Census tract · Milwaukee County
Census Tract 702, Milwaukee County, Wisconsin
Census Tract 702, GEOID 55079070200, in Milwaukee County, Wisconsin, mostly within Whitefish Bay (96% of its census blocks). 4,967 residents in the ACS 2020-2024 5-year estimates (±428); the 2020 Census counted 5,389.
Residents, 2020-2024
4,967
±428 (90% margin)
2020 Census count: 5,389
Median household income
$224,750
±$45,295 (90% margin)
Milwaukee County: $64,435
Median home value
$792,400
±$73,994 (90% margin)
Milwaukee County: $230,700
Median gross rent
$1,411
±$1,165 (90% margin)
Milwaukee County: $1,101
Where is Census Tract 702?
Census Tract 702 is one of 302 census tracts in Milwaukee County, Wisconsin. It covers 1.00 square miles of land, 5,405 residents per square mile in 2020. Its GEOID, 55079070200, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Whitefish Bay | 96% |
6 census tracts border Census Tract 702: Tract 351 ($220,250), Tract 701 ($171,688), Tract 703 ($101,397), Tract 801 ($90,870), Tract 802 ($81,544) and Tract 803 ($151,667). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 702?
The 2020-2024 American Community Survey puts Census Tract 702's population at 4,967 (±428) in 1,734 households; the 2020 Census counted 5,389 residents and 1,844 housing units.
| Measure | Tract 702 | Whitefish Bay |
|---|---|---|
| Total population | 4,967 ±428 | 14,665 |
| Households | 1,734 ±205 | 5,347 |
| Average household size | 2.86 ±0.23 | 2.74 |
| Housing units | 1,774 ±208 | 5,493 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 702?
The median resident of Census Tract 702 is 43.1 years old; 31.8% are under 18 and 15.5% are 65 or older. The largest group is non-Hispanic white residents at 89.7%, then Hispanic or Latino residents (of any race) at 4.2%. 6.4% of residents were born outside the United States.
| Measure | Tract 702 | Whitefish Bay |
|---|---|---|
| Median age | 43.1 ±1.4 | 40.5 |
| Under 18 years | 31.8% ±3.9 pts | 31.0% |
| 65 years and over | 15.5% ±4.5 pts | 14.4% |
| Hispanic or Latino (any race) | 4.2% ±2.7 pts | 5.2% |
| White alone, not Hispanic | 89.7% ±3.9 pts | 83.3% |
| Black or African American alone, not Hispanic | 1.0% ±1.3 pts | 2.4% |
| Asian alone, not Hispanic | 2.1% ±1.5 pts | 4.6% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.5 pts | 0.2% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.5 pts | 0.0% |
| Two or more races, not Hispanic | 2.9% ±1.9 pts | 4.2% |
| Some other race alone, not Hispanic | 0.1% ±0.3 pts | 0.0% |
| Born outside the United States | 6.4% ±3.7 pts | 7.7% |
| Speak a language other than English at home (age 5+) | 7.8% ±4.2 pts | 9.0% |
| Civilian veterans (age 18+) | 2.5% ±1.4 pts | 2.3% |
| With a disability | 5.0% ±2.3 pts | 6.0% |
| No health insurance coverage | 1.1% ±0.8 pts | 1.7% |
| High school graduate or higher (age 25+) | 99.8% ±0.3 pts | 98.9% |
| Bachelor's degree or higher (age 25+) | 90.9% ±3.6 pts | 81.9% |
| Graduate or professional degree (age 25+) | 52.3% ±6.0 pts | 42.1% |
| Lived in the same house a year earlier | 96.4% ±2.3 pts | 92.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 702 earn?
Half of the 1,734 households in Census Tract 702 earn less than $224,750 a year (±$45,295), against $64,435 across Milwaukee County: 1st highest of the county's 293 tracts with a reliable estimate.
| Measure | Tract 702 | Whitefish Bay |
|---|---|---|
| Median household income | $224,750 ±$45,295 | $157,109 |
| Mean household income | $317,632 ±$38,611 | $216,313 |
| Per capita income | $110,845 ±$13,611 | $78,966 |
| People below the poverty line | 4.0% ±3.6 pts | 3.7% |
| Children under 18 below the poverty line | 6.8% ±7.7 pts | 3.6% |
| Households receiving SNAP | 0.9% ±1.1 pts | 2.5% |
| Households with a computer | 100.0% ±1.3 pts | 98.2% |
| Households with a broadband subscription | 98.5% ±1.3 pts | 97.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 702?
Owners occupy 96.8% of Census Tract 702's occupied homes and renters 3.2%. The median owner-occupied home is valued at $792,400 by its owner (±$73,994).
| Measure | Tract 702 | Whitefish Bay |
|---|---|---|
| Median home value (owner-occupied) | $792,400 ±$73,994 | $533,800 |
| Median gross rent | $1,411 ±$1,165 | $1,335 |
| Renters paying 35% or more of income on rent | 0.0% ±31.8 pts | 36.4% |
| Median monthly owner costs, with a mortgage | $3,635 ±$303 | $2,847 |
| Owner-occupied homes | 96.8% ±2.4 pts | 83.1% |
| Renter-occupied homes | 3.2% ±2.4 pts | 16.9% |
| Housing units | 1,774 ±208 | 5,493 |
| Single-family detached homes | 94.9% ±3.2 pts | 81.7% |
| Mobile homes | 0.6% ±0.9 pts | 0.2% |
| Built 2020 or later | 0.5% ±0.7 pts | 0.1% |
| Built 2010 to 2019 | 1.4% ±1.3 pts | 3.0% |
| Built 1939 or earlier | 64.0% ±7.0 pts | 41.6% |
| Households with no vehicle | 0.5% ±0.8 pts | 2.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 702 get to work?
68.8% of Census Tract 702's workers drive alone and 21.8% work from home. The average trip to work takes 21.9 minutes.
| Measure | Tract 702 | Whitefish Bay |
|---|---|---|
| In the labor force (age 16+) | 65.9% ±5.6 pts | 70.2% |
| Unemployment rate | 1.5% ±1.1 pts | 2.6% |
| Drove alone to work | 68.8% ±5.1 pts | 64.3% |
| Carpooled | 3.3% ±2.2 pts | 3.8% |
| Public transportation | 1.2% ±1.1 pts | 1.1% |
| Walked | 2.4% ±1.8 pts | 2.4% |
| Worked from home | 21.8% ±5.3 pts | 26.7% |
| Mean travel time to work | 21.9 min ±2.2 | 20.8 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 702 compare with the other tracts in Milwaukee County?
Among Milwaukee County's tracts with a reliable estimate, Census Tract 702 ranks as shown below (1 = highest).
| Measure | In Milwaukee County | In Whitefish Bay |
|---|---|---|
| Population | 25th of 300 | 2nd of 3 |
| Residents per square mile | 192nd of 301 | 3rd of 3 |
| Median household income | 1st of 293 | 1st of 3 |
| Per capita income | 4th of 299 | 1st of 3 |
| Median home value | 2nd of 276 | 1st of 3 |
| Bachelor's degree or higher | 1st of 264 | 1st of 3 |
| Median age | 41st of 299 | 1st of 3 |
| Owner-occupied share | 5th of 289 | 1st of 3 |
The tracts next to it on Milwaukee County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 702 | 1st | $224,750±$45,295 |
| Tract 351 | 2nd | $220,250±$77,501 · within the margin of this tract |
| Tract 401 | 3rd | $204,427±$24,057 · within the margin of this tract |
| Tract 701 | 4th | $171,688±$25,993 |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 702?
4 of the 18 figures for Census Tract 702 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections