City profile · Wisconsin · Census ACS 2023

Williams Bay, WI

Population, income, housing, safety, climate and schools for Williams Bay - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

2,967
Residents
$70,568
Median income
$397,600
Median home
$1,206
Median rent (state)

Williams Bay - the verdict

Williams Bay ranks in the 50th percentile for household income nationally, out of every US city with at least 1,000 residents. Source: Census ACS.

50th
percentile, household income
77th
percentile, home value
37th
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Williams Bay, WI

Wisconsin's Williams Bay is a small town, with 2,967 residents per the latest Census Bureau ACS figures. The typical household in Williams Bay brings in $70,568 a year, above the median for U.S. cities on this measure, with a poverty rate of 5.9%. Williams Bay's housing stock carries a median value of $397,600, and the median resident age is 45.8 years. 46.2% of adults here have a bachelor's degree or higher; 54.2% of working-age residents are in the labor force.

The Census Building Permit Survey recorded 5 residential units authorized here in 2024 (Construction Slowdown), down 58% from five years earlier.

Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. HUD Fair Market Rent for a typical two-bedroom in this state is $1,206 per month. EIA 2023 residential energy data puts Wisconsin's average monthly utility costs around $225 (state average). On FEMA's National Risk Index, this area rates 74.8 out of 100 for natural-hazard exposure (High).

Population

2,967 residents

Census ACS 2023 - Wisconsin

Median Household Income

$70,568 /yr

Poverty 5.9%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does Williams Bay compare to other US cities?

Here's how Williams Bay stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 50% higher than other cities
Home value 77% pricier than other cities
Median rent 37% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

Each percentile compares Williams Bay against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Median Home Value is Williams Bay's strongest outlier among Wisconsin cities

Among the 754 Wisconsin cities PlainCities tracks with reported median home value data, Williams Bay ranks #35 - the 95th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Williams Bay only against its own state's cities, not the full US field.

Median Household Income
#354 of 753
53rd percentile in Wisconsin
Median Gross Rent
#189 of 761
72nd percentile in Wisconsin
Median Home Value
#35 of 754
95th percentile in Wisconsin
Poverty Rate
#355 of 761
53rd percentile in Wisconsin
Bachelor's Degree or Higher
#68 of 761
91st percentile in Wisconsin

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

50thIncome percentile

50th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How Williams Bay's home value compares nationally

Median home value vs. every US city (population 1,000+)

$397,600 23rd percentile more affordable than 23% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). Below this entry. $225,000–$250,000: 976 US cities (6%). Below this entry. $250,000–$275,000: 754 US cities (5%). Below this entry. $275,000–$300,000: 712 US cities (5%). Below this entry. $300,000–$325,000: 521 US cities (3%). Below this entry. $325,000–$350,000: 526 US cities (3%). Below this entry. $350,000–$375,000: 465 US cities (3%). Below this entry. $375,000–$400,000: 393 US cities (3%). This entry sits in this band. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Williams Bay $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Williams Bay, WI Williams Bay, WI's reported median household income shown against the U.S. national quintile-share pattern (not Williams Bay, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Williams Bay, WI median $70,568/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Williams Bay, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Williams Bay, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 46.2%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 5.9%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 54.2%

Census ACS S2301, share of working-age residents in the labor force

Population
2,967
Median Income
$70,568
Median Home Value
$397,600
Median Age
45.8
Poverty Rate
5.9%
Labor force participation
54.2%
Bachelor's Degree+
46.2%

Schools

Total Schools
3
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
2,920 residents2,940 residents2,960 residents2,980 residents3,000 residents 202020212022202320242025 2,947 residents 2,935 residents ▼ -0.4%
Williams Bay's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
5
housing units authorized
Single-Family
5
detached homes
Multifamily
0
apartments & condos
Supply Intensity
1.7
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2022 12
2023 3
2024 5

Permit volume decreased 58% from 2022 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
78.6%
Carpool
4.1%
Public Transit
2.3%
Walk
0.7%
Work from Home
14.3%

Based on 1,227 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Williams Bay sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,206/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
74.8 / 100
High
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Genoa City
2,967 people
Paddock Lake
2,965 people
Amery
2,959 people
Oconto Falls
2,979 people
Wales
2,915 people
Oostburg
3,077 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Williams Bay's 2,967 residents (Census ACS 5-Year 2023).

Flemingsburg, KY
2,967 people
Piedra Aguza comunidad, PR
2,967 people
Buena Vista, CO
2,966 people
Great Neck Estates, NY
2,968 people
Green Island, NY
2,966 people
Bowmansville, PA
2,968 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Williams Bay's $70,568 (Census ACS 5-Year 2023, table B19013).

Sanford, ME
$70,570 median income
Brentwood, MD
$70,573 median income
Pixley, CA
$70,574 median income
Waukegan, IL
$70,578 median income
Stockbridge, GA
$70,579 median income
Brooker, FL
$70,556 median income

Race & Ethnicity Composition

Race and ethnicity - Williams Bay, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Williams Bay, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 90.3% ETHNICITY, Hispanic or Latino (any race) 8.0% White 90.3% Black or African American 0.0% Asian 1.3% American Indian 0.0% Native Hawaiian 0.0% Some other race 5.5% Two or more races 3.0% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Williams Bay compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Williams Bay (this city) 2,967 $70,568
Genoa City 2,967 $88,958
Paddock Lake 2,965 $88,438
Amery 2,959 $71,290
Census ACS 5-year FIPS WI NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Williams Bay, WI?

What is the population of Williams Bay, WI? +

Williams Bay, WI counts 2,967 residents according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Williams Bay, WI? +

Williams Bay households earn a median of $70,568 annually, based on Census ACS 2023 data.

What is the cost of living in Williams Bay? +

BEA does not publish a city-level cost-of-living figure for Williams Bay; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

What is the median home value in Williams Bay, WI? +

A typical home in Williams Bay is worth $397,600, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

Verify with HUD →

Verify with FBI →

Verify with NOAA →

Verify with U.S. Census Bureau →

Verify with EPA →

Verify with FEMA →

Verify with BEA →

Verify with EIA →

Verify with NCES →

Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.