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Place dossier plate
SheetUT-WILLARD-UT · Willard, UT 2,008 pop · income 72nd pct
Instrument codes from this place’s ACS population and household income, BEA state COL, FBI safety, national income percentile, photo-finish peer city, home-value band, and matched Census-tract book - not a moving recommendation.
Income neighbourhood around Willard
Lowest/highest poles plus peers nearest Willard on median household income. Full ladder: /browse and /rankings.
median HH income
Eureka · lowest
43,750
Eureka · lowest
43,750 median HH income
22.9% of the leader · rank #1
Willard · this city
91,875
Willard · this city
91,875 median HH income
48.1% of the leader · rank #2
Naknek · near
91,875
Naknek · near
91,875 median HH income
48.1% of the leader · rank #3
Tallulah Falls · near
91,875
Tallulah Falls · near
91,875 median HH income
48.1% of the leader · rank #4
Kangley · near
91,875
Kangley · near
91,875 median HH income
48.1% of the leader · rank #5
Lester · near
91,875
Lester · near
91,875 median HH income
48.1% of the leader · rank #6
Old Brookville · highest
190,893
Old Brookville · highest
190,893 median HH income
100.0% of the leader · rank #7
What this shows Neighbourhood peers only - not a full nationwide city board. Open a near peer when the gap is small; open the poles when the spread is wide.
Compare beyond this state
Nationwide peers by population, income, and FBI crime rate
Out-of-state nearest neighbors for Willard on ACS population and median household income
, plus FBI UCR reporting rate when the extract covers this place. Link sets are deduped so each column is a distinct comparison path, not a forecast that peers share a labor market or climate.
Similar population
Nearest out-of-state cities by ACS population. This city: 2,008.
Agency-reported UCR totals per 100,000 population, not a neighborhood safety grade or a prediction of personal risk.
Willard - the verdict
Out of every US city with 1,000+ residents, Willard places in the 72nd percentile for household income and the 71st percentile for safety. Source: Census ACS + FBI UCR.
72nd
percentile, household income
76th
percentile, home value
60th
percentile, median rent
71st
percentile, safety
📝 How we sourced this
Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.
Data Snapshot: Willard, UT
2,008 people live in Willard, Utah - a small town by U.S. Census Bureau ACS 2023 estimates. The typical household in Willard brings in $91,875 a year, above the median for U.S. cities on this measure, with a poverty rate of 2.0%. Typical homes in Willard are valued around $389,600, and the median resident age is 37.0 years. About 34.3% of adults hold a bachelor's degree or higher, while 66.5% of working-age residents are in the labor force.
Housing supply pressure shows in Census Building Permit Survey data: 45 residential units were authorized in 2024 (Building Boom), up 200% from five years earlier. Willard reports a comparatively low crime rate: per-100,000 total crime stands at 837.2 in FBI UCR data, below the national average (a voluntary reporting program, read this as reporting activity, not a definitive danger score).
Utah tracks close to the national cost-of-living baseline: the state registers 98.9 on a 100-equals-national-average index (Near Average) per BEA Regional Price Parities 2024. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,313 monthly. EIA 2023 residential energy data puts Utah's average monthly utility costs around $178 (state average). FEMA's National Risk Index rates natural-hazard exposure at 36.2 out of 100 (Very Low).
A decision-led reading path
Useful questions to ask of Willard's data
How this reading path is ordered
This is not a composite city score. It is a city-specific route through the available public records, ordered for this profile so the page starts with questions the joined data can actually answer. The route here runs from housing and income to work and mobility to population change to comparison shortlist to reported crime to schools and households; another city can have a different sequence or fewer supported layers because the source joins are not uniform.
For Willard, city-specific coverage includes FBI reported-crime rates, annual population history, commute-mode shares, local building permits, matched public-school count.
No matched row is reported here for within-city Census tract profiles; the page leaves those layers out instead of substituting a statewide or national value.
1. Housing and income
How far does income reach against housing in Willard?
