Population
2,997 residents
Census ACS 2023 - South Dakota
City profile · South Dakota · Census ACS 2023
Population, income, housing, safety, climate and schools for Lead - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.
Lead - the verdict
Lead ranks in the 31st percentile for household income and the 83rd percentile for safety nationally, out of every US city with at least 1,000 residents. Source: Census ACS + FBI UCR.
Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.
Lead is a small town in South Dakota, home to 2,997 residents per U.S. Census Bureau ACS 2023 estimates. Median household income here is $57,348 per year, below the median for U.S. cities on this measure, with a poverty rate of 0.0%. Lead's housing stock carries a median value of $192,800, and the median resident age is 52.1 years. 19.8% of adults here have a bachelor's degree or higher; 65.0% of working-age residents are in the labor force.
Housing supply pressure shows in Census Building Permit Survey data: 4 residential units were authorized in 2024 (Building Boom), up 100% from five years earlier. Lead reports a comparatively low crime rate: FBI UCR reporting places total crime at 556.6 incidents per 100,000 residents, below the national average (voluntary agency reporting, reflects reporting activity, not a definitive danger score). NOAA climate normals record an annual average temperature of 46.3°F with 31.8 inches of precipitation per year and 183.9 inches of snowfall.
Living costs in South Dakota run below the national norm: on BEA's 100-equals-national-average cost index, South Dakota scores 88.6 (Well Below Average), per the 2024 Regional Price Parities release. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,046 monthly. EIA 2023 residential energy data puts South Dakota's average monthly utility costs around $200 (state average). On FEMA's National Risk Index, this area rates 49.3 out of 100 for natural-hazard exposure (Low).
Population
2,997 residents
Census ACS 2023 - South Dakota
Median Household Income
$57,348 /yr
Poverty 0.0%
Cost of Living Index (state)
88.6 (US=100)
Well Below Average - BEA RPP 2024, South Dakota average
Where Lead sits among all US cities (population 1,000+) on each measure, computed live from Census and FBI data.
"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.
National percentiles can mask local variation. Looking only at South Dakota, Lead ranks #6 of 34 South Dakota cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.
For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below Lead's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in South Dakota, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.
31st percentile nationally for median household income · 83rd percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.
Income, affordability, and safety percentile
How Lead's home value compares nationally
Median home value vs. every US city (population 1,000+)
$192,800 Among the most affordable more affordable than 59% of 15,600 US cities
Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau ACS 5-Year Estimates · 2023
Census ACS S1501, educational attainment
Census ACS S1701, poverty status
Census ACS S2301, share of working-age residents in the labor force
Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.
Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025
Census Bureau Building Permits Survey (BPS) - annual residential permits authorized
| Year | Total |
|---|---|
| 2019 | 2 |
| 2020 | 4 |
| 2021 | 0 |
| 2022 | 1 |
| 2023 | 2 |
| 2024 | 4 |
Permit volume increased 100% from 2019 to 2024.
How workers travel to work, Census ACS 2023
Based on 1,673 workers 16 and over.
State-average estimates for South Dakota - EIA 2023 residential energy data
Estimates reflect South Dakota state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.
Cost of living is a South Dakota state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Lead sits in
Population-matched peers from other states, closest to Lead's 2,997 residents (Census ACS 5-Year 2023).
Median-household-income-matched peers from other states, closest to Lead's $57,348 (Census ACS 5-Year 2023, table B19013).
City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.
Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).
| City | Population | Median Household Income |
|---|---|---|
| Lead (this city) | 2,997 | $57,348 |
| Summerset | 2,978 | $115,197 |
| North Sioux City | 3,018 | $76,481 |
| Canton | 3,060 | $65,500 |
Lead, SD has a population of 2,997 according to U.S. Census Bureau ACS 2023 estimates.
In Lead, the typical household earns $57,348 per year, based on Census ACS 2023 data.
BEA does not publish a city-level cost-of-living figure for Lead; the closest available measure is the South Dakota state average, a cost of living index of 88.6 (U.S. average = 100), rated "Well Below Average" based on BEA Regional Price Parities 2024 data. Costs within South Dakota vary by metro area.
Lead has a total crime rate of 556.6 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.
The median home value in Lead is $192,800, according to Census ACS 2023 estimates.
The average annual temperature in Lead runs 46.3°F, 31.8 inches of precipitation, and 183.9 inches of snowfall per year. Source: NOAA Climate Normals.
Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.
Read our methodology - how this data is sourced, computed, and verified.
Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.
Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.