Village · Wisconsin
Rochester, Wisconsin
Rochester, village, in Racine County, Wisconsin. Rochester had 3,786 residents on July 1, 2025 by the Census Bureau's estimate, up 0.5% since 2020; the 2020 Census counted 3,785 and the ACS 2020-2024 5-year estimates put it at 3,764 (±17). GEOID 5568550.
Residents, July 2025 estimate
3,786
Census Bureau estimate (no margin published)
2020 Census count: 3,785 · ACS 2020-2024: 3,764 ±17
Median household income
$107,038
±$19,156 (90% margin)
Wisconsin: $77,485
Median home value
$375,700
±$28,552 (90% margin)
Wisconsin: $266,500
Median gross rent
$855
±$324 (90% margin)
Wisconsin: $1,087
Where is Rochester and what county is it in?
Rochester is a village in Racine County, Wisconsin. It covers 17.4 square miles of land, 217 residents per square mile in 2020.
Rochester is in the Racine-Mount Pleasant, WI metropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Rochester, and is it growing?
The Census Bureau estimates that 3,786 people lived in Rochester on July 1, 2025, up 0.5% since 2020, slower than Wisconsin (+1.3%). The 2020 Census counted 3,785 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 3,764 (±17).
| Measure | Rochester | Racine County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 3,764 ±17 | 197,532 | −47 |
| Households | 1,557 ±144 | 80,406 | no clear change |
| Average household size | 2.39 ±0.22 | 2.39 | no clear change |
| Housing units | 1,736 ±182 | 85,658 | no clear change |
Rochester's population since 2000
From 1,149 in 2000 to 3,786 in 2025: up 229.5%. The 2000, 2010 and 2020 figures are census counts, each for Rochester as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Rochester?
The median resident of Rochester is 47.2 years old; 17.1% are under 18 and 19.8% are 65 or older. The largest group is non-Hispanic white residents at 95.4%, then non-Hispanic residents of two or more races at 2.6%.
| Measure | Rochester | Racine County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 47.2 ±11.1 | 40.5 | no clear change |
| Under 18 years | 17.1% ±4.7 pts | 22.7% | – |
| 65 years and over | 19.8% ±4.8 pts | 18.1% | – |
| Male | 49.2% ±4.9 pts | 49.8% | – |
| Hispanic or Latino (any race) | 2.0% ±3.0 pts | 15.1% | – |
| White alone, not Hispanic | 95.4% ±3.5 pts | 68.6% | no clear change |
| Black or African American alone, not Hispanic | 0.1% ±0.2 pts | 10.3% | – |
| Asian alone, not Hispanic | 0.0% ±0.6 pts | 1.1% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.6 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.6 pts | 0.1% | – |
| Two or more races, not Hispanic | 2.6% ±1.9 pts | 4.2% | – |
| Some other race alone, not Hispanic | 0.0% ±0.6 pts | 0.4% | – |
| Born outside the United States | 0.0% ±0.6 pts | 4.9% | – |
| Speak a language other than English at home (age 5+) | 2.6% ±2.6 pts | 9.1% | – |
| Civilian veterans (age 18+) | 9.3% ±4.7 pts | 6.4% | – |
| With a disability | 13.5% ±6.5 pts | 14.3% | – |
| No health insurance coverage | 4.3% ±3.5 pts | 5.7% | – |
| High school graduate or higher (age 25+) | 99.2% ±1.3 pts | 92.5% | – |
| Bachelor's degree or higher (age 25+) | 32.1% ±8.9 pts | 28.4% | no clear change |
| Graduate or professional degree (age 25+) | 15.2% ±6.8 pts | 9.3% | – |
| Lived in the same house a year earlier | 94.0% ±4.7 pts | 88.3% | – |
| Moved from another state in the past year | 0.6% ±1.0 pts | 1.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Rochester earn?
Half of Rochester's 1,557 households earn less than $107,038 a year (±$19,156), against $78,096 in Racine County and $77,485 in Wisconsin. In 2015-2019 it was $111,226 in 2024 dollars; the margins of error cannot tell the two periods apart.
| Measure | Rochester | Racine County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $107,038 ±$19,156 | $78,096 | no clear change |
| Mean household income | $123,415 ±$17,333 | $99,261 | – |
| Per capita income | $51,630 ±$6,791 | $41,162 | no clear change |
| People below the poverty line | 2.9% ±3.4 pts | 10.3% | – |
| Children under 18 below the poverty line | 7.6% ±12.8 pts | 14.5% | – |
| Households receiving SNAP | 3.0% ±3.6 pts | 12.3% | – |
| Households with a computer | 98.8% ±1.9 pts | 95.2% | – |
| Households with a broadband subscription | 95.4% ±4.3 pts | 91.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Rochester?
Owners occupy 80.4% of Rochester's occupied homes and renters 19.6%. The median owner-occupied home is valued at $375,700 by its owner (±$28,552). The median renter pays $855 a month including utilities.
| Measure | Rochester | Racine County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $375,700 ±$28,552 | $251,400 | +$76,395 |
| Median gross rent | $855 ±$324 | $1,080 | no clear change |
| Renters paying 35% or more of income on rent | 30.3% ±27.0 pts | 35.8% | – |
| Median monthly owner costs, with a mortgage | $1,942 ±$180 | $1,691 | – |
| Owner-occupied homes | 80.4% ±9.9 pts | 71.0% | no clear change |
| Renter-occupied homes | 19.6% ±9.9 pts | 29.0% | – |
| Housing units | 1,736 ±182 | 85,658 | no clear change |
| Homeowner vacancy rate | 3.2% ±5.2 pts | 0.4% | – |
| Rental vacancy rate | 0.0% ±7.1 pts | 5.7% | – |
| Single-family detached homes | 79.4% ±8.5 pts | 69.8% | – |
| Mobile homes | 0.0% ±1.3 pts | 0.9% | – |
| Built 2020 or later | 0.0% ±1.3 pts | 1.1% | – |
| Built 2010 to 2019 | 6.4% ±4.0 pts | 3.8% | – |
| Built 1939 or earlier | 16.5% ±9.9 pts | 19.1% | – |
| Households with no vehicle | 0.0% ±1.4 pts | 5.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Rochester building?
Builders took permits for 6 new housing units in Rochester in 2025 (6 in single-family houses), 1.6 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Rochester work and get to work?
88.2% of Rochester's workers drive alone. The average trip to work takes 24.6 minutes.
| Measure | Rochester | Racine County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 71.2% ±7.3 pts | 64.4% | – |
| Unemployment rate | 1.0% ±1.5 pts | 4.4% | – |
| Drove alone to work | 88.2% ±6.9 pts | 77.4% | – |
| Carpooled | 3.8% ±3.8 pts | 8.6% | – |
| Public transportation | 0.0% ±1.0 pts | 0.9% | – |
| Walked | 0.9% ±1.5 pts | 1.0% | – |
| Worked from home | 6.2% ±4.4 pts | 9.9% | – |
| Mean travel time to work | 24.6 min ±2.4 | 23.9 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Rochester?
1 census tract lies mostly in Rochester (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 27.02Racine County | 7,036 | $96,364 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Rochester) · Census block assignment files
How does Rochester compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Rochester is the 5,658th-most populous of the 19,476 U.S. incorporated places that have one and the 183rd-most populous of 608 in Wisconsin.
Rochester ranks 160th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 183rd | 608 |
| Growth 2020-2025 (PEP) | 475th | 884 |
| Residents per square mile | 409th | 914 |
| Median household income | 160th | 914 |
| Per capita income | 194th | 911 |
| Median home value | 151st | 913 |
| Median gross rent | 623rd | 825 |
| Bachelor's degree or higher | 296th | 914 |
| Median age | 363rd | 914 |
| Owner-occupied share | 559th | 914 |
| Travel time to work | 389th | 914 |
Rochester's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Rochester with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Rochester?
25 of the 57 figures for Rochester on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Rochester are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Rochester.