City profile · Wisconsin · Census ACS 2023

Hortonville, WI

Population, income, housing, safety, climate and schools for Hortonville - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

3,180
Residents
$90,446
Median income
$231,700
Median home
$1,236
Median rent (state)

Hortonville - the verdict

Measured against every US city with at least 1,000 residents, Hortonville lands in the 71st percentile for household income and the 96th percentile for safety. Source: Census ACS + FBI UCR.

71st
percentile, household income
51st
percentile, home value
40th
percentile, median rent
96th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Hortonville, WI

3,180 people live in Hortonville, Wisconsin - a small town by U.S. Census Bureau ACS 2023 estimates. The typical household in Hortonville brings in $90,446 a year, above the median for U.S. cities on this measure, with a poverty rate of 3.1%. Typical homes in Hortonville are valued around $231,700, and the median resident age is 44.5 years. 25.2% of adults here have a bachelor's degree or higher; 71.2% of working-age residents are in the labor force.

The Census Building Permit Survey recorded 6 residential units authorized here in 2024 (Construction Slowdown), down 78% from five years earlier. Hortonville reports a comparatively low crime rate: FBI UCR figures show 201.1 crimes per 100,000 residents, below the national average (reporting is voluntary across agencies, so treat this as reporting activity rather than a definitive danger score).

Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. HUD Fair Market Rent for a typical two-bedroom in this state is $1,236 per month. Monthly utility costs average around $225 across Wisconsin, per EIA 2023 residential energy estimates. FEMA's National Risk Index rates natural-hazard exposure at 79.7 out of 100 (High).

Population

3,180 residents

Census ACS 2023 - Wisconsin

Median Household Income

$90,446 /yr

Poverty 3.1%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does Hortonville compare to other US cities?

Hortonville measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.

Household income 71% higher than other cities
Home value 51% pricier than other cities
Median rent 40% pricier than other cities
Safety 96% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

National percentiles can mask local variation. Looking only at Wisconsin, Hortonville ranks #5 of 202 Wisconsin cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.

How we calculate these percentiles & ranks

Each percentile compares Hortonville against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Median Gross Rent places Hortonville toward the top of Wisconsin's cities

Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, Hortonville ranks #146 - the 77th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Hortonville only against its own state's cities, not the full US field.

Median Household Income
#132 of 753
82nd percentile in Wisconsin
Median Gross Rent
#146 of 761
77th percentile in Wisconsin
Median Home Value
#221 of 754
71st percentile in Wisconsin
Poverty Rate
#510 of 761
32nd percentile in Wisconsin
Bachelor's Degree or Higher
#301 of 761
60th percentile in Wisconsin

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

71stIncome percentile
96thSafety percentile

71st percentile nationally for median household income · 96th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Hortonville's profile vs. every US city

Income, affordability, and safety percentile

Hortonville's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 74 Avg. percentile National median
Hortonville's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Hortonville's home value compares nationally

Median home value vs. every US city (population 1,000+)

$231,700 49th percentile more affordable than 49% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). Below this entry. $225,000–$250,000: 976 US cities (6%). This entry sits in this band. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Hortonville $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Hortonville, WI Hortonville, WI's reported median household income shown against the U.S. national quintile-share pattern (not Hortonville, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Hortonville, WI median $90,446/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Hortonville, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Hortonville, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 25.2%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 3.1%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 71.2%

Census ACS S2301, share of working-age residents in the labor force

Population
3,180
Median Income
$90,446
Median Home Value
$231,700
Median Age
44.5
Poverty Rate
3.1%
Labor force participation
71.2%
Bachelor's Degree+
25.2%

Safety & Crime

Total Crime Rate
201.1
per 100,000 residents
Violent Crime
28.7
per 100,000 residents
Property Crime
172.4
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Schools

Total Schools
5
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
3,000 residents3,100 residents3,200 residents3,300 residents3,400 residents 202020212022202320242025 3,040 residents 3,340 residents ▲ +9.9%
Hortonville's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
6
housing units authorized
Single-Family
6
detached homes
Multifamily
0
apartments & condos
Supply Intensity
1.9
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 27
2020 19
2021 123
2022 5
2023 8
2024 6

Permit volume decreased 78% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
87.2%
Carpool
5.2%
Public Transit
0.0%
Walk
0.6%
Work from Home
5.7%
Other
1.3%

Based on 1,662 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Hortonville sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,236/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
79.7 / 100
High
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Brodhead
3,205 people
Lodi
3,206 people
Ladysmith
3,152 people
Algoma
3,219 people
Sherwood
3,231 people
Yorkville
3,237 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Hortonville's 3,180 residents (Census ACS 5-Year 2023).

Dogtown, CA
3,180 people
Orchidlands Estates, HI
3,180 people
Lake Wynonah, PA
3,180 people
Barbourville, KY
3,181 people
Green Level, NC
3,179 people
Aguada zona urbana, PR
3,182 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Hortonville's $90,446 (Census ACS 5-Year 2023, table B19013).

Sardinia, IN
$90,458 median income
Windsor Locks, CT
$90,417 median income
Alburnett, IA
$90,417 median income
Millville, UT
$90,417 median income
Kent, WA
$90,416 median income
Mechanicstown, NY
$90,414 median income

Race & Ethnicity Composition

Race and ethnicity - Hortonville, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Hortonville, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 91.4% ETHNICITY, Hispanic or Latino (any race) 2.6% White 91.4% Black or African American 0.0% Asian 1.6% American Indian 0.0% Native Hawaiian 0.0% Some other race 1.4% Two or more races 5.6% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Hortonville compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Hortonville (this city) 3,180 $90,446
Brodhead 3,205 $49,531
Lodi 3,206 $109,821
Ladysmith 3,152 $40,104
Census ACS 5-year FIPS WI FBI UCR NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Hortonville, WI?

What is the population of Hortonville, WI? +

Hortonville, WI counts 3,180 residents according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Hortonville, WI? +

The median household income in Hortonville is $90,446 per year, based on Census ACS 2023 data.

What is the cost of living in Hortonville? +

BEA does not publish a city-level cost-of-living figure for Hortonville; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is Hortonville, WI safe? +

Hortonville has a total crime rate of 201.1 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Hortonville, WI? +

A typical home in Hortonville is worth $231,700, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.