Census tract · Douglas County
Census Tract 301.02, Douglas County, Wisconsin
Census Tract 301.02, GEOID 55031030102, in Douglas County, Wisconsin, mostly within Brule (town) (55% of its census blocks). 1,958 residents in the ACS 2020-2024 5-year estimates (±175); the 2020 Census counted 2,083.
Residents, 2020-2024
1,958
±175 (90% margin)
2020 Census count: 2,083
Median household income
$68,958
±$14,661 (90% margin)
Douglas County: $75,099
Median home value
$222,400
±$15,483 (90% margin)
Douglas County: $205,800
Median gross rent
$800
±$67 (90% margin)
Douglas County: $909
Where is Census Tract 301.02?
Census Tract 301.02 is one of 15 census tracts in Douglas County, Wisconsin. It covers 102.61 square miles of land, 20 residents per square mile in 2020. Its GEOID, 55031030102, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Brule (town) | 55% |
| Maple (town) | 25% |
| Lake Nebagamon | 15% |
| Brule | 11% |
| Cloverland (town), Douglas County | 3% |
| Amnicon (town) | 0% |
| Hawthorne (town) | 0% |
4 census tracts border Census Tract 301.02: Tract 9602 in Bayfield County ($73,385), Tract 9604.01 in Bayfield County ($66,250), Tract 301.01 ($91,053) and Tract 303.02 ($78,700). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 301.02?
The 2020-2024 American Community Survey puts Census Tract 301.02's population at 1,958 (±175) in 863 households; the 2020 Census counted 2,083 residents and 1,141 housing units.
| Measure | Tract 301.02 | Brule (town) |
|---|---|---|
| Total population | 1,958 ±175 | 545 |
| Households | 863 ±80 | 259 |
| Average household size | 2.27 ±0.18 | 2.10 |
| Housing units | 1,132 ±90 | 341 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 301.02?
The median resident of Census Tract 301.02 is 46.5 years old; 19.6% are under 18 and 23.2% are 65 or older. The largest group is non-Hispanic white residents at 92.2%, then non-Hispanic American Indian and Alaska Native residents at 3.2%.
| Measure | Tract 301.02 | Brule (town) |
|---|---|---|
| Median age | 46.5 ±1.8 | 54.1 |
| Under 18 years | 19.6% ±2.4 pts | 14.9% |
| 65 years and over | 23.2% ±2.9 pts | 28.1% |
| Hispanic or Latino (any race) | 0.4% ±0.3 pts | 0.7% |
| White alone, not Hispanic | 92.2% ±3.6 pts | 95.6% |
| Black or African American alone, not Hispanic | 0.2% ±0.3 pts | 0.0% |
| Asian alone, not Hispanic | 0.5% ±0.6 pts | 0.6% |
| American Indian and Alaska Native alone, not Hispanic | 3.2% ±2.9 pts | 0.0% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.1 pts | 0.0% |
| Two or more races, not Hispanic | 3.2% ±1.9 pts | 2.6% |
| Some other race alone, not Hispanic | 0.4% ±0.3 pts | 0.6% |
| Born outside the United States | 0.9% ±0.6 pts | 0.9% |
| Speak a language other than English at home (age 5+) | 1.4% ±0.6 pts | 0.8% |
| Civilian veterans (age 18+) | 9.6% ±3.5 pts | 14.2% |
| With a disability | 14.5% ±3.0 pts | 14.9% |
| No health insurance coverage | 1.8% ±1.0 pts | 1.1% |
| High school graduate or higher (age 25+) | 94.2% ±2.4 pts | 94.7% |
| Bachelor's degree or higher (age 25+) | 31.5% ±4.0 pts | 28.5% |
| Graduate or professional degree (age 25+) | 9.6% ±2.7 pts | 8.4% |
| Lived in the same house a year earlier | 95.2% ±1.7 pts | 93.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 301.02 earn?
Half of the 863 households in Census Tract 301.02 earn less than $68,958 a year (±$14,661), against $75,099 across Douglas County: 9th highest of the county's 14 tracts with a reliable estimate. 6.0% of residents live below the poverty line.
| Measure | Tract 301.02 | Brule (town) |
|---|---|---|
| Median household income | $68,958 ±$14,661 | $63,375 |
| Mean household income | $91,027 ±$7,140 | $86,996 |
| Per capita income | $41,747 ±$2,795 | $42,668 |
| People below the poverty line | 6.0% ±1.8 pts | 8.4% |
| Children under 18 below the poverty line | 4.2% ±3.0 pts | 3.7% |
| Households receiving SNAP | 10.7% ±3.7 pts | 6.6% |
| Households with a computer | 94.8% ±2.5 pts | 93.4% |
| Households with a broadband subscription | 88.2% ±4.4 pts | 82.2% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 301.02?
Owners occupy 84.6% of Census Tract 301.02's occupied homes and renters 15.4%. The median owner-occupied home is valued at $222,400 by its owner (±$15,483). The median renter pays $800 a month including utilities, and 35.3% of renters pay 35% or more of their income on rent.
| Measure | Tract 301.02 | Brule (town) |
|---|---|---|
| Median home value (owner-occupied) | $222,400 ±$15,483 | $227,100 |
| Median gross rent | $800 ±$67 | $788 |
| Renters paying 35% or more of income on rent | 35.3% ±15.7 pts | 10.0% |
| Median monthly owner costs, with a mortgage | $1,620 ±$153 | $1,625 |
| Owner-occupied homes | 84.6% ±4.2 pts | 83.4% |
| Renter-occupied homes | 15.4% ±4.2 pts | 16.6% |
| Housing units | 1,132 ±90 | 341 |
| Single-family detached homes | 84.6% ±3.5 pts | 81.2% |
| Mobile homes | 7.3% ±2.5 pts | 9.7% |
| Built 2020 or later | 1.6% ±1.1 pts | 3.5% |
| Built 2010 to 2019 | 11.7% ±4.9 pts | 1.8% |
| Built 1939 or earlier | 12.5% ±3.5 pts | 12.0% |
| Households with no vehicle | 1.7% ±1.2 pts | 1.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 301.02 get to work?
75.5% of Census Tract 301.02's workers drive alone and 10.0% work from home. The average trip to work takes 34.6 minutes. The unemployment rate in 2020-2024 averaged 2.9%.
| Measure | Tract 301.02 | Brule (town) |
|---|---|---|
| In the labor force (age 16+) | 65.3% ±3.7 pts | 63.6% |
| Unemployment rate | 2.9% ±1.4 pts | 1.0% |
| Drove alone to work | 75.5% ±5.8 pts | 73.3% |
| Carpooled | 12.3% ±6.0 pts | 10.1% |
| Public transportation | 0.0% ±2.2 pts | 0.0% |
| Walked | 1.7% ±1.2 pts | 1.7% |
| Worked from home | 10.0% ±2.8 pts | 14.9% |
| Mean travel time to work | 34.6 min ±2.4 | 33.6 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 301.02 compare with the other tracts in Douglas County?
Among Douglas County's tracts with a reliable estimate, Census Tract 301.02 ranks as shown below (1 = highest).
| Measure | In Douglas County |
|---|---|
| Population | 13th of 14 |
| Residents per square mile | 12th of 14 |
| Median household income | 9th of 14 |
| Per capita income | 4th of 14 |
| Median home value | 5th of 14 |
| Median gross rent | 11th of 14 |
| Poverty rate | 10th of 12 |
| Bachelor's degree or higher | 5th of 14 |
| Median age | 4th of 14 |
| Owner-occupied share | 5th of 14 |
The tracts next to it on Douglas County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 303.01 | 6th | $82,500±$12,952 · within the margin of this tract |
| Tract 303.02 | 7th | $78,700±$4,318 · within the margin of this tract |
| Tract 208 | 8th | $72,059±$11,223 · within the margin of this tract |
| Tract 301.02 | 9th | $68,958±$14,661 |
| Tract 210 | 10th | $68,304±$15,699 · within the margin of this tract |
| Tract 206 | 11th | $59,261±$11,406 · within the margin of this tract |
| Tract 209 | 12th | $58,015±$20,558 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 301.02?
3 of the 18 figures for Census Tract 301.02 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections