Census tract · Benton County
Census Tract 204.01, Benton County, Arkansas
Census Tract 204.01, GEOID 05007020401, in Benton County, Arkansas, mostly within Rogers (96% of its census blocks). 6,946 residents in the ACS 2020-2024 5-year estimates (±928); the 2020 Census counted 7,286.
Residents, 2020-2024
6,946
±928 (90% margin)
2020 Census count: 7,286
Median household income
$75,833
±$13,528 (90% margin)
Benton County: $93,506
Median home value
$296,500
±$49,672 (90% margin)
Benton County: $323,500
Median gross rent
$1,399
±$195 (90% margin)
Benton County: $1,277
Where is Census Tract 204.01?
Census Tract 204.01 is one of 57 census tracts in Benton County, Arkansas. It covers 3.62 square miles of land, 2,012 residents per square mile in 2020. Its GEOID, 05007020401, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Rogers | 96% |
| Bentonville | 3% |
7 census tracts border Census Tract 204.01: Tract 203.02 ($84,722), Tract 203.05 ($84,034), Tract 204.02 ($75,293), Tract 204.05 ($91,270), Tract 205.03 ($72,188), Tract 206.07 ($113,872) and Tract 213.06 ($195,880). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 204.01?
The 2020-2024 American Community Survey puts Census Tract 204.01's population at 6,946 (±928) in 2,670 households; the 2020 Census counted 7,286 residents and 2,912 housing units.
| Measure | Tract 204.01 | Rogers |
|---|---|---|
| Total population | 6,946 ±928 | 72,981 |
| Households | 2,670 ±257 | 26,265 |
| Average household size | 2.52 ±0.32 | 2.76 |
| Housing units | 2,877 ±209 | 28,579 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 204.01?
The median resident of Census Tract 204.01 is 37.3 years old; 25.4% are under 18 and 20.4% are 65 or older. The largest group is non-Hispanic white residents at 55.4%, then Hispanic or Latino residents (of any race) at 22.3%. 11.9% of residents were born outside the United States.
| Measure | Tract 204.01 | Rogers |
|---|---|---|
| Median age | 37.3 ±5.8 | 34.3 |
| Under 18 years | 25.4% ±6.3 pts | 26.3% |
| 65 years and over | 20.4% ±4.7 pts | 12.0% |
| Hispanic or Latino (any race) | 22.3% ±8.9 pts | 33.9% |
| White alone, not Hispanic | 55.4% ±10.0 pts | 49.0% |
| Black or African American alone, not Hispanic | 1.2% ±1.2 pts | 1.0% |
| Asian alone, not Hispanic | 0.9% ±1.1 pts | 2.7% |
| American Indian and Alaska Native alone, not Hispanic | 0.4% ±0.5 pts | 0.2% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.6 pts | 0.9% |
| Two or more races, not Hispanic | 19.1% ±7.0 pts | 12.1% |
| Some other race alone, not Hispanic | 0.8% ±1.3 pts | 0.2% |
| Born outside the United States | 11.9% ±5.7 pts | 18.0% |
| Speak a language other than English at home (age 5+) | 13.0% ±7.0 pts | 25.5% |
| Civilian veterans (age 18+) | 7.6% ±2.9 pts | 4.8% |
| With a disability | 11.8% ±4.3 pts | 9.2% |
| No health insurance coverage | 9.2% ±5.0 pts | 13.0% |
| High school graduate or higher (age 25+) | 89.5% ±5.7 pts | 86.0% |
| Bachelor's degree or higher (age 25+) | 31.5% ±7.4 pts | 34.4% |
| Graduate or professional degree (age 25+) | 9.7% ±3.6 pts | 11.9% |
| Lived in the same house a year earlier | 82.2% ±8.2 pts | 88.4% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 204.01 earn?
Half of the 2,670 households in Census Tract 204.01 earn less than $75,833 a year (±$13,528), against $93,506 across Benton County: 43rd highest of the county's 57 tracts with a reliable estimate.
| Measure | Tract 204.01 | Rogers |
|---|---|---|
| Median household income | $75,833 ±$13,528 | $86,728 |
| Mean household income | $91,748 ±$13,779 | $121,035 |
| Per capita income | $36,807 ±$6,642 | $44,802 |
| People below the poverty line | 13.4% ±9.5 pts | 10.5% |
| Children under 18 below the poverty line | 32.7% ±25.3 pts | 16.4% |
| Households receiving SNAP | 2.5% ±2.1 pts | 4.7% |
| Households with a computer | 91.8% ±5.8 pts | 96.3% |
| Households with a broadband subscription | 91.8% ±5.8 pts | 93.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 204.01?
Owners occupy 53.4% of Census Tract 204.01's occupied homes and renters 46.6%. The median owner-occupied home is valued at $296,500 by its owner (±$49,672). The median renter pays $1,399 a month including utilities, and 20.1% of renters pay 35% or more of their income on rent.
| Measure | Tract 204.01 | Rogers |
|---|---|---|
| Median home value (owner-occupied) | $296,500 ±$49,672 | $308,200 |
| Median gross rent | $1,399 ±$195 | $1,270 |
| Renters paying 35% or more of income on rent | 20.1% ±11.4 pts | 27.7% |
| Median monthly owner costs, with a mortgage | $1,595 ±$160 | $1,685 |
| Owner-occupied homes | 53.4% ±8.3 pts | 57.2% |
| Renter-occupied homes | 46.6% ±8.3 pts | 42.8% |
| Housing units | 2,877 ±209 | 28,579 |
| Single-family detached homes | 61.6% ±6.9 pts | 65.3% |
| Mobile homes | 2.2% ±2.8 pts | 1.5% |
| Built 2020 or later | 5.0% ±5.4 pts | 5.5% |
| Built 2010 to 2019 | 7.0% ±3.4 pts | 18.4% |
| Built 1939 or earlier | 0.0% ±1.4 pts | 1.9% |
| Households with no vehicle | 4.6% ±2.8 pts | 3.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 204.01 get to work?
77.0% of Census Tract 204.01's workers drive alone and 16.9% work from home. The average trip to work takes 19.5 minutes.
| Measure | Tract 204.01 | Rogers |
|---|---|---|
| In the labor force (age 16+) | 66.1% ±5.6 pts | 69.6% |
| Unemployment rate | 6.4% ±4.3 pts | 2.5% |
| Drove alone to work | 77.0% ±7.9 pts | 76.9% |
| Carpooled | 5.1% ±4.0 pts | 7.8% |
| Public transportation | 0.0% ±1.2 pts | 0.0% |
| Walked | 0.0% ±1.2 pts | 0.8% |
| Worked from home | 16.9% ±7.8 pts | 13.7% |
| Mean travel time to work | 19.5 min ±4.0 | 18.2 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 204.01 compare with the other tracts in Benton County?
Among Benton County's tracts with a reliable estimate, Census Tract 204.01 ranks as shown below (1 = highest).
| Measure | In Benton County | In Rogers |
|---|---|---|
| Population | 10th of 57 | 3rd of 14 |
| Residents per square mile | 11th of 57 | 7th of 14 |
| Median household income | 43rd of 57 | 10th of 14 |
| Per capita income | 37th of 57 | 7th of 14 |
| Median home value | 29th of 57 | 6th of 14 |
| Median gross rent | 19th of 52 | 4th of 14 |
| Bachelor's degree or higher | 34th of 57 | 6th of 14 |
| Median age | 22nd of 57 | 5th of 14 |
| Owner-occupied share | 43rd of 57 | 8th of 14 |
The tracts next to it on Benton County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 210.04 | 40th | $77,385±$9,451 · within the margin of this tract |
| Tract 212.01 | 41st | $76,148±$17,220 · within the margin of this tract |
| Tract 202.01 | 42nd | $76,031±$8,912 · within the margin of this tract |
| Tract 204.01 | 43rd | $75,833±$13,528 |
| Tract 204.02 | 44th | $75,293±$8,680 · within the margin of this tract |
| Tract 205.04 | 45th | $74,167±$18,074 · within the margin of this tract |
| Tract 214.04 | 46th | $73,629±$16,319 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 204.01?
3 of the 18 figures for Census Tract 204.01 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections