Town · Oklahoma
Roland, Oklahoma
Roland, town, in Sequoyah County, Oklahoma. Roland had 4,146 residents on July 1, 2025 by the Census Bureau's estimate, up 23.3% since 2020; the 2020 Census counted 3,316 and the ACS 2020-2024 5-year estimates put it at 3,687 (±45). GEOID 4063800.
Residents, July 2025 estimate
4,146
Census Bureau estimate (no margin published)
2020 Census count: 3,316 · ACS 2020-2024: 3,687 ±45
Median household income
$51,754
±$6,111 (90% margin)
Oklahoma: $65,039
Median home value
$139,800
±$14,925 (90% margin)
Oklahoma: $199,800
Median gross rent
$855
±$57 (90% margin)
Oklahoma: $1,014
Where is Roland and what county is it in?
Roland is a town in Sequoyah County, Oklahoma. It covers 3.5 square miles of land, 946 residents per square mile in 2020.
Roland is in the Fort Smith, AR-OK metropolitan statistical area, which takes in 3 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Roland, and is it growing?
The Census Bureau estimates that 4,146 people lived in Roland on July 1, 2025, up 23.3% since 2020, faster than Oklahoma (+4.1%). The 2020 Census counted 3,316 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 3,687 (±45).
| Measure | Roland | Sequoyah County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 3,687 ±45 | 39,860 | no clear change |
| Households | 1,274 ±110 | 15,454 | no clear change |
| Average household size | 2.85 ±0.23 | 2.55 | no clear change |
| Housing units | 1,495 ±128 | 18,367 | no clear change |
Roland's population since 2000
From 2,842 in 2000 to 4,146 in 2025: up 45.9%. The 2000, 2010 and 2020 figures are census counts, each for Roland as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Roland?
The median resident of Roland is 34.1 years old; 25.9% are under 18 and 11.1% are 65 or older. The largest group is non-Hispanic white residents at 61.8%, then non-Hispanic residents of two or more races at 14.1%. 2.5% of residents were born outside the United States.
| Measure | Roland | Sequoyah County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 34.1 ±1.8 | 40.6 | no clear change |
| Under 18 years | 25.9% ±3.7 pts | 23.9% | – |
| 65 years and over | 11.1% ±2.6 pts | 18.6% | – |
| Male | 49.6% ±2.8 pts | 49.6% | – |
| Hispanic or Latino (any race) | 3.4% ±1.9 pts | 5.1% | no clear change |
| White alone, not Hispanic | 61.8% ±6.0 pts | 60.6% | no clear change |
| Black or African American alone, not Hispanic | 6.5% ±2.5 pts | 1.9% | +3.1 pts |
| Asian alone, not Hispanic | 1.4% ±1.1 pts | 0.7% | – |
| American Indian and Alaska Native alone, not Hispanic | 12.7% ±4.0 pts | 18.4% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.1% ±0.2 pts | 0.1% | – |
| Two or more races, not Hispanic | 14.1% ±3.7 pts | 13.2% | – |
| Some other race alone, not Hispanic | 0.0% ±0.7 pts | 0.1% | – |
| Born outside the United States | 2.5% ±1.4 pts | 2.0% | – |
| Speak a language other than English at home (age 5+) | 4.3% ±1.9 pts | 5.7% | – |
| Civilian veterans (age 18+) | 7.5% ±2.6 pts | 8.6% | – |
| With a disability | 22.2% ±3.8 pts | 24.5% | – |
| No health insurance coverage | 22.5% ±6.4 pts | 15.1% | no clear change |
| High school graduate or higher (age 25+) | 85.4% ±4.1 pts | 84.9% | – |
| Bachelor's degree or higher (age 25+) | 8.9% ±3.6 pts | 15.2% | no clear change |
| Graduate or professional degree (age 25+) | 2.4% ±1.6 pts | 4.4% | – |
| Lived in the same house a year earlier | 89.0% ±3.2 pts | 89.0% | – |
| Moved from another state in the past year | 5.0% ±2.2 pts | 3.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Roland earn?
Half of Roland's 1,274 households earn less than $51,754 a year (±$6,111), against $51,093 in Sequoyah County and $65,039 in Oklahoma. In 2015-2019 it was $44,562 in 2024 dollars; the margins of error cannot tell the two periods apart. 18.2% of residents live below the poverty line.
| Measure | Roland | Sequoyah County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $51,754 ±$6,111 | $51,093 | no clear change |
| Mean household income | $64,301 ±$6,671 | $68,898 | – |
| Per capita income | $22,734 ±$3,049 | $27,250 | no clear change |
| People below the poverty line | 18.2% ±4.9 pts | 20.2% | no clear change |
| Children under 18 below the poverty line | 29.3% ±9.7 pts | 29.6% | no clear change |
| Households receiving SNAP | 22.0% ±4.8 pts | 21.2% | – |
| Households with a computer | 93.5% ±3.1 pts | 91.8% | – |
| Households with a broadband subscription | 91.1% ±3.9 pts | 82.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Roland?
Owners occupy 54.5% of Roland's occupied homes and renters 45.5%. The median owner-occupied home is valued at $139,800 by its owner (±$14,925). The median renter pays $855 a month including utilities, and 32.3% of renters pay 35% or more of their income on rent.
| Measure | Roland | Sequoyah County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $139,800 ±$14,925 | $139,400 | +$29,530 |
| Median gross rent | $855 ±$57 | $811 | −$110 |
| Renters paying 35% or more of income on rent | 32.3% ±8.2 pts | 36.3% | no clear change |
| Median monthly owner costs, with a mortgage | $1,138 ±$57 | $1,156 | – |
| Owner-occupied homes | 54.5% ±5.6 pts | 70.8% | no clear change |
| Renter-occupied homes | 45.5% ±5.6 pts | 29.2% | – |
| Housing units | 1,495 ±128 | 18,367 | no clear change |
| Homeowner vacancy rate | 1.5% ±1.8 pts | 0.6% | – |
| Rental vacancy rate | 10.4% ±6.1 pts | 5.5% | – |
| Single-family detached homes | 67.0% ±5.0 pts | 70.5% | – |
| Mobile homes | 6.4% ±3.7 pts | 19.1% | – |
| Built 2020 or later | 0.0% ±1.7 pts | 1.0% | – |
| Built 2010 to 2019 | 7.2% ±2.7 pts | 8.8% | – |
| Built 1939 or earlier | 0.5% ±0.6 pts | 2.0% | – |
| Households with no vehicle | 5.2% ±2.6 pts | 5.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Roland building?
Builders took permits for 65 new housing units in Roland in 2025 (53 in single-family houses), 15.7 per 1,000 residents against 3.8 across Oklahoma.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Roland work and get to work?
77.9% of Roland's workers drive alone. The average trip to work takes 20.7 minutes. The unemployment rate in 2020-2024 averaged 3.0%.
| Measure | Roland | Sequoyah County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 58.6% ±5.9 pts | 52.4% | – |
| Unemployment rate | 3.0% ±1.8 pts | 4.7% | – |
| Drove alone to work | 77.9% ±7.5 pts | 82.2% | – |
| Carpooled | 15.5% ±7.4 pts | 9.9% | – |
| Public transportation | 0.0% ±1.5 pts | 0.2% | – |
| Walked | 1.3% ±1.4 pts | 2.1% | – |
| Worked from home | 3.3% ±2.4 pts | 4.5% | – |
| Mean travel time to work | 20.7 min ±2.0 | 25.0 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Roland?
1 census tract lies mostly in Roland, and 2 more reach into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 301.06Sequoyah County | 2,416 | $56,818 |
| Tract 301.03Sequoyah County | 2,385 | $50,573 |
| Tract 301.05Sequoyah County | 4,936 | $49,102 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Roland) · Census block assignment files
How does Roland compare with other places in Oklahoma?
By the Census Bureau's July 2025 estimates, Roland is the 5,416th-most populous of the 19,476 U.S. incorporated places that have one and the 88th-most populous of 591 in Oklahoma.
Roland ranks 131st of 228 places in Oklahoma with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 88th | 591 |
| Growth 2020-2025 (PEP) | 6th | 212 |
| Residents per square mile | 74th | 229 |
| Median household income | 131st | 228 |
| Per capita income | 185th | 229 |
| Median home value | 113th | 228 |
| Median gross rent | 99th | 223 |
| Poverty rate | 118th | 218 |
| Bachelor's degree or higher | 212th | 226 |
| Median age | 177th | 229 |
| Owner-occupied share | 189th | 229 |
| Travel time to work | 140th | 229 |
Roland's figures with every place in Oklahoma (CSV)
Every place in Oklahoma, sortable · Compare Roland with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Roland?
10 of the 57 figures for Roland on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Roland are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Roland.