Census tract · Horry County
Census Tract 301.02, Horry County, South Carolina
Census Tract 301.02, GEOID 45051030102, in Horry County, South Carolina, outside any city, town or census-designated place. 3,754 residents in the ACS 2020-2024 5-year estimates (±389); the 2020 Census counted 3,837.
Residents, 2020-2024
3,754
±389 (90% margin)
2020 Census count: 3,837
Median household income
$59,428
±$7,538 (90% margin)
Horry County: $66,880
Median home value
$236,000
±$31,417 (90% margin)
Horry County: $287,700
Median gross rent
$897
±$298 (90% margin)
Horry County: $1,255
Where is Census Tract 301.02?
Census Tract 301.02 is one of 78 census tracts in Horry County, South Carolina. It covers 40.37 square miles of land, 95 residents per square mile in 2020. Its GEOID, 45051030102, names it uniquely (how tract numbers and GEOIDs work).
5 census tracts border Census Tract 301.02: Tract 203.01 ($52,917), Tract 301.04 ($65,046), Tract 401.01 ($65,714), Tract 603.01 ($61,250) and Tract 701.02 ($75,736). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 301.02?
The 2020-2024 American Community Survey puts Census Tract 301.02's population at 3,754 (±389) in 1,499 households; the 2020 Census counted 3,837 residents and 1,666 housing units.
| Measure | Tract 301.02 | Horry County |
|---|---|---|
| Total population | 3,754 ±389 | 383,016 |
| Households | 1,499 ±153 | 158,779 |
| Average household size | 2.50 ±0.23 | 2.37 |
| Housing units | 1,737 ±132 | 217,419 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 301.02?
The median resident of Census Tract 301.02 is 45.0 years old; 20.9% are under 18 and 20.7% are 65 or older. The largest group is non-Hispanic white residents at 63.2%, then non-Hispanic Black residents at 31.7%.
| Measure | Tract 301.02 | Horry County |
|---|---|---|
| Median age | 45.0 ±5.8 | 48.7 |
| Under 18 years | 20.9% ±3.6 pts | 17.0% |
| 65 years and over | 20.7% ±4.1 pts | 26.4% |
| Hispanic or Latino (any race) | 1.9% ±1.8 pts | 7.3% |
| White alone, not Hispanic | 63.2% ±9.6 pts | 75.5% |
| Black or African American alone, not Hispanic | 31.7% ±9.4 pts | 11.6% |
| Asian alone, not Hispanic | 0.0% ±1.2 pts | 1.3% |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.3 pts | 0.2% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.2 pts | 0.1% |
| Two or more races, not Hispanic | 1.3% ±0.9 pts | 3.5% |
| Some other race alone, not Hispanic | 1.7% ±2.9 pts | 0.5% |
| Born outside the United States | 1.8% ±1.6 pts | 6.7% |
| Speak a language other than English at home (age 5+) | 3.2% ±2.6 pts | 8.9% |
| Civilian veterans (age 18+) | 10.5% ±4.1 pts | 8.9% |
| With a disability | 23.4% ±5.5 pts | 18.8% |
| No health insurance coverage | 9.5% ±4.2 pts | 11.7% |
| High school graduate or higher (age 25+) | 89.5% ±4.4 pts | 91.9% |
| Bachelor's degree or higher (age 25+) | 17.0% ±5.6 pts | 27.1% |
| Graduate or professional degree (age 25+) | 8.1% ±4.2 pts | 9.6% |
| Lived in the same house a year earlier | 82.8% ±6.2 pts | 87.1% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 301.02 earn?
