City · Missouri
Branson, Missouri
Branson, city, in Taney County, Missouri. Branson had 12,921 residents on July 1, 2025 by the Census Bureau's estimate, up 2.2% since 2020; the 2020 Census counted 12,638 and the ACS 2020-2024 5-year estimates put it at 12,817 (±39). GEOID 2907966.
Residents, July 2025 estimate
12,921
Census Bureau estimate (no margin published)
2020 Census count: 12,638 · ACS 2020-2024: 12,817 ±39
Median household income
$51,978
±$3,748 (90% margin)
Missouri: $70,702
Median home value
$251,000
±$15,718 (90% margin)
Missouri: $230,300
Median gross rent
$961
±$56 (90% margin)
Missouri: $1,033
Where is Branson and what county is it in?
Branson is a city in Taney County, Missouri. It covers 21.3 square miles of land, 592 residents per square mile in 2020.
Branson is in the Branson, MO micropolitan statistical area (Census Bureau delineation, July 2023).
| County | 2020 residents | Share |
|---|---|---|
| Taney County | 12,638 | 100.0% |
| Stone County | land only, no residents | – |
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Branson, and is it growing?
The Census Bureau estimates that 12,921 people lived in Branson on July 1, 2025, up 2.2% since 2020, in line with Missouri (+1.9%). The 2020 Census counted 12,638 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 12,817 (±39).
| Measure | Branson | Taney County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 12,817 ±39 | 56,529 | +1,401 |
| Households | 5,712 ±307 | 22,788 | +797 |
| Average household size | 2.21 ±0.12 | 2.41 | no clear change |
| Housing units | 9,006 ±403 | 30,175 | +617 |
Branson's population since 2000
From 6,050 in 2000 to 12,921 in 2025: up 113.6%. The 2000, 2010 and 2020 figures are census counts, each for Branson as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Branson?
The median resident of Branson is 39.3 years old; 20.7% are under 18 and 24.9% are 65 or older. The largest group is non-Hispanic white residents at 80.1%, then Hispanic or Latino residents (of any race) at 6.8%. 4.2% of residents were born outside the United States.
| Measure | Branson | Taney County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 39.3 ±4.6 | 42.6 | no clear change |
| Under 18 years | 20.7% ±2.8 pts | 20.9% | – |
| 65 years and over | 24.9% ±2.9 pts | 22.8% | – |
| Male | 45.2% ±2.7 pts | 48.2% | – |
| Hispanic or Latino (any race) | 6.8% ±2.8 pts | 7.6% | −5.0 pts |
| White alone, not Hispanic | 80.1% ±3.5 pts | 85.1% | no clear change |
| Black or African American alone, not Hispanic | 5.4% ±1.4 pts | 1.8% | no clear change |
| Asian alone, not Hispanic | 2.9% ±1.0 pts | 1.0% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.2 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.3 pts | 0.0% | – |
| Two or more races, not Hispanic | 4.5% ±1.4 pts | 4.1% | – |
| Some other race alone, not Hispanic | 0.1% ±0.1 pts | 0.2% | – |
| Born outside the United States | 4.2% ±1.3 pts | 3.2% | −6.5 pts |
| Speak a language other than English at home (age 5+) | 8.8% ±2.7 pts | 6.5% | – |
| Civilian veterans (age 18+) | 6.4% ±1.6 pts | 8.0% | – |
| With a disability | 18.2% ±2.8 pts | 16.4% | – |
| No health insurance coverage | 18.1% ±5.3 pts | 14.6% | no clear change |
| High school graduate or higher (age 25+) | 91.0% ±2.3 pts | 91.3% | – |
| Bachelor's degree or higher (age 25+) | 27.6% ±3.3 pts | 25.0% | no clear change |
| Graduate or professional degree (age 25+) | 10.4% ±2.0 pts | 8.5% | – |
| Lived in the same house a year earlier | 81.1% ±3.9 pts | 85.0% | – |
| Moved from another state in the past year | 5.3% ±2.1 pts | 4.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Branson earn?
Half of Branson's 5,712 households earn less than $51,978 a year (±$3,748), against $56,497 in Taney County and $70,702 in Missouri. In 2015-2019 it was $57,005 in 2024 dollars; the margins of error cannot tell the two periods apart. 20.2% of residents live below the poverty line.
| Measure | Branson | Taney County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $51,978 ±$3,748 | $56,497 | no clear change |
| Mean household income | $74,175 ±$7,060 | $78,677 | – |
| Per capita income | $33,281 ±$2,953 | $31,637 | no clear change |
| People below the poverty line | 20.2% ±5.6 pts | 15.6% | no clear change |
| Children under 18 below the poverty line | 34.5% ±13.0 pts | 23.3% | no clear change |
| Households receiving SNAP | 11.7% ±3.1 pts | 11.4% | – |
| Households with a computer | 93.9% ±2.9 pts | 95.7% | – |
| Households with a broadband subscription | 84.5% ±4.1 pts | 89.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Branson?
Owners occupy 48.3% of Branson's occupied homes and renters 51.7%. The median owner-occupied home is valued at $251,000 by its owner (±$15,718). The median renter pays $961 a month including utilities, and 31.4% of renters pay 35% or more of their income on rent.
| Measure | Branson | Taney County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $251,000 ±$15,718 | $218,800 | +$57,166 |
| Median gross rent | $961 ±$56 | $926 | −$94 |
| Renters paying 35% or more of income on rent | 31.4% ±7.2 pts | 36.9% | no clear change |
| Median monthly owner costs, with a mortgage | $1,418 ±$87 | $1,338 | – |
| Owner-occupied homes | 48.3% ±4.7 pts | 67.0% | +7.3 pts |
| Renter-occupied homes | 51.7% ±4.7 pts | 33.0% | – |
| Housing units | 9,006 ±403 | 30,175 | +617 |
| Homeowner vacancy rate | 0.0% ±1.2 pts | 1.5% | – |
| Rental vacancy rate | 3.2% ±3.2 pts | 3.1% | – |
| Single-family detached homes | 29.9% ±2.9 pts | 52.3% | – |
| Mobile homes | 2.7% ±1.5 pts | 12.4% | – |
| Built 2020 or later | 2.7% ±1.4 pts | 2.0% | – |
| Built 2010 to 2019 | 11.9% ±3.0 pts | 10.6% | – |
| Built 1939 or earlier | 1.0% ±0.8 pts | 2.7% | – |
| Households with no vehicle | 5.5% ±2.9 pts | 4.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Branson building?
Builders took permits for 20 new housing units in Branson in 2025 (18 in single-family houses), 1.5 per 1,000 residents against 2.8 across Missouri.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Branson work and get to work?
67.2% of Branson's workers drive alone and 8.2% work from home. The average trip to work takes 17.5 minutes. The unemployment rate in 2020-2024 averaged 5.8%.
| Measure | Branson | Taney County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 57.5% ±3.7 pts | 58.3% | – |
| Unemployment rate | 5.8% ±2.5 pts | 3.9% | no clear change |
| Drove alone to work | 67.2% ±5.8 pts | 72.8% | – |
| Carpooled | 17.9% ±4.8 pts | 14.0% | – |
| Public transportation | 0.0% ±0.1 pts | 0.0% | – |
| Walked | 4.4% ±2.5 pts | 2.3% | – |
| Worked from home | 8.2% ±4.0 pts | 9.0% | no clear change |
| Mean travel time to work | 17.5 min ±1.2 | 23.3 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Branson?
5 census tracts lie mostly in Branson, and 5 more reach into it (2020 census blocks). Their median household incomes run from $48,281 (Tract 4802.05) to $78,542 (Tract 4802.08).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 4801.06Taney County | 2,787 | $53,914 |
| Tract 4802.08Taney County | 2,977 | $78,542 |
| Tract 4802.06Taney County | 3,545 | $61,308 |
| Tract 4801.08Taney County | 3,289 | $43,958 |
| Tract 4802.05Taney County | 1,362 | $48,281 |
| Tract 4801.07Taney County | 1,675 | $61,472 |
| Tract 4801.09Taney County | 1,691 | $50,786 |
| Tract 4802.07Taney County | 3,172 | $65,000 |
| Tract 4805.03Taney County | 3,596 | $63,882 |
| Tract 906.05Stone County | 2,342 | $52,303 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Branson) · Census block assignment files
How does Branson compare with other places in Missouri?
By the Census Bureau's July 2025 estimates, Branson is the 2,684th-most populous of the 19,476 U.S. incorporated places that have one and the 64th-most populous of 936 in Missouri.
Branson ranks 275th of 416 places in Missouri with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 64th | 936 |
| Growth 2020-2025 (PEP) | 165th | 394 |
| Residents per square mile | 333rd | 420 |
| Median household income | 275th | 416 |
| Per capita income | 149th | 420 |
| Median home value | 75th | 416 |
| Median gross rent | 157th | 398 |
| Poverty rate | 110th | 373 |
| Bachelor's degree or higher | 125th | 404 |
| Median age | 184th | 420 |
| Owner-occupied share | 386th | 418 |
| Work from home | 183rd | 270 |
| Travel time to work | 359th | 420 |
Branson's figures with every place in Missouri (CSV)
Every place in Missouri, sortable · Compare Branson with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Branson?
7 of the 57 figures for Branson on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Branson are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Branson.