Census-designated place · Louisiana
Reserve, Louisiana
Reserve, census-designated place, in St. John the Baptist Parish, Louisiana. Reserve had 7,791 people in the ACS 2020-2024 5-year estimates (±978). GEOID 2264310.
Residents, 2020-2024
7,791
±978 (90% margin)
2020 Census count: 8,541
Median household income
$55,450
±$9,533 (90% margin)
Louisiana: $60,756
Median home value
$154,100
±$22,191 (90% margin)
Louisiana: $216,500
Median gross rent
$1,381
±$233 (90% margin)
Louisiana: $1,064
Where is Reserve and what county is it in?
Reserve is a census-designated place: an unincorporated community the Census Bureau draws for counting, with no city government of its own, in St. John the Baptist Parish, Louisiana. It covers 14.6 square miles of land, 587 residents per square mile in 2020.
Reserve is in the New Orleans-Metairie, LA metropolitan statistical area, which takes in 7 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Reserve, and is it growing?
The 2020-2024 American Community Survey puts Reserve's population at 7,791 (±978). The 2020 Census counted 8,541 residents.
The Census Bureau publishes yearly population estimates for incorporated places only; Reserve is a census-designated place, so its figures come from the ACS and the 2020 Census.
| Measure | Reserve | St. John the Baptist Parish | Change since 2015-2019 |
|---|---|---|---|
| Total population | 7,791 ±978 | 40,743 | no clear change |
| Households | 2,924 ±381 | 15,152 | no clear change |
| Average household size | 2.64 ±0.29 | 2.67 | no clear change |
| Housing units | 3,873 ±376 | 17,822 | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Reserve?
The median resident of Reserve is 40.7 years old; 21.6% are under 18 and 14.8% are 65 or older. The largest group is non-Hispanic Black residents at 55.4%, then non-Hispanic white residents at 26.3%. 11.4% of residents were born outside the United States.
| Measure | Reserve | St. John the Baptist Parish | Change since 2015-2019 |
|---|---|---|---|
| Median age | 40.7 ±4.7 | 40.1 | no clear change |
| Under 18 years | 21.6% ±5.1 pts | 24.1% | – |
| 65 years and over | 14.8% ±3.0 pts | 15.7% | – |
| Male | 54.7% ±3.8 pts | 49.3% | – |
| Hispanic or Latino (any race) | 15.6% ±6.0 pts | 8.9% | +8.2 pts |
| White alone, not Hispanic | 26.3% ±5.4 pts | 29.5% | no clear change |
| Black or African American alone, not Hispanic | 55.4% ±6.3 pts | 56.8% | no clear change |
| Asian alone, not Hispanic | 0.1% ±0.2 pts | 0.9% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.2 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.6 pts | 0.0% | – |
| Two or more races, not Hispanic | 2.4% ±2.4 pts | 3.3% | – |
| Some other race alone, not Hispanic | 0.0% ±0.6 pts | 0.3% | – |
| Born outside the United States | 11.4% ±4.7 pts | 5.3% | – |
| Speak a language other than English at home (age 5+) | 13.6% ±5.5 pts | 8.0% | – |
| Civilian veterans (age 18+) | 2.8% ±1.5 pts | 6.6% | – |
| With a disability | 13.6% ±3.6 pts | 16.2% | – |
| No health insurance coverage | 8.6% ±2.9 pts | 6.7% | no clear change |
| High school graduate or higher (age 25+) | 80.8% ±6.1 pts | 85.5% | – |
| Bachelor's degree or higher (age 25+) | 10.3% ±3.8 pts | 18.2% | no clear change |
| Graduate or professional degree (age 25+) | 3.3% ±2.0 pts | 6.8% | – |
| Lived in the same house a year earlier | 91.5% ±4.5 pts | 92.6% | – |
| Moved from another state in the past year | 1.3% ±1.7 pts | 0.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Reserve earn?
