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Place dossier plate
SheetWI-VERNON-WI · Vernon, WI 7,470 pop · income 88th pct
Instrument codes from this place’s ACS population and household income, BEA state COL, FBI safety, national income percentile, photo-finish peer city, home-value band, and matched Census-tract book - not a moving recommendation.
Income neighbourhood around Vernon
Lowest/highest poles plus peers nearest Vernon on median household income. Full ladder: /browse and /rankings.
median HH income
Reserve · lowest
60,509
Reserve · lowest
60,509 median HH income
49.8% of the leader · rank #1
Vail · near
121,385
Vail · near
121,385 median HH income
100.0% of the leader · rank #2
Vernon · this city
121,401
Vernon · this city
121,401 median HH income
100.0% of the leader · rank #3
Lake Carmel · near
121,402
Lake Carmel · near
121,402 median HH income
100.0% of the leader · rank #4
Belford · near
121,406
Belford · near
121,406 median HH income
100.0% of the leader · rank #5
Gurnee · near
121,410
Gurnee · near
121,410 median HH income
100.0% of the leader · rank #6
Hunter · highest
121,438
Hunter · highest
121,438 median HH income
100.0% of the leader · rank #7
What this shows Neighbourhood peers only - not a full nationwide city board. Open a near peer when the gap is small; open the poles when the spread is wide.
Compare beyond this state
Nationwide peers by population, income
Out-of-state nearest neighbors for Vernon on ACS population and median household income
. Link sets are deduped so each column is a distinct comparison path, not a forecast that peers share a labor market or climate.
Similar population
Nearest out-of-state cities by ACS population. This city: 7,470.
Measured against every US city with at least 1,000 residents, Vernon lands in the 88th percentile for household income. Source: Census ACS.
88th
percentile, household income
78th
percentile, home value
29th
percentile, median rent
📝 How we sourced this
Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.
Data Snapshot: Vernon, WI
7,470 people live in Vernon, Wisconsin - a small town by U.S. Census Bureau ACS 2023 estimates. Median household income here is $121,401 per year, placing it in the top quartile of U.S. cities for household income, with a poverty rate of 1.4%. Typical homes in Vernon are valued around $412,600, and the median resident age is 49.7 years. Educational attainment runs 41.5% of adults with a bachelor's degree or higher. Separately, 61.2% of working-age residents are in the labor force.
In 2024, 15 residential building permits were authorized in Vernon (Building Boom), up 200% from five years earlier, per Census BPS data.
Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,097 monthly. EIA 2023 residential energy data puts Wisconsin's average monthly utility costs around $225 (state average). On FEMA's National Risk Index, this area rates 59.1 out of 100 for natural-hazard exposure (Moderate).
A decision-led reading path
Useful questions to ask of Vernon's data
How this reading path is ordered
This is not a composite city score. It is a city-specific route through the available public records, ordered for this profile so the page starts with questions the joined data can actually answer. The route here runs from comparison shortlist to work and mobility to housing and income to population change; another city can have a different sequence or fewer supported layers because the source joins are not uniform.
For Vernon, city-specific coverage includes annual population history, local building permits, commute-mode shares.
No matched row is reported here for within-city Census tract profiles, matched public-school count, FBI reported-crime rates; the page leaves those layers out instead of substituting a statewide or national value.
1. Comparison shortlist
Which cities make useful reference points for Vernon?
Use the in-state set to hold state policy and broad price conditions more nearly constant. Use the nationwide size set to ask whether cities with a similar resident count produce different housing, income, or commute outcomes. The income set is a third lens, deliberately separate from population matching.
Within Wisconsin, the closest population matches are New London (7,492 residents, $61,447 income); Kimberly (7,432 residents, $68,295 income); Hales Corners (7,627 residents, $88,068 income). Outside the state, the closest population matches in this dataset are Viola, NY (7,470 residents); Reserve, LA (7,471 residents); Nyack, NY (7,469 residents). A third, income-matched reference set of 6 out-of-state cities sits in the income neighbourhood chart near the Place Dossier plate. These are mechanical peer sets, not claims that the places share a labor market, climate, culture, or metro context.
What does the journey to work look like in Vernon?
Driving alone is the largest reported mode at 81.7%. A reliable mean commute time is not available for this row, so the mode shares carry the comparison.
Mode share answers how workers usually travel; it does not measure congestion, reliability, distance to a particular job, or the quality of transit service. No single mode completely explains the work trip here. The mix is more useful than a one-number commute grade, especially when comparing places where transit, walking, and remote work divide the non-driving share differently.
How far does income reach against housing in Vernon?
This is a citywide price-to-income reference, not a mortgage-affordability test; it does not include interest rates, taxes, insurance, household size, or an individual buyer's down payment. Income and home value move within the same broad scale here. The useful next check is not a generic affordability label, but whether similar-size cities offer a materially different income, housing, or commute trade-off.
The home-value-to-income reference sits in a middle range: the ACS median home value is 3.4 times median household income. The ACS poverty estimate is 1.4%, which keeps the citywide median from describing every household.
Census PEP estimates show the population declined by -10 residents from 2020 to 2025, a -0.1% change. Separately, Census BPS recorded 15 housing units authorized in 2024. PEP and ACS are different Census series, so the trend is kept separate from the headline ACS population.
The recent population line is broadly flat. That makes the composition of change more important than the headline count: housing turnover, household size, and age structure can shift even when the total barely moves.
Near national cost · BEA RPP 2024, Wisconsin average
A-
City profile score · Vernon, WI
81/100
4 published dimensions · ACS/FBI 2023
Comparative score against U.S. cities with population of 1,000 or more on Census ACS medians
(income, poverty, bachelor's share, cost of living) and FBI UCR violent-crime rates when
published. Higher means a stronger standing on those published figures, not a livability
rating, not a recommendation to move, buy, or pick a "best" city. Missing inputs drop out
and redistribute weight.
How it is calculated.
Poverty rate A+
1.4%
Share of residents below the poverty line; lower scores better on this axis.
Household income A
$121,401
Median household income vs U.S. cities (pop ≥1,000); ACS.
Bachelor's+ share B+
41.5%
Adults with a bachelor's degree or higher; ACS.
Cost of living B-
94.1 index
BEA state Regional Price Parities index (100 ≈ national average); lower is stronger on this axis. Same value for every city in the state.
Violent crime N/A
N/A
No FBI UCR violent-crime rate for this place (coverage is incomplete).
Vernon profile (scored ACS/FBI dimensions)Read the chart values
Poverty rate: 90/100 (A+) · 1.4%
Household income: 86/100 (A) · $121,401
Bachelor's+ share: 76/100 (B+) · 41.5%
Cost of living: 68/100 (B-) · 94.1 index
How does Vernon compare to other US cities?
Vernon measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.
Household income88% higher than other cities
Home value78% pricier than other cities
Median rent29% pricier than other cities
"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.
How we calculate these percentiles & ranks
Each percentile compares Vernon against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.
Wisconsin-relative analysis
Median Gross Rent places Vernon near the bottom of Wisconsin's cities
Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, Vernon ranks #1 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Vernon only against its own state's cities, not the full US field.
Median Household Income
#28 of 753
96th percentile in Wisconsin
Median Gross Rent
#1 of 761
0th percentile in Wisconsin
Median Home Value
#31 of 754
96th percentile in Wisconsin
Poverty Rate
#626 of 761
17th percentile in Wisconsin
Bachelor's Degree or Higher
#94 of 761
88th percentile in Wisconsin
How in-state ranks are ordered
Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.
Gauge source note
88th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.
How Vernon's home value compares nationally
Median home value vs. every US city (population 1,000+)
$412,60022nd percentilemore affordable than 22% of 15,600 US cities
Show national distribution
Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau ACS 5-Year Estimates · 2023
Vernon's home-value-to-income ratio: 3.4×
ACS median home value divided by median household income.
