Township · Michigan
White River Township, Michigan
White River Township, township, in Muskegon County, Michigan. White River Township had 1,416 residents on July 1, 2025 by the Census Bureau's estimate, up 1.8% since 2020; the 2020 Census counted 1,383 and the ACS 2020-2024 5-year estimates put it at 1,490 (±198). GEOID 2612186980.
Residents, July 2025 estimate
1,416
Census Bureau estimate (no margin published)
2020 Census count: 1,383 · ACS 2020-2024: 1,490 ±198
Median household income
$110,179
±$16,175 (90% margin)
Michigan: $72,875
Median home value
$349,400
±$38,090 (90% margin)
Michigan: $231,600
Median gross rent
not published
Michigan: $1,129
Where is White River Township and what county is it in?
White River Township is a township in Muskegon County, Michigan. It covers 15.8 square miles of land, 87 residents per square mile in 2020.
White River Township is in the Muskegon-Norton Shores, MI metropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in White River Township, and is it growing?
The Census Bureau estimates that 1,416 people lived in White River Township on July 1, 2025, up 1.8% since 2020, faster than Michigan (+0.5%). The 2020 Census counted 1,383 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 1,490 (±198).
| Measure | White River Township | Muskegon County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 1,490±198 | 175,961 | +246 |
| Households | 557±69 | 67,732 | no clear change |
| Average household size | 2.68±0.19 | 2.51 | no clear change |
| Housing units | 857±106 | 75,266 | no clear change |
White River Township's population since 2000
From 1,338 in 2000 to 1,416 in 2025: up 5.8%. The 2000, 2010 and 2020 figures are census counts, each for White River Township as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in White River Township?
The median resident of White River Township is 48.2 years old; 17.9% are under 18 and 29.3% are 65 or older. The largest group is non-Hispanic white residents at 84.2%, then Hispanic or Latino residents (of any race) at 9.9%.
| Measure | White River Township | Muskegon County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 48.2±6.2 | 40.0 | no clear change |
| Under 18 years | 17.9%±3.2 pts | 22.5% | – |
| 65 years and over | 29.3%±5.0 pts | 18.5% | – |
| Male | 51.9%±2.5 pts | 49.9% | – |
| Hispanic or Latino (any race) | 9.9%±4.7 pts | 6.3% | – |
| White alone, not Hispanic | 84.2%±4.8 pts | 75.0% | −13.4 pts |
| Black or African American alone, not Hispanic | 0.2%±0.4 pts | 12.0% | – |
| Asian alone, not Hispanic | 0.3%±0.5 pts | 0.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.3%±0.4 pts | 0.4% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0%±2.0 pts | 0.1% | – |
| Two or more races, not Hispanic | 5.0%±2.3 pts | 5.6% | – |
| Some other race alone, not Hispanic | 0.1%±0.3 pts | 0.2% | – |
| Born outside the United States | 3.4%±2.8 pts | 1.9% | – |
| Speak a language other than English at home (age 5+) | 4.9%±4.3 pts | 4.0% | – |
| Civilian veterans (age 18+) | 6.7%±1.9 pts | 7.2% | – |
| With a disability | 12.4%±2.8 pts | 15.1% | – |
| No health insurance coverage | 0.9%±0.8 pts | 4.5% | – |
| High school graduate or higher (age 25+) | 98.5%±1.4 pts | 92.1% | – |
| Bachelor's degree or higher (age 25+) | 42.3%±4.9 pts | 21.3% | +7.2 pts |
| Graduate or professional degree (age 25+) | 14.7%±3.3 pts | 6.4% | – |
| Lived in the same house a year earlier | 94.6%±3.1 pts | 88.6% | – |
| Moved from another state in the past year | 1.1%±1.0 pts | 1.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in White River Township earn?
Half of White River Township's 557 households earn less than $110,179 a year (±$16,175), against $65,024 in Muskegon County and $72,875 in Michigan. In 2015-2019 the median was $88,610 in 2024 dollars, so it rose by $21,569 after inflation. 4.0% of residents live below the poverty line.
| Measure | White River Township | Muskegon County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $110,179±$16,175 | $65,024 | +$21,569 |
| Mean household income | $164,248±$33,300 | $81,950 | – |
| Per capita income | $61,031±$11,568 | $32,532 | +$19,491 |
| People below the poverty line | 4.0%±2.5 pts | 14.1% | no clear change |
| Children under 18 below the poverty line | 3.7%±6.6 pts | 19.3% | – |
| Households receiving SNAP | 7.0%±4.5 pts | 19.4% | – |
| Households with a computer | 97.3%±2.7 pts | 93.9% | – |
| Households with a broadband subscription | 97.7%±3.1 pts | 88.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in White River Township?
Owners occupy 94.4% of White River Township's occupied homes and renters 5.6%. The median owner-occupied home is valued at $349,400 by its owner (±$38,090).
| Measure | White River Township | Muskegon County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $349,400±$38,090 | $198,300 | +$137,105 |
| Renters paying 35% or more of income on rent | 0.0%±53.8 pts | 45.1% | – |
| Median monthly owner costs, with a mortgage | $1,641±$170 | $1,334 | – |
| Owner-occupied homes | 94.4%±4.4 pts | 78.1% | no clear change |
| Renter-occupied homes | 5.6%±4.4 pts | 21.9% | – |
| Housing units | 857±106 | 75,266 | no clear change |
| Homeowner vacancy rate | 0.0%±5.5 pts | 0.9% | – |
| Rental vacancy rate | 0.0%±51.2 pts | 7.4% | – |
| Single-family detached homes | 98.9%±1.0 pts | 77.9% | – |
| Mobile homes | 0.4%±0.5 pts | 6.8% | – |
| Built 2020 or later | 1.5%±1.1 pts | 0.8% | – |
| Built 2010 to 2019 | 4.8%±3.2 pts | 4.1% | – |
| Built 1939 or earlier | 17.5%±5.1 pts | 15.7% | – |
| Households with no vehicle | 1.6%±1.4 pts | 7.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is White River Township building?
Builders took permits for 0 new housing units in White River Township in 2025 (0 in single-family houses), 0.0 per 1,000 residents against 2.3 across Michigan.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in White River Township work and get to work?
77.0% of White River Township's workers drive alone and 12.1% work from home. The average trip to work takes 29.2 minutes.
| Measure | White River Township | Muskegon County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 49.4%±5.3 pts | 59.5% | – |
| Unemployment rate | 1.0%±1.0 pts | 6.4% | – |
| Drove alone to work | 77.0%±6.3 pts | 80.9% | – |
| Carpooled | 9.9%±4.6 pts | 9.4% | – |
| Public transportation | 0.0%±4.8 pts | 0.1% | – |
| Walked | 1.0%±1.8 pts | 1.2% | – |
| Worked from home | 12.1%±4.7 pts | 7.2% | – |
| Mean travel time to work | 29.2 min±5.8 | 21.6 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in White River Township?
1 census tract lies mostly in White River Township, and 1 more reaches into it (2020 census blocks).
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in White River Township) · Census block assignment files
How does White River Township compare with other places in Michigan?
By the Census Bureau's July 2025 estimates, White River Township is the 6,202nd-most populous of the 16,079 U.S. towns and townships that have one and the 774th-most populous of 1,240 in Michigan.
White River Township ranks 94th of 1,354 places in Michigan with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 774th | 1,240 |
| Growth 2020-2025 (PEP) | 405th | 1,281 |
| Residents per square mile | 829th | 1,356 |
| Median household income | 94th | 1,354 |
| Per capita income | 65th | 1,355 |
| Median home value | 142nd | 1,354 |
| Poverty rate | 1,131st | 1,213 |
| Bachelor's degree or higher | 177th | 1,350 |
| Median age | 323rd | 1,356 |
| Owner-occupied share | 182nd | 1,356 |
| Work from home | 409th | 1,062 |
| Travel time to work | 334th | 1,356 |
White River Township's figures with every place in Michigan (CSV)
Every place in Michigan, sortable · Compare White River Township with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for White River Township?
21 of the 56 figures for White River Township on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for White River Township are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.