City · Utah
Willard, Utah
Willard, city, in Box Elder County, Utah. Willard had 2,486 residents on July 1, 2025 by the Census Bureau's estimate, up 24.2% since 2020; the 2020 Census counted 1,978 and the ACS 2020-2024 5-year estimates put it at 2,212 (±282). GEOID 4984710.
Residents, July 2025 estimate
2,486
Census Bureau estimate (no margin published)
2020 Census count: 1,978 · ACS 2020-2024: 2,212 ±282
Median household income
$97,782
±$13,470 (90% margin)
Utah: $95,166
Median home value
$451,300
±$32,102 (90% margin)
Utah: $489,400
Median gross rent
$1,648
±$603 (90% margin)
Utah: $1,496
Where is Willard and what county is it in?
Willard is a city in Box Elder County, Utah. It covers 5.8 square miles of land, 341 residents per square mile in 2020.
Willard is in the Brigham City, UT-ID micropolitan statistical area, which takes in 2 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Willard, and is it growing?
The Census Bureau estimates that 2,486 people lived in Willard on July 1, 2025, up 24.2% since 2020, faster than Utah (+8.2%). The 2020 Census counted 1,978 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 2,212 (±282).
| Measure | Willard | Box Elder County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 2,212 ±282 | 61,246 | +467 |
| Households | 735 ±91 | 19,557 | +160 |
| Average household size | 3.01 ±0.31 | 3.11 | no clear change |
| Housing units | 743 ±91 | 20,760 | +125 |
Willard's population since 2000
From 1,630 in 2000 to 2,486 in 2025: up 52.5%. The 2000, 2010 and 2020 figures are census counts, each for Willard as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Willard?
The median resident of Willard is 37.0 years old; 26.5% are under 18 and 14.6% are 65 or older. The largest group is non-Hispanic white residents at 92.0%, then Hispanic or Latino residents (of any race) at 5.0%.
| Measure | Willard | Box Elder County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 37.0 ±2.1 | 33.3 | no clear change |
| Under 18 years | 26.5% ±3.6 pts | 30.5% | – |
| 65 years and over | 14.6% ±3.3 pts | 13.0% | – |
| Male | 52.9% ±3.6 pts | 51.2% | – |
| Hispanic or Latino (any race) | 5.0% ±2.5 pts | 10.2% | – |
| White alone, not Hispanic | 92.0% ±2.9 pts | 85.4% | no clear change |
| Black or African American alone, not Hispanic | 0.2% ±0.3 pts | 0.3% | – |
| Asian alone, not Hispanic | 1.3% ±1.2 pts | 0.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±1.7 pts | 0.4% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.7 pts | 0.2% | – |
| Two or more races, not Hispanic | 1.3% ±1.1 pts | 2.6% | – |
| Some other race alone, not Hispanic | 0.2% ±0.3 pts | 0.2% | – |
| Born outside the United States | 2.1% ±1.5 pts | 3.5% | – |
| Speak a language other than English at home (age 5+) | 4.8% ±2.4 pts | 7.7% | – |
| Civilian veterans (age 18+) | 7.7% ±2.5 pts | 4.8% | – |
| With a disability | 11.5% ±2.8 pts | 11.1% | – |
| No health insurance coverage | 8.1% ±3.4 pts | 8.0% | +5.0 pts |
| High school graduate or higher (age 25+) | 92.7% ±4.8 pts | 92.4% | – |
| Bachelor's degree or higher (age 25+) | 32.9% ±5.9 pts | 26.7% | +8.3 pts |
| Graduate or professional degree (age 25+) | 10.4% ±3.1 pts | 7.1% | – |
| Lived in the same house a year earlier | 80.3% ±6.7 pts | 88.5% | – |
| Moved from another state in the past year | 7.3% ±3.6 pts | 1.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Willard earn?
Half of Willard's 735 households earn less than $97,782 a year (±$13,470), against $84,550 in Box Elder County and $95,166 in Utah. In 2015-2019 it was $99,994 in 2024 dollars; the margins of error cannot tell the two periods apart. 4.7% of residents live below the poverty line.
| Measure | Willard | Box Elder County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $97,782 ±$13,470 | $84,550 | no clear change |
| Mean household income | $119,356 ±$11,045 | $99,908 | – |
| Per capita income | $42,036 ±$4,791 | $33,231 | +$6,873 |
| People below the poverty line | 4.7% ±2.3 pts | 8.4% | no clear change |
| Children under 18 below the poverty line | 3.9% ±3.6 pts | 8.4% | – |
| Households receiving SNAP | 5.4% ±3.1 pts | 5.6% | – |
| Households with a computer | 98.6% ±1.3 pts | 97.0% | – |
| Households with a broadband subscription | 97.3% ±1.8 pts | 93.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Willard?
Owners occupy 83.8% of Willard's occupied homes and renters 16.2%. The median owner-occupied home is valued at $451,300 by its owner (±$32,102). The median renter pays $1,648 a month including utilities, and 50.0% of renters pay 35% or more of their income on rent.
| Measure | Willard | Box Elder County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $451,300 ±$32,102 | $403,600 | +$163,933 |
| Median gross rent | $1,648 ±$603 | $1,116 | – |
| Renters paying 35% or more of income on rent | 50.0% ±21.5 pts | 32.7% | – |
| Median monthly owner costs, with a mortgage | $1,832 ±$182 | $1,767 | – |
| Owner-occupied homes | 83.8% ±5.9 pts | 76.0% | no clear change |
| Renter-occupied homes | 16.2% ±5.9 pts | 24.0% | – |
| Housing units | 743 ±91 | 20,760 | +125 |
| Homeowner vacancy rate | 0.0% ±5.9 pts | 0.0% | – |
| Rental vacancy rate | 0.0% ±26.5 pts | 6.1% | – |
| Single-family detached homes | 94.8% ±3.9 pts | 78.9% | – |
| Mobile homes | 0.8% ±1.2 pts | 3.3% | – |
| Built 2020 or later | 5.8% ±4.0 pts | 4.8% | – |
| Built 2010 to 2019 | 11.4% ±4.4 pts | 12.6% | – |
| Built 1939 or earlier | 21.1% ±8.9 pts | 11.8% | – |
| Households with no vehicle | 2.4% ±1.7 pts | 4.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Willard building?
Builders took permits for 35 new housing units in Willard in 2025 (31 in single-family houses), 14.1 per 1,000 residents against 7.6 across Utah.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Willard work and get to work?
61.5% of Willard's workers drive alone and 25.5% work from home. The average trip to work takes 24.0 minutes. The unemployment rate in 2020-2024 averaged 1.9%.
| Measure | Willard | Box Elder County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 66.1% ±4.5 pts | 65.5% | – |
| Unemployment rate | 1.9% ±1.1 pts | 3.2% | no clear change |
| Drove alone to work | 61.5% ±8.1 pts | 74.0% | – |
| Carpooled | 11.1% ±4.4 pts | 10.8% | – |
| Public transportation | 1.1% ±1.0 pts | 0.4% | – |
| Walked | 0.0% ±3.4 pts | 1.7% | – |
| Worked from home | 25.5% ±7.6 pts | 11.5% | – |
| Mean travel time to work | 24.0 min ±2.5 | 22.3 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Willard?
No census tract lies mostly in Willard; 2 tracts reach into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9608.01Box Elder County | 5,792 | $120,129 |
| Tract 9605Box Elder County | 5,449 | $78,926 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Willard) · Census block assignment files
How does Willard compare with other places in Utah?
By the Census Bureau's July 2025 estimates, Willard is the 6,924th-most populous of the 19,476 U.S. incorporated places that have one and the 115th-most populous of 255 in Utah.
Willard ranks 85th of 165 places in Utah with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 115th | 255 |
| Growth 2020-2025 (PEP) | 17th | 150 |
| Residents per square mile | 136th | 167 |
| Median household income | 85th | 165 |
| Per capita income | 57th | 167 |
| Median home value | 98th | 167 |
| Median gross rent | 52nd | 155 |
| Poverty rate | 90th | 111 |
| Bachelor's degree or higher | 90th | 166 |
| Median age | 50th | 167 |
| Owner-occupied share | 66th | 167 |
| Work from home | 13th | 146 |
| Travel time to work | 49th | 167 |
Willard's figures with every place in Utah (CSV)
Every place in Utah, sortable · Compare Willard with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Willard?
15 of the 57 figures for Willard on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Willard are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Willard.