City profile · Wisconsin · Census ACS 2023

Oconto Falls, WI

Population, income, housing, safety, climate and schools for Oconto Falls - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

2,979
Residents
$47,786
Median income
$145,100
Median home
$973
Median rent (state)

Oconto Falls - the verdict

Nationally, Oconto Falls sits in the 16th percentile for household income and the 84th percentile for safety among US cities with a population of 1,000 or more. Source: Census ACS + FBI UCR.

16th
percentile, household income
25th
percentile, home value
12th
percentile, median rent
84th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Oconto Falls, WI

Census ACS 2023 estimates count 2,979 residents in Oconto Falls, a small town within Wisconsin. Oconto Falls households earn a median of $47,786 annually, in the lower quartile of U.S. cities for household income, with a poverty rate of 4.1%. Typical homes in Oconto Falls are valued around $145,100, and the median resident age is 40.2 years. About 22.6% of adults hold a bachelor's degree or higher, while 53.2% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 2 residential units were authorized in 2024 (Construction Slowdown), down 60% from five years earlier. Oconto Falls reports a comparatively low crime rate: per-100,000 total crime stands at 533.7 in FBI UCR data, below the national average (a voluntary reporting program, read this as reporting activity, not a definitive danger score).

Living costs in Wisconsin run below the national norm: the state registers 94.1 on a 100-equals-national-average index (Below Average) per BEA Regional Price Parities 2024. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $973 monthly. EIA 2023 residential energy data puts Wisconsin's average monthly utility costs around $225 (state average). On FEMA's National Risk Index, this area rates 61.5 out of 100 for natural-hazard exposure (Moderate).

Population

2,979 residents

Census ACS 2023 - Wisconsin

Median Household Income

$47,786 /yr

Poverty 4.1%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does Oconto Falls compare to other US cities?

Oconto Falls measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.

Household income 16% higher than other cities
Home value 25% pricier than other cities
Median rent 12% pricier than other cities
Safety 84% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

A national percentile can hide a lot of local variation: narrowed to Wisconsin alone, Oconto Falls ranks #56 of 202 Wisconsin cities by lowest crime rate - a different, more locally useful comparison than stacking it against the entire country.

How we calculate these percentiles & ranks

Each percentile compares Oconto Falls against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Median Gross Rent places Oconto Falls near the bottom of Wisconsin's cities

Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, Oconto Falls ranks #499 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Oconto Falls only against its own state's cities, not the full US field.

Median Household Income
#681 of 753
10th percentile in Wisconsin
Median Gross Rent
#499 of 761
0th percentile in Wisconsin
Median Home Value
#529 of 754
30th percentile in Wisconsin
Poverty Rate
#443 of 761
41st percentile in Wisconsin
Bachelor's Degree or Higher
#362 of 761
52nd percentile in Wisconsin

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

16thIncome percentile
84thSafety percentile

16th percentile nationally for median household income · 84th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Oconto Falls's profile vs. every US city

Income, affordability, and safety percentile

Oconto Falls's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 61 Avg. percentile National median
Oconto Falls's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Oconto Falls's home value compares nationally

Median home value vs. every US city (population 1,000+)

$145,100 Among the most affordable more affordable than 75% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). This entry sits in this band. $150,000–$175,000: 1,278 US cities (8%). Above this entry. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Oconto Falls $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Oconto Falls, WI Oconto Falls, WI's reported median household income shown against the U.S. national quintile-share pattern (not Oconto Falls, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Oconto Falls, WI median $47,786/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Oconto Falls, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Oconto Falls, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 22.6%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 4.1%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 53.2%

Census ACS S2301, share of working-age residents in the labor force

Population
2,979
Median Income
$47,786
Median Home Value
$145,100
Median Age
40.2
Poverty Rate
4.1%
Labor force participation
53.2%
Bachelor's Degree+
22.6%

Safety & Crime

Total Crime Rate
533.7
per 100,000 residents
Violent Crime
0.0
per 100,000 residents
Property Crime
533.7
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Schools

Total Schools
3
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
2,960 residents2,980 residents3,000 residents3,020 residents3,040 residents 202020212022202320242025 2,967 residents 3,012 residents ▲ +1.5%
Oconto Falls's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
2
housing units authorized
Single-Family
2
detached homes
Multifamily
0
apartments & condos
Supply Intensity
0.7
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 5
2020 7
2021 4
2022 1
2023 2
2024 2

Permit volume decreased 60% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
82.4%
Carpool
7.3%
Public Transit
0.0%
Walk
0.0%
Work from Home
6.9%
Other
3.4%

Based on 1,253 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Oconto Falls sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$973/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
61.5 / 100
Moderate
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Genoa City
2,967 people
Williams Bay
2,967 people
Paddock Lake
2,965 people
Amery
2,959 people
Wales
2,915 people
Oostburg
3,077 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Oconto Falls's 2,979 residents (Census ACS 5-Year 2023).

Girard, PA
2,979 people
Port Ludlow, WA
2,979 people
Williamson, WV
2,979 people
DeWitt, AR
2,980 people
Parksdale, CA
2,980 people
Ava, MO
2,978 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Oconto Falls's $47,786 (Census ACS 5-Year 2023, table B19013).

Wadley, AL
$47,788 median income
Harrisburg, PA
$47,783 median income
Rossville, GA
$47,791 median income
Cherokee, KS
$47,778 median income
Appomattox, VA
$47,795 median income
Brooksville, FL
$47,796 median income

Race & Ethnicity Composition

Race and ethnicity - Oconto Falls, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Oconto Falls, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 95.0% ETHNICITY, Hispanic or Latino (any race) 0.7% White 95.0% Black or African American 0.2% Asian 0.0% American Indian 0.6% Native Hawaiian 0.0% Some other race 0.0% Two or more races 4.2% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Oconto Falls compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Oconto Falls (this city) 2,979 $47,786
Genoa City 2,967 $88,958
Williams Bay 2,967 $70,568
Paddock Lake 2,965 $88,438
Census ACS 5-year FIPS WI FBI UCR NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Oconto Falls, WI?

What is the population of Oconto Falls, WI? +

Oconto Falls, WI has a population of 2,979 according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Oconto Falls, WI? +

Median annual household income in Oconto Falls runs $47,786, based on Census ACS 2023 data.

What is the cost of living in Oconto Falls? +

BEA does not publish a city-level cost-of-living figure for Oconto Falls; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is Oconto Falls, WI safe? +

Oconto Falls has a total crime rate of 533.7 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Oconto Falls, WI? +

Homes in Oconto Falls carry a median value of $145,100, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

Verify with HUD →

Verify with FBI →

Verify with NOAA →

Verify with U.S. Census Bureau →

Verify with EPA →

Verify with FEMA →

Verify with BEA →

Verify with EIA →

Verify with NCES →

Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.