Census tract · Winnebago County
Census Tract 28, Winnebago County, Wisconsin
Census Tract 28, GEOID 55139002800, in Winnebago County, Wisconsin, mostly within Menasha (85% of its census blocks). 4,602 residents in the ACS 2020-2024 5-year estimates (±488); the 2020 Census counted 4,569.
Residents, 2020-2024
4,602
±488 (90% margin)
2020 Census count: 4,569
Median household income
$64,332
±$13,324 (90% margin)
Winnebago County: $74,925
Median home value
$155,800
±$25,481 (90% margin)
Winnebago County: $225,800
Median gross rent
$876
±$83 (90% margin)
Winnebago County: $965
Where is Census Tract 28?
Census Tract 28 is one of 45 census tracts in Winnebago County, Wisconsin. It covers 1.30 square miles of land, 3,509 residents per square mile in 2020. Its GEOID, 55139002800, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Menasha | 85% |
| Fox Crossing | 15% |
6 census tracts border Census Tract 28: Tract 203.08 in Calumet County ($122,866), Tract 26.01 ($68,216), Tract 26.02 ($58,298), Tract 27 ($75,132), Tract 29 ($43,287) and Tract 30 ($78,611). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 28?
The 2020-2024 American Community Survey puts Census Tract 28's population at 4,602 (±488) in 2,003 households; the 2020 Census counted 4,569 residents and 2,120 housing units.
| Measure | Tract 28 | Menasha |
|---|---|---|
| Total population | 4,602 ±488 | 18,273 |
| Households | 2,003 ±221 | 8,123 |
| Average household size | 2.30 ±0.21 | 2.24 |
| Housing units | 2,096 ±186 | 8,518 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 28?
The median resident of Census Tract 28 is 34.4 years old; 24.3% are under 18 and 15.5% are 65 or older. The largest group is non-Hispanic white residents at 76.9%, then Hispanic or Latino residents (of any race) at 17.6%. 4.7% of residents were born outside the United States.
| Measure | Tract 28 | Menasha |
|---|---|---|
| Median age | 34.4 ±4.8 | 37.6 |
| Under 18 years | 24.3% ±4.2 pts | 23.5% |
| 65 years and over | 15.5% ±3.0 pts | 14.1% |
| Hispanic or Latino (any race) | 17.6% ±4.6 pts | 12.3% |
| White alone, not Hispanic | 76.9% ±6.1 pts | 78.8% |
| Black or African American alone, not Hispanic | 0.0% ±0.5 pts | 1.5% |
| Asian alone, not Hispanic | 3.0% ±4.1 pts | 2.9% |
| American Indian and Alaska Native alone, not Hispanic | 1.0% ±1.0 pts | 0.5% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.5 pts | 0.0% |
| Two or more races, not Hispanic | 1.5% ±1.2 pts | 3.4% |
| Some other race alone, not Hispanic | 0.0% ±0.5 pts | 0.5% |
| Born outside the United States | 4.7% ±3.0 pts | 6.6% |
| Speak a language other than English at home (age 5+) | 8.2% ±4.9 pts | 9.9% |
| Civilian veterans (age 18+) | 4.4% ±2.0 pts | 5.8% |
| With a disability | 19.8% ±5.9 pts | 15.7% |
| No health insurance coverage | 4.1% ±2.3 pts | 4.4% |
| High school graduate or higher (age 25+) | 88.8% ±5.9 pts | 93.4% |
| Bachelor's degree or higher (age 25+) | 11.1% ±4.5 pts | 25.8% |
| Graduate or professional degree (age 25+) | 3.3% ±2.2 pts | 7.8% |
| Lived in the same house a year earlier | 90.5% ±4.4 pts | 88.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 28 earn?
Half of the 2,003 households in Census Tract 28 earn less than $64,332 a year (±$13,324), against $74,925 across Winnebago County: 27th highest of the county's 45 tracts with a reliable estimate. 11.9% of residents live below the poverty line.
| Measure | Tract 28 | Menasha |
|---|---|---|
| Median household income | $64,332 ±$13,324 | $64,698 |
| Mean household income | $73,890 ±$9,008 | $80,611 |
| Per capita income | $32,925 ±$3,099 | $36,055 |
| People below the poverty line | 11.9% ±6.1 pts | 12.0% |
| Children under 18 below the poverty line | 20.6% ±18.0 pts | 21.8% |
| Households receiving SNAP | 18.5% ±5.6 pts | 14.4% |
| Households with a computer | 92.0% ±5.2 pts | 96.0% |
| Households with a broadband subscription | 84.8% ±7.5 pts | 90.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 28?
Owners occupy 77.4% of Census Tract 28's occupied homes and renters 22.6%. The median owner-occupied home is valued at $155,800 by its owner (±$25,481). The median renter pays $876 a month including utilities, and 38.9% of renters pay 35% or more of their income on rent.
| Measure | Tract 28 | Menasha |
|---|---|---|
| Median home value (owner-occupied) | $155,800 ±$25,481 | $191,800 |
| Median gross rent | $876 ±$83 | $903 |
| Renters paying 35% or more of income on rent | 38.9% ±20.4 pts | 32.7% |
| Median monthly owner costs, with a mortgage | $1,335 ±$109 | $1,438 |
| Owner-occupied homes | 77.4% ±6.5 pts | 64.3% |
| Renter-occupied homes | 22.6% ±6.5 pts | 35.7% |
| Housing units | 2,096 ±186 | 8,518 |
| Single-family detached homes | 53.8% ±8.9 pts | 58.8% |
| Mobile homes | 21.5% ±8.8 pts | 5.4% |
| Built 2020 or later | 0.0% ±1.1 pts | 1.1% |
| Built 2010 to 2019 | 1.6% ±1.9 pts | 6.1% |
| Built 1939 or earlier | 14.5% ±5.8 pts | 18.3% |
| Households with no vehicle | 8.6% ±5.4 pts | 6.4% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 28 get to work?
65.1% of Census Tract 28's workers drive alone and 19.4% work from home. The average trip to work takes 23.9 minutes.
| Measure | Tract 28 | Menasha |
|---|---|---|
| In the labor force (age 16+) | 68.0% ±6.2 pts | 70.5% |
| Unemployment rate | 1.1% ±1.3 pts | 3.2% |
| Drove alone to work | 65.1% ±10.3 pts | 75.1% |
| Carpooled | 13.9% ±6.3 pts | 9.1% |
| Public transportation | 0.0% ±0.9 pts | 0.8% |
| Walked | 1.2% ±1.4 pts | 1.3% |
| Worked from home | 19.4% ±12.2 pts | 12.7% |
| Mean travel time to work | 23.9 min ±3.2 | 21.5 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 28 compare with the other tracts in Winnebago County?
Among Winnebago County's tracts with a reliable estimate, Census Tract 28 ranks as shown below (1 = highest).
| Measure | In Winnebago County | In Menasha |
|---|---|---|
| Population | 13th of 45 | 2nd of 6 |
| Residents per square mile | 16th of 45 | 4th of 6 |
| Median household income | 27th of 45 | 4th of 6 |
| Per capita income | 33rd of 45 | 4th of 6 |
| Median home value | 38th of 45 | 6th of 6 |
| Median gross rent | 37th of 44 | 5th of 6 |
| Poverty rate | 19th of 38 | 3rd of 5 |
| Bachelor's degree or higher | 44th of 44 | 6th of 6 |
| Median age | 38th of 45 | 5th of 6 |
| Owner-occupied share | 13th of 44 | 2nd of 6 |
The tracts next to it on Winnebago County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 1 | 24th | $68,675±$12,545 · within the margin of this tract |
| Tract 26.01 | 25th | $68,216±$5,868 · within the margin of this tract |
| Tract 9 | 26th | $67,034±$11,970 · within the margin of this tract |
| Tract 28 | 27th | $64,332±$13,324 |
| Tract 8 | 28th | $63,382±$17,351 · within the margin of this tract |
| Tract 18.03 | 29th | $63,000±$21,145 · within the margin of this tract |
| Tract 34 | 30th | $61,913±$16,593 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 28?
2 of the 18 figures for Census Tract 28 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections