Census-designated place · Wisconsin
Reserve, Wisconsin
Reserve, census-designated place, in Sawyer County, Wisconsin. Reserve had 349 residents in the 2020 Census, a full count; the ACS 2020-2024 5-year estimates put it at 252 (±62). GEOID 5567050.
Residents, 2020 Census
349
Census count or controlled total
ACS 2020-2024 estimate: 252 ±62
Median household income
$38,036
±$14,108 (90% margin)
Wisconsin: $77,485
Median home value
$216,700
±$68,737 (90% margin)
Wisconsin: $266,500
Median gross rent
$263
±$95 (90% margin)
Wisconsin: $1,087
Where is Reserve and what county is it in?
Reserve is a census-designated place: an unincorporated community the Census Bureau draws for counting, with no city government of its own, in Sawyer County, Wisconsin. It covers 52.9 square miles of land, 7 residents per square mile in 2020.
Reserve lies mostly within the Town of Couderay and reaches into the Town of Sand Lake (Sawyer County), the Town of Bass Lake (Sawyer County) and the Town of Radisson, towns or townships with their own local government (2020 census blocks).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Reserve, and is it growing?
The 2020 Census counted 349 residents in Reserve, a full count rather than a sample. The 2020-2024 American Community Survey, a sample, estimates 252 (±62).
The Census Bureau publishes yearly population estimates for incorporated places only; Reserve is a census-designated place, so its figures come from the ACS and the 2020 Census.
| Measure | Reserve | Sawyer County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 252 ±62 | 18,476 | no clear change |
| Households | 151 ±37 | 8,810 | no clear change |
| Average household size | 1.67 ±0.19 | 2.04 | no clear change |
| Housing units | 251 ±42 | 16,250 | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Reserve?
The median resident of Reserve is 60.6 years old; 13.5% are under 18 and 35.7% are 65 or older. The largest group is non-Hispanic American Indian and Alaska Native residents at 80.6%, then non-Hispanic white residents at 15.5%.
| Measure | Reserve | Sawyer County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 60.6 ±3.2 | 52.8 | +15.7 |
| Under 18 years | 13.5% ±8.1 pts | 17.4% | – |
| 65 years and over | 35.7% ±9.6 pts | 28.5% | – |
| Male | 57.1% ±8.0 pts | 51.7% | – |
| Hispanic or Latino (any race) | 0.0% ±8.5 pts | 2.4% | – |
| White alone, not Hispanic | 15.5% ±7.7 pts | 76.9% | no clear change |
| Black or African American alone, not Hispanic | 0.0% ±8.5 pts | 0.6% | – |
| Asian alone, not Hispanic | 0.0% ±8.5 pts | 0.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 80.6% ±9.8 pts | 12.9% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±8.5 pts | 0.0% | – |
| Two or more races, not Hispanic | 4.0% ±4.7 pts | 6.2% | – |
| Some other race alone, not Hispanic | 0.0% ±8.5 pts | 0.4% | – |
| Born outside the United States | 0.4% ±1.0 pts | 1.6% | – |
| Speak a language other than English at home (age 5+) | 14.2% ±6.5 pts | 3.5% | – |
| Civilian veterans (age 18+) | 8.7% ±5.7 pts | 8.7% | – |
| With a disability | 38.1% ±11.1 pts | 15.9% | – |
| No health insurance coverage | 11.1% ±5.8 pts | 6.5% | – |
| High school graduate or higher (age 25+) | 90.7% ±6.3 pts | 93.7% | – |
| Bachelor's degree or higher (age 25+) | 15.3% ±7.3 pts | 27.4% | no clear change |
| Graduate or professional degree (age 25+) | 4.2% ±3.0 pts | 9.7% | – |
| Lived in the same house a year earlier | 94.4% ±4.4 pts | 89.3% | – |
| Moved from another state in the past year | 0.0% ±8.5 pts | 2.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Reserve earn?
Half of Reserve's 151 households earn less than $38,036 a year (±$14,108), against $60,801 in Sawyer County and $77,485 in Wisconsin. In 2015-2019 it was $25,768 in 2024 dollars; the margins of error cannot tell the two periods apart. 27.0% of residents live below the poverty line.
| Measure | Reserve | Sawyer County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $38,036 ±$14,108 | $60,801 | no clear change |
| Mean household income | $43,654 ±$7,288 | $81,432 | – |
| Per capita income | $25,773 ±$5,520 | $38,676 | no clear change |
| People below the poverty line | 27.0% ±9.4 pts | 15.6% | −20.9 pts |
| Children under 18 below the poverty line | 44.1% ±34.2 pts | 20.5% | – |
| Households receiving SNAP | 25.8% ±10.3 pts | 13.7% | – |
| Households with a computer | 86.8% ±8.6 pts | 92.7% | – |
| Households with a broadband subscription | 74.8% ±10.8 pts | 85.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Reserve?
Owners occupy 63.6% of Reserve's occupied homes and renters 36.4%. The median owner-occupied home is valued at $216,700 by its owner (±$68,737). The median renter pays $263 a month including utilities.
| Measure | Reserve | Sawyer County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $216,700 ±$68,737 | $236,200 | +$103,845 |
| Median gross rent | $263 ±$95 | $712 | no clear change |
| Renters paying 35% or more of income on rent | 8.1% ±10.0 pts | 24.8% | – |
| Owner-occupied homes | 63.6% ±10.6 pts | 76.7% | no clear change |
| Renter-occupied homes | 36.4% ±10.6 pts | 23.3% | – |
| Housing units | 251 ±42 | 16,250 | no clear change |
| Homeowner vacancy rate | 0.0% ±20.7 pts | 0.4% | – |
| Rental vacancy rate | 8.2% ±9.9 pts | 4.0% | – |
| Single-family detached homes | 69.7% ±7.2 pts | 86.5% | – |
| Mobile homes | 13.5% ±6.3 pts | 5.2% | – |
| Built 2020 or later | 1.2% ±2.1 pts | 1.5% | – |
| Built 2010 to 2019 | 2.8% ±2.7 pts | 7.8% | – |
| Built 1939 or earlier | 6.0% ±3.5 pts | 9.9% | – |
| Households with no vehicle | 11.3% ±8.6 pts | 4.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Reserve work and get to work?
70.8% of Reserve's workers drive alone. The average trip to work takes 23.1 minutes.
| Measure | Reserve | Sawyer County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 47.9% ±8.3 pts | 52.6% | – |
| Unemployment rate | 5.4% ±10.5 pts | 6.0% | – |
| Drove alone to work | 70.8% ±14.4 pts | 70.5% | – |
| Carpooled | 6.6% ±5.9 pts | 11.7% | – |
| Public transportation | 6.6% ±7.7 pts | 1.1% | – |
| Walked | 10.4% ±10.3 pts | 2.1% | – |
| Worked from home | 5.7% ±4.6 pts | 12.7% | – |
| Mean travel time to work | 23.1 min ±5.1 | 21.7 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Reserve?
No census tract lies mostly in Reserve; 2 tracts reach into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9400.01Sawyer County | 2,316 | $41,620 |
| Tract 9400.02Sawyer County | 1,156 | $55,313 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Reserve) · Census block assignment files
How does Reserve compare with other places in Wisconsin?
Reserve is not ranked by income or the other survey measures: those rankings include places of 1,000 or more residents (2020 Census) with a reliable estimate.
Reserve's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Reserve with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Reserve?
21 of the 56 figures for Reserve on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Reserve are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.