City profile · Iowa · Census ACS 2023

New London, IA

Population, income, housing, safety, climate and schools for New London - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

2,402
Residents
$65,815
Median income
$118,900
Median home
$939
Median rent (state)

New London - the verdict

Out of every US city with 1,000+ residents, New London places in the 44th percentile for household income. Source: Census ACS.

44th
percentile, household income
17th
percentile, home value
10th
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: New London, IA

2,402 people live in New London, Iowa - a small town by U.S. Census Bureau ACS 2023 estimates. Median household income here is $65,815 per year, below the median for U.S. cities on this measure, with a poverty rate of 6.6%. Typical homes in New London are valued around $118,900, and the median resident age is 35.4 years. 21.8% of adults here have a bachelor's degree or higher; 63.2% of working-age residents are in the labor force.

The Census Building Permit Survey recorded 5 residential units authorized here in 2024 (Rapid Growth), up 25% from five years earlier.

Living costs in Iowa run below the national norm: the state registers 87.8 on a 100-equals-national-average index (Well Below Average) per BEA Regional Price Parities 2024. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $939 monthly. Statewide, average monthly utility bills in Iowa run around $212, per EIA 2023 residential energy data. On FEMA's National Risk Index, this area rates 30.9 out of 100 for natural-hazard exposure (Very Low).

Population

2,402 residents

Census ACS 2023 - Iowa

Median Household Income

$65,815 /yr

Poverty 6.6%

Cost of Living Index (state)

87.8 (US=100)

Well Below Average - BEA RPP 2024, Iowa average

How does New London compare to other US cities?

New London measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.

Household income 44% higher than other cities
Home value 17% pricier than other cities
Median rent 10% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

Each percentile compares New London against every qualifying US city; each in-state rank narrows that to Iowa only. Full formula and direction notes: methodology.

Iowa-relative analysis

Bachelor's Degree or Higher sits close to the middle of Iowa's city distribution

Among the 858 Iowa cities PlainCities tracks with reported bachelor's degree or higher data, New London ranks #269 - the 68th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares New London only against its own state's cities, not the full US field.

Median Household Income
#418 of 845
50th percentile in Iowa
Median Gross Rent
#434 of 858
49th percentile in Iowa
Median Home Value
#414 of 849
51st percentile in Iowa
Poverty Rate
#385 of 858
54th percentile in Iowa
Bachelor's Degree or Higher
#269 of 858
68th percentile in Iowa

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Iowa only, not a livability score. See the methodology for the source and calculation.

44thIncome percentile

44th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How New London's home value compares nationally

Median home value vs. every US city (population 1,000+)

$118,900 Among the most affordable more affordable than 83% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). This entry sits in this band. $125,000–$150,000: 1,170 US cities (8%). Above this entry. $150,000–$175,000: 1,278 US cities (8%). Above this entry. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. New London $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - New London, IA New London, IA's reported median household income shown against the U.S. national quintile-share pattern (not New London, IA-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution New London, IA median $65,815/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
New London, IA's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for New London, IA. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 21.8%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 6.6%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 63.2%

Census ACS S2301, share of working-age residents in the labor force

Population
2,402
Median Income
$65,815
Median Home Value
$118,900
Median Age
35.4
Poverty Rate
6.6%
Labor force participation
63.2%
Bachelor's Degree+
21.8%

Schools

Total Schools
2
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
1,840 residents1,860 residents1,880 residents1,900 residents1,920 residents 202020212022202320242025 1,912 residents 1,850 residents ▼ -3.2%
New London's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Rapid Growth
Total Permits (2024)
5
housing units authorized
Single-Family
5
detached homes
Multifamily
0
apartments & condos
Supply Intensity
2.1
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 4
2020 4
2021 2
2022 3
2023 2
2024 5

Permit volume increased 25% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
87.3%
Carpool
8.7%
Public Transit
0.0%
Walk
1.0%
Work from Home
2.8%

Based on 1,188 workers 16 and over.

Monthly Utility Costs

State-average estimates for Iowa - EIA 2023 residential energy data

Electricity
$95
avg/month
Natural Gas
$75
avg/month
Water & Sewer
$42
avg/month
Total Utilities
$212
estimated/month

Estimates reflect Iowa state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Iowa state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county New London sits in

Cost of Living Index
87.8
Well Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$939/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
30.9 / 100
Very Low
FEMA NRI composite score (county)

Similar Cities in Iowa

West Union
2,393 people
Belle Plaine
2,412 people
Rockwell City
2,449 people
Atkins
2,347 people
Alta
2,344 people
West Branch
2,526 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to New London's 2,402 residents (Census ACS 5-Year 2023).

Union, OR
2,401 people
Hardinsburg, KY
2,404 people
Delcambre, LA
2,400 people
Prince Frederick, MD
2,404 people
Cordova, AK
2,405 people
Holiday Island, AR
2,405 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to New London's $65,815 (Census ACS 5-Year 2023, table B19013).

Belleville, AR
$65,815 median income
Oppelo, AR
$65,813 median income
Oakford, IL
$65,813 median income
Bellingham, WA
$65,821 median income
Powells Crossroads, TN
$65,804 median income
Cordova, NC
$65,801 median income

Race & Ethnicity Composition

Race and ethnicity - New London, IA Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition New London, IA - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 93.9% ETHNICITY, Hispanic or Latino (any race) 2.9% White 93.9% Black or African American 0.9% Asian 0.1% American Indian 0.3% Native Hawaiian 0.0% Some other race 0.9% Two or more races 4.0% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How New London compares to nearby Iowa cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
New London (this city) 2,402 $65,815
West Union 2,393 $50,909
Belle Plaine 2,412 $70,517
Rockwell City 2,449 $61,563
Census ACS 5-year FIPS IA NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about New London, IA?

What is the population of New London, IA? +

2,402 people live in New London, IA according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in New London, IA? +

Median annual household income in New London runs $65,815, based on Census ACS 2023 data.

What is the cost of living in New London? +

BEA does not publish a city-level cost-of-living figure for New London; the closest available measure is the Iowa state average, a cost of living index of 87.8 (U.S. average = 100), rated "Well Below Average" based on BEA Regional Price Parities 2024 data. Costs within Iowa vary by metro area.

What is the median home value in New London, IA? +

Homes in New London carry a median value of $118,900, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.