City profile · Wisconsin · Census ACS 2023

White Lake, WI

Population, income, housing, safety, climate and schools for White Lake - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

204
Residents
$41,875
Median income
$133,800
Median home
$973
Median rent (state)

White Lake - the verdict

White Lake ranks in the 9th percentile for household income nationally, out of every US city with at least 1,000 residents. Source: Census ACS.

9th
percentile, household income
22nd
percentile, home value
12th
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: White Lake, WI

Census ACS 2023 estimates count 204 residents in White Lake, a small town within Wisconsin. White Lake households earn a median of $41,875 annually, in the lower quartile of U.S. cities for household income, with a poverty rate of 15.8%. White Lake's housing stock carries a median value of $133,800, and the median resident age is 56.0 years. Educational attainment runs 9.0% of adults with a bachelor's degree or higher. Separately, 51.4% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 122 residential units were authorized in 2024 (Growing), up 9% from five years earlier.

Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. A typical two-bedroom carries a HUD Fair Market Rent of $973 per month statewide. Monthly utility costs average around $225 across Wisconsin, per EIA 2023 residential energy estimates. Natural-hazard exposure scores 9.1 out of 100 on FEMA's National Risk Index (Very Low).

Population

204 residents

Census ACS 2023 - Wisconsin

Median Household Income

$41,875 /yr

Poverty 15.8%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does White Lake compare to other US cities?

Here's how White Lake stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 9% higher than other cities
Home value 22% pricier than other cities
Median rent 12% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

Each percentile compares White Lake against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Median Gross Rent places White Lake near the bottom of Wisconsin's cities

Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, White Lake ranks #499 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares White Lake only against its own state's cities, not the full US field.

Median Household Income
#716 of 753
5th percentile in Wisconsin
Median Gross Rent
#499 of 761
0th percentile in Wisconsin
Median Home Value
#581 of 754
23rd percentile in Wisconsin
Poverty Rate
#80 of 761
89th percentile in Wisconsin
Bachelor's Degree or Higher
#670 of 761
12th percentile in Wisconsin

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

9thIncome percentile

9th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How White Lake's home value compares nationally

Median home value vs. every US city (population 1,000+)

$133,800 Among the most affordable more affordable than 78% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). This entry sits in this band. $150,000–$175,000: 1,278 US cities (8%). Above this entry. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. White Lake $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - White Lake, WI White Lake, WI's reported median household income shown against the U.S. national quintile-share pattern (not White Lake, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution White Lake, WI median $41,875/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
White Lake, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for White Lake, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 9.0%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 15.8%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 51.4%

Census ACS S2301, share of working-age residents in the labor force

Population
204
Median Income
$41,875
Median Home Value
$133,800
Median Age
56.0
Poverty Rate
15.8%
Labor force participation
51.4%
Bachelor's Degree+
9.0%

Schools

Total Schools
3
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
258 residents259 residents260 residents261 residents262 residents263 residents 202020212022202320242025 261 residents 259 residents ▼ -0.8%
White Lake's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

🏗️ Growing
Total Permits (2024)
122
housing units authorized
Single-Family
122
detached homes
Multifamily
0
apartments & condos
Supply Intensity
598
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2022 112
2023 109
2024 122

Permit volume increased 9% from 2022 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
79.8%
Carpool
9.0%
Public Transit
0.0%
Walk
7.9%
Work from Home
2.2%
Other
1.1%

Based on 89 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county White Lake sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$973/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
9.1 / 100
Very Low
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Westboro
204 people
Middle
202 people
Sand Pillow
206 people
Diamond Bluff
207 people
Exeland
201 people
Lime Ridge
201 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to White Lake's 204 residents (Census ACS 5-Year 2023).

Bowles, CA
204 people
Hathaway Pines, CA
204 people
Monson, CA
204 people
Whitmore, CA
204 people
North Henderson, IL
204 people
Wellington, IL
204 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to White Lake's $41,875 (Census ACS 5-Year 2023, table B19013).

Ashland, AL
$41,875 median income
South Taft, CA
$41,875 median income
Malone, FL
$41,875 median income
Minidoka, ID
$41,875 median income
Milton, IA
$41,875 median income
Arcadia, MO
$41,875 median income

Race & Ethnicity Composition

Race and ethnicity - White Lake, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition White Lake, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 90.2% 8.8% ETHNICITY, Hispanic or Latino (any race) 2.0% White 90.2% Black or African American 0.0% Asian 0.0% American Indian 1.0% Native Hawaiian 0.0% Some other race 0.0% Two or more races 8.8% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How White Lake compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
White Lake (this city) 204 $41,875
Westboro 204 $46,000
Middle 202 $54,000
Sand Pillow 206 $35,000
Census ACS 5-year FIPS WI NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about White Lake, WI?

What is the population of White Lake, WI? +

The population of White Lake, WI stands at 204 according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in White Lake, WI? +

Median annual household income in White Lake runs $41,875, based on Census ACS 2023 data.

What is the cost of living in White Lake? +

BEA does not publish a city-level cost-of-living figure for White Lake; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

What is the median home value in White Lake, WI? +

A typical home in White Lake is worth $133,800, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.