Census tract · Dane County
Census Tract 28, Dane County, Wisconsin
Census Tract 28, GEOID 55025002800, in Dane County, Wisconsin, mostly within Madison (95% of its census blocks). 1,985 residents in the ACS 2020-2024 5-year estimates (±280); the 2020 Census counted 2,196.
Residents, 2020-2024
1,985
±280 (90% margin)
2020 Census count: 2,196
Median household income
$94,844
±$13,316 (90% margin)
Dane County: $89,975
Median home value
$322,500
±$29,091 (90% margin)
Dane County: $394,800
Median gross rent
$1,171
±$315 (90% margin)
Dane County: $1,398
Where is Census Tract 28?
Census Tract 28 is one of 125 census tracts in Dane County, Wisconsin. It covers 0.69 square miles of land, 3,164 residents per square mile in 2020. Its GEOID, 55025002800, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Madison | 95% |
| Blooming Grove (town) | 4% |
| Monona | 2% |
4 census tracts border Census Tract 28: Tract 27 ($78,681), Tract 29 ($76,325), Tract 31 ($99,706) and Tract 103 ($120,625). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 28?
The 2020-2024 American Community Survey puts Census Tract 28's population at 1,985 (±280) in 938 households; the 2020 Census counted 2,196 residents and 1,059 housing units.
| Measure | Tract 28 | Madison |
|---|---|---|
| Total population | 1,985±280 | 278,001 |
| Households | 938±134 | 128,261 |
| Average household size | 2.09±0.28 | 2.06 |
| Housing units | 979±120 | 133,530 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 28?
The median resident of Census Tract 28 is 45.0 years old; 11.1% are under 18 and 24.3% are 65 or older. The largest group is non-Hispanic white residents at 83.0%, then Hispanic or Latino residents (of any race) at 10.9%. 6.0% of residents were born outside the United States.
| Measure | Tract 28 | Madison |
|---|---|---|
| Median age | 45.0±4.9 | 31.8 |
| Under 18 years | 11.1%±3.0 pts | 16.1% |
| 65 years and over | 24.3%±7.2 pts | 13.0% |
| Hispanic or Latino (any race) | 10.9%±7.1 pts | 9.4% |
| White alone, not Hispanic | 83.0%±8.2 pts | 69.6% |
| Black or African American alone, not Hispanic | 1.1%±1.1 pts | 7.2% |
| Asian alone, not Hispanic | 0.4%±0.7 pts | 8.0% |
| American Indian and Alaska Native alone, not Hispanic | 0.0%±1.1 pts | 0.2% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0%±1.1 pts | 0.0% |
| Two or more races, not Hispanic | 3.4%±2.4 pts | 5.2% |
| Some other race alone, not Hispanic | 1.2%±1.8 pts | 0.5% |
| Born outside the United States | 6.0%±2.9 pts | 11.6% |
| Speak a language other than English at home (age 5+) | 9.2%±6.1 pts | 14.7% |
| Civilian veterans (age 18+) | 8.1%±3.5 pts | 3.4% |
| With a disability | 17.5%±8.4 pts | 9.3% |
| No health insurance coverage | 3.7%±2.3 pts | 4.2% |
| High school graduate or higher (age 25+) | 96.8%±2.2 pts | 95.8% |
| Bachelor's degree or higher (age 25+) | 52.5%±9.9 pts | 59.9% |
| Graduate or professional degree (age 25+) | 24.2%±8.7 pts | 25.7% |
| Lived in the same house a year earlier | 92.1%±4.1 pts | 74.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 28 earn?
