City · Oregon
Florence, Oregon
Florence, city, in Lane County, Oregon. Florence had 9,468 residents on July 1, 2025 by the Census Bureau's estimate, down 0.1% since 2020; the 2020 Census counted 9,396 and the ACS 2020-2024 5-year estimates put it at 9,482 (±29). GEOID 4126050.
Residents, July 2025 estimate
9,468
Census Bureau estimate (no margin published)
2020 Census count: 9,396 · ACS 2020-2024: 9,482 ±29
Median household income
$53,333
±$7,931 (90% margin)
Oregon: $83,011
Median home value
$358,300
±$17,841 (90% margin)
Oregon: $477,600
Median gross rent
$1,259
±$139 (90% margin)
Oregon: $1,525
Where is Florence and what county is it in?
Florence is a city in Lane County, Oregon. It covers 5.5 square miles of land, 1,696 residents per square mile in 2020.
Florence is in the Eugene-Springfield, OR metropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Florence, and is it growing?
The Census Bureau estimates that 9,468 people lived in Florence on July 1, 2025, down 0.1% since 2020, while Oregon grew 0.9%. The 2020 Census counted 9,396 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 9,482 (±29).
| Measure | Florence | Lane County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 9,482 ±29 | 384,207 | +561 |
| Households | 4,614 ±230 | 160,445 | no clear change |
| Average household size | 2.02 ±0.10 | 2.33 | no clear change |
| Housing units | 5,163 ±278 | 169,788 | no clear change |
Florence's population since 2000
From 7,263 in 2000 to 9,468 in 2025: up 30.4%. The 2000, 2010 and 2020 figures are census counts, each for Florence as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Florence?
The median resident of Florence is 60.8 years old; 15.2% are under 18 and 43.3% are 65 or older. The largest group is non-Hispanic white residents at 87.9%, then Hispanic or Latino residents (of any race) at 5.1%. 4.9% of residents were born outside the United States.
| Measure | Florence | Lane County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 60.8 ±4.5 | 40.3 | no clear change |
| Under 18 years | 15.2% ±3.2 pts | 17.5% | – |
| 65 years and over | 43.3% ±4.7 pts | 20.8% | – |
| Male | 45.9% ±2.8 pts | 49.4% | – |
| Hispanic or Latino (any race) | 5.1% ±2.6 pts | 10.5% | no clear change |
| White alone, not Hispanic | 87.9% ±4.0 pts | 78.2% | no clear change |
| Black or African American alone, not Hispanic | 2.9% ±2.3 pts | 1.1% | – |
| Asian alone, not Hispanic | 1.6% ±1.5 pts | 2.5% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.7% ±0.7 pts | 0.7% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.4 pts | 0.2% | – |
| Two or more races, not Hispanic | 1.7% ±0.7 pts | 6.4% | – |
| Some other race alone, not Hispanic | 0.0% ±0.1 pts | 0.5% | – |
| Born outside the United States | 4.9% ±2.8 pts | 5.4% | no clear change |
| Speak a language other than English at home (age 5+) | 3.7% ±2.2 pts | 8.8% | – |
| Civilian veterans (age 18+) | 12.3% ±2.5 pts | 7.5% | – |
| With a disability | 23.7% ±3.5 pts | 17.1% | – |
| No health insurance coverage | 6.4% ±2.5 pts | 5.6% | no clear change |
| High school graduate or higher (age 25+) | 90.1% ±3.5 pts | 93.3% | – |
| Bachelor's degree or higher (age 25+) | 25.0% ±4.7 pts | 34.0% | no clear change |
| Graduate or professional degree (age 25+) | 8.2% ±2.7 pts | 14.0% | – |
| Lived in the same house a year earlier | 86.3% ±5.6 pts | 82.5% | – |
| Moved from another state in the past year | 7.0% ±4.9 pts | 4.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Florence earn?
Half of Florence's 4,614 households earn less than $53,333 a year (±$7,931), against $71,544 in Lane County and $83,011 in Oregon. In 2015-2019 it was $52,127 in 2024 dollars; the margins of error cannot tell the two periods apart. 10.3% of residents live below the poverty line.
| Measure | Florence | Lane County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $53,333 ±$7,931 | $71,544 | no clear change |
| Mean household income | $67,742 ±$6,935 | $92,524 | – |
| Per capita income | $33,499 ±$3,444 | $39,088 | no clear change |
| People below the poverty line | 10.3% ±3.0 pts | 15.3% | −5.3 pts |
| Children under 18 below the poverty line | 4.7% ±4.3 pts | 14.2% | – |
| Households receiving SNAP | 15.9% ±5.0 pts | 19.1% | – |
| Households with a computer | 96.4% ±1.9 pts | 97.2% | – |
| Households with a broadband subscription | 91.4% ±3.1 pts | 92.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Florence?
