Census tract · Waupaca County
Census Tract 1004, Waupaca County, Wisconsin
Census Tract 1004, GEOID 55135100400, in Waupaca County, Wisconsin, partly within St. Lawrence (town), Little Wolf (town), Helvetia (town), Manawa, Ogdensburg, Union (town), Waupaca County, Waupaca (town), Lebanon (town), Waupaca County, Royalton (town), Scandinavia (town) and Iola (town). 4,281 residents in the ACS 2020-2024 5-year estimates (±222); the 2020 Census counted 4,516.
Residents, 2020-2024
4,281
±222 (90% margin)
2020 Census count: 4,516
Median household income
$85,430
±$6,838 (90% margin)
Waupaca County: $72,830
Median home value
$208,700
±$9,330 (90% margin)
Waupaca County: $211,400
Median gross rent
$828
±$47 (90% margin)
Waupaca County: $852
Where is Census Tract 1004?
Census Tract 1004 is one of 12 census tracts in Waupaca County, Wisconsin. It covers 105.22 square miles of land, 43 residents per square mile in 2020. Its GEOID, 55135100400, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| St. Lawrence (town) | 25% |
| Little Wolf (town) | 24% |
| Helvetia (town) | 19% |
| Manawa | 14% |
| Ogdensburg | 7% |
| Union (town), Waupaca County | 4% |
| Waupaca (town) | 4% |
| Lebanon (town), Waupaca County | 1% |
| Royalton (town) | 1% |
| Scandinavia (town) | 1% |
| Iola (town) | 0% |
4 census tracts border Census Tract 1004: Tract 1002 ($81,776), Tract 1003 ($68,640), Tract 1007 ($70,750) and Tract 1012 ($87,391). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 1004?
The 2020-2024 American Community Survey puts Census Tract 1004's population at 4,281 (±222) in 1,927 households; the 2020 Census counted 4,516 residents and 2,116 housing units.
| Measure | Tract 1004 | Waupaca County |
|---|---|---|
| Total population | 4,281 ±222 | 51,569 |
| Households | 1,927 ±141 | 22,571 |
| Average household size | 2.20 ±0.11 | 2.23 |
| Housing units | 2,218 ±146 | 25,791 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 1004?
The median resident of Census Tract 1004 is 47.6 years old; 18.2% are under 18 and 21.9% are 65 or older. The largest group is non-Hispanic white residents at 92.0%, then non-Hispanic residents of two or more races at 3.9%.
| Measure | Tract 1004 | Waupaca County |
|---|---|---|
| Median age | 47.6 ±3.8 | 45.3 |
| Under 18 years | 18.2% ±1.8 pts | 20.1% |
| 65 years and over | 21.9% ±2.5 pts | 21.3% |
| Hispanic or Latino (any race) | 2.6% ±1.1 pts | 3.9% |
| White alone, not Hispanic | 92.0% ±2.6 pts | 92.4% |
| Black or African American alone, not Hispanic | 0.2% ±0.3 pts | 0.5% |
| Asian alone, not Hispanic | 0.8% ±0.7 pts | 0.3% |
| American Indian and Alaska Native alone, not Hispanic | 0.1% ±0.1 pts | 0.2% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.5 pts | 0.0% |
| Two or more races, not Hispanic | 3.9% ±2.1 pts | 2.6% |
| Some other race alone, not Hispanic | 0.3% ±0.3 pts | 0.2% |
| Born outside the United States | 1.0% ±0.7 pts | 1.3% |
| Speak a language other than English at home (age 5+) | 3.0% ±1.5 pts | 3.7% |
| Civilian veterans (age 18+) | 5.8% ±1.2 pts | 7.6% |
| With a disability | 14.6% ±2.2 pts | 14.4% |
| No health insurance coverage | 4.8% ±1.5 pts | 5.9% |
| High school graduate or higher (age 25+) | 92.9% ±1.6 pts | 92.5% |
| Bachelor's degree or higher (age 25+) | 14.9% ±3.0 pts | 20.5% |
| Graduate or professional degree (age 25+) | 5.4% ±2.6 pts | 5.6% |
| Lived in the same house a year earlier | 94.0% ±1.7 pts | 90.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 1004 earn?
Half of the 1,927 households in Census Tract 1004 earn less than $85,430 a year (±$6,838), against $72,830 across Waupaca County: 3rd highest of the county's 12 tracts with a reliable estimate. 7.9% of residents live below the poverty line.
| Measure | Tract 1004 | Waupaca County |
|---|---|---|
| Median household income | $85,430 ±$6,838 | $72,830 |
| Mean household income | $92,704 ±$6,599 | $93,820 |
| Per capita income | $41,301 ±$2,924 | $41,606 |
| People below the poverty line | 7.9% ±1.6 pts | 10.4% |
| Children under 18 below the poverty line | 13.4% ±4.3 pts | 13.3% |
| Households receiving SNAP | 6.4% ±1.7 pts | 10.0% |
| Households with a computer | 93.9% ±2.0 pts | 92.7% |
| Households with a broadband subscription | 84.5% ±4.4 pts | 86.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 1004?
Owners occupy 79.8% of Census Tract 1004's occupied homes and renters 20.2%. The median owner-occupied home is valued at $208,700 by its owner (±$9,330). The median renter pays $828 a month including utilities, and 18.1% of renters pay 35% or more of their income on rent.
| Measure | Tract 1004 | Waupaca County |
|---|---|---|
| Median home value (owner-occupied) | $208,700 ±$9,330 | $211,400 |
| Median gross rent | $828 ±$47 | $852 |
| Renters paying 35% or more of income on rent | 18.1% ±8.1 pts | 35.8% |
| Median monthly owner costs, with a mortgage | $1,456 ±$77 | $1,449 |
| Owner-occupied homes | 79.8% ±4.9 pts | 75.3% |
| Renter-occupied homes | 20.2% ±4.9 pts | 24.7% |
| Housing units | 2,218 ±146 | 25,791 |
| Single-family detached homes | 88.5% ±2.3 pts | 77.7% |
| Mobile homes | 5.0% ±1.5 pts | 4.8% |
| Built 2020 or later | 0.4% ±0.3 pts | 0.8% |
| Built 2010 to 2019 | 5.1% ±1.7 pts | 5.1% |
| Built 1939 or earlier | 27.7% ±4.3 pts | 22.0% |
| Households with no vehicle | 2.0% ±1.1 pts | 5.9% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 1004 get to work?
86.1% of Census Tract 1004's workers drive alone and 6.0% work from home. The average trip to work takes 25.3 minutes. The unemployment rate in 2020-2024 averaged 2.8%.
| Measure | Tract 1004 | Waupaca County |
|---|---|---|
| In the labor force (age 16+) | 62.0% ±3.2 pts | 61.5% |
| Unemployment rate | 2.8% ±1.1 pts | 2.8% |
| Drove alone to work | 86.1% ±3.0 pts | 81.2% |
| Carpooled | 4.2% ±1.7 pts | 6.7% |
| Public transportation | 0.1% ±0.1 pts | 0.1% |
| Walked | 1.4% ±0.8 pts | 2.9% |
| Worked from home | 6.0% ±1.8 pts | 7.9% |
| Mean travel time to work | 25.3 min ±2.8 | 24.9 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 1004 compare with the other tracts in Waupaca County?
Among Waupaca County's tracts with a reliable estimate, Census Tract 1004 ranks as shown below (1 = highest).
| Measure | In Waupaca County |
|---|---|
| Population | 6th of 12 |
| Residents per square mile | 11th of 12 |
| Median household income | 3rd of 12 |
| Per capita income | 4th of 12 |
| Median home value | 7th of 12 |
| Median gross rent | 9th of 12 |
| Poverty rate | 7th of 11 |
| Bachelor's degree or higher | 11th of 12 |
| Median age | 6th of 12 |
| Owner-occupied share | 5th of 12 |
The tracts next to it on Waupaca County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 1008 | 1st | $93,750±$6,573 · within the margin of this tract |
| Tract 1012 | 2nd | $87,391±$8,522 · within the margin of this tract |
| Tract 1004 | 3rd | $85,430±$6,838 |
| Tract 1006 | 4th | $82,733±$9,271 · within the margin of this tract |
| Tract 1002 | 5th | $81,776±$8,581 · within the margin of this tract |
| Tract 1001 | 6th | $72,368±$6,359 |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 1004?
2 of the 18 figures for Census Tract 1004 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections