City profile · Wisconsin · Census ACS 2023

Rockland, WI

Rockland's Census ACS profile: residents, income, housing, and the joined public-record layers available for this place.

698
Residents
$75,625
Median income
$213,600
Median home
$1,097
Median rent (state)
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See how it ranks

State rank, size-class rank, and four peer cities for Rockland.

Place dossier plate

Sheet WI-ROCKLAND-WI · Rockland, WI 698 pop · income 57th pct

POP-VILLAGE · INC-HIGH · COL-BELOW · SAFE-UNK · RANK-MID · PHOTO-FINISH · HOME-MID · BOOK-UNK

  • POP-VILLAGE 698
  • INC-HIGH $75,625
  • COL-BELOW 94.1
  • SAFE-UNK Safety pending
  • RANK-MID 57th
  • PHOTO-FINISH ≈ Grubbs
  • HOME-MID $213,600
  • BOOK-UNK Tracts pending

Nearest income peer: Grubbs, AR (+ $0 income $)

Instrument codes from this place’s ACS population and household income, BEA state COL, FBI safety, national income percentile, photo-finish peer city, home-value band, and matched Census-tract book - not a moving recommendation.

Income neighbourhood around Rockland

Lowest/highest poles plus peers nearest Rockland on median household income. Full ladder: /browse and /rankings.

median HH income

What this shows Neighbourhood peers only - not a full nationwide city board. Open a near peer when the gap is small; open the poles when the spread is wide.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2026-08-08

Compare beyond this state

Nationwide peers by population, income

Out-of-state nearest neighbors for Rockland on ACS population and median household income . Link sets are deduped so each column is a distinct comparison path, not a forecast that peers share a labor market or climate.

Similar population

Nearest out-of-state cities by ACS population. This city: 698.

4 peers

Similar household income

Nearest out-of-state cities by ACS median household income. This city: $75,625. Population peers are excluded.

4 peers

Rockland - the verdict

Rockland ranks in the 57th percentile for household income nationally, out of every US city with at least 1,000 residents. Source: Census ACS.

57th
percentile, household income
47th
percentile, home value
29th
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Rockland, WI

Census ACS 2023 estimates count 698 residents in Rockland, a small town within Wisconsin. The typical household in Rockland brings in $75,625 a year, above the median for U.S. cities on this measure, with a poverty rate of 9.4%. Typical homes in Rockland are valued around $213,600, and the median resident age is 34.8 years. About 18.3% of adults hold a bachelor's degree or higher, while 58.1% of working-age residents are in the labor force.

In 2024, 1 residential building permits were authorized in Rockland (Construction Slowdown), down 94% from five years earlier, per Census BPS data.

Living costs in Wisconsin run below the national norm: the state registers 94.1 on a 100-equals-national-average index (Below Average) per BEA Regional Price Parities 2024. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,097 monthly. EIA 2023 residential energy data puts Wisconsin's average monthly utility costs around $225 (state average). FEMA's National Risk Index rates natural-hazard exposure at 59.1 out of 100 (Moderate).

A decision-led reading path

Useful questions to ask of Rockland's data

How this reading path is ordered

This is not a composite city score. It is a city-specific route through the available public records, ordered for this profile so the page starts with questions the joined data can actually answer. The route here runs from population change to housing and income to work and mobility to comparison shortlist; another city can have a different sequence or fewer supported layers because the source joins are not uniform.

For Rockland, city-specific coverage includes annual population history, local building permits, commute-mode shares. No matched row is reported here for matched public-school count, FBI reported-crime rates, within-city Census tract profiles; the page leaves those layers out instead of substituting a statewide or national value.

Question 1

Is Rockland growing, shrinking, or holding steady?

Census PEP estimates show the population declined by -15 residents from 2020 to 2025, a -2.0% change. Separately, Census BPS recorded 1 housing units authorized in 2024. PEP and ACS are different Census series, so the trend is kept separate from the headline ACS population.

Recent estimates point downward. A falling count can reflect migration, household size, annexation boundaries, or estimation noise, so it is a prompt to inspect the full series rather than a claim about local economic health.

See the national growth ranking →

2. Housing and income

How far does income reach against housing in Rockland?

This is a citywide price-to-income reference, not a mortgage-affordability test; it does not include interest rates, taxes, insurance, household size, or an individual buyer's down payment. Income and home value move within the same broad scale here. The useful next check is not a generic affordability label, but whether similar-size cities offer a materially different income, housing, or commute trade-off.

The home-value-to-income reference sits in a middle range: the ACS median home value is 2.8 times median household income. The ACS poverty estimate is 9.4%, which keeps the citywide median from describing every household.

Compare the housing trade-off →

Question 3

What does the journey to work look like in Rockland?

Driving alone is the largest reported mode at 87.4%. A reliable mean commute time is not available for this row, so the mode shares carry the comparison.

Mode share answers how workers usually travel; it does not measure congestion, reliability, distance to a particular job, or the quality of transit service. The profile is strongly car-oriented, so a relocation comparison should put trip distance, vehicle access, and household fuel costs ahead of a citywide commute average. The same-state peer links offer a more relevant benchmark than a national label.

Compare commute patterns →

4. Comparison shortlist

Which cities make useful reference points for Rockland?

Use the in-state set to hold state policy and broad price conditions more nearly constant. Use the nationwide size set to ask whether cities with a similar resident count produce different housing, income, or commute outcomes. The income set is a third lens, deliberately separate from population matching.

Within Wisconsin, the closest population matches are Tigerton (698 residents, $57,139 income); Elmwood (699 residents, $55,313 income); Mount Calvary (699 residents, $84,886 income). Outside the state, the closest population matches in this dataset are Hazleton, IA (698 residents); Florien, LA (698 residents); Lake Benton, MN (698 residents). A third, income-matched reference set of 6 out-of-state cities sits in the income neighbourhood chart near the Place Dossier plate. These are mechanical peer sets, not claims that the places share a labor market, climate, culture, or metro context.

Open a side-by-side comparison →

Population

698 residents

Micro place (under 10k)

Median Household Income

$75,625 /yr

Above median income · poverty 9.4% (Above-median poverty)

Cost of Living Index (state)

94.1 (US=100)

Near national cost · BEA RPP 2024, Wisconsin average

City profile score · Rockland, WI

50/100

4 published dimensions · ACS/FBI 2023

Comparative score against U.S. cities with population of 1,000 or more on Census ACS medians (income, poverty, bachelor's share, cost of living) and FBI UCR violent-crime rates when published. Higher means a stronger standing on those published figures, not a livability rating, not a recommendation to move, buy, or pick a "best" city. Missing inputs drop out and redistribute weight. How it is calculated.

Cost of living B-
94.1 index

BEA state Regional Price Parities index (100 ≈ national average); lower is stronger on this axis. Same value for every city in the state.

Household income C
$75,625

Median household income vs U.S. cities (pop ≥1,000); ACS.

Poverty rate D
9.4%

Share of residents below the poverty line; lower scores better on this axis.

Bachelor's+ share F
18.3%

Adults with a bachelor's degree or higher; ACS.

Violent crime N/A
N/A

No FBI UCR violent-crime rate for this place (coverage is incomplete).

Rockland profile (scored ACS/FBI dimensions) 4-axis radar comparing 1 series across Cost of living, Household income, Poverty rate, Bachelor's+ share. Cost of livingHousehold incomePoverty rateBachelor's+ share 50 C-
Rockland profile (scored ACS/FBI dimensions)
Read the chart values
  • Cost of living: 68/100 (B-) · 94.1 index
  • Household income: 55/100 (C) · $75,625
  • Poverty rate: 42/100 (D) · 9.4%
  • Bachelor's+ share: 29/100 (F) · 18.3%

How does Rockland compare to other US cities?

Where Rockland sits among all US cities (population 1,000+) on each measure, computed live from Census and FBI data.

Household income 57% higher than other cities
Home value 47% pricier than other cities
Median rent 29% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

Each percentile compares Rockland against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Median Gross Rent places Rockland near the bottom of Wisconsin's cities

Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, Rockland ranks #1 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Rockland only against its own state's cities, not the full US field.

Median Household Income
#281 of 753
63rd percentile in Wisconsin
Median Gross Rent
#1 of 761
0th percentile in Wisconsin
Median Home Value
#264 of 754
65th percentile in Wisconsin
Poverty Rate
#200 of 761
74th percentile in Wisconsin
Bachelor's Degree or Higher
#447 of 761
41st percentile in Wisconsin
How in-state ranks are ordered

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

57thIncome percentile
Gauge source note

57th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How Rockland's home value compares nationally

Median home value vs. every US city (population 1,000+)

$213,600 Among the most affordable more affordable than 53% of 15,600 US cities

Show national distribution $0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). This entry sits in this band. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Rockland $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Rockland's home-value-to-income ratio: 2.8×

ACS median home value divided by median household income.

Band
affordable
< 3.0×
National rank
#5,719 of 15,516
More affordable than 63% of tracked cities (pop. 1,000+)
Size class
#4,949 of 11,323
Micro cities (under 10,000)

At 2.8×, Rockland sits in the affordable band: national rank #5,719 of 15,516 and #4,949 of 11,323micro cities (under 10,000). The multiple is comparatively compact among tracked cities, but a low ratio can still coexist with slow demand or household-level hardship.

How this ratio is calculated

Ratio = Census ACS 2023 median home value ÷ median household income for cities with both fields and population ≥ 1,000. Rank 1 = lowest ratio (most compact). Bands match the fleet affordability thresholds used on guides (<3.0 / 3.0–5.0 / >5.0). This is not a mortgage payment estimate and does not include rates, taxes, insurance, or down payment.

Income distribution context

$75,625 Rockland, WI median household income (Census ACS)

Show U.S. national quintile / Lorenz context Household income distribution - Rockland, WI Rockland, WI's median household income ($75,625) against the U.S. national quintile-share pattern. The Lorenz curve and quintile bars are national context, not Rockland, WI-specific shares. $ Household Income Distribution Rockland, WI median $75,625/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Rockland, WI median household income (Census ACS 5-year) with U.S. national quintile shares for context. Diagonal = equality; the curve is national, not computed for Rockland, WI.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 18.3%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 9.4%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 58.1%

Census ACS S2301, share of working-age residents in the labor force

Population
698
Median Income
$75,625
Median Home Value
$213,600
Median Age
34.8
Poverty Rate
9.4%
Labor force participation
58.1%
Bachelor's Degree+
18.3%

Population Change

PEP vintage

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
750 residents755 residents760 residents765 residents770 residents775 residents 202020212022202320242025 769 residents 754 residents ▼ -2.0%
Rockland's Census PEP population estimates, 2020–2025.
Read the chart as text
Period Population
2020 769 residents
2021 759 residents
2022 758 residents
2023 756 residents
2024 755 residents
2025 754 residents

Housing Supply

BPS source

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
1
housing units authorized
Single-Family
1
detached homes
Multifamily
0
apartments & condos
Supply Intensity
1.4
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 17
2020 6
2021 1
2022 3
2023 2
2024 1

Permit volume decreased 94% from 2019 to 2024.

Commute Patterns

Commute source

How workers travel to work, Census ACS 2023

Drive Alone
87.4%
Carpool
4.2%
Public Transit
3.4%
Walk
0.0%
Work from Home
5.0%

Based on 262 workers 16 and over.

Monthly Utility Costs

Wisconsin statewide monthly utility average (EIA 2023): $225

EIA 2023 residential energy data puts average monthly utilities across Wisconsin at $225 (electricity about $100 , water and sewer about $45 ).

These are Wisconsin statewide averages, not a meter reading for Rockland. Actual bills vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Wisconsin's BEA cost-of-living index is 94.1 (Below Average; US average = 100, RPP 2024). HUD Fair Market Rent for a typical two-bedroom in the county around Rockland is $1,097/mo. FEMA's National Risk Index, averaged to Wisconsin statewide on PlainCities, rates natural-hazard exposure at 59.1 / 100 (Moderate).

Cost/risk geography note

Cost of living is a Wisconsin statewide BEA average; rent is a county-level HUD Fair Market Rent for the county Rockland sits in; the FEMA hazard score shown here is a statewide average of county NRI inputs, not a parcel-level reading.

How Rockland compares to similar-size Wisconsin cities

Same-state peer method

Closest same-state population matches, not geographic neighbors. Population + median household income come from Census Bureau ACS 5-year B01001 and B19013.

City Population Median Household Income
Rockland (this city) 698 $75,625
Tigerton 698 $57,139
Elmwood 699 $55,313
Mount Calvary 699 $84,886
Census BPS 2024
Primary sources on this page

Source: U.S. Census Bureau ACS 5-Year 2023, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES. Joins use OMB Bulletin 23-01 / FIPS keys.

Browse all city profiles → · Explore city rankings →

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Estimate caveats

ACS and UCR figures are citywide estimates with vintage lags; they do not replace a local visit, school visit, or insurance quote.

Editorial standards, provenance, and how to cite this page

Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

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