City · Wisconsin
Prescott, Wisconsin
Prescott, city, in Pierce County, Wisconsin. Prescott had 4,581 residents on July 1, 2025 by the Census Bureau's estimate, up 5.7% since 2020; the 2020 Census counted 4,333 and the ACS 2020-2024 5-year estimates put it at 4,503 (±25). GEOID 5565375.
Residents, July 2025 estimate
4,581
Census Bureau estimate (no margin published)
2020 Census count: 4,333 · ACS 2020-2024: 4,503 ±25
Median household income
$74,412
±$10,449 (90% margin)
Wisconsin: $77,485
Median home value
$306,900
±$21,844 (90% margin)
Wisconsin: $266,500
Median gross rent
$1,189
±$187 (90% margin)
Wisconsin: $1,087
Where is Prescott and what county is it in?
Prescott is a city in Pierce County, Wisconsin. It covers 2.8 square miles of land, 1,529 residents per square mile in 2020.
Prescott is in the Minneapolis-St. Paul-Bloomington, MN-WI metropolitan statistical area, which takes in 15 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Prescott, and is it growing?
The Census Bureau estimates that 4,581 people lived in Prescott on July 1, 2025, up 5.7% since 2020, faster than Wisconsin (+1.3%). The 2020 Census counted 4,333 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 4,503 (±25).
| Measure | Prescott | Pierce County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 4,503 ±25 | 42,584 | +245 |
| Households | 2,076 ±182 | 15,867 | +357 |
| Average household size | 2.15 ±0.19 | 2.53 | −0.30 |
| Housing units | 2,250 ±199 | 17,152 | +447 |
Prescott's population since 2000
From 3,764 in 2000 to 4,581 in 2025: up 21.7%. The 2000, 2010 and 2020 figures are census counts, each for Prescott as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Prescott?
The median resident of Prescott is 41.5 years old; 20.3% are under 18 and 19.6% are 65 or older. The largest group is non-Hispanic white residents at 82.5%, then Hispanic or Latino residents (of any race) at 5.7%.
| Measure | Prescott | Pierce County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 41.5 ±5.0 | 38.8 | no clear change |
| Under 18 years | 20.3% ±4.6 pts | 20.3% | – |
| 65 years and over | 19.6% ±4.2 pts | 16.8% | – |
| Male | 46.1% ±4.2 pts | 50.0% | – |
| Hispanic or Latino (any race) | 5.7% ±4.2 pts | 3.0% | – |
| White alone, not Hispanic | 82.5% ±6.5 pts | 91.3% | −10.2 pts |
| Black or African American alone, not Hispanic | 2.8% ±2.6 pts | 0.6% | – |
| Asian alone, not Hispanic | 2.4% ±2.3 pts | 1.2% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.5 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.5 pts | 0.1% | – |
| Two or more races, not Hispanic | 5.6% ±3.0 pts | 3.4% | – |
| Some other race alone, not Hispanic | 1.1% ±1.7 pts | 0.3% | – |
| Born outside the United States | 4.7% ±3.1 pts | 2.2% | – |
| Speak a language other than English at home (age 5+) | 1.3% ±1.3 pts | 3.1% | – |
| Civilian veterans (age 18+) | 6.2% ±3.0 pts | 5.6% | – |
| With a disability | 9.1% ±3.6 pts | 10.4% | – |
| No health insurance coverage | 0.7% ±0.7 pts | 3.1% | – |
| High school graduate or higher (age 25+) | 94.8% ±4.3 pts | 96.3% | – |
| Bachelor's degree or higher (age 25+) | 34.2% ±7.7 pts | 33.5% | +13.6 pts |
| Graduate or professional degree (age 25+) | 11.2% ±4.3 pts | 10.5% | – |
| Lived in the same house a year earlier | 91.2% ±5.8 pts | 84.5% | – |
| Moved from another state in the past year | 6.6% ±5.9 pts | 7.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Prescott earn?
Half of Prescott's 2,076 households earn less than $74,412 a year (±$10,449), against $92,109 in Pierce County and $77,485 in Wisconsin. In 2015-2019 the median was $93,044 in 2024 dollars, so it fell by $18,632 after inflation. 11.5% of residents live below the poverty line.
| Measure | Prescott | Pierce County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $74,412 ±$10,449 | $92,109 | −$18,632 |
| Mean household income | $91,158 ±$14,526 | $118,966 | – |
| Per capita income | $42,797 ±$6,466 | $45,908 | no clear change |
| People below the poverty line | 11.5% ±7.2 pts | 9.8% | – |
| Children under 18 below the poverty line | 6.1% ±9.5 pts | 7.4% | – |
| Households receiving SNAP | 8.7% ±5.9 pts | 5.9% | – |
| Households with a computer | 94.8% ±3.6 pts | 95.7% | – |
| Households with a broadband subscription | 93.8% ±3.6 pts | 92.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Prescott?
Owners occupy 62.6% of Prescott's occupied homes and renters 37.4%. The median owner-occupied home is valued at $306,900 by its owner (±$21,844). The median renter pays $1,189 a month including utilities, and 43.1% of renters pay 35% or more of their income on rent.
| Measure | Prescott | Pierce County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $306,900 ±$21,844 | $333,700 | +$77,376 |
| Median gross rent | $1,189 ±$187 | $1,044 | no clear change |
| Renters paying 35% or more of income on rent | 43.1% ±15.0 pts | 32.4% | no clear change |
| Median monthly owner costs, with a mortgage | $2,007 ±$167 | $2,008 | – |
| Owner-occupied homes | 62.6% ±9.1 pts | 75.0% | −12.4 pts |
| Renter-occupied homes | 37.4% ±9.1 pts | 25.0% | – |
| Housing units | 2,250 ±199 | 17,152 | +447 |
| Homeowner vacancy rate | 0.0% ±1.7 pts | 0.4% | – |
| Rental vacancy rate | 13.1% ±13.4 pts | 5.9% | – |
| Single-family detached homes | 49.4% ±8.7 pts | 73.5% | – |
| Mobile homes | 8.6% ±7.0 pts | 4.6% | – |
| Built 2020 or later | 1.3% ±1.5 pts | 2.0% | – |
| Built 2010 to 2019 | 1.8% ±2.1 pts | 8.1% | – |
| Built 1939 or earlier | 8.4% ±5.0 pts | 18.4% | – |
| Households with no vehicle | 5.9% ±4.0 pts | 2.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Prescott building?
Builders took permits for 22 new housing units in Prescott in 2025 (22 in single-family houses), 4.8 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Prescott work and get to work?
69.9% of Prescott's workers drive alone and 18.3% work from home. The average trip to work takes 22.4 minutes.
| Measure | Prescott | Pierce County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 66.7% ±6.4 pts | 68.6% | – |
| Unemployment rate | 3.1% ±3.0 pts | 3.2% | – |
| Drove alone to work | 69.9% ±6.6 pts | 75.4% | – |
| Carpooled | 5.0% ±3.4 pts | 6.1% | – |
| Public transportation | 0.0% ±1.0 pts | 0.0% | – |
| Walked | 5.6% ±4.4 pts | 4.5% | – |
| Worked from home | 18.3% ±5.5 pts | 12.8% | – |
| Mean travel time to work | 22.4 min ±3.5 | 26.8 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Prescott?
1 census tract lies mostly in Prescott (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9605Pierce County | 8,477 | $100,924 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Prescott) · Census block assignment files
How does Prescott compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Prescott is the 5,148th-most populous of the 19,476 U.S. incorporated places that have one and the 161st-most populous of 608 in Wisconsin.
Prescott ranks 644th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 161st | 608 |
| Growth 2020-2025 (PEP) | 79th | 884 |
| Residents per square mile | 107th | 914 |
| Median household income | 644th | 914 |
| Per capita income | 467th | 911 |
| Median home value | 345th | 913 |
| Median gross rent | 212th | 825 |
| Poverty rate | 183rd | 706 |
| Bachelor's degree or higher | 249th | 914 |
| Median age | 614th | 914 |
| Owner-occupied share | 784th | 914 |
| Work from home | 112th | 827 |
| Travel time to work | 546th | 914 |
Prescott's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Prescott with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Prescott?
22 of the 57 figures for Prescott on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Prescott are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Prescott.