City · Michigan
Holland, Michigan
Holland, city, mostly in Ottawa County (77.5% of its 2020 residents), with a part in Allegan County, Michigan. Holland had 35,372 residents on July 1, 2025 by the Census Bureau's estimate, up 2.9% since 2020; the 2020 Census counted 34,378 and the ACS 2020-2024 5-year estimates put it at 34,423 (±44). GEOID 2638640.
Residents, July 2025 estimate
35,372
Census Bureau estimate (no margin published)
2020 Census count: 34,378 · ACS 2020-2024: 34,423 ±44
Median household income
$75,865
±$6,025 (90% margin)
Michigan: $72,875
Median home value
$252,200
±$9,325 (90% margin)
Michigan: $231,600
Median gross rent
$1,193
±$36 (90% margin)
Michigan: $1,129
Where is Holland and what county is it in?
Holland is a city mostly in Ottawa County (77.5% of its 2020 residents), with a part in Allegan County, Michigan. It covers 16.9 square miles of land, 2,031 residents per square mile in 2020.
Holland is in the Grand Rapids-Wyoming-Kentwood, MI metropolitan statistical area, which takes in 5 counties (Census Bureau delineation, July 2023).
| County | 2020 residents | Share |
|---|---|---|
| Ottawa County | 26,648 | 77.5% |
| Allegan County | 7,730 | 22.5% |
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Holland, and is it growing?
The Census Bureau estimates that 35,372 people lived in Holland on July 1, 2025, up 2.9% since 2020, faster than Michigan (+0.5%). The 2020 Census counted 34,378 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 34,423 (±44).
| Measure | Holland | Ottawa County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 34,423 ±44 | 301,203 | +1,021 |
| Households | 12,977 ±582 | 111,322 | +950 |
| Average household size | 2.34 ±0.09 | 2.61 | −0.14 |
| Housing units | 13,998 ±576 | 117,604 | +1,087 |
Holland's population since 2000
From 35,048 in 2000 to 35,372 in 2025: up 0.9%. The 2000, 2010 and 2020 figures are census counts, each for Holland as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Holland?
The median resident of Holland is 31.7 years old; 20.4% are under 18 and 16.8% are 65 or older. The largest group is non-Hispanic white residents at 65.1%, then Hispanic or Latino residents (of any race) at 23.6%. 7.8% of residents were born outside the United States.
| Measure | Holland | Ottawa County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 31.7 ±1.8 | 36.5 | no clear change |
| Under 18 years | 20.4% ±1.3 pts | 23.0% | – |
| 65 years and over | 16.8% ±1.5 pts | 16.7% | – |
| Male | 47.4% ±1.7 pts | 49.6% | – |
| Hispanic or Latino (any race) | 23.6% ±2.7 pts | 10.3% | no clear change |
| White alone, not Hispanic | 65.1% ±2.9 pts | 81.7% | no clear change |
| Black or African American alone, not Hispanic | 4.1% ±1.2 pts | 1.5% | no clear change |
| Asian alone, not Hispanic | 3.4% ±1.0 pts | 2.7% | +1.3 pts |
| American Indian and Alaska Native alone, not Hispanic | 0.1% ±0.1 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.1 pts | 0.0% | – |
| Two or more races, not Hispanic | 3.6% ±1.0 pts | 3.2% | – |
| Some other race alone, not Hispanic | 0.2% ±0.2 pts | 0.4% | – |
| Born outside the United States | 7.8% ±1.4 pts | 5.1% | no clear change |
| Speak a language other than English at home (age 5+) | 15.5% ±2.5 pts | 8.1% | – |
| Civilian veterans (age 18+) | 5.1% ±0.9 pts | 4.7% | – |
| With a disability | 13.9% ±1.7 pts | 10.1% | – |
| No health insurance coverage | 4.9% ±0.9 pts | 3.3% | no clear change |
| High school graduate or higher (age 25+) | 91.2% ±1.7 pts | 94.4% | – |
| Bachelor's degree or higher (age 25+) | 35.8% ±3.7 pts | 38.9% | no clear change |
| Graduate or professional degree (age 25+) | 15.8% ±2.4 pts | 13.6% | – |
| Lived in the same house a year earlier | 80.0% ±3.0 pts | 87.6% | – |
| Moved from another state in the past year | 2.9% ±1.1 pts | 1.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Holland earn?
Half of Holland's 12,977 households earn less than $75,865 a year (±$6,025), against $90,502 in Ottawa County and $72,875 in Michigan. In 2015-2019 it was $70,152 in 2024 dollars; the margins of error cannot tell the two periods apart. 10.3% of residents live below the poverty line.
| Measure | Holland | Ottawa County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $75,865 ±$6,025 | $90,502 | no clear change |
| Mean household income | $94,802 ±$5,831 | $115,371 | – |
| Per capita income | $36,818 ±$2,216 | $42,799 | +$3,312 |
| People below the poverty line | 10.3% ±2.4 pts | 8.3% | no clear change |
| Children under 18 below the poverty line | 14.3% ±6.2 pts | 7.6% | no clear change |
| Households receiving SNAP | 10.3% ±2.0 pts | 6.0% | – |
| Households with a computer | 96.8% ±1.3 pts | 97.1% | – |
| Households with a broadband subscription | 92.8% ±2.0 pts | 93.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Holland?
Owners occupy 67.8% of Holland's occupied homes and renters 32.2%. The median owner-occupied home is valued at $252,200 by its owner (±$9,325). The median renter pays $1,193 a month including utilities, and 42.3% of renters pay 35% or more of their income on rent.
| Measure | Holland | Ottawa County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $252,200 ±$9,325 | $323,400 | +$65,996 |
| Median gross rent | $1,193 ±$36 | $1,211 | +$119 |
| Renters paying 35% or more of income on rent | 42.3% ±7.5 pts | 39.8% | +9.1 pts |
| Median monthly owner costs, with a mortgage | $1,495 ±$53 | $1,656 | – |
| Owner-occupied homes | 67.8% ±4.0 pts | 79.3% | +6.3 pts |
| Renter-occupied homes | 32.2% ±4.0 pts | 20.7% | – |
| Housing units | 13,998 ±576 | 117,604 | +1,087 |
| Homeowner vacancy rate | 0.6% ±0.8 pts | 0.5% | – |
| Rental vacancy rate | 4.7% ±2.9 pts | 3.2% | – |
| Single-family detached homes | 62.0% ±3.5 pts | 69.7% | – |
| Mobile homes | 2.1% ±0.5 pts | 5.4% | – |
| Built 2020 or later | 2.2% ±1.4 pts | 2.7% | – |
| Built 2010 to 2019 | 4.6% ±1.4 pts | 12.5% | – |
| Built 1939 or earlier | 23.5% ±3.3 pts | 8.8% | – |
| Households with no vehicle | 7.1% ±1.8 pts | 3.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Holland building?
Builders took permits for 33 new housing units in Holland in 2025 (33 in single-family houses), 0.9 per 1,000 residents against 2.3 across Michigan.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Holland work and get to work?
69.5% of Holland's workers drive alone and 8.8% work from home. The average trip to work takes 16.8 minutes. The unemployment rate in 2020-2024 averaged 2.5%.
| Measure | Holland | Ottawa County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 66.2% ±2.4 pts | 66.9% | – |
| Unemployment rate | 2.5% ±0.9 pts | 3.5% | no clear change |
| Drove alone to work | 69.5% ±3.1 pts | 77.4% | – |
| Carpooled | 9.1% ±1.9 pts | 8.1% | – |
| Public transportation | 0.4% ±0.3 pts | 0.4% | – |
| Walked | 9.9% ±2.0 pts | 2.7% | – |
| Worked from home | 8.8% ±1.8 pts | 10.3% | +6.2 pts |
| Mean travel time to work | 16.8 min ±1.2 | 20.1 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Holland?
9 census tracts lie mostly in Holland, and 1 more reaches into it (2020 census blocks). Their median household incomes run from $60,576 (Tract 257) to $110,478 (Tract 226).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 252Ottawa County | 6,184 | $72,925 |
| Tract 258Ottawa County | 5,487 | $78,889 |
| Tract 322Allegan County | 5,562 | $82,538 |
| Tract 257Ottawa County | 4,817 | $60,576 |
| Tract 249.01Ottawa County | 4,416 | $81,354 |
| Tract 249.02Ottawa County | 3,564 | $78,846 |
| Tract 226Ottawa County | 2,177 | $110,478 |
| Tract 324.01Allegan County | 1,946 | $80,972 |
| Tract 326Allegan County | 1,525 | $71,094 |
| Tract 324.02Allegan County | 4,069 | $90,236 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Holland) · Census block assignment files
How does Holland compare with other places in Michigan?
By the Census Bureau's July 2025 estimates, Holland is the 1,168th-most populous of the 19,476 U.S. incorporated places that have one and the 32nd-most populous of 533 in Michigan.
Holland ranks 565th of 1,354 places in Michigan with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 32nd | 533 |
| Growth 2020-2025 (PEP) | 263rd | 1,281 |
| Residents per square mile | 138th | 1,356 |
| Median household income | 565th | 1,354 |
| Per capita income | 655th | 1,355 |
| Median home value | 385th | 1,354 |
| Median gross rent | 267th | 1,212 |
| Poverty rate | 624th | 1,213 |
| Bachelor's degree or higher | 278th | 1,350 |
| Median age | 1,313th | 1,356 |
| Owner-occupied share | 1,144th | 1,356 |
| Work from home | 687th | 1,062 |
| Travel time to work | 1,282nd | 1,356 |
Holland's figures with every place in Michigan (CSV)
Every place in Michigan, sortable · Compare Holland with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Holland?
5 of the 57 figures for Holland on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Holland are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Holland.