City profile · Wisconsin · Census ACS 2023

Brown Deer, WI

Population, income, housing, safety, climate and schools for Brown Deer - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

12,615
Residents
$91,567
Median income
$221,100
Median home
$1,338
Median rent (state)

Brown Deer - the verdict

Nationally, Brown Deer sits in the 72nd percentile for household income and the 16th percentile for safety among US cities with a population of 1,000 or more. Source: Census ACS + FBI UCR.

72nd
percentile, household income
49th
percentile, home value
49th
percentile, median rent
16th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Brown Deer, WI

Wisconsin's Brown Deer is a small town, with 12,615 residents per the latest Census Bureau ACS figures. Median household income here is $91,567 per year, above the median for U.S. cities on this measure, with a poverty rate of 6.2%. Home values in Brown Deer run a median of $221,100, and the median resident age is 40.1 years. Educational attainment runs 40.9% of adults with a bachelor's degree or higher. Separately, 64.9% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 157 residential units were authorized in 2024 (Slowing), down 10% from five years earlier. Brown Deer's reported crime rate runs above the national norm: the FBI's Uniform Crime Reporting program logs 2959.8 total incidents per 100,000 residents here, above the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score).

Living costs in Wisconsin run below the national norm: the state registers 94.1 on a 100-equals-national-average index (Below Average) per BEA Regional Price Parities 2024. HUD Fair Market Rent for a typical two-bedroom in this state is $1,338 per month. Statewide, average monthly utility bills in Wisconsin run around $225, per EIA 2023 residential energy data. Natural-hazard exposure scores 98.4 out of 100 on FEMA's National Risk Index (Very High).

Population

12,615 residents

Census ACS 2023 - Wisconsin

Median Household Income

$91,567 /yr

Poverty 6.2%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does Brown Deer compare to other US cities?

Brown Deer measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.

Household income 72% higher than other cities
Home value 49% pricier than other cities
Median rent 49% pricier than other cities
Safety 16% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

A national percentile can hide a lot of local variation: narrowed to Wisconsin alone, Brown Deer ranks #194 of 202 Wisconsin cities by lowest crime rate - a different, more locally useful comparison than stacking it against the entire country.

How we calculate these percentiles & ranks

Each percentile compares Brown Deer against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Bachelor's Degree or Higher places Brown Deer toward the top of Wisconsin's cities

Among the 761 Wisconsin cities PlainCities tracks with reported bachelor's degree or higher data, Brown Deer ranks #98 - the 87th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Brown Deer only against its own state's cities, not the full US field.

Median Household Income
#127 of 753
83rd percentile in Wisconsin
Median Gross Rent
#56 of 761
82nd percentile in Wisconsin
Median Home Value
#246 of 754
67th percentile in Wisconsin
Poverty Rate
#346 of 761
54th percentile in Wisconsin
Bachelor's Degree or Higher
#98 of 761
87th percentile in Wisconsin

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

72ndIncome percentile
16thSafety percentile

72nd percentile nationally for median household income · 16th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Brown Deer's profile vs. every US city

Income, affordability, and safety percentile

Brown Deer's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 46 Avg. percentile National median
Brown Deer's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Brown Deer's home value compares nationally

Median home value vs. every US city (population 1,000+)

$221,100 Among the most affordable more affordable than 51% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). This entry sits in this band. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Brown Deer $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Brown Deer, WI Brown Deer, WI's reported median household income shown against the U.S. national quintile-share pattern (not Brown Deer, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Brown Deer, WI median $91,567/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Brown Deer, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Brown Deer, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 40.9%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 6.2%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 64.9%

Census ACS S2301, share of working-age residents in the labor force

Population
12,615
Median Income
$91,567
Median Home Value
$221,100
Median Age
40.1
Poverty Rate
6.2%
Labor force participation
64.9%
Bachelor's Degree+
40.9%

Safety & Crime

Total Crime Rate
2959.8
per 100,000 residents
Violent Crime
348.2
per 100,000 residents
Property Crime
2611.6
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Schools

Total Schools
2
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
12,400 residents12,500 residents12,600 residents12,700 residents12,800 residents12,900 residents 202020212022202320242025 12,513 residents 12,821 residents ▲ +2.5%
Brown Deer's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

🏗️ Slowing
Total Permits (2024)
157
housing units authorized
Single-Family
1
detached homes
Multifamily
156
apartments & condos
Supply Intensity
12.4
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 175
2020 134
2021 0
2022 1
2023 0
2024 157

Permit volume decreased 10% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
72.1%
Carpool
7.5%
Public Transit
0.6%
Walk
0.2%
Work from Home
18.9%
Other
0.7%

Based on 6,731 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Brown Deer sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,338/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
98.4 / 100
Very High
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Port Washington
12,569 people
Baraboo
12,506 people
Fort Atkinson
12,490 people
Greenville
12,911 people
Cedarburg
12,317 people
Grafton
12,274 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Brown Deer's 12,615 residents (Census ACS 5-Year 2023).

Saddlebrooke, AZ
12,616 people
St. Marys, PA
12,612 people
Gaffney, SC
12,612 people
Fulton, MO
12,611 people
Paradise Valley, AZ
12,621 people
Boiling Springs, SC
12,609 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Brown Deer's $91,567 (Census ACS 5-Year 2023, table B19013).

Elverta, CA
$91,563 median income
Monroe Center, IL
$91,563 median income
Lake Cherokee, TX
$91,571 median income
Mona, UT
$91,552 median income
Amity Gardens, PA
$91,548 median income
Groveport, OH
$91,545 median income

Race & Ethnicity Composition

Race and ethnicity - Brown Deer, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Brown Deer, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 49.5% 32.8% 6.5% 8.2% ETHNICITY, Hispanic or Latino (any race) 5.9% White 49.5% Black or African American 32.8% Asian 6.5% American Indian 0.2% Native Hawaiian 0.0% Some other race 2.8% Two or more races 8.2% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Brown Deer compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Brown Deer (this city) 12,615 $91,567
Port Washington 12,569 $81,582
Baraboo 12,506 $73,515
Fort Atkinson 12,490 $75,350
Census ACS 5-year FIPS WI FBI UCR NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Brown Deer, WI?

What is the population of Brown Deer, WI? +

12,615 people live in Brown Deer, WI according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Brown Deer, WI? +

Median annual household income in Brown Deer runs $91,567, based on Census ACS 2023 data.

What is the cost of living in Brown Deer? +

BEA does not publish a city-level cost-of-living figure for Brown Deer; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is Brown Deer, WI safe? +

Brown Deer has a total crime rate of 2959.8 per 100,000 residents, which is above the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Brown Deer, WI? +

The median home value in Brown Deer is $221,100, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.