City profile · Wisconsin · Census ACS 2023

New Richmond, WI

Population, income, housing, safety, climate and schools for New Richmond - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

10,334
Residents
$87,500
Median income
$269,000
Median home
$1,709
Median rent (state)

New Richmond - the verdict

Nationally, New Richmond sits in the 69th percentile for household income and the 63rd percentile for safety among US cities with a population of 1,000 or more. Source: Census ACS + FBI UCR.

69th
percentile, household income
59th
percentile, home value
68th
percentile, median rent
63rd
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: New Richmond, WI

Wisconsin's New Richmond is a small town, with 10,334 residents per the latest Census Bureau ACS figures. The typical household in New Richmond brings in $87,500 a year, above the median for U.S. cities on this measure, with a poverty rate of 1.8%. New Richmond's housing stock carries a median value of $269,000, and the median resident age is 37.6 years. 33.1% of adults here have a bachelor's degree or higher; 69.8% of working-age residents are in the labor force.

In 2024, 89 residential building permits were authorized in New Richmond (Construction Slowdown), down 46% from five years earlier, per Census BPS data. New Richmond reports a comparatively low crime rate: FBI UCR figures show 1019.3 crimes per 100,000 residents, below the national average (reporting is voluntary across agencies, so treat this as reporting activity rather than a definitive danger score).

Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. HUD Fair Market Rent for a typical two-bedroom in this state is $1,709 per month. EIA 2023 residential energy data puts Wisconsin's average monthly utility costs around $225 (state average). On FEMA's National Risk Index, this area rates 64.1 out of 100 for natural-hazard exposure (Moderate).

Population

10,334 residents

Census ACS 2023 - Wisconsin

Median Household Income

$87,500 /yr

Poverty 1.8%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does New Richmond compare to other US cities?

Here's how New Richmond stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 69% higher than other cities
Home value 59% pricier than other cities
Median rent 68% pricier than other cities
Safety 63% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

A national percentile can hide a lot of local variation: narrowed to Wisconsin alone, New Richmond ranks #108 of 202 Wisconsin cities by lowest crime rate - a different, more locally useful comparison than stacking it against the entire country.

How we calculate these percentiles & ranks

Each percentile compares New Richmond against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Median Gross Rent is New Richmond's strongest outlier among Wisconsin cities

Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, New Richmond ranks #1 - the 97th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares New Richmond only against its own state's cities, not the full US field.

Median Household Income
#156 of 753
79th percentile in Wisconsin
Median Gross Rent
#1 of 761
97th percentile in Wisconsin
Median Home Value
#158 of 754
79th percentile in Wisconsin
Poverty Rate
#602 of 761
20th percentile in Wisconsin
Bachelor's Degree or Higher
#168 of 761
78th percentile in Wisconsin

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

69thIncome percentile
63rdSafety percentile

69th percentile nationally for median household income · 63rd percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

New Richmond's profile vs. every US city

Income, affordability, and safety percentile

New Richmond's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 56 Avg. percentile National median
New Richmond's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How New Richmond's home value compares nationally

Median home value vs. every US city (population 1,000+)

$269,000 41st percentile more affordable than 41% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). Below this entry. $225,000–$250,000: 976 US cities (6%). Below this entry. $250,000–$275,000: 754 US cities (5%). This entry sits in this band. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. New Richmond $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - New Richmond, WI New Richmond, WI's reported median household income shown against the U.S. national quintile-share pattern (not New Richmond, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution New Richmond, WI median $87,500/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
New Richmond, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for New Richmond, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 33.1%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 1.8%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 69.8%

Census ACS S2301, share of working-age residents in the labor force

Population
10,334
Median Income
$87,500
Median Home Value
$269,000
Median Age
37.6
Poverty Rate
1.8%
Labor force participation
69.8%
Bachelor's Degree+
33.1%

Safety & Crime

Total Crime Rate
1019.3
per 100,000 residents
Violent Crime
110.2
per 100,000 residents
Property Crime
909.1
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Schools

Total Schools
7
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
10,000 residents10,500 residents11,000 residents11,500 residents 202020212022202320242025 10,158 residents 10,988 residents ▲ +8.2%
New Richmond's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
89
housing units authorized
Single-Family
87
detached homes
Multifamily
2
apartments & condos
Supply Intensity
8.6
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 164
2020 147
2021 136
2022 87
2023 67
2024 89

Permit volume decreased 46% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
77.1%
Carpool
6.4%
Public Transit
0.1%
Walk
0.6%
Work from Home
13.7%
Other
2.1%

Based on 5,431 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county New Richmond sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,709/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
64.1 / 100
Moderate
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Portage
10,374 people
Elkhorn
10,259 people
Hobart
10,418 people
Monroe
10,568 people
Reedsburg
10,060 people
Sparta
9,921 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to New Richmond's 10,334 residents (Census ACS 5-Year 2023).

Shasta Lake, CA
10,334 people
Farmersville, CA
10,336 people
Fort Oglethorpe, GA
10,332 people
Tipp City, OH
10,344 people
Loudoun Valley Estates, VA
10,323 people
Fairmont, MN
10,348 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to New Richmond's $87,500 (Census ACS 5-Year 2023, table B19013).

Le Roy, IL
$87,500 median income
Reynolds, IL
$87,500 median income
Nichols, IA
$87,500 median income
Maple Hill, KS
$87,500 median income
Lake Ann, MI
$87,500 median income
Frontenac, MN
$87,500 median income

Race & Ethnicity Composition

Race and ethnicity - New Richmond, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition New Richmond, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 90.4% 7.3% ETHNICITY, Hispanic or Latino (any race) 1.5% White 90.4% Black or African American 1.6% Asian 0.1% American Indian 0.3% Native Hawaiian 0.0% Some other race 0.3% Two or more races 7.3% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How New Richmond compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
New Richmond (this city) 10,334 $87,500
Portage 10,374 $62,785
Elkhorn 10,259 $73,052
Hobart 10,418 $111,918
Census ACS 5-year FIPS WI FBI UCR NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about New Richmond, WI?

What is the population of New Richmond, WI? +

The population of New Richmond, WI stands at 10,334 according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in New Richmond, WI? +

Median annual household income in New Richmond runs $87,500, based on Census ACS 2023 data.

What is the cost of living in New Richmond? +

BEA does not publish a city-level cost-of-living figure for New Richmond; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is New Richmond, WI safe? +

New Richmond has a total crime rate of 1019.3 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in New Richmond, WI? +

New Richmond's median home value sits at $269,000, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.