Owners occupy 64.0% of Florence's occupied homes and renters 36.0%. The median owner-occupied home is valued at $358,300 by its owner (±$17,841). The median renter pays $1,259 a month including utilities, and 39.9% of renters pay 35% or more of their income on rent.
| Measure | Florence | Lane County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $358,300 ±$17,841 | $430,600 | +$82,255 |
| Median gross rent | $1,259 ±$139 | $1,355 | no clear change |
| Renters paying 35% or more of income on rent | 39.9% ±11.1 pts | 46.4% | no clear change |
| Median monthly owner costs, with a mortgage | $1,501 ±$100 | $1,949 | – |
| Owner-occupied homes | 64.0% ±5.0 pts | 59.7% | no clear change |
| Renter-occupied homes | 36.0% ±5.0 pts | 40.3% | – |
| Housing units | 5,163 ±278 | 169,788 | no clear change |
| Homeowner vacancy rate | 0.0% ±1.3 pts | 0.8% | – |
| Rental vacancy rate | 2.3% ±3.6 pts | 3.2% | – |
| Single-family detached homes | 61.1% ±4.4 pts | 61.2% | – |
| Mobile homes | 19.8% ±3.6 pts | 8.1% | – |
| Built 2020 or later | 2.6% ±1.9 pts | 1.7% | – |
| Built 2010 to 2019 | 8.1% ±3.8 pts | 8.0% | – |
| Built 1939 or earlier | 2.1% ±2.0 pts | 6.6% | – |
| Households with no vehicle | 5.9% ±3.2 pts | 7.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Florence building?
Builders took permits for 58 new housing units in Florence in 2025 (26 in single-family houses), 6.1 per 1,000 residents against 3.5 across Oregon.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Florence work and get to work?
75.5% of Florence's workers drive alone and 9.2% work from home. The average trip to work takes 15.0 minutes.
| Measure | Florence | Lane County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 37.1% ±4.3 pts | 60.2% | – |
| Unemployment rate | 6.6% ±4.6 pts | 6.4% | – |
| Drove alone to work | 75.5% ±7.2 pts | 66.0% | – |
| Carpooled | 5.8% ±3.9 pts | 8.6% | – |
| Public transportation | 0.0% ±1.5 pts | 1.8% | – |
| Walked | 7.5% ±6.0 pts | 4.3% | – |
| Worked from home | 9.2% ±4.5 pts | 15.5% | no clear change |
| Mean travel time to work | 15.0 min ±4.2 | 20.2 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Florence?
2 census tracts lie mostly in Florence, and 2 more reach into it (2020 census blocks). Their median household incomes run from $50,660 (Tract 7.05) to $51,250 (Tract 7.07).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 7.05Lane County | 4,455 | $50,660 |
| Tract 7.07Lane County | 4,058 | $51,250 |
| Tract 7.06Lane County | 3,542 | $81,629 |
| Tract 7.08Lane County | 2,165 | $80,455 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Florence) · Census block assignment files
How does Florence compare with other places in Oregon?
By the Census Bureau's July 2025 estimates, Florence is the 3,324th-most populous of the 19,476 U.S. incorporated places that have one and the 60th-most populous of 240 in Oregon.
Florence ranks 206th of 223 places in Oregon with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 60th | 240 |
| Growth 2020-2025 (PEP) | 91st | 162 |
| Residents per square mile | 123rd | 224 |
| Median household income | 206th | 223 |
| Per capita income | 155th | 224 |
| Median home value | 144th | 224 |
| Median gross rent | 112th | 207 |
| Poverty rate | 105th | 175 |
| Bachelor's degree or higher | 109th | 219 |
| Median age | 13th | 224 |
| Owner-occupied share | 144th | 224 |
| Work from home | 139th | 169 |
| Travel time to work | 201st | 221 |
Florence's figures with every place in Oregon (CSV)
Every place in Oregon, sortable · Compare Florence with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Florence?
15 of the 57 figures for Florence on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Florence are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Florence.