City profile · South Dakota · Census ACS 2023

Winner, SD

Population, income, housing, safety, climate and schools for Winner - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

2,900
Residents
$47,132
Median income
$124,000
Median home
$929
Median rent (state)

Winner - the verdict

Winner ranks in the 15th percentile for household income and the 61st percentile for safety nationally, out of every US city with at least 1,000 residents. Source: Census ACS + FBI UCR.

15th
percentile, household income
19th
percentile, home value
8th
percentile, median rent
61st
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Winner, SD

South Dakota's Winner is a small town, with 2,900 residents per the latest Census Bureau ACS figures. Winner households earn a median of $47,132 annually, in the lower quartile of U.S. cities for household income, with a poverty rate of 19.9%. Typical homes in Winner are valued around $124,000, and the median resident age is 42.9 years. 17.2% of adults here have a bachelor's degree or higher; 55.2% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 10 residential units were authorized in 2024 (Building Boom), up 900% from five years earlier. Winner reports a comparatively low crime rate: FBI UCR reporting places total crime at 1063.9 incidents per 100,000 residents, below the national average (voluntary agency reporting, reflects reporting activity, not a definitive danger score). NOAA climate normals record an annual average temperature of 49.7°F with 23.2 inches of precipitation per year and 49.1 inches of snowfall.

Living costs in South Dakota run below the national norm: BEA Regional Price Parities 2024 puts South Dakota at 88.6 on a 100-equals-national-average scale (Well Below Average). A typical two-bedroom carries a HUD Fair Market Rent of $929 per month statewide. Statewide, average monthly utility bills in South Dakota run around $200, per EIA 2023 residential energy data. FEMA's National Risk Index rates natural-hazard exposure at 36.5 out of 100 (Very Low).

Population

2,900 residents

Census ACS 2023 - South Dakota

Median Household Income

$47,132 /yr

Poverty 19.9%

Cost of Living Index (state)

88.6 (US=100)

Well Below Average - BEA RPP 2024, South Dakota average

How does Winner compare to other US cities?

Where Winner sits among all US cities (population 1,000+) on each measure, computed live from Census and FBI data.

Household income 15% higher than other cities
Home value 19% pricier than other cities
Median rent 8% pricier than other cities
Safety 61% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

A national percentile can hide a lot of local variation: narrowed to South Dakota alone, Winner ranks #13 of 34 South Dakota cities by lowest crime rate - a different, more locally useful comparison than stacking it against the entire country.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below Winner's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in South Dakota, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

15thIncome percentile
61stSafety percentile

15th percentile nationally for median household income · 61st percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Winner's profile vs. every US city

Income, affordability, and safety percentile

Winner's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 54 Avg. percentile National median
Winner's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Winner's home value compares nationally

Median home value vs. every US city (population 1,000+)

$124,000 Among the most affordable more affordable than 81% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). This entry sits in this band. $125,000–$150,000: 1,170 US cities (8%). Above this entry. $150,000–$175,000: 1,278 US cities (8%). Above this entry. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Winner $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Winner, SD Winner, SD's reported median household income shown against the U.S. national quintile-share pattern (not Winner, SD-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Winner, SD median $47,132/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Winner, SD's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Winner, SD. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 17.2%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 19.9%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 55.2%

Census ACS S2301, share of working-age residents in the labor force

Population
2,900
Median Income
$47,132
Median Home Value
$124,000
Median Age
42.9
Poverty Rate
19.9%
Labor force participation
55.2%
Bachelor's Degree+
17.2%

Safety & Crime

Total Crime Rate
1063.9
per 100,000 residents
Violent Crime
137.3
per 100,000 residents
Property Crime
926.6
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Climate

Avg Temperature
49.7°F
Annual Precipitation
23.2"
Annual Snowfall
49.1"

Schools

Total Schools
3
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
2,850 residents2,900 residents2,950 residents3,000 residents 202020212022202320242025 2,903 residents 2,969 residents ▲ +2.3%
Winner's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Building Boom
Total Permits (2024)
10
housing units authorized
Single-Family
0
detached homes
Multifamily
10
apartments & condos
Supply Intensity
3.4
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 1
2020 1
2021 4
2022 1
2023 2
2024 10

Permit volume increased 900% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
75.0%
Carpool
8.4%
Public Transit
0.4%
Walk
13.4%
Work from Home
2.8%

Based on 1,234 workers 16 and over.

Monthly Utility Costs

State-average estimates for South Dakota - EIA 2023 residential energy data

Electricity
$95
avg/month
Natural Gas
$65
avg/month
Water & Sewer
$40
avg/month
Total Utilities
$200
estimated/month

Estimates reflect South Dakota state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a South Dakota state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Winner sits in

Cost of Living Index
88.6
Well Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$929/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
36.5 / 100
Very Low
FEMA NRI composite score (county)

Similar Cities in South Dakota

Mobridge
2,928 people
Summerset
2,978 people
Blackhawk
2,805 people
Lead
2,997 people
North Sioux City
3,018 people
Canton
3,060 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Winner's 2,900 residents (Census ACS 5-Year 2023).

Diamond, IL
2,900 people
Oak Trail Shores, TX
2,900 people
Soperton, GA
2,901 people
Galena, IL
2,899 people
Montana, MT
2,899 people
Woodlynne, NJ
2,899 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Winner's $47,132 (Census ACS 5-Year 2023, table B19013).

State College, PA
$47,132 median income
Rye, CO
$47,125 median income
Rankin, IL
$47,125 median income
Seatonville, IL
$47,122 median income
Larrabee, IA
$47,143 median income
Ridgeway, SC
$47,143 median income

Race & Ethnicity Composition

Race and ethnicity - Winner, SD Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Winner, SD - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 73.8% 16.6% 6.2% ETHNICITY, Hispanic or Latino (any race) 3.2% White 73.8% Black or African American 1.2% Asian 1.1% American Indian 16.6% Native Hawaiian 0.0% Some other race 1.0% Two or more races 6.2% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Winner compares to nearby South Dakota cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Winner (this city) 2,900 $47,132
Mobridge 2,928 $61,556
Summerset 2,978 $115,197
Blackhawk 2,805 $69,934
Census ACS 5-year FIPS SD FBI UCR NOAA Normals NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Winner, SD?

What is the population of Winner, SD? +

The population of Winner, SD stands at 2,900 according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Winner, SD? +

Winner households earn a median of $47,132 annually, based on Census ACS 2023 data.

What is the cost of living in Winner? +

BEA does not publish a city-level cost-of-living figure for Winner; the closest available measure is the South Dakota state average, a cost of living index of 88.6 (U.S. average = 100), rated "Well Below Average" based on BEA Regional Price Parities 2024 data. Costs within South Dakota vary by metro area.

Is Winner, SD safe? +

Winner has a total crime rate of 1063.9 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Winner, SD? +

The median home value in Winner is $124,000, according to Census ACS 2023 estimates.

What is the climate like in Winner? +

The average annual temperature in Winner runs 49.7°F, 23.2 inches of precipitation, and 49.1 inches of snowfall per year. Source: NOAA Climate Normals.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities Editorial

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.