This is a citywide price-to-income reference, not a mortgage-affordability test; it does not include interest rates, taxes, insurance, household size, or an individual buyer's down payment. Housing value is high relative to the citywide income median. That flags a question for comparison, not a verdict: tenure, household composition, financing costs, and the age of the ACS estimate can all change what a resident actually pays.
The home-value-to-income reference is comparatively stretched: the ACS median home value is 4.2 times median household income. The ACS poverty estimate is 2.0%, which keeps the citywide median from describing every household.
What does the journey to work look like in Willard?
Driving alone is the largest reported mode at 66.0%. A reliable mean commute time is not available for this row, so the mode shares carry the comparison.
Mode share answers how workers usually travel; it does not measure congestion, reliability, distance to a particular job, or the quality of transit service. Remote work has a visible role in the local pattern. That can reduce commute exposure for some workers, but it says nothing about job availability or broadband quality; read it alongside income and housing rather than as a stand-alone lifestyle score.
Census PEP estimates show the population grew by +471 residents from 2020 to 2025, a +23.4% change. Separately, Census BPS recorded 45 housing units authorized in 2024. PEP and ACS are different Census series, so the trend is kept separate from the headline ACS population.
Recent estimates point upward. Growth can increase housing demand and service needs, but the permit record must move in the same direction before calling it a supply response; the two series measure different things.
Which cities make useful reference points for Willard?
Use the in-state set to hold state policy and broad price conditions more nearly constant. Use the nationwide size set to ask whether cities with a similar resident count produce different housing, income, or commute outcomes. The income set is a third lens, deliberately separate from population matching. The nationwide peer panel below adds a fourth FBI UCR reporting-rate lens, not personal risk.
Within Utah, the closest population matches are Monticello (1,941 residents, $63,750 income); Coalville (1,915 residents, $85,921 income); Toquerville (2,115 residents, $91,818 income). Outside the state, the closest population matches in this dataset are East Brooklyn, CT (2,008 residents); Orchard Grass Hills, KY (2,008 residents); Old Brookville, NY (2,008 residents). A third, income-matched reference set of 6 out-of-state cities sits in the income neighbourhood chart near the Place Dossier plate. These are mechanical peer sets, not claims that the places share a labor market, climate, culture, or metro context.
These joined records add useful context, but they do not need another full-size panel. Each remains a separate measure with its own geography and source boundary.
Reported crime
What can the FBI record say about safety in Willard?
The joined FBI UCR record reports 837.2 violent and property crimes per 100,000 residents, below the 2280.5 national reference used here. The difference is 63% lower in arithmetic terms, but agency participation is voluntary and reporting completeness varies.
Treat this as a reporting-rate comparison, not a prediction of personal risk or a neighborhood-level safety grade. Tourism, daytime population, reporting practices, and variation inside the city are not adjusted away. The state rank and same-state peer table are the narrower comparisons available on this page.
Total reported rate
837.2
Violent rate
209.3
Property rate
627.9
FBI Uniform Crime Reporting, incidents per 100,000. Voluntary agency reporting; not a danger score.
The matched institution count is small, so district boundaries and schools outside the city line may matter more than the municipal count suggests. Use the number as a coverage cue, then verify attendance zones with the district before making a household decision.
The NCES join finds 1 public school within the city match. 34.3% of adults age 25+ hold a bachelor's degree or higher in the ACS estimate. These measures answer different questions: the school count describes local institutions, while adult attainment describes residents and cannot be used as a school-quality rating.
Poverty estimate
2.0%
Bachelor's degree+
34.3%
Matched public schools
1
NCES Common Core of Data school locations plus Census ACS resident characteristics.
Comparative score against U.S. cities with population of 1,000 or more on Census ACS medians
(income, poverty, bachelor's share, cost of living) and FBI UCR violent-crime rates when
published. Higher means a stronger standing on those published figures, not a livability
rating, not a recommendation to move, buy, or pick a "best" city. Missing inputs drop out
and redistribute weight.
How it is calculated.
Poverty rate A
2.0%
Share of residents below the poverty line; lower scores better on this axis.
Household income B
$91,875
Median household income vs U.S. cities (pop ≥1,000); ACS.
Bachelor's+ share B-
34.3%
Adults with a bachelor's degree or higher; ACS.
