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Place dossier plate
SheetWI-BRILLION-WI · Brillion, WI 3,307 pop · income 46th pct
Instrument codes from this place’s ACS population and household income, BEA state COL, FBI safety, national income percentile, photo-finish peer city, home-value band, and matched Census-tract book - not a moving recommendation.
Income neighbourhood around Brillion
Lowest/highest poles plus peers nearest Brillion on median household income. Full ladder: /browse and /rankings.
median HH income
Boscobel · lowest
52,457
Boscobel · lowest
52,457 median HH income
36.0% of the leader · rank #1
Olin · near
67,120
Olin · near
67,120 median HH income
46.0% of the leader · rank #2
New Haven · near
67,121
New Haven · near
67,121 median HH income
46.0% of the leader · rank #3
Brillion · this city
67,122
Brillion · this city
67,122 median HH income
46.0% of the leader · rank #4
Ukiah · near
67,122
Ukiah · near
67,122 median HH income
46.0% of the leader · rank #5
Altona · near
67,125
Altona · near
67,125 median HH income
46.0% of the leader · rank #6
Berwyn Heights · highest
145,833
Berwyn Heights · highest
145,833 median HH income
100.0% of the leader · rank #7
What this shows Neighbourhood peers only - not a full nationwide city board. Open a near peer when the gap is small; open the poles when the spread is wide.
Compare beyond this state
Nationwide peers by population, income, and FBI crime rate
Out-of-state nearest neighbors for Brillion on ACS population and median household income
, plus FBI UCR reporting rate when the extract covers this place. Link sets are deduped so each column is a distinct comparison path, not a forecast that peers share a labor market or climate.
Similar population
Nearest out-of-state cities by ACS population. This city: 3,307.
Agency-reported UCR totals per 100,000 population, not a neighborhood safety grade or a prediction of personal risk.
Brillion - the verdict
Out of every US city with 1,000+ residents, Brillion places in the 46th percentile for household income and the 90th percentile for safety. Source: Census ACS + FBI UCR.
46th
percentile, household income
41st
percentile, home value
29th
percentile, median rent
90th
percentile, safety
📝 How we sourced this
Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.
Data Snapshot: Brillion, WI
Wisconsin's Brillion is a small town, with 3,307 residents per the latest Census Bureau ACS figures. The typical household in Brillion brings in $67,122 a year, below the median for U.S. cities on this measure, with a poverty rate of 12.8%. Brillion's housing stock carries a median value of $195,000, and the median resident age is 40.5 years. About 19.8% of adults hold a bachelor's degree or higher, while 60.7% of working-age residents are in the labor force.
In 2024, 15 residential building permits were authorized in Brillion (Building Boom), up 67% from five years earlier, per Census BPS data. Brillion reports a comparatively low crime rate: the FBI's Uniform Crime Reporting program logs 382.7 total incidents per 100,000 residents here, below the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score). NOAA puts Brillion's yearly average temperature at 45.2°F with 32.2 inches of precipitation per year and 43.2 inches of snowfall.
Living costs in Wisconsin run below the national norm: BEA Regional Price Parities 2024 puts Wisconsin at 94.1 on a 100-equals-national-average scale (Below Average). Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,097 monthly. EIA 2023 residential energy data puts Wisconsin's average monthly utility costs around $225 (state average). Natural-hazard exposure scores 59.1 out of 100 on FEMA's National Risk Index (Moderate).
A decision-led reading path
Useful questions to ask of Brillion's data
How this reading path is ordered
This is not a composite city score. It is a city-specific route through the available public records, ordered for this profile so the page starts with questions the joined data can actually answer. The route here runs from schools and households to climate and hazard context to housing and income to work and mobility to reported crime to population change to comparison shortlist; another city can have a different sequence or fewer supported layers because the source joins are not uniform.
For Brillion, city-specific coverage includes annual population history, local building permits, commute-mode shares, matched public-school count, FBI reported-crime rates.
No matched row is reported here for within-city Census tract profiles; the page leaves those layers out instead of substituting a statewide or national value.
Question 1
What does the education layer cover for Brillion?
The NCES join finds 3 public schools within the city match. 19.8% of adults age 25+ hold a bachelor's degree or higher in the ACS estimate. These measures answer different questions: the school count describes local institutions, while adult attainment describes residents and cannot be used as a school-quality rating.
The city has a broader matched school footprint, but count alone does not describe performance, capacity, program availability, or attendance boundaries. This profile deliberately avoids converting it into an unsupported family-friendliness score.
NOAA normals put the annual mean temperature at 45.2°F, with 32.2 inches of precipitation and 43.2 inches of annual snowfall. FEMA's state-averaged National Risk Index score for Wisconsin is 59.1 out of 100. Climate normals describe long-run weather; the FEMA score on PlainCities is a state average of county NRI inputs and combines hazards, exposure, vulnerability, and resilience.
The two sources should not be blended into one comfort or safety score. Use the climate values for baseline conditions and the risk index as a prompt to inspect specific hazards, insurance, and local emergency guidance for a particular address.
How far does income reach against housing in Brillion?
The home-value-to-income reference sits in a middle range: the ACS median home value is 2.9 times median household income. The ACS poverty estimate is 12.8%, which keeps the citywide median from describing every household.
This is a citywide price-to-income reference, not a mortgage-affordability test; it does not include interest rates, taxes, insurance, household size, or an individual buyer's down payment. Income and home value move within the same broad scale here. The useful next check is not a generic affordability label, but whether similar-size cities offer a materially different income, housing, or commute trade-off.
Which cities make useful reference points for Brillion?
Within Wisconsin, the closest population matches are Ellsworth (3,323 residents, $72,609 income); Wrightstown (3,330 residents, $100,769 income); Thiensville (3,277 residents, $93,208 income). Outside the state, the closest population matches in this dataset are Keowee Key, SC (3,307 residents); Claryville, KY (3,306 residents); Berwyn Heights, MD (3,306 residents). A third, income-matched reference set of 6 out-of-state cities sits in the income neighbourhood chart near the Place Dossier plate. These are mechanical peer sets, not claims that the places share a labor market, climate, culture, or metro context.
Use the in-state set to hold state policy and broad price conditions more nearly constant. Use the nationwide size set to ask whether cities with a similar resident count produce different housing, income, or commute outcomes. The income set is a third lens, deliberately separate from population matching. The nationwide peer panel below adds a fourth FBI UCR reporting-rate lens, not personal risk.
These joined records add useful context, but they do not need another full-size panel. Each remains a separate measure with its own geography and source boundary.
Work and mobility
What does the journey to work look like in Brillion?
Mode share answers how workers usually travel; it does not measure congestion, reliability, distance to a particular job, or the quality of transit service. No single mode completely explains the work trip here. The mix is more useful than a one-number commute grade, especially when comparing places where transit, walking, and remote work divide the non-driving share differently.
Driving alone is the largest reported mode at 83.3%. A reliable mean commute time is not available for this row, so the mode shares carry the comparison.
Public transit
0.0%
Work from home
9.0%
Drive alone
83.3%
City-level Census ACS commuting estimates covering 1,707 workers age 16+.
What can the FBI record say about safety in Brillion?
Treat this as a reporting-rate comparison, not a prediction of personal risk or a neighborhood-level safety grade. Tourism, daytime population, reporting practices, and variation inside the city are not adjusted away. The state rank and same-state peer table are the narrower comparisons available on this page.
The joined FBI UCR record reports 382.7 violent and property crimes per 100,000 residents, below the 2280.5 national reference used here. The difference is 83% lower in arithmetic terms, but agency participation is voluntary and reporting completeness varies.
Property rate
353.3
Violent rate
29.4
Total reported rate
382.7
FBI Uniform Crime Reporting, incidents per 100,000. Voluntary agency reporting; not a danger score.
Is Brillion growing, shrinking, or holding steady?
Recent estimates point upward. Growth can increase housing demand and service needs, but the permit record must move in the same direction before calling it a supply response; the two series measure different things.
Census PEP estimates show the population grew by +52 residents from 2020 to 2025, a +1.6% change. Separately, Census BPS recorded 15 housing units authorized in 2024. PEP and ACS are different Census series, so the trend is kept separate from the headline ACS population.
Period change
+1.6%
2025 estimate
3,327
2020 estimate
3,275
Census Population Estimates Program, 2020–2025; permit context uses Census BPS.
Below median income · poverty 12.8% (Above-median poverty)
Cost of Living Index (state)
94.1 (US=100)
Near national cost · BEA RPP 2024, Wisconsin average
C-
City profile score · Brillion, WI
54/100
5 published dimensions · ACS/FBI 2023
Comparative score against U.S. cities with population of 1,000 or more on Census ACS medians
(income, poverty, bachelor's share, cost of living) and FBI UCR violent-crime rates when
published. Higher means a stronger standing on those published figures, not a livability
rating, not a recommendation to move, buy, or pick a "best" city. Missing inputs drop out
and redistribute weight.
How it is calculated.
Violent crime A
29 /100k
FBI UCR violent offenses per 100,000 residents; lower is stronger on this axis.
Cost of living B-
94.1 index
BEA state Regional Price Parities index (100 ≈ national average); lower is stronger on this axis. Same value for every city in the state.
Household income D
$67,122
Median household income vs U.S. cities (pop ≥1,000); ACS.
Bachelor's+ share F
19.8%
Adults with a bachelor's degree or higher; ACS.
Poverty rate F
12.8%
Share of residents below the poverty line; lower scores better on this axis.
Brillion profile (scored ACS/FBI dimensions)Read the chart values
Violent crime: 89/100 (A) · 29 /100k
Cost of living: 68/100 (B-) · 94.1 index
Household income: 45/100 (D) · $67,122
Bachelor's+ share: 34/100 (F) · 19.8%
Poverty rate: 29/100 (F) · 12.8%
Where Brillion sits on home value vs crime among peer cities
Brillion's median home value and FBI crime rate plotted with similar-size and
same-state peers (padded with large cities when the peer set is thin). The second
read: pricey does not always mean safer, check which quadrant this city lands in.
Census ACS median home value vs FBI UCR crime rate - Brillion highlighted among 25 peers.Read the chart values
Brillion, WI (this city): home $195,000, crime 383/100k
Berwyn Heights, MD : home $411,700, crime 1,851/100k
Ellsworth, WI : home $229,400, crime 579/100k
Thiensville, WI : home $342,800, crime 213/100k
Boscobel, WI : home $130,700, crime 627/100k
New York, NY : home $751,700, crime 3,039/100k
Los Angeles, CA : home $879,500, crime 2,212/100k
Chicago, IL : home $315,200, crime 4,012/100k
Houston, TX : home $253,400, crime 5,442/100k
Phoenix, AZ : home $381,900, crime 3,125/100k
Philadelphia, PA : home $232,400, crime 5,457/100k
San Antonio, TX : home $219,700, crime 5,218/100k
San Diego, CA : home $848,500, crime 2,082/100k
Dallas, TX : home $295,300, crime 4,010/100k
San Jose, CA : home $1,187,800, crime 3,195/100k
Austin, TX : home $512,700, crime 3,709/100k
Fort Worth, TX : home $277,300, crime 3,158/100k
Columbus, OH : home $234,500, crime 3,088/100k
Indianapolis, IN : home $207,000, crime 4,214/100k
San Francisco, CA : home $1,380,500, crime 4,526/100k
Seattle, WA : home $912,100, crime 5,783/100k
Denver, CO : home $586,700, crime 5,755/100k
Oklahoma City, OK : home $215,100, crime 3,570/100k
El Paso, TX : home $171,700, crime 1,772/100k
Washington, DC : home $724,600, crime 4,514/100k
How does Brillion compare to other US cities?
Here's how Brillion stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.
Household income46% higher than other cities
Home value41% pricier than other cities
Median rent29% pricier than other cities
Safety90% safer than other cities
"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.
Zoom in to just Wisconsin and the picture shifts: Brillion ranks #30 of 202 Wisconsin cities by lowest crime rate, a different read than the national percentile above.
How we calculate these percentiles & ranks
Each percentile compares Brillion against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.
Wisconsin-relative analysis
Median Gross Rent places Brillion near the bottom of Wisconsin's cities
Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, Brillion ranks #1 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Brillion only against its own state's cities, not the full US field.
Median Household Income
#392 of 753
48th percentile in Wisconsin
Median Gross Rent
#1 of 761
0th percentile in Wisconsin
Median Home Value
#323 of 754
57th percentile in Wisconsin
Poverty Rate
#112 of 761
85th percentile in Wisconsin
Bachelor's Degree or Higher
#402 of 761
46th percentile in Wisconsin
How in-state ranks are ordered
Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.
Gauge source note
46th percentile nationally for median household income · 90th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.
Brillion's profile vs. every US city
Income, affordability, and safety percentile
Brillion's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.
How Brillion's home value compares nationally
Median home value vs. every US city (population 1,000+)
$195,000Among the most affordablemore affordable than 59% of 15,600 US cities
Show national distribution
Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau ACS 5-Year Estimates · 2023
Brillion's home-value-to-income ratio: 2.9×
ACS median home value divided by median household income.
Band
affordable
< 3.0×
National rank
#6,166 of 15,516
More affordable than 60% of tracked cities (pop. 1,000+)
Size class
#5,288 of 11,323
Micro cities (under 10,000)
At 2.9×, Brillion sits in the affordable band:
national rank #6,166 of 15,516 and #5,288 of 11,323micro cities (under 10,000).
The multiple is comparatively compact among tracked cities, but a low ratio can still coexist with slow demand or household-level hardship.
How this ratio is calculated
Ratio = Census ACS 2023 median home value ÷ median household income for cities with both fields and population ≥ 1,000.
Rank 1 = lowest ratio (most compact). Bands match the fleet affordability thresholds used on guides (<3.0 / 3.0–5.0 / >5.0).
This is not a mortgage payment estimate and does not include rates, taxes, insurance, or down payment.
Income distribution context
$67,122Brillion, WI median household income (Census ACS)
Show U.S. national quintile / Lorenz context Brillion, WI median household income (Census ACS 5-year) with U.S. national quintile shares for context. Diagonal = equality; the curve is national, not computed for Brillion, WI.
Key socioeconomic indicators
Bachelor's degree or higher (adults 25+)19.8%
Census ACS S1501, educational attainment
Poverty rate (households below FPL)12.8%
Census ACS S1701, poverty status
Labor force participation (adults 16+)60.7%
Census ACS S2301, share of working-age residents in the labor force
Population
3,307
Median Income
$67,122
Median Home Value
$195,000
Median Age
40.5
Poverty Rate
12.8%
Labor force participation
60.7%
Bachelor's Degree+
19.8%
Safety & Crime
Total Crime Rate
382.7
per 100,000 residents
Violent Crime
29.4
per 100,000 residents
Property Crime
353.3
per 100,000 residents
Crime reporting caveat
Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.
Climate
Avg Temperature
45.2°F
Annual Precipitation
32.2"
Annual Snowfall
43.2"
Schools
Total Schools
3
Public schools in this city
Population Change
PEP vintage
Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025
Brillion's Census PEP population estimates, 2020–2025.Read the chart as text
Period
Population
2020
3,275 residents
2021
3,295 residents
2022
3,270 residents
2023
3,303 residents
2024
3,316 residents
2025
3,327 residents
Housing Supply
BPS source
Census Bureau Building Permits Survey (BPS) - annual residential permits authorized
📈 Building Boom
Total Permits (2024)
15
housing units authorized
Single-Family
5
detached homes
Multifamily
10
apartments & condos
Supply Intensity
4.5
permits per 1,000 residents
5-Year Permit Trend (2019–2024)
Year
Total
Single-Family
Multifamily
Est. Value
2019
9
7
2
$2.0M
2020
65
3
62
$7.7M
2021
49
4
45
$4.5M
2022
11
5
6
$2.6M
2023
12
2
10
$2.5M
2024
15
5
10
$3.5M
Permit volume increased 67% from 2019 to 2024.
Commute Patterns
Commute source
How workers travel to work, Census ACS 2023
Drive Alone
83.3%
Carpool
3.2%
Public Transit
0.0%
Walk
4.5%
Work from Home
9.0%
Based on 1,707 workers 16 and over.
Monthly Utility Costs
Wisconsin statewide monthly utility average (EIA 2023): $225
EIA 2023 residential energy data puts average monthly utilities across Wisconsin at $225 (electricity about $100 , water and sewer about $45 ).
These are Wisconsin statewide averages, not a meter reading for Brillion. Actual bills vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.
Living Costs & Risk
Wisconsin's BEA cost-of-living index is 94.1 (Below Average; US average = 100, RPP 2024). HUD Fair Market Rent for a typical two-bedroom in the county around Brillion is $1,097/mo. FEMA's National Risk Index, averaged to Wisconsin statewide on PlainCities, rates natural-hazard exposure at 59.1 / 100 (Moderate).
Cost/risk geography note
Cost of living is a Wisconsin statewide BEA average; rent is a county-level HUD Fair Market Rent for the county Brillion sits in; the FEMA hazard score shown here is a statewide average of county NRI inputs, not a parcel-level reading.
How Brillion compares to similar-size Wisconsin cities
Same-state peer method
Closest same-state population matches, not geographic neighbors. Population + median household income come from Census Bureau ACS 5-year B01001 and B19013.
Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.