City · Wisconsin
Loyal, Wisconsin
Loyal, city, in Clark County, Wisconsin. Loyal had 1,190 residents on July 1, 2025 by the Census Bureau's estimate, down 1.2% since 2020; the 2020 Census counted 1,203 and the ACS 2020-2024 5-year estimates put it at 1,363 (±234). GEOID 5546075.
Residents, July 2025 estimate
1,190
Census Bureau estimate (no margin published)
2020 Census count: 1,203 · ACS 2020-2024: 1,363 ±234
Median household income
$65,284
±$8,731 (90% margin)
Wisconsin: $77,485
Median home value
$119,700
±$11,326 (90% margin)
Wisconsin: $266,500
Median gross rent
$857
±$61 (90% margin)
Wisconsin: $1,087
Where is Loyal and what county is it in?
Loyal is a city in Clark County, Wisconsin. It covers 1.3 square miles of land, 901 residents per square mile in 2020.
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Loyal, and is it growing?
The Census Bureau estimates that 1,190 people lived in Loyal on July 1, 2025, down 1.2% since 2020, while Wisconsin grew 1.3%. The 2020 Census counted 1,203 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 1,363 (±234).
| Measure | Loyal | Clark County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 1,363 ±234 | 34,739 | no clear change |
| Households | 607 ±87 | 12,839 | no clear change |
| Average household size | 2.25 ±0.22 | 2.67 | no clear change |
| Housing units | 642 ±88 | 14,961 | no clear change |
Loyal's population since 2000
From 1,308 in 2000 to 1,190 in 2025: down 9.0%. The 2000, 2010 and 2020 figures are census counts, each for Loyal as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Loyal?
The median resident of Loyal is 41.7 years old; 22.5% are under 18 and 24.3% are 65 or older. The largest group is non-Hispanic white residents at 93.0%, then non-Hispanic residents of two or more races at 6.3%.
| Measure | Loyal | Clark County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 41.7 ±11.1 | 36.7 | no clear change |
| Under 18 years | 22.5% ±5.7 pts | 29.7% | – |
| 65 years and over | 24.3% ±7.2 pts | 17.2% | – |
| Male | 49.5% ±3.9 pts | 51.1% | – |
| Hispanic or Latino (any race) | 0.7% ±0.7 pts | 6.4% | – |
| White alone, not Hispanic | 93.0% ±3.5 pts | 90.5% | no clear change |
| Black or African American alone, not Hispanic | 0.0% ±1.6 pts | 0.3% | – |
| Asian alone, not Hispanic | 0.0% ±1.6 pts | 0.4% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±1.6 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.6 pts | 0.0% | – |
| Two or more races, not Hispanic | 6.3% ±3.4 pts | 2.1% | – |
| Some other race alone, not Hispanic | 0.0% ±1.6 pts | 0.2% | – |
| Born outside the United States | 1.0% ±0.8 pts | 3.2% | – |
| Speak a language other than English at home (age 5+) | 0.9% ±0.9 pts | 18.3% | – |
| Civilian veterans (age 18+) | 8.8% ±4.7 pts | 6.2% | – |
| With a disability | 16.6% ±4.0 pts | 11.9% | – |
| No health insurance coverage | 7.3% ±4.0 pts | 22.5% | no clear change |
| High school graduate or higher (age 25+) | 93.1% ±3.6 pts | 82.9% | – |
| Bachelor's degree or higher (age 25+) | 13.7% ±4.5 pts | 13.0% | no clear change |
| Graduate or professional degree (age 25+) | 1.8% ±1.1 pts | 3.7% | – |
| Lived in the same house a year earlier | 85.1% ±5.4 pts | 90.3% | – |
| Moved from another state in the past year | 1.2% ±1.1 pts | 1.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Loyal earn?
Half of Loyal's 607 households earn less than $65,284 a year (±$8,731), against $67,400 in Clark County and $77,485 in Wisconsin. In 2015-2019 it was $65,139 in 2024 dollars; the margins of error cannot tell the two periods apart. 11.8% of residents live below the poverty line.
| Measure | Loyal | Clark County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $65,284 ±$8,731 | $67,400 | no clear change |
| Mean household income | $70,899 ±$5,783 | $87,875 | – |
| Per capita income | $33,640 ±$3,714 | $32,627 | no clear change |
| People below the poverty line | 11.8% ±4.7 pts | 12.1% | no clear change |
| Children under 18 below the poverty line | 13.6% ±13.3 pts | 16.0% | – |
| Households receiving SNAP | 14.8% ±4.6 pts | 10.5% | – |
| Households with a computer | 88.8% ±5.0 pts | 83.8% | – |
| Households with a broadband subscription | 84.2% ±4.9 pts | 78.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Loyal?
Owners occupy 75.5% of Loyal's occupied homes and renters 24.5%. The median owner-occupied home is valued at $119,700 by its owner (±$11,326). The median renter pays $857 a month including utilities, and 29.0% of renters pay 35% or more of their income on rent.
| Measure | Loyal | Clark County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $119,700 ±$11,326 | $172,800 | no clear change |
| Median gross rent | $857 ±$61 | $823 | no clear change |
| Renters paying 35% or more of income on rent | 29.0% ±17.2 pts | 22.9% | no clear change |
| Median monthly owner costs, with a mortgage | $1,088 ±$85 | $1,353 | – |
| Owner-occupied homes | 75.5% ±5.8 pts | 78.5% | no clear change |
| Renter-occupied homes | 24.5% ±5.8 pts | 21.5% | – |
| Housing units | 642 ±88 | 14,961 | no clear change |
| Homeowner vacancy rate | 0.0% ±4.8 pts | 0.9% | – |
| Rental vacancy rate | 0.0% ±14.0 pts | 5.8% | – |
| Single-family detached homes | 77.3% ±5.6 pts | 82.7% | – |
| Mobile homes | 5.0% ±2.7 pts | 6.6% | – |
| Built 2020 or later | 0.0% ±3.4 pts | 1.9% | – |
| Built 2010 to 2019 | 0.0% ±3.4 pts | 5.3% | – |
| Built 1939 or earlier | 24.8% ±6.6 pts | 24.8% | – |
| Households with no vehicle | 5.9% ±6.3 pts | 9.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Loyal building?
Builders took permits for 0 new housing units in Loyal in 2025 (0 in single-family houses), 0.0 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Loyal work and get to work?
80.4% of Loyal's workers drive alone and 7.0% work from home. The average trip to work takes 21.6 minutes. The unemployment rate in 2020-2024 averaged 6.4%.
| Measure | Loyal | Clark County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 66.1% ±5.6 pts | 64.3% | – |
| Unemployment rate | 6.4% ±4.2 pts | 3.7% | – |
| Drove alone to work | 80.4% ±5.4 pts | 69.0% | – |
| Carpooled | 4.2% ±1.7 pts | 9.3% | – |
| Public transportation | 1.3% ±1.7 pts | 0.1% | – |
| Walked | 5.8% ±4.1 pts | 5.7% | – |
| Worked from home | 7.0% ±2.7 pts | 12.4% | no clear change |
| Mean travel time to work | 21.6 min ±2.2 | 22.2 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Loyal?
No census tract lies mostly in Loyal; 1 tract reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9505Clark County | 5,140 | $74,844 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Loyal) · Census block assignment files
How does Loyal compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Loyal is the 9,624th-most populous of the 19,476 U.S. incorporated places that have one and the 343rd-most populous of 608 in Wisconsin.
Loyal ranks 748th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 343rd | 608 |
| Growth 2020-2025 (PEP) | 725th | 884 |
| Residents per square mile | 238th | 914 |
| Median household income | 748th | 914 |
| Per capita income | 797th | 911 |
| Median home value | 896th | 913 |
| Median gross rent | 619th | 825 |
| Poverty rate | 171st | 706 |
| Bachelor's degree or higher | 859th | 914 |
| Median age | 603rd | 914 |
| Owner-occupied share | 619th | 914 |
| Work from home | 701st | 827 |
| Travel time to work | 607th | 914 |
Loyal's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Loyal with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Loyal?
17 of the 57 figures for Loyal on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Loyal are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Loyal.