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Place dossier plate
SheetMO-NEW-LONDON-MO · New London, MO 1,118 pop · income 16th pct
Instrument codes from this place’s ACS population and household income, BEA state COL, FBI safety, national income percentile, photo-finish peer city, home-value band, and matched Census-tract book - not a moving recommendation.
Income neighbourhood around New London
Lowest/highest poles plus peers nearest New London on median household income. Full ladder: /browse and /rankings.
median HH income
Ellington · lowest
33,953
Ellington · lowest
33,953 median HH income
34.4% of the leader · rank #1
Hubbard · near
47,284
Hubbard · near
47,284 median HH income
47.9% of the leader · rank #2
New London · this city
47,292
New London · this city
47,292 median HH income
47.9% of the leader · rank #3
Rentz · near
47,292
Rentz · near
47,292 median HH income
47.9% of the leader · rank #4
Tryon · near
47,292
Tryon · near
47,292 median HH income
47.9% of the leader · rank #5
Wilson · near
47,294
Wilson · near
47,294 median HH income
47.9% of the leader · rank #6
Bloomsdale · highest
98,807
Bloomsdale · highest
98,807 median HH income
100.0% of the leader · rank #7
What this shows Neighbourhood peers only - not a full nationwide city board. Open a near peer when the gap is small; open the poles when the spread is wide.
Compare beyond this state
Nationwide peers by population, income
Out-of-state nearest neighbors for New London on ACS population and median household income
. Link sets are deduped so each column is a distinct comparison path, not a forecast that peers share a labor market or climate.
Similar population
Nearest out-of-state cities by ACS population. This city: 1,118.
Nationally, New London sits in the 16th percentile for household income among US cities with a population of 1,000 or more. Source: Census ACS.
16th
percentile, household income
20th
percentile, home value
7th
percentile, median rent
📝 How we sourced this
Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.
Data Snapshot: New London, MO
Missouri's New London is a small town, with 1,118 residents per the latest Census Bureau ACS figures. New London households earn a median of $47,292 annually, in the lower quartile of U.S. cities for household income, with a poverty rate of 19.6%. Home values in New London run a median of $126,900, and the median resident age is 34.9 years. 8.8% of adults here have a bachelor's degree or higher; 57.9% of working-age residents are in the labor force.
Housing supply pressure shows in Census Building Permit Survey data: 4 residential units were authorized in 2024 (Building Boom), up 300% from five years earlier.
Living costs in Missouri run below the national norm: the state registers 90.8 on a 100-equals-national-average index (Well Below Average) per BEA Regional Price Parities 2024. HUD Fair Market Rent for a typical two-bedroom in this state is $972 per month. Statewide, average monthly utility bills in Missouri run around $219, per EIA 2023 residential energy data. Natural-hazard exposure scores 50.6 out of 100 on FEMA's National Risk Index (Low).
A decision-led reading path
Useful questions to ask of New London's data
How this reading path is ordered
This is not a composite city score. It is a city-specific route through the available public records, ordered for this profile so the page starts with questions the joined data can actually answer. The route here runs from comparison shortlist to work and mobility to population change to housing and income; another city can have a different sequence or fewer supported layers because the source joins are not uniform.
For New London, city-specific coverage includes commute-mode shares, annual population history, local building permits.
No matched row is reported here for matched public-school count, FBI reported-crime rates, within-city Census tract profiles; the page leaves those layers out instead of substituting a statewide or national value.
Question 1
Which cities make useful reference points for New London?
Within Missouri, the closest population matches are Bloomsdale (1,123 residents, $98,807 income); Maysville (1,106 residents, $48,125 income); Ellington (1,104 residents, $33,953 income). Outside the state, the closest population matches in this dataset are Autaugaville, AL (1,119 residents); Bouse, AZ (1,119 residents); Fairmead, CA (1,119 residents). A third, income-matched reference set of 6 out-of-state cities sits in the income neighbourhood chart near the Place Dossier plate. These are mechanical peer sets, not claims that the places share a labor market, climate, culture, or metro context.
Use the in-state set to hold state policy and broad price conditions more nearly constant. Use the nationwide size set to ask whether cities with a similar resident count produce different housing, income, or commute outcomes. The income set is a third lens, deliberately separate from population matching.
What does the journey to work look like in New London?
Mode share answers how workers usually travel; it does not measure congestion, reliability, distance to a particular job, or the quality of transit service. No single mode completely explains the work trip here. The mix is more useful than a one-number commute grade, especially when comparing places where transit, walking, and remote work divide the non-driving share differently.
Driving alone is the largest reported mode at 78.6%. A reliable mean commute time is not available for this row, so the mode shares carry the comparison.
Is New London growing, shrinking, or holding steady?
Recent estimates point upward. Growth can increase housing demand and service needs, but the permit record must move in the same direction before calling it a supply response; the two series measure different things.
Census PEP estimates show the population grew by +45 residents from 2020 to 2025, a +4.8% change. Separately, Census BPS recorded 4 housing units authorized in 2024. PEP and ACS are different Census series, so the trend is kept separate from the headline ACS population.
How far does income reach against housing in New London?
The home-value-to-income reference sits in a middle range: the ACS median home value is 2.7 times median household income. The ACS poverty estimate is 19.6%, which keeps the citywide median from describing every household.
This is a citywide price-to-income reference, not a mortgage-affordability test; it does not include interest rates, taxes, insurance, household size, or an individual buyer's down payment. Income and home value move within the same broad scale here. The useful next check is not a generic affordability label, but whether similar-size cities offer a materially different income, housing, or commute trade-off.
Comparative score against U.S. cities with population of 1,000 or more on Census ACS medians
(income, poverty, bachelor's share, cost of living) and FBI UCR violent-crime rates when
published. Higher means a stronger standing on those published figures, not a livability
rating, not a recommendation to move, buy, or pick a "best" city. Missing inputs drop out
and redistribute weight.
How it is calculated.
Cost of living A-
90.8 index
BEA state Regional Price Parities index (100 ≈ national average); lower is stronger on this axis. Same value for every city in the state.
Household income F
$47,292
Median household income vs U.S. cities (pop ≥1,000); ACS.
Poverty rate F
19.6%
Share of residents below the poverty line; lower scores better on this axis.
Bachelor's+ share F
8.8%
Adults with a bachelor's degree or higher; ACS.
Violent crime N/A
N/A
No FBI UCR violent-crime rate for this place (coverage is incomplete).
New London profile (scored ACS/FBI dimensions)Read the chart values
Cost of living: 83/100 (A-) · 90.8 index
Household income: 17/100 (F) · $47,292
Poverty rate: 14/100 (F) · 19.6%
Bachelor's+ share: 3/100 (F) · 8.8%
How does New London compare to other US cities?
New London measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.
Household income16% higher than other cities
Home value20% pricier than other cities
Median rent7% pricier than other cities
"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.
How we calculate these percentiles & ranks
Each percentile compares New London against every qualifying US city; each in-state rank narrows that to Missouri only. Full formula and direction notes: methodology.
Missouri-relative analysis
Median Gross Rent places New London near the bottom of Missouri's cities
Among the 875 Missouri cities PlainCities tracks with reported median gross rent data, New London ranks #1 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares New London only against its own state's cities, not the full US field.
Median Household Income
#556 of 842
34th percentile in Missouri
Median Gross Rent
#1 of 875
0th percentile in Missouri
Median Home Value
#386 of 833
54th percentile in Missouri
Poverty Rate
#169 of 875
81st percentile in Missouri
Bachelor's Degree or Higher
#668 of 875
23rd percentile in Missouri
How in-state ranks are ordered
Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Missouri only, not a livability score. See the methodology for the source and calculation.
Gauge source note
16th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.
How New London's home value compares nationally
Median home value vs. every US city (population 1,000+)
$126,900Among the most affordablemore affordable than 80% of 15,600 US cities
Show national distribution
Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau ACS 5-Year Estimates · 2023
New London's home-value-to-income ratio: 2.7×
ACS median home value divided by median household income.
Band
affordable
< 3.0×
National rank
#4,944 of 15,516
More affordable than 68% of tracked cities (pop. 1,000+)
Size class
#4,351 of 11,323
Micro cities (under 10,000)
At 2.7×, New London sits in the affordable band:
national rank #4,944 of 15,516 and #4,351 of 11,323micro cities (under 10,000).
The multiple is comparatively compact among tracked cities, but a low ratio can still coexist with slow demand or household-level hardship.
How this ratio is calculated
Ratio = Census ACS 2023 median home value ÷ median household income for cities with both fields and population ≥ 1,000.
Rank 1 = lowest ratio (most compact). Bands match the fleet affordability thresholds used on guides (<3.0 / 3.0–5.0 / >5.0).
This is not a mortgage payment estimate and does not include rates, taxes, insurance, or down payment.
Income distribution context
$47,292New London, MO median household income (Census ACS)
Show U.S. national quintile / Lorenz context New London, MO median household income (Census ACS 5-year) with U.S. national quintile shares for context. Diagonal = equality; the curve is national, not computed for New London, MO.
Key socioeconomic indicators
Bachelor's degree or higher (adults 25+)8.8%
Census ACS S1501, educational attainment
Poverty rate (households below FPL)19.6%
Census ACS S1701, poverty status
Labor force participation (adults 16+)57.9%
Census ACS S2301, share of working-age residents in the labor force
Population
1,118
Median Income
$47,292
Median Home Value
$126,900
Median Age
34.9
Poverty Rate
19.6%
Labor force participation
57.9%
Bachelor's Degree+
8.8%
Population Change
PEP vintage
Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025
New London's Census PEP population estimates, 2020–2025.Read the chart as text
Period
Population
2020
936 residents
2021
942 residents
2022
956 residents
2023
967 residents
2024
974 residents
2025
981 residents
Housing Supply
BPS source
Census Bureau Building Permits Survey (BPS) - annual residential permits authorized
📈 Building Boom
Total Permits (2024)
4
housing units authorized
Single-Family
4
detached homes
Multifamily
0
apartments & condos
Supply Intensity
3.6
permits per 1,000 residents
5-Year Permit Trend (2019–2024)
Year
Total
Single-Family
Multifamily
Est. Value
2019
1
1
0
$0.1M
2020
3
3
0
$0.4M
2021
5
5
0
$0.1M
2022
3
3
0
$0.8M
2023
5
5
0
$0.3M
2024
4
4
0
$1.4M
Permit volume increased 300% from 2019 to 2024.
Commute Patterns
Commute source
How workers travel to work, Census ACS 2023
Drive Alone
78.6%
Carpool
19.4%
Public Transit
0.0%
Walk
0.0%
Work from Home
0.9%
Other
1.1%
Based on 458 workers 16 and over.
Monthly Utility Costs
Missouri statewide monthly utility average (EIA 2023): $219
EIA 2023 residential energy data puts average monthly utilities across Missouri at $219 (electricity about $105 , water and sewer about $42 ).
These are Missouri statewide averages, not a meter reading for New London. Actual bills vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.
Living Costs & Risk
Missouri's BEA cost-of-living index is 90.8 (Well Below Average; US average = 100, RPP 2024). HUD Fair Market Rent for a typical two-bedroom in the county around New London is $972/mo. FEMA's National Risk Index, averaged to Missouri statewide on PlainCities, rates natural-hazard exposure at 50.6 / 100 (Low).
Cost/risk geography note
Cost of living is a Missouri statewide BEA average; rent is a county-level HUD Fair Market Rent for the county New London sits in; the FEMA hazard score shown here is a statewide average of county NRI inputs, not a parcel-level reading.
How New London compares to similar-size Missouri cities
Same-state peer method
Closest same-state population matches, not geographic neighbors. Population + median household income come from Census Bureau ACS 5-year B01001 and B19013.
Source: U.S. Census Bureau ACS 5-Year 2023, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.