.0% | – |
| Two or more races, not Hispanic | 1.8% ±0.7 pts | 2.0% | – |
| Some other race alone, not Hispanic | 0.3% ±0.2 pts | 0.4% | – |
| Born outside the United States | 12.7% ±2.2 pts | 24.6% | no clear change |
| Speak a language other than English at home (age 5+) | 9.3% ±2.1 pts | 32.7% | – |
| Civilian veterans (age 18+) | 8.6% ±1.6 pts | 6.1% | – |
| With a disability | 11.9% ±1.4 pts | 11.3% | – |
| No health insurance coverage | 3.7% ±1.2 pts | 11.3% | −1.7 pts |
| High school graduate or higher (age 25+) | 97.0% ±0.9 pts | 90.0% | – |
| Bachelor's degree or higher (age 25+) | 64.3% ±3.0 pts | 40.3% | +7.6 pts |
| Graduate or professional degree (age 25+) | 26.9% ±2.9 pts | 16.8% | – |
| Lived in the same house a year earlier | 86.7% ±2.6 pts | 86.4% | – |
| Moved from another state in the past year | 4.8% ±1.2 pts | 4.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Naples earn?
Half of Naples's 9,836 households earn less than $153,182 a year (±$25,425), against $90,045 in Collier County and $74,568 in Florida. In 2015-2019 it was $131,700 in 2024 dollars; the margins of error cannot tell the two periods apart. 6.5% of residents live below the poverty line.
| Measure | Naples | Collier County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $153,182 ±$25,425 | $90,045 | no clear change |
| Mean household income | $301,200 ±$20,236 | $145,201 | – |
| Per capita income | $152,378 ±$11,982 | $62,079 | +$16,481 |
| People below the poverty line | 6.5% ±2.2 pts | 10.7% | no clear change |
| Children under 18 below the poverty line | 15.2% ±14.1 pts | 16.1% | – |
| Households receiving SNAP | 2.1% ±0.8 pts | 5.6% | – |
| Households with a computer | 95.4% ±2.9 pts | 97.3% | – |
| Households with a broadband subscription | 89.4% ±2.9 pts | 92.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Naples?
Owners occupy 82.1% of Naples's occupied homes and renters 17.9%. The median owner-occupied home is valued at $1,525,600 by its owner (±$155,380). The median renter pays $2,305 a month including utilities, and 61.9% of renters pay 35% or more of their income on rent.
| Measure | Naples | Collier County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $1,525,600 ±$155,380 | $540,700 | +$309,059 |
| Median gross rent | $2,305 ±$578 | $1,862 | +$635 |
| Renters paying 35% or more of income on rent | 61.9% ±9.3 pts | 53.7% | +22.8 pts |
| Median monthly owner costs, with a mortgage | $4,000 or more | $2,390 | – |
| Owner-occupied homes | 82.1% ±3.6 pts | 76.6% | no clear change |
| Renter-occupied homes | 17.9% ±3.6 pts | 23.4% | – |
| Housing units | 18,902 ±550 | 239,406 | −1,064 |
| Homeowner vacancy rate | 3.1% ±1.3 pts | 1.5% | – |
| Rental vacancy rate | 7.9% ±4.1 pts | 10.0% | – |
| Single-family detached homes | 31.2% ±1.8 pts | 42.7% | – |
| Mobile homes | 0.8% ±0.3 pts | 4.4% | – |
| Built 2020 or later | 2.4% ±0.6 pts | 3.9% | – |
| Built 2010 to 2019 | 9.3% ±1.2 pts | 14.2% | – |
| Built 1939 or earlier | 0.7% ±0.3 pts | 0.3% | – |
| Households with no vehicle | 5.4% ±2.0 pts | 4.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Naples building?
Builders took permits for 179 new housing units in Naples in 2025 (117 in single-family houses), 8.9 per 1,000 residents against 7.6 across Florida.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Naples work and get to work?
56.5% of Naples's workers drive alone and 37.2% work from home. The average trip to work takes 22.4 minutes. The unemployment rate in 2020-2024 averaged 2.3%.
| Measure | Naples | Collier County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 35.3% ±3.0 pts | 51.2% | – |
| Unemployment rate | 2.3% ±1.0 pts | 3.9% | no clear change |
| Drove alone to work | 56.5% ±5.4 pts | 69.0% | – |
| Carpooled | 0.7% ±0.6 pts | 10.9% | – |
| Public transportation | 0.3% ±0.3 pts | 0.5% | – |
| Walked | 1.8% ±0.8 pts | 0.7% | – |
| Worked from home | 37.2% ±5.5 pts | 16.4% | +18.0 pts |
| Mean travel time to work | 22.4 min ±8.3 | 26.1 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Naples?
10 census tracts lie mostly in Naples, and 6 more reach into it (2020 census blocks). Their median household incomes run from $59,432 (Tract 7) to $244,567 (Tract 5).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 3.01Collier County | 3,189 | $171,438 |
| Tract 2Collier County | 2,091 | $111,985 |
| Tract 4.01Collier County | 2,242 | $182,619 |
| Tract 4.02Collier County | 1,888 | $183,085 |
| Tract 5Collier County | 1,661 | $244,567 |
| Tract 7Collier County | 1,521 | $59,432 |
| Tract 1.02Collier County | 1,493 | $124,688 |
| Tract 3.02Collier County | 1,442 | $115,781 |
| Tract 104.01Collier County | 3,358 | $99,881 |
| Tract 1.01Collier County | 1,325 | $110,536 |
| Tract 102.10Collier County | 3,479 | $125,972 |
| Tract 6Collier County | 1,191 | $146,500 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Naples) · Census block assignment files
How does Naples compare with other places in Florida?
By the Census Bureau's July 2025 estimates, Naples is the 1,936th-most populous of the 19,476 U.S. incorporated places that have one and the 122nd-most populous of 411 in Florida.
Naples ranks 15th of 754 places in Florida with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 122nd | 411 |
| Growth 2020-2025 (PEP) | 150th | 328 |
| Residents per square mile | 458th | 770 |
| Median household income | 15th | 754 |
| Per capita income | 5th | 763 |
| Median home value | 5th | 749 |
| Median gross rent | 59th | 710 |
| Poverty rate | 544th | 634 |
| Bachelor's degree or higher | 25th | 733 |
| Median age | 41st | 762 |
| Owner-occupied share | 221st | 760 |
| Work from home | 25th | 596 |
| Travel time to work | 656th | 764 |
Naples's figures with every place in Florida (CSV)
Every place in Florida, sortable · Compare Naples with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Naples?
6 of the 57 figures for Naples on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Naples are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Naples.