Village · Nebraska
Guide Rock, Nebraska
Guide Rock, village, in Webster County, Nebraska. Guide Rock had 199 residents on July 1, 2025 by the Census Bureau's estimate, down 1.5% since 2020; the 2020 Census counted 199 and the ACS 2020-2024 5-year estimates put it at 286 (±95). GEOID 3120365.
Residents, July 2025 estimate
199
Census Bureau estimate (no margin published)
2020 Census count: 199 · ACS 2020-2024: 286 ±95
Median household income
$39,444
±$12,988 (90% margin)
Nebraska: $76,475
Median home value
$44,400
±$27,990 (90% margin)
Nebraska: $238,600
Median gross rent
not published
Nebraska: $1,072
Where is Guide Rock and what county is it in?
Guide Rock is a village in Webster County, Nebraska. It covers 0.5 square miles of land, 397 residents per square mile in 2020.
Guide Rock is in the Hastings, NE micropolitan statistical area, which takes in 3 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Guide Rock, and is it growing?
The Census Bureau estimates that 199 people lived in Guide Rock on July 1, 2025, down 1.5% since 2020, while Nebraska grew 2.9%. The 2020 Census counted 199 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 286 (±95).
| Measure | Guide Rock | Webster County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 286 ±95 | 3,360 | no clear change |
| Households | 118 ±38 | 1,493 | no clear change |
| Average household size | 2.42 ±0.53 | 2.20 | no clear change |
| Housing units | 140 ±41 | 1,764 | no clear change |
Guide Rock's population since 2000
From 245 in 2000 to 199 in 2025: down 18.8%. The 2000, 2010 and 2020 figures are census counts, each for Guide Rock as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Guide Rock?
The median resident of Guide Rock is 36.8 years old; 25.5% are under 18 and 20.3% are 65 or older. The largest group is non-Hispanic white residents at 63.3%, then Hispanic or Latino residents (of any race) at 31.8%.
| Measure | Guide Rock | Webster County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 36.8 ±11.6 | 44.5 | no clear change |
| Under 18 years | 25.5% ±8.8 pts | 22.1% | – |
| 65 years and over | 20.3% ±11.5 pts | 22.9% | – |
| Male | 60.8% ±6.1 pts | 51.0% | – |
| Hispanic or Latino (any race) | 31.8% ±17.0 pts | 5.8% | – |
| White alone, not Hispanic | 63.3% ±16.5 pts | 88.2% | −30.8 pts |
| Black or African American alone, not Hispanic | 0.0% ±8.4 pts | 0.2% | – |
| Asian alone, not Hispanic | 0.0% ±8.4 pts | 0.8% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±8.4 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±8.4 pts | 0.6% | – |
| Two or more races, not Hispanic | 4.9% ±5.9 pts | 3.9% | – |
| Some other race alone, not Hispanic | 0.0% ±8.4 pts | 0.3% | – |
| Born outside the United States | 1.4% ±2.4 pts | 1.7% | – |
| Speak a language other than English at home (age 5+) | 9.9% ±5.9 pts | 3.5% | – |
| Civilian veterans (age 18+) | 13.6% ±9.1 pts | 8.1% | – |
| With a disability | 24.8% ±8.6 pts | 13.9% | – |
| No health insurance coverage | 11.5% ±7.9 pts | 5.8% | – |
| High school graduate or higher (age 25+) | 83.3% ±9.9 pts | 95.1% | – |
| Bachelor's degree or higher (age 25+) | 15.7% ±7.5 pts | 21.2% | no clear change |
| Graduate or professional degree (age 25+) | 0.5% ±0.9 pts | 7.0% | – |
| Lived in the same house a year earlier | 81.8% ±17.1 pts | 86.9% | – |
| Moved from another state in the past year | 4.9% ±6.8 pts | 3.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Guide Rock earn?
Half of Guide Rock's 118 households earn less than $39,444 a year (±$12,988), against $64,347 in Webster County and $76,475 in Nebraska. In 2015-2019 it was $56,920 in 2024 dollars; the margins of error cannot tell the two periods apart. 24.8% of residents live below the poverty line.
| Measure | Guide Rock | Webster County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $39,444 ±$12,988 | $64,347 | no clear change |
| Mean household income | $59,092 ±$18,346 | $83,181 | – |
| Per capita income | $25,615 ±$8,243 | $35,431 | no clear change |
| People below the poverty line | 24.8% ±13.4 pts | 9.6% | no clear change |
| Children under 18 below the poverty line | 41.1% ±30.7 pts | 12.1% | – |
| Households receiving SNAP | 38.1% ±18.1 pts | 9.5% | – |
| Households with a computer | 95.8% ±3.9 pts | 94.2% | – |
| Households with a broadband subscription | 94.1% ±4.6 pts | 92.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Guide Rock?
Owners occupy 96.6% of Guide Rock's occupied homes and renters 3.4%. The median owner-occupied home is valued at $44,400 by its owner (±$27,990).
| Measure | Guide Rock | Webster County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $44,400 ±$27,990 | $117,600 | no clear change |
| Renters paying 35% or more of income on rent | 100.0% ±100.0 pts | 18.5% | – |
| Median monthly owner costs, with a mortgage | $993 ±$164 | $1,270 | – |
| Owner-occupied homes | 96.6% ±4.8 pts | 80.6% | no clear change |
| Renter-occupied homes | 3.4% ±4.8 pts | 19.4% | – |
| Housing units | 140 ±41 | 1,764 | no clear change |
| Homeowner vacancy rate | 0.8% ±1.9 pts | 0.7% | – |
| Rental vacancy rate | 0.0% ±100.0 pts | 9.4% | – |
| Single-family detached homes | 100.0% ±16.3 pts | 89.2% | – |
| Mobile homes | 0.0% ±16.3 pts | 2.2% | – |
| Built 2020 or later | 0.0% ±16.3 pts | 0.5% | – |
| Built 2010 to 2019 | 0.0% ±16.3 pts | 2.6% | – |
| Built 1939 or earlier | 68.6% ±11.6 pts | 44.4% | – |
| Households with no vehicle | 1.7% ±3.0 pts | 3.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Guide Rock building?
Guide Rock last reported building permits to the Census Bureau for 2021.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Guide Rock work and get to work?
56.5% of Guide Rock's workers drive alone. The average trip to work takes 35.4 minutes.
| Measure | Guide Rock | Webster County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 55.0% ±10.7 pts | 64.7% | – |
| Unemployment rate | 5.3% ±6.6 pts | 0.7% | – |
| Drove alone to work | 56.5% ±18.1 pts | 79.4% | – |
| Carpooled | 38.7% ±18.2 pts | 9.9% | – |
| Public transportation | 0.0% ±18.2 pts | 0.0% | – |
| Walked | 0.0% ±18.2 pts | 3.6% | – |
| Worked from home | 0.0% ±18.2 pts | 4.6% | – |
| Mean travel time to work | 35.4 min ±12.7 | 22.9 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Guide Rock?
No census tract lies mostly in Guide Rock; 1 tract reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9651Webster County | 1,708 | $60,188 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Guide Rock) · Census block assignment files
How does Guide Rock compare with other places in Nebraska?
By the Census Bureau's July 2025 estimates, Guide Rock is the 16,517th-most populous of the 19,476 U.S. incorporated places that have one and the 332nd-most populous of 528 in Nebraska.
Guide Rock is not ranked by income or the other survey measures: those rankings include places of 1,000 or more residents (2020 Census) with a reliable estimate.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 332nd | 528 |
Guide Rock's figures with every place in Nebraska (CSV)
Every place in Nebraska, sortable · Compare Guide Rock with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Guide Rock?
24 of the 56 figures for Guide Rock on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Guide Rock are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Guide Rock.