Census-designated place · Virginia
Massanutten, Virginia
Massanutten, census-designated place, in Rockingham County, Virginia. Massanutten had 2,164 residents in the 2020 Census, a full count; the ACS 2020-2024 5-year estimates put it at 2,261 (±367). GEOID 5150030.
Residents, 2020 Census
2,164
Census count or controlled total
ACS 2020-2024 estimate: 2,261 ±367
Median household income
$108,207
±$12,970 (90% margin)
Virginia: $93,170
Median home value
$396,900
±$27,862 (90% margin)
Virginia: $383,700
Median gross rent
$998
±$672 (90% margin)
Virginia: $1,579
Where is Massanutten and what county is it in?
Massanutten is a census-designated place: an unincorporated community the Census Bureau draws for counting, with no city government of its own, in Rockingham County, Virginia. It covers 9.9 square miles of land, 218 residents per square mile in 2020.
Massanutten is in the Harrisonburg, VA metropolitan statistical area, which takes in 2 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Massanutten, and is it growing?
The 2020 Census counted 2,164 residents in Massanutten, a full count rather than a sample. The 2020-2024 American Community Survey, a sample, estimates 2,261 (±367).
The Census Bureau publishes yearly population estimates for incorporated places only; Massanutten is a census-designated place, so its figures come from the ACS and the 2020 Census.
| Measure | Massanutten | Rockingham County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 2,261 ±367 | 85,600 | no clear change |
| Households | 945 ±147 | 32,686 | no clear change |
| Average household size | 2.39 ±0.24 | 2.56 | no clear change |
| Housing units | 2,142 ±231 | 36,550 | −577 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Massanutten?
The median resident of Massanutten is 53.7 years old; 11.1% are under 18 and 26.0% are 65 or older. The largest group is non-Hispanic white residents at 78.6%, then Hispanic or Latino residents (of any race) at 16.9%. 12.2% of residents were born outside the United States.
| Measure | Massanutten | Rockingham County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 53.7 ±4.2 | 40.1 | +12.5 |
| Under 18 years | 11.1% ±3.3 pts | 22.1% | – |
| 65 years and over | 26.0% ±5.5 pts | 20.1% | – |
| Male | 49.7% ±4.3 pts | 49.5% | – |
| Hispanic or Latino (any race) | 16.9% ±9.0 pts | 9.3% | – |
| White alone, not Hispanic | 78.6% ±8.7 pts | 84.4% | −11.6 pts |
| Black or African American alone, not Hispanic | 2.9% ±2.4 pts | 2.2% | – |
| Asian alone, not Hispanic | 0.9% ±1.2 pts | 1.1% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±1.8 pts | 0.0% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.8 pts | 0.1% | – |
| Two or more races, not Hispanic | 0.5% ±0.9 pts | 2.6% | – |
| Some other race alone, not Hispanic | 0.2% ±0.3 pts | 0.3% | – |
| Born outside the United States | 12.2% ±6.2 pts | 6.2% | +8.9 pts |
| Speak a language other than English at home (age 5+) | 20.1% ±9.4 pts | 10.2% | – |
| Civilian veterans (age 18+) | 9.2% ±3.1 pts | 5.9% | – |
| With a disability | 10.8% ±3.9 pts | 13.2% | – |
| No health insurance coverage | 2.7% ±2.4 pts | 10.6% | – |
| High school graduate or higher (age 25+) | 96.7% ±3.0 pts | 87.4% | – |
| Bachelor's degree or higher (age 25+) | 53.9% ±8.3 pts | 29.0% | no clear change |
| Graduate or professional degree (age 25+) | 29.3% ±7.3 pts | 11.7% | – |
| Lived in the same house a year earlier | 89.8% ±5.1 pts | 89.2% | – |
| Moved from another state in the past year | 1.4% ±1.5 pts | 1.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Massanutten earn?
Half of Massanutten's 945 households earn less than $108,207 a year (±$12,970), against $80,693 in Rockingham County and $93,170 in Virginia. In 2015-2019 it was $103,788 in 2024 dollars; the margins of error cannot tell the two periods apart.
| Measure | Massanutten | Rockingham County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $108,207 ±$12,970 | $80,693 | no clear change |
| Mean household income | $156,118 ±$32,813 | $105,531 | – |
| Per capita income | $67,706 ±$14,971 | $41,361 | +$18,044 |
| People below the poverty line | 1.9% ±1.5 pts | 9.8% | – |
| Children under 18 below the poverty line | 0.0% ±14.7 pts | 11.0% | – |
| Households receiving SNAP | 5.5% ±5.1 pts | 5.9% | – |
| Households with a computer | 98.5% ±2.4 pts | 92.0% | – |
| Households with a broadband subscription | 98.1% ±2.2 pts | 86.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Massanutten?
Owners occupy 93.3% of Massanutten's occupied homes and renters 6.7%. The median owner-occupied home is valued at $396,900 by its owner (±$27,862).
| Measure | Massanutten | Rockingham County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $396,900 ±$27,862 | $313,000 | +$76,058 |
| Median gross rent | $998 ±$672 | $1,160 | – |
| Renters paying 35% or more of income on rent | 20.6% ±21.8 pts | 34.3% | – |
| Median monthly owner costs, with a mortgage | $1,934 ±$136 | $1,618 | – |
| Owner-occupied homes | 93.3% ±3.8 pts | 75.3% | +18.7 pts |
| Renter-occupied homes | 6.7% ±3.8 pts | 24.7% | – |
| Housing units | 2,142 ±231 | 36,550 | −577 |
| Homeowner vacancy rate | 0.0% ±4.4 pts | 0.4% | – |
| Rental vacancy rate | 0.0% ±41.5 pts | 2.6% | – |
| Single-family detached homes | 63.7% ±7.7 pts | 72.8% | – |
| Mobile homes | 1.6% ±2.2 pts | 8.3% | – |
| Built 2020 or later | 0.0% ±1.8 pts | 2.3% | – |
| Built 2010 to 2019 | 10.5% ±5.4 pts | 11.0% | – |
| Built 1939 or earlier | 0.7% ±1.0 pts | 11.6% | – |
| Households with no vehicle | 3.8% ±4.9 pts | 4.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Massanutten work and get to work?
81.1% of Massanutten's workers drive alone and 12.3% work from home. The average trip to work takes 25.1 minutes.
| Measure | Massanutten | Rockingham County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 63.9% ±5.9 pts | 63.6% | – |
| Unemployment rate | 1.7% ±2.1 pts | 2.7% | – |
| Drove alone to work | 81.1% ±6.2 pts | 77.7% | – |
| Carpooled | 6.6% ±5.1 pts | 10.1% | – |
| Public transportation | 0.0% ±3.1 pts | 0.1% | – |
| Walked | 0.0% ±3.1 pts | 2.1% | – |
| Worked from home | 12.3% ±4.6 pts | 9.2% | +8.0 pts |
| Mean travel time to work | 25.1 min ±6.0 | 22.2 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Massanutten?
1 census tract lies mostly in Massanutten, and 1 more reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 103.02Rockingham County | 2,906 | $97,813 |
| Tract 119Rockingham County | 3,681 | $85,298 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Massanutten) · Census block assignment files
How does Massanutten compare with other places in Virginia?
Massanutten ranks 134th of 365 places in Virginia with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population (ACS 2020-2024) | 272nd | 374 |
| Residents per square mile | 354th | 374 |
| Median household income | 134th | 365 |
| Per capita income | 67th | 374 |
| Median home value | 150th | 359 |
| Bachelor's degree or higher | 106th | 359 |
| Median age | 21st | 372 |
| Owner-occupied share | 32nd | 368 |
| Work from home | 204th | 286 |
| Travel time to work | 211th | 372 |
Massanutten's figures with every place in Virginia (CSV)
Every place in Virginia, sortable · Compare Massanutten with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Massanutten?
23 of the 57 figures for Massanutten on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Massanutten are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.