Violent crime D
209 /100k
FBI UCR violent offenses per 100,000 residents; lower is stronger on this axis.
Cost of living D
98.9 index
BEA state Regional Price Parities index (100 ≈ national average); lower is stronger on this axis. Same value for every city in the state.
Willard profile (scored ACS/FBI dimensions)Read the chart values
Poverty rate: 86/100 (A) · 2.0%
Household income: 71/100 (B) · $91,875
Bachelor's+ share: 65/100 (B-) · 34.3%
Violent crime: 46/100 (D) · 209 /100k
Cost of living: 44/100 (D) · 98.9 index
Where Willard sits on home value vs crime among peer cities
Willard's median home value and FBI crime rate plotted with similar-size and
same-state peers (padded with large cities when the peer set is thin). The second
read: pricey does not always mean safer, check which quadrant this city lands in.
Census ACS median home value vs FBI UCR crime rate - Willard highlighted among 23 peers.Read the chart values
Willard, UT (this city): home $389,600, crime 837/100k
Estill Springs, TN : home $166,700, crime 1,101/100k
Eureka, MT : home $172,300, crime 568/100k
New York, NY : home $751,700, crime 3,039/100k
Los Angeles, CA : home $879,500, crime 2,212/100k
Chicago, IL : home $315,200, crime 4,012/100k
Houston, TX : home $253,400, crime 5,442/100k
Phoenix, AZ : home $381,900, crime 3,125/100k
Philadelphia, PA : home $232,400, crime 5,457/100k
San Antonio, TX : home $219,700, crime 5,218/100k
San Diego, CA : home $848,500, crime 2,082/100k
Dallas, TX : home $295,300, crime 4,010/100k
San Jose, CA : home $1,187,800, crime 3,195/100k
Austin, TX : home $512,700, crime 3,709/100k
Fort Worth, TX : home $277,300, crime 3,158/100k
Columbus, OH : home $234,500, crime 3,088/100k
Indianapolis, IN : home $207,000, crime 4,214/100k
San Francisco, CA : home $1,380,500, crime 4,526/100k
Seattle, WA : home $912,100, crime 5,783/100k
Denver, CO : home $586,700, crime 5,755/100k
Oklahoma City, OK : home $215,100, crime 3,570/100k
El Paso, TX : home $171,700, crime 1,772/100k
Washington, DC : home $724,600, crime 4,514/100k
How does Willard compare to other US cities?
Where Willard sits among all US cities (population 1,000+) on each measure, computed live from Census and FBI data.
Household income72% higher than other cities
Home value76% pricier than other cities
Median rent60% pricier than other cities
Safety71% safer than other cities
"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.
National percentiles can mask local variation. Looking only at Utah, Willard ranks #21 of 67 Utah cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.
How we calculate these percentiles & ranks
Each percentile compares Willard against every qualifying US city; each in-state rank narrows that to Utah only. Full formula and direction notes: methodology.
Utah-relative analysis
Median Gross Rent places Willard near the bottom of Utah's cities
Among the 310 Utah cities PlainCities tracks with reported median gross rent data, Willard ranks #1 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Willard only against its own state's cities, not the full US field.
Median Household Income
#114 of 293
61st percentile in Utah
Median Gross Rent
#1 of 310
0th percentile in Utah
Median Home Value
#147 of 301
51st percentile in Utah
Poverty Rate
#223 of 310
28th percentile in Utah
Bachelor's Degree or Higher
#113 of 310
63rd percentile in Utah
How in-state ranks are ordered
Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Utah only, not a livability score. See the methodology for the source and calculation.
Gauge source note
72nd percentile nationally for median household income · 71st percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.
Willard's profile vs. every US city
Income, affordability, and safety percentile
Willard's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.
How Willard's home value compares nationally
Median home value vs. every US city (population 1,000+)
$389,60024th percentilemore affordable than 24% of 15,600 US cities
Show national distribution
Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau ACS 5-Year Estimates · 2023
Willard's home-value-to-income ratio: 4.2×
ACS median home value divided by median household income.
