Census tract · Pierce County
Census Tract 9603, Pierce County, Wisconsin
Census Tract 9603, GEOID 55093960300, in Pierce County, Wisconsin, mostly within River Falls (96% of its census blocks). 5,148 residents in the ACS 2020-2024 5-year estimates (±419); the 2020 Census counted 5,707.
Residents, 2020-2024
5,148
±419 (90% margin)
2020 Census count: 5,707
Median household income
$83,615
±$8,665 (90% margin)
Pierce County: $92,109
Median home value
$332,300
±$23,188 (90% margin)
Pierce County: $333,700
Median gross rent
$970
±$135 (90% margin)
Pierce County: $1,044
Where is Census Tract 9603?
Census Tract 9603 is one of 8 census tracts in Pierce County, Wisconsin. It covers 2.87 square miles of land, 1,991 residents per square mile in 2020. Its GEOID, 55093960300, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| River Falls | 96% |
| River Falls (town) | 4% |
3 census tracts border Census Tract 9603: Tract 9602 ($104,243), Tract 9604 ($75,643) and Tract 1209.01 in St. Croix County ($92,854). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 9603?
The 2020-2024 American Community Survey puts Census Tract 9603's population at 5,148 (±419) in 1,261 households; the 2020 Census counted 5,707 residents and 1,399 housing units.
| Measure | Tract 9603 | River Falls |
|---|---|---|
| Total population | 5,148 ±419 | 16,719 |
| Households | 1,261 ±183 | 5,754 |
| Average household size | 2.42 ±0.32 | 2.50 |
| Housing units | 1,455 ±146 | 6,133 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 9603?
The median resident of Census Tract 9603 is 21.6 years old; 7.8% are under 18 and 8.3% are 65 or older. The largest group is non-Hispanic white residents at 90.8%, then non-Hispanic residents of two or more races at 3.5%. 2.9% of residents were born outside the United States.
| Measure | Tract 9603 | River Falls |
|---|---|---|
| Median age | 21.6 ±0.4 | 28.6 |
| Under 18 years | 7.8% ±1.9 pts | 17.3% |
| 65 years and over | 8.3% ±2.3 pts | 11.6% |
| Hispanic or Latino (any race) | 2.7% ±1.6 pts | 2.0% |
| White alone, not Hispanic | 90.8% ±2.7 pts | 93.1% |
| Black or African American alone, not Hispanic | 0.3% ±0.3 pts | 0.2% |
| Asian alone, not Hispanic | 2.4% ±1.1 pts | 1.2% |
| American Indian and Alaska Native alone, not Hispanic | 0.1% ±0.1 pts | 0.1% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.3% ±0.3 pts | 0.1% |
| Two or more races, not Hispanic | 3.5% ±1.8 pts | 3.2% |
| Some other race alone, not Hispanic | 0.0% ±0.4 pts | 0.2% |
| Born outside the United States | 2.9% ±1.1 pts | 1.6% |
| Speak a language other than English at home (age 5+) | 3.8% ±1.4 pts | 2.5% |
| Civilian veterans (age 18+) | 2.3% ±1.5 pts | 3.3% |
| With a disability | 9.0% ±2.8 pts | 11.1% |
| No health insurance coverage | 2.5% ±1.0 pts | 3.9% |
| High school graduate or higher (age 25+) | 97.7% ±1.9 pts | 98.5% |
| Bachelor's degree or higher (age 25+) | 40.3% ±7.8 pts | 44.9% |
| Graduate or professional degree (age 25+) | 17.3% ±5.5 pts | 13.6% |
| Lived in the same house a year earlier | 52.6% ±4.2 pts | 72.2% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 9603 earn?
Half of the 1,261 households in Census Tract 9603 earn less than $83,615 a year (±$8,665), against $92,109 across Pierce County: 6th highest of the county's 8 tracts with a reliable estimate. 17.9% of residents live below the poverty line.
| Measure | Tract 9603 | River Falls |
|---|---|---|
| Median household income | $83,615 ±$8,665 | $83,627 |
| Mean household income | $95,193 ±$11,102 | $99,677 |
| Per capita income | $27,026 ±$3,029 | $36,945 |
| People below the poverty line | 17.9% ±7.2 pts | 15.1% |
| Children under 18 below the poverty line | 3.1% ±5.9 pts | 10.1% |
| Households receiving SNAP | 5.9% ±5.4 pts | 8.0% |
| Households with a computer | 97.6% ±2.1 pts | 97.3% |
| Households with a broadband subscription | 97.2% ±2.5 pts | 93.9% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 9603?
Owners occupy 61.1% of Census Tract 9603's occupied homes and renters 38.9%. The median owner-occupied home is valued at $332,300 by its owner (±$23,188). The median renter pays $970 a month including utilities, and 30.4% of renters pay 35% or more of their income on rent.
| Measure | Tract 9603 | River Falls |
|---|---|---|
| Median home value (owner-occupied) | $332,300 ±$23,188 | $327,600 |
| Median gross rent | $970 ±$135 | $1,107 |
| Renters paying 35% or more of income on rent | 30.4% ±16.7 pts | 26.9% |
| Median monthly owner costs, with a mortgage | $1,830 ±$181 | $1,836 |
| Owner-occupied homes | 61.1% ±7.7 pts | 55.1% |
| Renter-occupied homes | 38.9% ±7.7 pts | 44.9% |
| Housing units | 1,455 ±146 | 6,133 |
| Single-family detached homes | 63.0% ±8.0 pts | 51.8% |
| Mobile homes | 0.0% ±1.5 pts | 2.0% |
| Built 2020 or later | 6.5% ±6.5 pts | 4.4% |
| Built 2010 to 2019 | 7.1% ±3.7 pts | 10.8% |
| Built 1939 or earlier | 21.2% ±6.5 pts | 10.2% |
| Households with no vehicle | 3.1% ±4.8 pts | 5.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 9603 get to work?
64.4% of Census Tract 9603's workers drive alone and 9.8% work from home. The average trip to work takes 17.6 minutes. The unemployment rate in 2020-2024 averaged 5.9%.
| Measure | Tract 9603 | River Falls |
|---|---|---|
| In the labor force (age 16+) | 71.2% ±5.0 pts | 72.5% |
| Unemployment rate | 5.9% ±2.3 pts | 3.3% |
| Drove alone to work | 64.4% ±5.0 pts | 74.9% |
| Carpooled | 4.1% ±2.3 pts | 5.3% |
| Public transportation | 0.0% ±0.7 pts | 0.0% |
| Walked | 20.4% ±5.3 pts | 7.2% |
| Worked from home | 9.8% ±4.0 pts | 11.5% |
| Mean travel time to work | 17.6 min ±2.1 | 22.0 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 9603 compare with the other tracts in Pierce County?
Among Pierce County's tracts with a reliable estimate, Census Tract 9603 ranks as shown below (1 = highest).
| Measure | In Pierce County | In River Falls |
|---|---|---|
| Population | 4th of 8 | 4th of 4 |
| Residents per square mile | 1st of 8 | 1st of 4 |
| Median household income | 6th of 8 | 3rd of 4 |
| Per capita income | 8th of 8 | 4th of 4 |
| Median home value | 4th of 8 | 4th of 4 |
| Median gross rent | 6th of 8 | 4th of 4 |
| Poverty rate | 2nd of 8 | 2nd of 4 |
| Bachelor's degree or higher | 2nd of 8 | 3rd of 4 |
| Median age | 8th of 8 | 4th of 4 |
| Owner-occupied share | 7th of 8 | 3rd of 4 |
The tracts next to it on Pierce County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 9605 | 3rd | $100,924±$15,493 · within the margin of this tract |
| Tract 9607 | 4th | $94,929±$14,307 · within the margin of this tract |
| Tract 9608 | 5th | $86,122±$3,153 · within the margin of this tract |
| Tract 9603 | 6th | $83,615±$8,665 |
| Tract 9601 | 7th | $79,464±$17,019 · within the margin of this tract |
| Tract 9604 | 8th | $75,643±$19,741 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 9603?
1 of the 18 figures for Census Tract 9603 on this page carries a coefficient of variation over 40% and is marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections