Census tract · DeSoto County
Census Tract 706.35, DeSoto County, Mississippi
Census Tract 706.35, GEOID 28033070635, in DeSoto County, Mississippi, entirely within Southaven. 7,419 residents in the ACS 2020-2024 5-year estimates (±631); the 2020 Census counted 7,750.
Residents, 2020-2024
7,419
±631 (90% margin)
2020 Census count: 7,750
Median household income
$123,541
±$5,177 (90% margin)
DeSoto County: $85,297
Median home value
$366,000
±$18,442 (90% margin)
DeSoto County: $269,600
Median gross rent
$2,262
±$29 (90% margin)
DeSoto County: $1,451
Where is Census Tract 706.35?
Census Tract 706.35 is one of 41 census tracts in DeSoto County, Mississippi. It covers 6.39 square miles of land, 1,213 residents per square mile in 2020. Its GEOID, 28033070635, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Southaven | 100% |
5 census tracts border Census Tract 706.35: Tract 702.22 ($73,479), Tract 706.10 ($37,422), Tract 706.32 ($106,964), Tract 706.33 ($129,904) and Tract 706.34 ($131,007). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 706.35?
The 2020-2024 American Community Survey puts Census Tract 706.35's population at 7,419 (±631) in 2,541 households; the 2020 Census counted 7,750 residents and 2,610 housing units.
| Measure | Tract 706.35 | Southaven |
|---|---|---|
| Total population | 7,419 ±631 | 56,226 |
| Households | 2,541 ±227 | 21,251 |
| Average household size | 2.90 ±0.27 | 2.63 |
| Housing units | 2,862 ±213 | 23,046 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 706.35?
The median resident of Census Tract 706.35 is 36.1 years old; 27.0% are under 18 and 10.1% are 65 or older. The largest group is non-Hispanic white residents at 47.5%, then non-Hispanic Black residents at 39.7%. 10.3% of residents were born outside the United States.
| Measure | Tract 706.35 | Southaven |
|---|---|---|
| Median age | 36.1 ±2.6 | 36.2 |
| Under 18 years | 27.0% ±3.8 pts | 25.5% |
| 65 years and over | 10.1% ±4.3 pts | 13.2% |
| Hispanic or Latino (any race) | 5.7% ±3.8 pts | 5.3% |
| White alone, not Hispanic | 47.5% ±7.0 pts | 50.7% |
| Black or African American alone, not Hispanic | 39.7% ±7.2 pts | 39.3% |
| Asian alone, not Hispanic | 3.5% ±3.5 pts | 1.2% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.6 pts | 0.0% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.6 pts | 0.0% |
| Two or more races, not Hispanic | 1.8% ±2.0 pts | 2.3% |
| Some other race alone, not Hispanic | 1.8% ±2.9 pts | 1.1% |
| Born outside the United States | 10.3% ±6.1 pts | 3.4% |
| Speak a language other than English at home (age 5+) | 7.8% ±4.7 pts | 5.1% |
| Civilian veterans (age 18+) | 9.4% ±4.1 pts | 8.1% |
| With a disability | 6.2% ±3.7 pts | 12.3% |
| No health insurance coverage | 2.2% ±2.2 pts | 7.4% |
| High school graduate or higher (age 25+) | 97.6% ±2.0 pts | 92.9% |
| Bachelor's degree or higher (age 25+) | 49.0% ±8.6 pts | 28.8% |
| Graduate or professional degree (age 25+) | 19.6% ±6.5 pts | 10.2% |
| Lived in the same house a year earlier | 80.0% ±12.3 pts | 89.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 706.35 earn?
Half of the 2,541 households in Census Tract 706.35 earn less than $123,541 a year (±$5,177), against $85,297 across DeSoto County: 6th highest of the county's 41 tracts with a reliable estimate.
| Measure | Tract 706.35 | Southaven |
|---|---|---|
| Median household income | $123,541 ±$5,177 | $78,483 |
| Mean household income | $128,759 ±$9,347 | $91,308 |
| Per capita income | $44,692 ±$4,662 | $35,303 |
| People below the poverty line | 1.7% ±1.7 pts | 12.6% |
| Children under 18 below the poverty line | 0.0% ±2.3 pts | 19.1% |
| Households receiving SNAP | 3.4% ±4.1 pts | 8.1% |
| Households with a computer | 98.5% ±2.4 pts | 97.7% |
| Households with a broadband subscription | 97.4% ±2.9 pts | 93.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 706.35?
Owners occupy 89.9% of Census Tract 706.35's occupied homes and renters 10.1%. The median owner-occupied home is valued at $366,000 by its owner (±$18,442). The median renter pays $2,262 a month including utilities.
| Measure | Tract 706.35 | Southaven |
|---|---|---|
| Median home value (owner-occupied) | $366,000 ±$18,442 | $236,300 |
| Median gross rent | $2,262 ±$29 | $1,445 |
| Renters paying 35% or more of income on rent | 0.0% ±16.1 pts | 42.0% |
| Median monthly owner costs, with a mortgage | $2,071 ±$167 | $1,565 |
| Owner-occupied homes | 89.9% ±8.7 pts | 72.5% |
| Renter-occupied homes | 10.1% ±8.7 pts | 27.5% |
| Housing units | 2,862 ±213 | 23,046 |
| Single-family detached homes | 94.5% ±6.1 pts | 80.2% |
| Mobile homes | 0.0% ±1.6 pts | 2.7% |
| Built 2020 or later | 6.8% ±4.8 pts | 3.7% |
| Built 2010 to 2019 | 40.8% ±10.1 pts | 18.0% |
| Built 1939 or earlier | 6.1% ±6.6 pts | 0.9% |
| Households with no vehicle | 3.1% ±3.7 pts | 3.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 706.35 get to work?
69.8% of Census Tract 706.35's workers drive alone and 21.3% work from home. The average trip to work takes 32.0 minutes.
| Measure | Tract 706.35 | Southaven |
|---|---|---|
| In the labor force (age 16+) | 76.0% ±5.5 pts | 67.5% |
| Unemployment rate | 1.9% ±1.9 pts | 3.3% |
| Drove alone to work | 69.8% ±11.4 pts | 77.7% |
| Carpooled | 7.5% ±3.6 pts | 11.7% |
| Public transportation | 0.6% ±1.1 pts | 0.1% |
| Walked | 0.3% ±0.5 pts | 0.3% |
| Worked from home | 21.3% ±10.9 pts | 9.8% |
| Mean travel time to work | 32.0 min ±6.3 | 24.0 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 706.35 compare with the other tracts in DeSoto County?
Among DeSoto County's tracts with a reliable estimate, Census Tract 706.35 ranks as shown below (1 = highest).
| Measure | In DeSoto County | In Southaven |
|---|---|---|
| Population | 3rd of 41 | 2nd of 14 |
| Residents per square mile | 17th of 41 | 9th of 14 |
| Median household income | 6th of 41 | 3rd of 14 |
| Per capita income | 10th of 41 | 4th of 14 |
| Median home value | 3rd of 41 | 1st of 14 |
| Median gross rent | 4th of 34 | 2nd of 14 |
| Bachelor's degree or higher | 1st of 40 | 1st of 14 |
| Median age | 24th of 41 | 7th of 14 |
| Owner-occupied share | 12th of 41 | 2nd of 14 |
The tracts next to it on DeSoto County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 706.34 | 3rd | $131,007±$30,203 · within the margin of this tract |
| Tract 706.33 | 4th | $129,904±$20,792 · within the margin of this tract |
| Tract 710.02 | 5th | $124,607±$12,425 · within the margin of this tract |
| Tract 706.35 | 6th | $123,541±$5,177 |
| Tract 707.21 | 7th | $117,382±$16,943 · within the margin of this tract |
| Tract 709 | 8th | $116,938±$27,284 · within the margin of this tract |
| Tract 711.23 | 9th | $116,250±$24,085 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 706.35?
3 of the 18 figures for Census Tract 706.35 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections