City · Missouri
Winona, Missouri
Winona, city, in Shannon County, Missouri. Winona had 987 residents on July 1, 2025 by the Census Bureau's estimate, up 3.4% since 2020; the 2020 Census counted 950 and the ACS 2020-2024 5-year estimates put it at 854 (±245). GEOID 2980512.
Residents, July 2025 estimate
987
Census Bureau estimate (no margin published)
2020 Census count: 950 · ACS 2020-2024: 854 ±245
Median household income
$30,500
±$3,659 (90% margin)
Missouri: $70,702
Median home value
$95,500
±$61,886 (90% margin)
Missouri: $230,300
Median gross rent
$373
±$318 (90% margin)
Missouri: $1,033
Where is Winona and what county is it in?
Winona is a city in Shannon County, Missouri. It covers 3.8 square miles of land, 250 residents per square mile in 2020.
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Winona, and is it growing?
The Census Bureau estimates that 987 people lived in Winona on July 1, 2025, up 3.4% since 2020, faster than Missouri (+1.9%). The 2020 Census counted 950 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 854 (±245).
| Measure | Winona | Shannon County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 854 ±245 | 7,177 | −430 |
| Households | 388 ±100 | 2,882 | no clear change |
| Average household size | 2.17 ±0.33 | 2.46 | no clear change |
| Housing units | 434 ±99 | 3,517 | −222 |
Winona's population since 2000
From 1,290 in 2000 to 987 in 2025: down 23.5%. The 2000, 2010 and 2020 figures are census counts, each for Winona as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Winona?
The median resident of Winona is 44.8 years old; 20.7% are under 18 and 24.7% are 65 or older. The largest group is non-Hispanic white residents at 86.3%, then non-Hispanic residents of two or more races at 12.1%.
| Measure | Winona | Shannon County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 44.8 ±20.1 | 44.9 | no clear change |
| Under 18 years | 20.7% ±8.6 pts | 22.7% | – |
| 65 years and over | 24.7% ±11.0 pts | 22.5% | – |
| Male | 42.4% ±8.0 pts | 50.2% | – |
| Hispanic or Latino (any race) | 0.9% ±1.3 pts | 0.7% | – |
| White alone, not Hispanic | 86.3% ±8.8 pts | 92.2% | no clear change |
| Black or African American alone, not Hispanic | 0.6% ±0.5 pts | 0.2% | – |
| Asian alone, not Hispanic | 0.1% ±0.7 pts | 0.4% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±4.0 pts | 0.4% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±4.0 pts | 0.0% | – |
| Two or more races, not Hispanic | 12.1% ±9.0 pts | 6.0% | – |
| Some other race alone, not Hispanic | 0.0% ±4.0 pts | 0.1% | – |
| Born outside the United States | 1.4% ±1.2 pts | 0.8% | – |
| Speak a language other than English at home (age 5+) | 0.7% ±0.6 pts | 1.4% | – |
| Civilian veterans (age 18+) | 13.0% ±8.3 pts | 9.0% | – |
| With a disability | 33.4% ±8.7 pts | 21.1% | – |
| No health insurance coverage | 9.1% ±7.3 pts | 8.8% | – |
| High school graduate or higher (age 25+) | 68.9% ±13.4 pts | 83.5% | – |
| Bachelor's degree or higher (age 25+) | 6.3% ±4.6 pts | 12.8% | – |
| Graduate or professional degree (age 25+) | 2.2% ±2.1 pts | 4.7% | – |
| Lived in the same house a year earlier | 88.2% ±7.6 pts | 91.4% | – |
| Moved from another state in the past year | 2.2% ±2.8 pts | 0.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Winona earn?
Half of Winona's 388 households earn less than $30,500 a year (±$3,659), against $55,222 in Shannon County and $70,702 in Missouri. In 2015-2019 it was $26,768 in 2024 dollars; the margins of error cannot tell the two periods apart. 19.1% of residents live below the poverty line.
| Measure | Winona | Shannon County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $30,500 ±$3,659 | $55,222 | no clear change |
| Mean household income | $40,906 ±$7,818 | $63,752 | – |
| Per capita income | $19,333 ±$2,665 | $26,034 | no clear change |
| People below the poverty line | 19.1% ±9.2 pts | 18.0% | −16.0 pts |
| Children under 18 below the poverty line | 31.6% ±26.1 pts | 22.9% | – |
| Households receiving SNAP | 24.0% ±10.7 pts | 13.5% | – |
| Households with a computer | 89.4% ±7.6 pts | 88.9% | – |
| Households with a broadband subscription | 71.1% ±11.6 pts | 82.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Winona?
Owners occupy 69.6% of Winona's occupied homes and renters 30.4%. The median owner-occupied home is valued at $95,500 by its owner (±$61,886).
| Measure | Winona | Shannon County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $95,500 ±$61,886 | $157,500 | no clear change |
| Median gross rent | $373 ±$318 | $574 | – |
| Renters paying 35% or more of income on rent | 8.3% ±10.6 pts | 19.1% | – |
| Median monthly owner costs, with a mortgage | $1,067 ±$151 | $1,119 | – |
| Owner-occupied homes | 69.6% ±13.0 pts | 79.9% | +17.1 pts |
| Renter-occupied homes | 30.4% ±13.0 pts | 20.1% | – |
| Housing units | 434 ±99 | 3,517 | −222 |
| Homeowner vacancy rate | 0.0% ±12.1 pts | 0.0% | – |
| Rental vacancy rate | 0.0% ±25.2 pts | 2.7% | – |
| Single-family detached homes | 70.0% ±11.9 pts | 80.6% | – |
| Mobile homes | 9.7% ±7.0 pts | 14.1% | – |
| Built 2020 or later | 0.0% ±7.7 pts | 0.7% | – |
| Built 2010 to 2019 | 5.8% ±6.7 pts | 9.3% | – |
| Built 1939 or earlier | 12.2% ±8.5 pts | 8.2% | – |
| Households with no vehicle | 5.4% ±3.8 pts | 5.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Winona work and get to work?
71.3% of Winona's workers drive alone. The average trip to work takes 14.7 minutes.
| Measure | Winona | Shannon County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 37.2% ±12.2 pts | 43.7% | – |
| Unemployment rate | 0.0% ±12.4 pts | 1.3% | – |
| Drove alone to work | 71.3% ±12.5 pts | 81.9% | – |
| Carpooled | 24.9% ±12.9 pts | 8.9% | – |
| Public transportation | 0.0% ±12.5 pts | 0.2% | – |
| Walked | 0.0% ±12.5 pts | 0.6% | – |
| Worked from home | 3.1% ±4.1 pts | 7.9% | – |
| Mean travel time to work | 14.7 min ±7.1 | 29.0 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Winona?
No census tract lies mostly in Winona; 1 tract reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 4702Shannon County | 4,393 | $55,912 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Winona) · Census block assignment files
How does Winona compare with other places in Missouri?
By the Census Bureau's July 2025 estimates, Winona is the 10,307th-most populous of the 19,476 U.S. incorporated places that have one and the 342nd-most populous of 936 in Missouri.
Winona is not ranked by income or the other survey measures: those rankings include places of 1,000 or more residents (2020 Census) with a reliable estimate.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 342nd | 936 |
Winona's figures with every place in Missouri (CSV)
Every place in Missouri, sortable · Compare Winona with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Winona?
27 of the 57 figures for Winona on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Winona are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Winona.