Band
moderate
3.0–5.0×
National rank
#11,358 of 15,516
More affordable than 27% of tracked cities (pop. 1,000+)
Size class
#8,785 of 11,323
Micro cities (under 10,000)
At 4.2×, Willard sits in the moderate band:
national rank #11,358 of 15,516 and #8,785 of 11,323micro cities (under 10,000).
Income and home value move in the same broad scale; check same-state peers before treating the multiple as an advantage or a warning.
How this ratio is calculated
Ratio = Census ACS 2023 median home value ÷ median household income for cities with both fields and population ≥ 1,000.
Rank 1 = lowest ratio (most compact). Bands match the fleet affordability thresholds used on guides (<3.0 / 3.0–5.0 / >5.0).
This is not a mortgage payment estimate and does not include rates, taxes, insurance, or down payment.
Income distribution context
$91,875Willard, UT median household income (Census ACS)
Show U.S. national quintile / Lorenz context Willard, UT median household income (Census ACS 5-year) with U.S. national quintile shares for context. Diagonal = equality; the curve is national, not computed for Willard, UT.
Key socioeconomic indicators
Bachelor's degree or higher (adults 25+)34.3%
Census ACS S1501, educational attainment
Poverty rate (households below FPL)2.0%
Census ACS S1701, poverty status
Labor force participation (adults 16+)66.5%
Census ACS S2301, share of working-age residents in the labor force
Population
2,008
Median Income
$91,875
Median Home Value
$389,600
Median Age
37.0
Poverty Rate
2.0%
Labor force participation
66.5%
Bachelor's Degree+
34.3%
Safety & Crime
Total Crime Rate
837.2
per 100,000 residents
Violent Crime
209.3
per 100,000 residents
Property Crime
627.9
per 100,000 residents
Crime reporting caveat
Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.
Schools
Total Schools
1
Public schools in this city
Population Change
PEP vintage
Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025
Willard's Census PEP population estimates, 2020–2025.Read the chart as text
Period
Population
2020
2,015 residents
2021
2,138 residents
2022
2,246 residents
2023
2,307 residents
2024
2,360 residents
2025
2,486 residents
Housing Supply
BPS source
Census Bureau Building Permits Survey (BPS) - annual residential permits authorized
📈 Building Boom
Total Permits (2024)
45
housing units authorized
Single-Family
41
detached homes
Multifamily
4
apartments & condos
Supply Intensity
22.4
permits per 1,000 residents
5-Year Permit Trend (2019–2024)
Year
Total
Single-Family
Multifamily
Est. Value
2019
15
15
0
$3.3M
2020
41
41
0
$12.0M
2021
48
48
0
$16.8M
2022
24
24
0
$8.8M
2023
14
14
0
$3.9M
2024
45
41
4
$14.1M
Permit volume increased 200% from 2019 to 2024.
Commute Patterns
Commute source
How workers travel to work, Census ACS 2023
Drive Alone
66.0%
Carpool
8.1%
Public Transit
1.5%
Walk
0.0%
Work from Home
24.3%
Based on 1,005 workers 16 and over.
Monthly Utility Costs
Utah statewide monthly utility average (EIA 2023): $178
EIA 2023 residential energy data puts average monthly utilities across Utah at $178 (electricity about $85 , water and sewer about $45 ).
These are Utah statewide averages, not a meter reading for Willard. Actual bills vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.
Living Costs & Risk
Utah's BEA cost-of-living index is 98.9 (Near Average; US average = 100, RPP 2024). HUD Fair Market Rent for a typical two-bedroom in the county around Willard is $1,313/mo. FEMA's National Risk Index, averaged to Utah statewide on PlainCities, rates natural-hazard exposure at 36.2 / 100 (Very Low).
Cost/risk geography note
Cost of living is a Utah statewide BEA average; rent is a county-level HUD Fair Market Rent for the county Willard sits in; the FEMA hazard score shown here is a statewide average of county NRI inputs, not a parcel-level reading.
How Willard compares to similar-size Utah cities
Same-state peer method
Closest same-state population matches, not geographic neighbors. Population + median household income come from Census Bureau ACS 5-year B01001 and B19013.
Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.