Band
moderate
3.0–5.0×
National rank
#8,564 of 15,516
More affordable than 45% of tracked cities (pop. 1,000+)
Size class
#6,952 of 11,323
Micro cities (under 10,000)
At 3.4×, Vernon sits in the moderate band:
national rank #8,564 of 15,516 and #6,952 of 11,323micro cities (under 10,000).
Income and home value move in the same broad scale; check same-state peers before treating the multiple as an advantage or a warning.
How this ratio is calculated
Ratio = Census ACS 2023 median home value ÷ median household income for cities with both fields and population ≥ 1,000.
Rank 1 = lowest ratio (most compact). Bands match the fleet affordability thresholds used on guides (<3.0 / 3.0–5.0 / >5.0).
This is not a mortgage payment estimate and does not include rates, taxes, insurance, or down payment.
Income distribution context
$121,401Vernon, WI median household income (Census ACS)
Show U.S. national quintile / Lorenz context Vernon, WI median household income (Census ACS 5-year) with U.S. national quintile shares for context. Diagonal = equality; the curve is national, not computed for Vernon, WI.
Key socioeconomic indicators
Bachelor's degree or higher (adults 25+)41.5%
Census ACS S1501, educational attainment
Poverty rate (households below FPL)1.4%
Census ACS S1701, poverty status
Labor force participation (adults 16+)61.2%
Census ACS S2301, share of working-age residents in the labor force
Population
7,470
Median Income
$121,401
Median Home Value
$412,600
Median Age
49.7
Poverty Rate
1.4%
Labor force participation
61.2%
Bachelor's Degree+
41.5%
Population Change
PEP vintage
Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025
Vernon's Census PEP population estimates, 2020–2025.Read the chart as text
Period
Population
2020
7,474 residents
2021
7,464 residents
2022
7,441 residents
2023
7,462 residents
2024
7,481 residents
2025
7,464 residents
Housing Supply
BPS source
Census Bureau Building Permits Survey (BPS) - annual residential permits authorized
📈 Building Boom
Total Permits (2024)
15
housing units authorized
Single-Family
15
detached homes
Multifamily
0
apartments & condos
Supply Intensity
2
permits per 1,000 residents
5-Year Permit Trend (2019–2024)
Year
Total
Single-Family
Multifamily
Est. Value
2021
5
5
0
$2.2M
2022
12
12
0
$6.5M
2023
11
11
0
$3.8M
2024
15
15
0
$10.1M
Permit volume increased 200% from 2021 to 2024.
Commute Patterns
Commute source
How workers travel to work, Census ACS 2023
Drive Alone
81.7%
Carpool
3.4%
Public Transit
0.2%
Walk
0.1%
Work from Home
14.6%
Based on 3,848 workers 16 and over.
Monthly Utility Costs
Wisconsin statewide monthly utility average (EIA 2023): $225
EIA 2023 residential energy data puts average monthly utilities across Wisconsin at $225 (electricity about $100 , water and sewer about $45 ).
These are Wisconsin statewide averages, not a meter reading for Vernon. Actual bills vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.
Living Costs & Risk
Wisconsin's BEA cost-of-living index is 94.1 (Below Average; US average = 100, RPP 2024). HUD Fair Market Rent for a typical two-bedroom in the county around Vernon is $1,097/mo. FEMA's National Risk Index, averaged to Wisconsin statewide on PlainCities, rates natural-hazard exposure at 59.1 / 100 (Moderate).
Cost/risk geography note
Cost of living is a Wisconsin statewide BEA average; rent is a county-level HUD Fair Market Rent for the county Vernon sits in; the FEMA hazard score shown here is a statewide average of county NRI inputs, not a parcel-level reading.
How Vernon compares to similar-size Wisconsin cities
Same-state peer method
Closest same-state population matches, not geographic neighbors. Population + median household income come from Census Bureau ACS 5-year B01001 and B19013.
Source: U.S. Census Bureau ACS 5-Year 2023, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.