Half of the 938 households in Census Tract 28 earn less than $94,844 a year (±$13,316), against $89,975 across Dane County: 63rd highest of the county's 122 tracts with a reliable estimate. 5.0% of residents live below the poverty line.
| Measure | Tract 28 | Madison |
|---|---|---|
| Median household income | $94,844±$13,316 | $78,050 |
| Mean household income | $101,410±$12,094 | $105,566 |
| Per capita income | $50,383±$5,289 | $49,425 |
| People below the poverty line | 5.0%±2.7 pts | 16.4% |
| Children under 18 below the poverty line | 0.0%±9.7 pts | 13.9% |
| Households receiving SNAP | 4.9%±4.3 pts | 9.9% |
| Households with a computer | 95.6%±3.7 pts | 97.5% |
| Households with a broadband subscription | 94.6%±4.0 pts | 91.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 28?
Owners occupy 86.6% of Census Tract 28's occupied homes and renters 13.4%. The median owner-occupied home is valued at $322,500 by its owner (±$29,091). The median renter pays $1,171 a month including utilities.
| Measure | Tract 28 | Madison |
|---|---|---|
| Median home value (owner-occupied) | $322,500±$29,091 | $372,900 |
| Median gross rent | $1,171±$315 | $1,413 |
| Renters paying 35% or more of income on rent | 32.4%±29.5 pts | 40.7% |
| Median monthly owner costs, with a mortgage | $1,859±$57 | $2,098 |
| Owner-occupied homes | 86.6%±5.7 pts | 46.0% |
| Renter-occupied homes | 13.4%±5.7 pts | 54.0% |
| Housing units | 979±120 | 133,530 |
| Single-family detached homes | 89.7%±4.8 pts | 39.9% |
| Mobile homes | 0.0%±2.3 pts | 0.9% |
| Built 2020 or later | 1.8%±2.9 pts | 1.9% |
| Built 2010 to 2019 | 4.1%±4.4 pts | 12.4% |
| Built 1939 or earlier | 22.4%±11.2 pts | 13.0% |
| Households with no vehicle | 3.4%±2.7 pts | 12.2% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 28 get to work?
64.7% of Census Tract 28's workers drive alone and 23.9% work from home. The average trip to work takes 18.5 minutes.
| Measure | Tract 28 | Madison |
|---|---|---|
| In the labor force (age 16+) | 66.2%±8.0 pts | 70.3% |
| Unemployment rate | 7.7%±8.3 pts | 2.7% |
| Drove alone to work | 64.7%±8.3 pts | 56.7% |
| Carpooled | 2.4%±3.3 pts | 5.8% |
| Public transportation | 1.6%±1.8 pts | 5.3% |
| Walked | 3.1%±4.1 pts | 7.6% |
| Worked from home | 23.9%±8.1 pts | 20.5% |
| Mean travel time to work | 18.5 min±2.7 | 19.4 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 28 compare with the other tracts in Dane County?
Among Dane County's tracts with a reliable estimate, Census Tract 28 ranks as shown below (1 = highest).
| Measure | In Dane County | In Madison |
|---|---|---|
| Population | 118th of 123 | 66th of 70 |
| Residents per square mile | 55th of 123 | 46th of 70 |
| Median household income | 63rd of 122 | 25th of 69 |
| Per capita income | 74th of 122 | 38th of 69 |
| Median home value | 93rd of 117 | 46th of 64 |
| Median gross rent | 102nd of 120 | 59th of 69 |
| Poverty rate | 58th of 78 | 44th of 51 |
| Bachelor's degree or higher | 68th of 121 | 44th of 68 |
| Median age | 17th of 123 | 8th of 70 |
| Owner-occupied share | 14th of 115 | 4th of 62 |
The tracts next to it on Dane County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 23.02 | 60th | $97,868±$11,916 · within the margin of this tract |
| Tract 119 | 61st | $97,800±$10,739 · within the margin of this tract |
| Tract 116 | 62nd | $96,351±$7,498 · within the margin of this tract |
| Tract 28 | 63rd | $94,844±$13,316 |
| Tract 126 | 64th | $93,250±$6,767 · within the margin of this tract |
| Tract 118 | 65th | $92,798±$6,507 · within the margin of this tract |
| Tract 5.05 | 66th | $92,274±$13,643 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 28?
2 of the 18 figures for Census Tract 28 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections