City profile · Missouri · Census ACS 2023

Marshall, MO

Population, income, housing, safety, climate and schools for Marshall - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

13,699
Residents
$54,815
Median income
$145,900
Median home
$888
Median rent (state)

Marshall - the verdict

Nationally, Marshall sits in the 27th percentile for household income and the 57th percentile for safety among US cities with a population of 1,000 or more. Source: Census ACS + FBI UCR.

27th
percentile, household income
26th
percentile, home value
4th
percentile, median rent
57th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Marshall, MO

Census ACS 2023 estimates count 13,699 residents in Marshall, a small town within Missouri. Median household income here is $54,815 per year, below the median for U.S. cities on this measure, with a poverty rate of 11.2%. Home values in Marshall run a median of $145,900, and the median resident age is 31.2 years. 30.6% of adults here have a bachelor's degree or higher; 59.8% of working-age residents are in the labor force.

The Census Building Permit Survey recorded 9 residential units authorized here in 2024 (Building Boom), up 200% from five years earlier. Marshall reports a comparatively low crime rate: the FBI's Uniform Crime Reporting program logs 1155.2 total incidents per 100,000 residents here, below the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score). The annual average temperature per NOAA climate normals runs 54.0°F with 41.8 inches of precipitation per year and 8.1 inches of snowfall.

Living costs in Missouri run below the national norm: the state registers 90.8 on a 100-equals-national-average index (Well Below Average) per BEA Regional Price Parities 2024. A typical two-bedroom carries a HUD Fair Market Rent of $888 per month statewide. Monthly utility costs average around $219 across Missouri, per EIA 2023 residential energy estimates. The average commute for Marshall workers runs 13.0 minutes, with 77.1% driving alone and 5.3% working from home. On FEMA's National Risk Index, this area rates 51.6 out of 100 for natural-hazard exposure (Low).

Population

13,699 residents

Census ACS 2023 - Missouri

Median Household Income

$54,815 /yr

Poverty 11.2%

Cost of Living Index (state)

90.8 (US=100)

Well Below Average - BEA RPP 2024, Missouri average

How does Marshall compare to other US cities?

Where Marshall sits among all US cities (population 1,000+) on each measure, computed live from Census and FBI data.

Household income 27% higher than other cities
Home value 26% pricier than other cities
Median rent 4% pricier than other cities
Safety 57% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

National percentiles can mask local variation. Looking only at Missouri, Marshall ranks #94 of 234 Missouri cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below Marshall's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in Missouri, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

27thIncome percentile
57thSafety percentile

27th percentile nationally for median household income · 57th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Marshall's profile vs. every US city

Income, affordability, and safety percentile

Marshall's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 56 Avg. percentile National median
Marshall's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Marshall's home value compares nationally

Median home value vs. every US city (population 1,000+)

$145,900 Among the most affordable more affordable than 74% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). This entry sits in this band. $150,000–$175,000: 1,278 US cities (8%). Above this entry. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Marshall $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Marshall, MO Marshall, MO's reported median household income shown against the U.S. national quintile-share pattern (not Marshall, MO-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Marshall, MO median $54,815/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Marshall, MO's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Marshall, MO. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 30.6%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 11.2%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 59.8%

Census ACS S2301, share of working-age residents in the labor force

Population
13,699
Median Income
$54,815
Median Home Value
$145,900
Median Age
31.2
Poverty Rate
11.2%
Labor force participation
59.8%
Bachelor's Degree+
30.6%

Safety & Crime

Total Crime Rate
1155.2
per 100,000 residents
Violent Crime
139.8
per 100,000 residents
Property Crime
1015.4
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Climate

Avg Temperature
54.0°F
Annual Precipitation
41.8"
Annual Snowfall
8.1"

Schools

Total Schools
8
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
13,500 residents13,600 residents13,700 residents13,800 residents13,900 residents 202020212022202320242025 13,786 residents 13,766 residents ▼ -0.1%
Marshall's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Building Boom
Total Permits (2024)
9
housing units authorized
Single-Family
3
detached homes
Multifamily
6
apartments & condos
Supply Intensity
0.7
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 3
2020 2
2021 6
2022 9
2023 6
2024 9

Permit volume increased 200% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Average Commute Time
13.0 minutes
Drive Alone
77.1%
Carpool
11.0%
Public Transit
0.0%
Walk
5.1%
Work from Home
5.3%
Other
1.5%

Based on 6,469 workers 16 and over.

Monthly Utility Costs

State-average estimates for Missouri - EIA 2023 residential energy data

Electricity
$105
avg/month
Natural Gas
$72
avg/month
Water & Sewer
$42
avg/month
Total Utilities
$219
estimated/month

Estimates reflect Missouri state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Missouri state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Marshall sits in

Cost of Living Index
90.8
Well Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$888/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
51.6 / 100
Low
FEMA NRI composite score (county)

Similar Cities in Missouri

Moberly
13,634 people
Troy
13,467 people
Webb City
13,139 people
Dardenne Prairie
13,137 people
Festus
12,965 people
Jennings
12,900 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Marshall's 13,699 residents (Census ACS 5-Year 2023).

Cornelius, OR
13,700 people
Cheval, FL
13,694 people
Mercerville, NJ
13,693 people
Royal Kunia, HI
13,687 people
East Islip, NY
13,687 people
Plover, WI
13,713 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Marshall's $54,815 (Census ACS 5-Year 2023, table B19013).

Chisholm, MN
$54,815 median income
Cedarville, AR
$54,821 median income
Juliaetta, ID
$54,821 median income
Montrose, IL
$54,821 median income
Rising Sun, IN
$54,821 median income
Bertha, MN
$54,821 median income

Race & Ethnicity Composition

Race and ethnicity - Marshall, MO Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Marshall, MO - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 73.7% 8.7% 10.8% ETHNICITY, Hispanic or Latino (any race) 18.2% White 73.7% Black or African American 4.8% Asian 0.7% American Indian 0.1% Native Hawaiian 1.2% Some other race 8.7% Two or more races 10.8% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Marshall compares to nearby Missouri cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Marshall (this city) 13,699 $54,815
Moberly 13,634 $43,231
Troy 13,467 $75,777
Webb City 13,139 $61,502
Census ACS 5-year FIPS MO FBI UCR NOAA Normals NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Marshall, MO?

What is the population of Marshall, MO? +

The population of Marshall, MO stands at 13,699 according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Marshall, MO? +

The median household income in Marshall is $54,815 per year, based on Census ACS 2023 data.

What is the cost of living in Marshall? +

BEA does not publish a city-level cost-of-living figure for Marshall; the closest available measure is the Missouri state average, a cost of living index of 90.8 (U.S. average = 100), rated "Well Below Average" based on BEA Regional Price Parities 2024 data. Costs within Missouri vary by metro area.

Is Marshall, MO safe? +

Marshall has a total crime rate of 1155.2 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Marshall, MO? +

Homes in Marshall carry a median value of $145,900, according to Census ACS 2023 estimates.

What is the climate like in Marshall? +

The average annual temperature in Marshall runs 54.0°F, 41.8 inches of precipitation, and 8.1 inches of snowfall per year. Source: NOAA Climate Normals.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities Editorial

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.