Census-designated place · New Jersey
Gouldtown, New Jersey
Gouldtown, census-designated place, in Cumberland County, New Jersey. Gouldtown had 1,601 residents in the 2020 Census, a full count; the ACS 2020-2024 5-year estimates put it at 1,546 (±197). GEOID 3427060.
Residents, 2020 Census
1,601
Census count or controlled total
ACS 2020-2024 estimate: 1,546 ±197
Median household income
$55,789
±$6,637 (90% margin)
New Jersey: $103,556
Median home value
$184,800
±$9,776 (90% margin)
New Jersey: $454,400
Median gross rent
$1,233
±$146 (90% margin)
New Jersey: $1,720
Where is Gouldtown and what county is it in?
Gouldtown is a census-designated place: an unincorporated community the Census Bureau draws for counting, with no city government of its own, in Cumberland County, New Jersey. It covers 2.8 square miles of land, 567 residents per square mile in 2020.
Gouldtown is in the Vineland, NJ metropolitan statistical area (Census Bureau delineation, July 2023).
Gouldtown lies entirely within Fairfield Township (Cumberland County), a township with its own local government (2020 census blocks).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Gouldtown, and is it growing?
The 2020 Census counted 1,601 residents in Gouldtown, a full count rather than a sample. The 2020-2024 American Community Survey, a sample, estimates 1,546 (±197).
The Census Bureau publishes yearly population estimates for incorporated places only; Gouldtown is a census-designated place, so its figures come from the ACS and the 2020 Census.
| Measure | Gouldtown | Cumberland County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 1,546 ±197 | 153,305 | – |
| Households | 582 ±99 | 53,781 | – |
| Average household size | 2.66 ±0.36 | 2.68 | – |
| Housing units | 630 ±97 | 57,282 | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Gouldtown?
The median resident of Gouldtown is 36.9 years old; 24.3% are under 18 and 18.6% are 65 or older. The largest group is non-Hispanic Black residents at 60.5%, then Hispanic or Latino residents (of any race) at 16.2%. 9.6% of residents were born outside the United States.
| Measure | Gouldtown | Cumberland County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 36.9 ±6.2 | 37.7 | – |
| Under 18 years | 24.3% ±4.8 pts | 24.4% | – |
| 65 years and over | 18.6% ±3.7 pts | 15.8% | – |
| Male | 53.4% ±5.3 pts | 51.0% | – |
| Hispanic or Latino (any race) | 16.2% ±6.0 pts | 35.7% | – |
| White alone, not Hispanic | 11.1% ±3.3 pts | 40.9% | – |
| Black or African American alone, not Hispanic | 60.5% ±8.4 pts | 16.4% | – |
| Asian alone, not Hispanic | 0.5% ±1.0 pts | 1.4% | – |
| American Indian and Alaska Native alone, not Hispanic | 3.1% ±1.6 pts | 0.4% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±2.9 pts | 0.0% | – |
| Two or more races, not Hispanic | 7.8% ±4.0 pts | 3.7% | – |
| Some other race alone, not Hispanic | 0.8% ±0.8 pts | 1.3% | – |
| Born outside the United States | 9.6% ±3.5 pts | 12.7% | – |
| Speak a language other than English at home (age 5+) | 15.0% ±5.8 pts | 30.2% | – |
| Civilian veterans (age 18+) | 6.2% ±1.8 pts | 5.0% | – |
| With a disability | 15.7% ±3.3 pts | 14.8% | – |
| No health insurance coverage | 13.2% ±4.3 pts | 10.5% | – |
| High school graduate or higher (age 25+) | 81.6% ±4.9 pts | 81.6% | – |
| Bachelor's degree or higher (age 25+) | 13.1% ±3.7 pts | 18.9% | – |
| Graduate or professional degree (age 25+) | 4.3% ±2.3 pts | 6.1% | – |
| Lived in the same house a year earlier | 95.1% ±2.7 pts | 91.4% | – |
| Moved from another state in the past year | 0.1% ±0.2 pts | 0.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Gouldtown earn?
Half of Gouldtown's 582 households earn less than $55,789 a year (±$6,637), against $67,436 in Cumberland County and $103,556 in New Jersey. 9.1% of residents live below the poverty line.
| Measure | Gouldtown | Cumberland County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $55,789 ±$6,637 | $67,436 | – |
| Mean household income | $67,997 ±$6,346 | $92,848 | – |
| Per capita income | $28,500 ±$3,278 | $32,721 | – |
| People below the poverty line | 9.1% ±2.8 pts | 15.6% | – |
| Children under 18 below the poverty line | 12.6% ±5.4 pts | 20.7% | – |
| Households receiving SNAP | 13.9% ±4.8 pts | 17.6% | – |
| Households with a computer | 87.1% ±9.2 pts | 93.6% | – |
| Households with a broadband subscription | 85.7% ±5.1 pts | 89.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Gouldtown?
Owners occupy 71.8% of Gouldtown's occupied homes and renters 28.2%. The median owner-occupied home is valued at $184,800 by its owner (±$9,776). The median renter pays $1,233 a month including utilities, and 33.6% of renters pay 35% or more of their income on rent.
| Measure | Gouldtown | Cumberland County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $184,800 ±$9,776 | $221,400 | – |
| Median gross rent | $1,233 ±$146 | $1,282 | – |
| Renters paying 35% or more of income on rent | 33.6% ±17.2 pts | 45.6% | – |
| Median monthly owner costs, with a mortgage | $1,480 ±$166 | $1,883 | – |
| Owner-occupied homes | 71.8% ±9.3 pts | 66.5% | – |
| Renter-occupied homes | 28.2% ±9.3 pts | 33.5% | – |
| Housing units | 630 ±97 | 57,282 | – |
| Homeowner vacancy rate | 0.0% ±9.9 pts | 1.1% | – |
| Rental vacancy rate | 4.0% ±6.1 pts | 4.3% | – |
| Single-family detached homes | 74.0% ±8.1 pts | 67.9% | – |
| Mobile homes | 26.0% ±8.1 pts | 5.3% | – |
| Built 2020 or later | 0.0% ±6.9 pts | 0.7% | – |
| Built 2010 to 2019 | 0.5% ±0.7 pts | 4.4% | – |
| Built 1939 or earlier | 5.9% ±2.8 pts | 17.0% | – |
| Households with no vehicle | 8.9% ±4.2 pts | 10.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Gouldtown work and get to work?
70.6% of Gouldtown's workers drive alone. The average trip to work takes 26.8 minutes. The unemployment rate in 2020-2024 averaged 11.8%.
| Measure | Gouldtown | Cumberland County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 61.7% ±6.8 pts | 57.5% | – |
| Unemployment rate | 11.8% ±7.4 pts | 6.8% | – |
| Drove alone to work | 70.6% ±7.2 pts | 76.5% | – |
| Carpooled | 19.0% ±6.4 pts | 12.5% | – |
| Public transportation | 4.1% ±2.3 pts | 1.5% | – |
| Walked | 0.0% ±6.8 pts | 1.3% | – |
| Worked from home | 6.0% ±4.4 pts | 5.4% | – |
| Mean travel time to work | 26.8 min ±4.1 | 25.5 min | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Gouldtown?
No census tract lies mostly in Gouldtown; 1 tract reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 104.01Cumberland County | 4,401 | $60,929 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Gouldtown) · Census block assignment files
How does Gouldtown compare with other places in New Jersey?
Gouldtown ranks 743rd of 771 places in New Jersey with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population (ACS 2020-2024) | 736th | 787 |
| Residents per square mile | 645th | 787 |
| Median household income | 743rd | 771 |
| Per capita income | 750th | 785 |
| Median home value | 757th | 777 |
| Median gross rent | 646th | 701 |
| Poverty rate | 162nd | 539 |
| Bachelor's degree or higher | 768th | 780 |
| Median age | 701st | 786 |
| Owner-occupied share | 504th | 777 |
| Travel time to work | 577th | 787 |
Gouldtown's figures with every place in New Jersey (CSV)
Every place in New Jersey, sortable · Compare Gouldtown with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Gouldtown?
10 of the 57 figures for Gouldtown on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Gouldtown are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.