Village · Wisconsin
Rockland, Wisconsin
Rockland, village, in La Crosse County, Wisconsin. Rockland had 754 residents on July 1, 2025 by the Census Bureau's estimate, down 1.4% since 2020; the 2020 Census counted 765 and the ACS 2020-2024 5-year estimates put it at 745 (±166). GEOID 5568900.
Residents, July 2025 estimate
754
Census Bureau estimate (no margin published)
2020 Census count: 765 · ACS 2020-2024: 745 ±166
Median household income
$78,500
±$7,428 (90% margin)
Wisconsin: $77,485
Median home value
$223,000
±$12,252 (90% margin)
Wisconsin: $266,500
Median gross rent
$1,021
±$354 (90% margin)
Wisconsin: $1,087
Where is Rockland and what county is it in?
Rockland is a village in La Crosse County, Wisconsin. It covers 0.7 square miles of land, 1,149 residents per square mile in 2020.
Rockland is in the La Crosse-Onalaska, WI-MN metropolitan statistical area, which takes in 3 counties (Census Bureau delineation, July 2023).
| County | 2020 residents | Share |
|---|---|---|
| La Crosse County | 765 | 100.0% |
| Monroe County | land only, no residents | – |
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Rockland, and is it growing?
The Census Bureau estimates that 754 people lived in Rockland on July 1, 2025, down 1.4% since 2020, while Wisconsin grew 1.3%. The 2020 Census counted 765 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 745 (±166).
| Measure | Rockland | La Crosse County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 745 ±166 | 120,488 | no clear change |
| Households | 266 ±41 | 51,497 | no clear change |
| Average household size | 2.80 ±0.53 | 2.25 | no clear change |
| Housing units | 275 ±45 | 54,011 | no clear change |
Rockland's population since 2000
From 628 in 2000 to 754 in 2025: up 20.1%. The 2000, 2010 and 2020 figures are census counts, each for Rockland as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Rockland?
The median resident of Rockland is 34.4 years old; 36.9% are under 18 and 14.2% are 65 or older. The largest group is non-Hispanic white residents at 73.8%, then non-Hispanic Asian residents at 11.8%.
| Measure | Rockland | La Crosse County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 34.4 ±6.8 | 37.5 | no clear change |
| Under 18 years | 36.9% ±9.8 pts | 19.4% | – |
| 65 years and over | 14.2% ±5.0 pts | 18.1% | – |
| Male | 47.0% ±4.9 pts | 49.2% | – |
| Hispanic or Latino (any race) | 9.1% ±8.3 pts | 2.7% | – |
| White alone, not Hispanic | 73.8% ±13.7 pts | 87.4% | −22.3 pts |
| Black or African American alone, not Hispanic | 0.0% ±3.0 pts | 1.5% | – |
| Asian alone, not Hispanic | 11.8% ±12.0 pts | 4.5% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±3.0 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±3.0 pts | 0.0% | – |
| Two or more races, not Hispanic | 5.2% ±5.9 pts | 3.4% | – |
| Some other race alone, not Hispanic | 0.0% ±3.0 pts | 0.3% | – |
| Born outside the United States | 9.7% ±8.9 pts | 3.0% | – |
| Speak a language other than English at home (age 5+) | 3.2% ±2.6 pts | 6.7% | – |
| Civilian veterans (age 18+) | 9.4% ±5.3 pts | 6.8% | – |
| With a disability | 7.8% ±3.2 pts | 12.9% | – |
| No health insurance coverage | 0.5% ±0.7 pts | 4.4% | – |
| High school graduate or higher (age 25+) | 94.7% ±2.9 pts | 96.5% | – |
| Bachelor's degree or higher (age 25+) | 21.8% ±4.7 pts | 36.5% | no clear change |
| Graduate or professional degree (age 25+) | 4.0% ±3.3 pts | 14.3% | – |
| Lived in the same house a year earlier | 89.4% ±5.0 pts | 84.8% | – |
| Moved from another state in the past year | 1.5% ±1.7 pts | 2.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Rockland earn?
Half of Rockland's 266 households earn less than $78,500 a year (±$7,428), against $73,013 in La Crosse County and $77,485 in Wisconsin. In 2015-2019 it was $72,919 in 2024 dollars; the margins of error cannot tell the two periods apart. 8.4% of residents live below the poverty line.
| Measure | Rockland | La Crosse County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $78,500 ±$7,428 | $73,013 | no clear change |
| Mean household income | $85,788 ±$8,853 | $97,214 | – |
| Per capita income | $30,125 ±$5,332 | $41,922 | no clear change |
| People below the poverty line | 8.4% ±5.4 pts | 12.4% | no clear change |
| Children under 18 below the poverty line | 10.0% ±10.5 pts | 8.2% | – |
| Households receiving SNAP | 7.5% ±5.4 pts | 9.3% | – |
| Households with a computer | 96.6% ±2.7 pts | 94.2% | – |
| Households with a broadband subscription | 96.6% ±2.5 pts | 89.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Rockland?
Owners occupy 79.7% of Rockland's occupied homes and renters 20.3%. The median owner-occupied home is valued at $223,000 by its owner (±$12,252). The median renter pays $1,021 a month including utilities.
| Measure | Rockland | La Crosse County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $223,000 ±$12,252 | $257,000 | +$58,087 |
| Median gross rent | $1,021 ±$354 | $1,059 | no clear change |
| Renters paying 35% or more of income on rent | 10.4% ±9.5 pts | 35.5% | – |
| Median monthly owner costs, with a mortgage | $1,455 ±$128 | $1,698 | – |
| Owner-occupied homes | 79.7% ±6.9 pts | 62.2% | no clear change |
| Renter-occupied homes | 20.3% ±6.9 pts | 37.8% | – |
| Housing units | 275 ±45 | 54,011 | no clear change |
| Homeowner vacancy rate | 0.0% ±10.1 pts | 0.4% | – |
| Rental vacancy rate | 0.0% ±32.7 pts | 2.9% | – |
| Single-family detached homes | 78.9% ±6.4 pts | 59.2% | – |
| Mobile homes | 4.4% ±3.9 pts | 4.2% | – |
| Built 2020 or later | 4.4% ±4.4 pts | 1.4% | – |
| Built 2010 to 2019 | 20.4% ±6.2 pts | 9.8% | – |
| Built 1939 or earlier | 9.1% ±4.5 pts | 16.2% | – |
| Households with no vehicle | 6.0% ±3.5 pts | 7.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Rockland building?
Builders took permits for 1 new housing units in Rockland in 2025 (1 in single-family houses), 1.3 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Rockland work and get to work?
84.3% of Rockland's workers drive alone. The average trip to work takes 33.2 minutes.
| Measure | Rockland | La Crosse County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 64.2% ±6.8 pts | 66.6% | – |
| Unemployment rate | 2.3% ±1.8 pts | 3.1% | – |
| Drove alone to work | 84.3% ±7.2 pts | 75.5% | – |
| Carpooled | 6.4% ±3.4 pts | 6.8% | – |
| Public transportation | 3.3% ±4.9 pts | 0.8% | – |
| Walked | 0.0% ±7.2 pts | 3.3% | – |
| Worked from home | 6.0% ±4.5 pts | 11.6% | – |
| Mean travel time to work | 33.2 min ±4.9 | 18.7 min | +9.6 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Rockland?
No census tract lies mostly in Rockland; 2 tracts reach into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 101.01La Crosse County | 5,196 | $83,506 |
| Tract 9509Monroe County | 5,813 | $83,750 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Rockland) · Census block assignment files
How does Rockland compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Rockland is the 11,484th-most populous of the 19,476 U.S. incorporated places that have one and the 411th-most populous of 608 in Wisconsin.
Rockland is not ranked by income or the other survey measures: those rankings include places of 1,000 or more residents (2020 Census) with a reliable estimate.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 411th | 608 |
Rockland's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Rockland with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Rockland?
23 of the 57 figures for Rockland on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Rockland are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Rockland.