Census tract · Horry County
Census Tract 704, Horry County, South Carolina
Census Tract 704, GEOID 45051070400, in Horry County, South Carolina, mostly within Conway (70% of its census blocks). 6,930 residents in the ACS 2020-2024 5-year estimates (±919); the 2020 Census counted 6,193.
Residents, 2020-2024
6,930
±919 (90% margin)
2020 Census count: 6,193
Median household income
$34,135
±$10,197 (90% margin)
Horry County: $66,880
Median home value
$247,200
±$37,254 (90% margin)
Horry County: $287,700
Median gross rent
$755
±$201 (90% margin)
Horry County: $1,255
Where is Census Tract 704?
Census Tract 704 is one of 78 census tracts in Horry County, South Carolina. It covers 7.35 square miles of land, 843 residents per square mile in 2020. Its GEOID, 45051070400, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Conway | 70% |
4 census tracts border Census Tract 704: Tract 703 ($47,994), Tract 705 ($60,000), Tract 706.01 ($68,787) and Tract 707.02 ($53,057). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 704?
The 2020-2024 American Community Survey puts Census Tract 704's population at 6,930 (±919) in 2,697 households; the 2020 Census counted 6,193 residents and 2,786 housing units.
| Measure | Tract 704 | Conway |
|---|---|---|
| Total population | 6,930 ±919 | 27,263 |
| Households | 2,697 ±442 | 8,762 |
| Average household size | 2.52 ±0.29 | 2.52 |
| Housing units | 3,003 ±441 | 9,573 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 704?
The median resident of Census Tract 704 is 43.4 years old; 26.6% are under 18 and 20.5% are 65 or older. The largest group is non-Hispanic white residents at 45.1%, then non-Hispanic Black residents at 38.2%.
| Measure | Tract 704 | Conway |
|---|---|---|
| Median age | 43.4 ±8.6 | 32.5 |
| Under 18 years | 26.6% ±5.0 pts | 16.9% |
| 65 years and over | 20.5% ±4.4 pts | 16.8% |
| Hispanic or Latino (any race) | 7.6% ±4.9 pts | 5.4% |
| White alone, not Hispanic | 45.1% ±8.9 pts | 62.0% |
| Black or African American alone, not Hispanic | 38.2% ±7.6 pts | 24.7% |
| Asian alone, not Hispanic | 2.0% ±2.3 pts | 1.8% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.6 pts | 0.1% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.6 pts | 0.0% |
| Two or more races, not Hispanic | 2.1% ±1.4 pts | 3.2% |
| Some other race alone, not Hispanic | 5.1% ±5.3 pts | 2.7% |
| Born outside the United States | 4.1% ±3.5 pts | 4.3% |
| Speak a language other than English at home (age 5+) | 7.7% ±5.9 pts | 6.9% |
| Civilian veterans (age 18+) | 6.5% ±3.0 pts | 6.4% |
| With a disability | 29.2% ±5.9 pts | 21.4% |
| No health insurance coverage | 14.9% ±5.8 pts | 11.3% |
| High school graduate or higher (age 25+) | 87.3% ±5.7 pts | 88.4% |
| Bachelor's degree or higher (age 25+) | 17.4% ±8.0 pts | 19.6% |
| Graduate or professional degree (age 25+) | 5.7% ±3.5 pts | 8.2% |
| Lived in the same house a year earlier | 94.2% ±3.8 pts | 79.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 704 earn?
Half of the 2,697 households in Census Tract 704 earn less than $34,135 a year (±$10,197), against $66,880 across Horry County: 75th highest of the county's 76 tracts with a reliable estimate. 29.4% of residents live below the poverty line.
| Measure | Tract 704 | Conway |
|---|---|---|
| Median household income | $34,135 ±$10,197 | $56,650 |
| Mean household income | $50,302 ±$8,392 | $73,256 |
| Per capita income | $20,750 ±$3,041 | $26,388 |
| People below the poverty line | 29.4% ±9.1 pts | 21.0% |
| Children under 18 below the poverty line | 41.5% ±18.5 pts | 25.4% |
| Households receiving SNAP | 17.4% ±6.8 pts | 13.5% |
| Households with a computer | 90.2% ±5.6 pts | 92.7% |
| Households with a broadband subscription | 92.1% ±5.3 pts | 90.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 704?
Owners occupy 68.2% of Census Tract 704's occupied homes and renters 31.8%. The median owner-occupied home is valued at $247,200 by its owner (±$37,254). The median renter pays $755 a month including utilities, and 38.9% of renters pay 35% or more of their income on rent.
| Measure | Tract 704 | Conway |
|---|---|---|
| Median home value (owner-occupied) | $247,200 ±$37,254 | $260,900 |
| Median gross rent | $755 ±$201 | $866 |
| Renters paying 35% or more of income on rent | 38.9% ±20.6 pts | 40.7% |
| Median monthly owner costs, with a mortgage | $1,167 ±$57 | $1,341 |
| Owner-occupied homes | 68.2% ±8.6 pts | 65.4% |
| Renter-occupied homes | 31.8% ±8.6 pts | 34.6% |
| Housing units | 3,003 ±441 | 9,573 |
| Single-family detached homes | 75.1% ±7.3 pts | 73.9% |
| Mobile homes | 2.7% ±3.7 pts | 0.8% |
| Built 2020 or later | 5.0% ±3.6 pts | 5.0% |
| Built 2010 to 2019 | 48.7% ±11.0 pts | 25.9% |
| Built 1939 or earlier | 0.4% ±0.6 pts | 3.1% |
| Households with no vehicle | 9.3% ±5.1 pts | 9.6% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 704 get to work?
81.5% of Census Tract 704's workers drive alone. The average trip to work takes 25.0 minutes.
| Measure | Tract 704 | Conway |
|---|---|---|
| In the labor force (age 16+) | 45.3% ±6.2 pts | 51.3% |
| Unemployment rate | 1.9% ±2.6 pts | 8.3% |
| Drove alone to work | 81.5% ±7.5 pts | 75.8% |
| Carpooled | 6.6% ±4.5 pts | 8.8% |
| Public transportation | 4.3% ±5.2 pts | 2.8% |
| Walked | 0.0% ±1.9 pts | 2.8% |
| Worked from home | 7.3% ±5.7 pts | 6.5% |
| Mean travel time to work | 25.0 min ±3.1 | 24.0 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 704 compare with the other tracts in Horry County?
Among Horry County's tracts with a reliable estimate, Census Tract 704 ranks as shown below (1 = highest).
| Measure | In Horry County | In Conway |
|---|---|---|
| Population | 17th of 77 | 1st of 9 |
| Residents per square mile | 45th of 77 | 4th of 9 |
| Median household income | 75th of 76 | 9th of 9 |
| Per capita income | 75th of 76 | 9th of 9 |
| Median home value | 47th of 76 | 4th of 9 |
| Median gross rent | 69th of 73 | 7th of 8 |
| Poverty rate | 5th of 63 | 1st of 8 |
| Bachelor's degree or higher | 56th of 77 | 4th of 9 |
| Median age | 53rd of 77 | 7th of 9 |
| Owner-occupied share | 58th of 77 | 7th of 9 |
The tracts next to it on Horry County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 202.02 | 72nd | $40,175±$4,534 · within the margin of this tract |
| Tract 514.06 | 73rd | $39,906±$7,179 · within the margin of this tract |
| Tract 509.02 | 74th | $36,841±$1,518 · within the margin of this tract |
| Tract 704 | 75th | $34,135±$10,197 |
| Tract 506 | 76th | $23,991±$4,478 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 704?
2 of the 18 figures for Census Tract 704 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections