City profile · Michigan · Census ACS 2023

White Cloud, MI

Population, income, housing, safety, climate and schools for White Cloud - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

1,297
Residents
$55,417
Median income
$150,600
Median home
$976
Median rent (state)

White Cloud - the verdict

Out of every US city with 1,000+ residents, White Cloud places in the 28th percentile for household income. Source: Census ACS.

28th
percentile, household income
27th
percentile, home value
18th
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: White Cloud, MI

Michigan's White Cloud is a small town, with 1,297 residents per the latest Census Bureau ACS figures. The typical household in White Cloud brings in $55,417 a year, below the median for U.S. cities on this measure, with a poverty rate of 14.3%. Typical homes in White Cloud are valued around $150,600, and the median resident age is 38.1 years. 14.2% of adults here have a bachelor's degree or higher; 43.5% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 18 residential units were authorized in 2024 (Low Activity).

Living costs in Michigan run below the national norm: BEA Regional Price Parities 2024 puts Michigan at 96.2 on a 100-equals-national-average scale (Below Average). HUD Fair Market Rent for a typical two-bedroom in this state is $976 per month. Statewide, average monthly utility bills in Michigan run around $238, per EIA 2023 residential energy data. Natural-hazard exposure scores 47.1 out of 100 on FEMA's National Risk Index (Low).

Population

1,297 residents

Census ACS 2023 - Michigan

Median Household Income

$55,417 /yr

Poverty 14.3%

Cost of Living Index (state)

96.2 (US=100)

Below Average - BEA RPP 2024, Michigan average

How does White Cloud compare to other US cities?

Here's how White Cloud stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 28% higher than other cities
Home value 27% pricier than other cities
Median rent 18% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

Each percentile compares White Cloud against every qualifying US city; each in-state rank narrows that to Michigan only. Full formula and direction notes: methodology.

Michigan-relative analysis

Median Gross Rent places White Cloud toward the bottom of Michigan's cities

Among the 727 Michigan cities PlainCities tracks with reported median gross rent data, White Cloud ranks #571 - the 21st percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares White Cloud only against its own state's cities, not the full US field.

Median Household Income
#432 of 718
40th percentile in Michigan
Median Gross Rent
#571 of 727
21st percentile in Michigan
Median Home Value
#363 of 721
50th percentile in Michigan
Poverty Rate
#181 of 727
75th percentile in Michigan
Bachelor's Degree or Higher
#507 of 727
30th percentile in Michigan

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Michigan only, not a livability score. See the methodology for the source and calculation.

28thIncome percentile

28th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How White Cloud's home value compares nationally

Median home value vs. every US city (population 1,000+)

$150,600 Among the most affordable more affordable than 73% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). This entry sits in this band. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. White Cloud $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - White Cloud, MI White Cloud, MI's reported median household income shown against the U.S. national quintile-share pattern (not White Cloud, MI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution White Cloud, MI median $55,417/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
White Cloud, MI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for White Cloud, MI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 14.2%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 14.3%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 43.5%

Census ACS S2301, share of working-age residents in the labor force

Population
1,297
Median Income
$55,417
Median Home Value
$150,600
Median Age
38.1
Poverty Rate
14.3%
Labor force participation
43.5%
Bachelor's Degree+
14.2%

Schools

Total Schools
3
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
1,450 residents1,500 residents1,550 residents1,600 residents 202020212022202320242025 1,477 residents 1,548 residents ▲ +4.8%
White Cloud's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

🏗️ Low Activity
Total Permits (2024)
18
housing units authorized
Single-Family
18
detached homes
Multifamily
0
apartments & condos
Supply Intensity
13.9
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 0
2020 0
2021 0
2022 0
2023 17
2024 18

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
62.3%
Carpool
21.8%
Public Transit
2.5%
Walk
2.5%
Work from Home
10.2%
Other
0.7%

Based on 472 workers 16 and over.

Monthly Utility Costs

State-average estimates for Michigan - EIA 2023 residential energy data

Electricity
$105
avg/month
Natural Gas
$85
avg/month
Water & Sewer
$48
avg/month
Total Utilities
$238
estimated/month

Estimates reflect Michigan state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Michigan state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county White Cloud sits in

Cost of Living Index
96.2
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$976/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
47.1 / 100
Low
FEMA NRI composite score (county)

Similar Cities in Michigan

Greilickville
1,296 people
Douglas
1,295 people
Stanton
1,292 people
Reese
1,303 people
New Buffalo
1,306 people
Prudenville
1,286 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to White Cloud's 1,297 residents (Census ACS 5-Year 2023).

Canaan, CT
1,297 people
Baldwin, FL
1,297 people
Hebron, MD
1,297 people
Nellieburg, MS
1,297 people
Haskins, OH
1,297 people
New Market, AL
1,296 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to White Cloud's $55,417 (Census ACS 5-Year 2023, table B19013).

Columbia, AL
$55,417 median income
Fruithurst, AL
$55,417 median income
Emmonak, AK
$55,417 median income
Kipnuk, AK
$55,417 median income
Biggers, AR
$55,417 median income
Bush, IL
$55,417 median income

Race & Ethnicity Composition

Race and ethnicity - White Cloud, MI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition White Cloud, MI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 88.0% ETHNICITY, Hispanic or Latino (any race) 7.0% White 88.0% Black or African American 3.9% Asian 0.1% American Indian 1.3% Native Hawaiian 0.0% Some other race 0.9% Two or more races 5.8% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How White Cloud compares to nearby Michigan cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
White Cloud (this city) 1,297 $55,417
Greilickville 1,296 $84,327
Douglas 1,295 $77,841
Stanton 1,292 $45,714
Census ACS 5-year FIPS MI NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about White Cloud, MI?

What is the population of White Cloud, MI? +

1,297 people live in White Cloud, MI according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in White Cloud, MI? +

Median annual household income in White Cloud runs $55,417, based on Census ACS 2023 data.

What is the cost of living in White Cloud? +

BEA does not publish a city-level cost-of-living figure for White Cloud; the closest available measure is the Michigan state average, a cost of living index of 96.2 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Michigan vary by metro area.

What is the median home value in White Cloud, MI? +

Homes in White Cloud carry a median value of $150,600, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.