Half of Reserve's 2,924 households earn less than $55,450 a year (±$9,533), against $66,630 in St. John the Baptist Parish and $60,756 in Louisiana. In 2015-2019 it was $51,837 in 2024 dollars; the margins of error cannot tell the two periods apart. 19.1% of residents live below the poverty line.
| Measure | Reserve | St. John the Baptist Parish | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $55,450 ±$9,533 | $66,630 | no clear change |
| Mean household income | $64,899 ±$6,827 | $80,052 | – |
| Per capita income | $24,059 ±$2,930 | $30,132 | no clear change |
| People below the poverty line | 19.1% ±8.3 pts | 14.4% | no clear change |
| Children under 18 below the poverty line | 26.7% ±16.2 pts | 17.0% | no clear change |
| Households receiving SNAP | 9.5% ±3.8 pts | 20.2% | – |
| Households with a computer | 95.1% ±3.1 pts | 94.7% | – |
| Households with a broadband subscription | 94.3% ±2.8 pts | 91.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Reserve?
Owners occupy 70.9% of Reserve's occupied homes and renters 29.1%. The median owner-occupied home is valued at $154,100 by its owner (±$22,191). The median renter pays $1,381 a month including utilities, and 35.6% of renters pay 35% or more of their income on rent.
| Measure | Reserve | St. John the Baptist Parish | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $154,100 ±$22,191 | $193,200 | no clear change |
| Median gross rent | $1,381 ±$233 | $1,334 | +$556 |
| Renters paying 35% or more of income on rent | 35.6% ±13.7 pts | 48.8% | no clear change |
| Median monthly owner costs, with a mortgage | $1,342 ±$163 | $1,497 | – |
| Owner-occupied homes | 70.9% ±7.9 pts | 77.5% | no clear change |
| Renter-occupied homes | 29.1% ±7.9 pts | 22.5% | – |
| Housing units | 3,873 ±376 | 17,822 | no clear change |
| Homeowner vacancy rate | 1.7% ±2.2 pts | 0.6% | – |
| Rental vacancy rate | 19.9% ±18.7 pts | 12.5% | – |
| Single-family detached homes | 77.7% ±7.3 pts | 81.0% | – |
| Mobile homes | 12.1% ±4.0 pts | 8.3% | – |
| Built 2020 or later | 2.9% ±2.1 pts | 1.1% | – |
| Built 2010 to 2019 | 2.9% ±2.4 pts | 2.8% | – |
| Built 1939 or earlier | 3.8% ±2.1 pts | 3.2% | – |
| Households with no vehicle | 4.4% ±2.7 pts | 5.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Reserve work and get to work?
78.8% of Reserve's workers drive alone. The average trip to work takes 22.8 minutes. The unemployment rate in 2020-2024 averaged 14.5%.
| Measure | Reserve | St. John the Baptist Parish | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 61.1% ±6.9 pts | 60.0% | – |
| Unemployment rate | 14.5% ±9.3 pts | 10.9% | – |
| Drove alone to work | 78.8% ±6.0 pts | 81.9% | – |
| Carpooled | 15.1% ±4.9 pts | 8.9% | – |
| Public transportation | 0.6% ±1.1 pts | 0.6% | – |
| Walked | 0.8% ±1.4 pts | 0.4% | – |
| Worked from home | 2.2% ±1.7 pts | 6.4% | – |
| Mean travel time to work | 22.8 min ±2.6 | 30.3 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Reserve?
3 census tracts lie mostly in Reserve, and 1 more reaches into it (2020 census blocks). Their median household incomes run from $50,268 (Tract 705) to $62,857 (Tract 708).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 705St. John the Baptist Parish | 5,532 | $50,268 |
| Tract 707St. John the Baptist Parish | 3,038 | $62,132 |
| Tract 708St. John the Baptist Parish | 1,328 | $62,857 |
| Tract 709St. John the Baptist Parish | 3,683 | $38,702 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Reserve) · Census block assignment files
How does Reserve compare with other places in Louisiana?
Reserve ranks 130th of 251 places in Louisiana with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population (ACS 2020-2024) | 74th | 263 |
| Residents per square mile | 187th | 263 |
| Median household income | 130th | 251 |
| Per capita income | 188th | 263 |
| Median home value | 156th | 247 |
| Median gross rent | 24th | 229 |
| Poverty rate | 127th | 216 |
| Bachelor's degree or higher | 196th | 229 |
| Median age | 76th | 262 |
| Owner-occupied share | 124th | 260 |
| Travel time to work | 170th | 260 |
Reserve's figures with every place in Louisiana (CSV)
Every place in Louisiana, sortable · Compare Reserve with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Reserve?
13 of the 57 figures for Reserve on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Reserve are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.