City · South Dakota
Winner, South Dakota
Winner, city, in Tripp County, South Dakota. Winner had 2,969 residents on July 1, 2025 by the Census Bureau's estimate, up 1.9% since 2020; the 2020 Census counted 2,921 and the ACS 2020-2024 5-year estimates put it at 2,905 (±15). GEOID 4672180.
Residents, July 2025 estimate
2,969
Census Bureau estimate (no margin published)
2020 Census count: 2,921 · ACS 2020-2024: 2,905 ±15
Median household income
$47,381
±$11,744 (90% margin)
South Dakota: $75,081
Median home value
$106,100
±$41,436 (90% margin)
South Dakota: $257,400
Median gross rent
$770
±$246 (90% margin)
South Dakota: $946
Where is Winner and what county is it in?
Winner is a city in Tripp County, South Dakota. It covers 2.3 square miles of land, 1,274 residents per square mile in 2020.
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Winner, and is it growing?
The Census Bureau estimates that 2,969 people lived in Winner on July 1, 2025, up 1.9% since 2020, slower than South Dakota (+5.5%). The 2020 Census counted 2,921 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 2,905 (±15).
| Measure | Winner | Tripp County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 2,905 ±15 | 5,611 | +79 |
| Households | 1,146 ±112 | 2,258 | −178 |
| Average household size | 2.36 ±0.23 | 2.39 | +0.34 |
| Housing units | 1,433 ±126 | 2,762 | no clear change |
Winner's population since 2000
From 3,137 in 2000 to 2,969 in 2025: down 5.4%. The 2000, 2010 and 2020 figures are census counts, each for Winner as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Winner?
The median resident of Winner is 43.6 years old; 23.9% are under 18 and 21.8% are 65 or older. The largest group is non-Hispanic white residents at 70.2%, then non-Hispanic American Indian and Alaska Native residents at 20.5%.
| Measure | Winner | Tripp County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 43.6 ±3.3 | 45.0 | −6.3 |
| Under 18 years | 23.9% ±3.5 pts | 23.2% | – |
| 65 years and over | 21.8% ±3.1 pts | 24.6% | – |
| Male | 51.0% ±3.5 pts | 51.2% | – |
| Hispanic or Latino (any race) | 3.7% ±2.8 pts | 1.9% | – |
| White alone, not Hispanic | 70.2% ±4.3 pts | 79.9% | −14.7 pts |
| Black or African American alone, not Hispanic | 1.5% ±1.7 pts | 0.8% | – |
| Asian alone, not Hispanic | 0.0% ±0.9 pts | 0.4% | – |
| American Indian and Alaska Native alone, not Hispanic | 20.5% ±6.9 pts | 13.7% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.9 pts | 0.0% | – |
| Two or more races, not Hispanic | 4.1% ±3.1 pts | 3.1% | – |
| Some other race alone, not Hispanic | 0.0% ±0.9 pts | 0.1% | – |
| Born outside the United States | 1.4% ±1.2 pts | 1.7% | – |
| Speak a language other than English at home (age 5+) | 5.1% ±3.2 pts | 3.8% | – |
| Civilian veterans (age 18+) | 5.8% ±3.5 pts | 4.6% | – |
| With a disability | 14.3% ±5.0 pts | 10.7% | – |
| No health insurance coverage | 18.1% ±6.1 pts | 14.1% | +10.1 pts |
| High school graduate or higher (age 25+) | 85.8% ±4.4 pts | 88.1% | – |
| Bachelor's degree or higher (age 25+) | 14.4% ±5.8 pts | 17.7% | −9.4 pts |
| Graduate or professional degree (age 25+) | 2.7% ±1.9 pts | 3.9% | – |
| Lived in the same house a year earlier | 84.1% ±5.5 pts | 88.3% | – |
| Moved from another state in the past year | 1.1% ±1.4 pts | 1.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Winner earn?
Half of Winner's 1,146 households earn less than $47,381 a year (±$11,744), against $58,987 in Tripp County and $75,081 in South Dakota. In 2015-2019 the median was $71,075 in 2024 dollars, so it fell by $23,694 after inflation. 28.2% of residents live below the poverty line.
| Measure | Winner | Tripp County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $47,381 ±$11,744 | $58,987 | −$23,694 |
| Mean household income | $68,253 ±$11,792 | $79,259 | – |
| Per capita income | $28,776 ±$4,815 | $33,340 | no clear change |
| People below the poverty line | 28.2% ±8.3 pts | 18.4% | +12.6 pts |
| Children under 18 below the poverty line | 44.1% ±15.4 pts | 30.2% | no clear change |
| Households receiving SNAP | 17.4% ±7.2 pts | 10.2% | – |
| Households with a computer | 92.8% ±4.6 pts | 90.0% | – |
| Households with a broadband subscription | 88.4% ±5.6 pts | 85.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Winner?
Owners occupy 62.2% of Winner's occupied homes and renters 37.8%. The median owner-occupied home is valued at $106,100 by its owner (±$41,436). The median renter pays $770 a month including utilities, and 61.0% of renters pay 35% or more of their income on rent.
| Measure | Winner | Tripp County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $106,100 ±$41,436 | $132,900 | no clear change |
| Median gross rent | $770 ±$246 | $820 | no clear change |
| Renters paying 35% or more of income on rent | 61.0% ±15.1 pts | 51.3% | no clear change |
| Median monthly owner costs, with a mortgage | $1,246 ±$158 | $1,320 | – |
| Owner-occupied homes | 62.2% ±8.1 pts | 68.4% | −11.4 pts |
| Renter-occupied homes | 37.8% ±8.1 pts | 31.6% | – |
| Housing units | 1,433 ±126 | 2,762 | no clear change |
| Homeowner vacancy rate | 7.5% ±9.0 pts | 4.5% | – |
| Rental vacancy rate | 10.7% ±10.6 pts | 8.7% | – |
| Single-family detached homes | 69.7% ±7.6 pts | 77.1% | – |
| Mobile homes | 10.8% ±4.6 pts | 11.5% | – |
| Built 2020 or later | 0.0% ±1.7 pts | 0.9% | – |
| Built 2010 to 2019 | 2.9% ±4.1 pts | 6.2% | – |
| Built 1939 or earlier | 25.1% ±7.3 pts | 25.5% | – |
| Households with no vehicle | 12.6% ±6.3 pts | 7.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Winner building?
Builders took permits for 11 new housing units in Winner in 2025 (1 in single-family houses), 3.7 per 1,000 residents against 5.7 across South Dakota.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Winner work and get to work?
84.5% of Winner's workers drive alone. The average trip to work takes 11.7 minutes.
| Measure | Winner | Tripp County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 54.7% ±5.7 pts | 59.6% | – |
| Unemployment rate | 2.8% ±3.7 pts | 1.8% | – |
| Drove alone to work | 84.5% ±6.0 pts | 74.5% | – |
| Carpooled | 4.2% ±3.6 pts | 7.8% | – |
| Public transportation | 0.8% ±1.1 pts | 2.0% | – |
| Walked | 8.9% ±4.9 pts | 9.6% | – |
| Worked from home | 1.6% ±1.8 pts | 5.7% | – |
| Mean travel time to work | 11.7 min ±5.1 | 13.8 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Winner?
1 census tract lies mostly in Winner (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9717Tripp County | 3,215 | $53,810 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Winner) · Census block assignment files
How does Winner compare with other places in South Dakota?
By the Census Bureau's July 2025 estimates, Winner is the 6,374th-most populous of the 19,476 U.S. incorporated places that have one and the 28th-most populous of 310 in South Dakota.
Winner ranks 77th of 82 places in South Dakota with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 28th | 310 |
| Growth 2020-2025 (PEP) | 33rd | 73 |
| Residents per square mile | 28th | 84 |
| Median household income | 77th | 82 |
| Per capita income | 71st | 83 |
| Median home value | 75th | 81 |
| Median gross rent | 45th | 72 |
| Poverty rate | 6th | 55 |
| Bachelor's degree or higher | 77th | 81 |
| Median age | 18th | 83 |
| Owner-occupied share | 62nd | 84 |
| Travel time to work | 72nd | 84 |
Winner's figures with every place in South Dakota (CSV)
Every place in South Dakota, sortable · Compare Winner with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Winner?
17 of the 57 figures for Winner on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Winner are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Winner.