Half of the 1,499 households in Census Tract 301.02 earn less than $59,428 a year (±$7,538), against $66,880 across Horry County: 57th highest of the county's 76 tracts with a reliable estimate. 17.3% of residents live below the poverty line.
| Measure | Tract 301.02 | Horry County |
|---|---|---|
| Median household income | $59,428 ±$7,538 | $66,880 |
| Mean household income | $65,695 ±$6,424 | $87,740 |
| Per capita income | $27,362 ±$2,599 | $38,025 |
| People below the poverty line | 17.3% ±7.5 pts | 13.2% |
| Children under 18 below the poverty line | 31.3% ±18.8 pts | 21.2% |
| Households receiving SNAP | 11.8% ±5.2 pts | 7.5% |
| Households with a computer | 93.9% ±4.6 pts | 96.1% |
| Households with a broadband subscription | 91.1% ±5.3 pts | 92.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 301.02?
Owners occupy 83.1% of Census Tract 301.02's occupied homes and renters 16.9%. The median owner-occupied home is valued at $236,000 by its owner (±$31,417). The median renter pays $897 a month including utilities.
| Measure | Tract 301.02 | Horry County |
|---|---|---|
| Median home value (owner-occupied) | $236,000 ±$31,417 | $287,700 |
| Median gross rent | $897 ±$298 | $1,255 |
| Renters paying 35% or more of income on rent | 38.2% ±28.1 pts | 43.7% |
| Median monthly owner costs, with a mortgage | $1,377 ±$87 | $1,446 |
| Owner-occupied homes | 83.1% ±6.5 pts | 77.3% |
| Renter-occupied homes | 16.9% ±6.5 pts | 22.7% |
| Housing units | 1,737 ±132 | 217,419 |
| Single-family detached homes | 67.1% ±7.4 pts | 53.4% |
| Mobile homes | 32.9% ±7.4 pts | 12.9% |
| Built 2020 or later | 13.7% ±6.8 pts | 5.0% |
| Built 2010 to 2019 | 32.4% ±7.6 pts | 19.3% |
| Built 1939 or earlier | 1.3% ±1.5 pts | 0.7% |
| Households with no vehicle | 4.1% ±4.1 pts | 4.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 301.02 get to work?
82.7% of Census Tract 301.02's workers drive alone and 7.5% work from home. The average trip to work takes 23.2 minutes.
| Measure | Tract 301.02 | Horry County |
|---|---|---|
| In the labor force (age 16+) | 53.2% ±7.4 pts | 53.4% |
| Unemployment rate | 3.1% ±3.4 pts | 4.9% |
| Drove alone to work | 82.7% ±7.5 pts | 76.9% |
| Carpooled | 8.0% ±5.6 pts | 8.0% |
| Public transportation | 0.0% ±2.9 pts | 0.5% |
| Walked | 0.8% ±1.4 pts | 0.8% |
| Worked from home | 7.5% ±4.6 pts | 11.0% |
| Mean travel time to work | 23.2 min ±2.3 | 23.1 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 301.02 compare with the other tracts in Horry County?
Among Horry County's tracts with a reliable estimate, Census Tract 301.02 ranks as shown below (1 = highest).
| Measure | In Horry County |
|---|---|
| Population | 56th of 77 |
| Residents per square mile | 70th of 77 |
| Median household income | 57th of 76 |
| Per capita income | 63rd of 76 |
| Median home value | 52nd of 76 |
| Median gross rent | 62nd of 73 |
| Poverty rate | 20th of 63 |
| Bachelor's degree or higher | 58th of 77 |
| Median age | 43rd of 77 |
| Owner-occupied share | 29th of 77 |
The tracts next to it on Horry County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 705 | 54th | $60,000±$19,617 · within the margin of this tract |
| Tract 515.02 | 55th | $59,808±$12,780 · within the margin of this tract |
| Tract 203.02 | 56th | $59,531±$27,991 · within the margin of this tract |
| Tract 301.02 | 57th | $59,428±$7,538 |
| Tract 801.01 | 58th | $58,426±$17,186 · within the margin of this tract |
| Tract 504.01 | 59th | $56,375±$16,709 · within the margin of this tract |
| Tract 516.09 | 60th | $54,436±$6,959 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 301.02?
2 of the 18 figures for Census Tract 301.02 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections