City profile · Minnesota · Census ACS 2023

Winona, MN

Population, income, housing, safety, climate and schools for Winona - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

25,998
Residents
$56,163
Median income
$193,500
Median home
$1,066
Median rent (state)

Winona - the verdict

Measured against every US city with at least 1,000 residents, Winona lands in the 29th percentile for household income and the 23rd percentile for safety. Source: Census ACS + FBI UCR.

29th
percentile, household income
41st
percentile, home value
26th
percentile, median rent
23rd
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Winona, MN

Census ACS 2023 estimates count 25,998 residents in Winona, a small city within Minnesota. The typical household in Winona brings in $56,163 a year, below the median for U.S. cities on this measure, with a poverty rate of 6.3%. Typical homes in Winona are valued around $193,500, and the median resident age is 31.6 years. Educational attainment runs 34.8% of adults with a bachelor's degree or higher. Separately, 64.2% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 10 residential units were authorized in 2024 (Construction Slowdown), down 77% from five years earlier. Crime here tracks close to the national norm: FBI UCR reporting places total crime at 2484.1 incidents per 100,000 residents, near the national average (voluntary agency reporting, reflects reporting activity, not a definitive danger score). NOAA climate normals record an annual average temperature of 48.8°F.

Minnesota tracks close to the national cost-of-living baseline: the state registers 98.6 on a 100-equals-national-average index (Near Average) per BEA Regional Price Parities 2024. A typical two-bedroom carries a HUD Fair Market Rent of $1,066 per month statewide. EIA 2023 residential energy data puts Minnesota's average monthly utility costs around $225 (state average). Commute times here average 13.1 minutes, with 72.7% driving alone and 8.9% working from home, per Census ACS commuting data. Natural-hazard exposure scores 69.5 out of 100 on FEMA's National Risk Index (Moderate).

Population

25,998 residents

Census ACS 2023 - Minnesota

Median Household Income

$56,163 /yr

Poverty 6.3%

Cost of Living Index (state)

98.6 (US=100)

Near Average - BEA RPP 2024, Minnesota average

How does Winona compare to other US cities?

Here's how Winona stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 29% higher than other cities
Home value 41% pricier than other cities
Median rent 26% pricier than other cities
Safety 23% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

National percentiles can mask local variation. Looking only at Minnesota, Winona ranks #201 of 229 Minnesota cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.

How we calculate these percentiles & ranks

Each percentile compares Winona against every qualifying US city; each in-state rank narrows that to Minnesota only. Full formula and direction notes: methodology.

Minnesota-relative analysis

Bachelor's Degree or Higher places Winona toward the top of Minnesota's cities

Among the 784 Minnesota cities PlainCities tracks with reported bachelor's degree or higher data, Winona ranks #157 - the 80th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Winona only against its own state's cities, not the full US field.

Median Household Income
#583 of 775
25th percentile in Minnesota
Median Gross Rent
#391 of 785
49th percentile in Minnesota
Median Home Value
#331 of 774
57th percentile in Minnesota
Poverty Rate
#342 of 785
56th percentile in Minnesota
Bachelor's Degree or Higher
#157 of 784
80th percentile in Minnesota

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Minnesota only, not a livability score. See the methodology for the source and calculation.

29thIncome percentile
23rdSafety percentile

29th percentile nationally for median household income · 23rd percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Winona's profile vs. every US city

Income, affordability, and safety percentile

Winona's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 40 Avg. percentile National median
Winona's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Winona's home value compares nationally

Median home value vs. every US city (population 1,000+)

$193,500 Among the most affordable more affordable than 59% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). This entry sits in this band. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Winona $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Winona, MN Winona, MN's reported median household income shown against the U.S. national quintile-share pattern (not Winona, MN-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Winona, MN median $56,163/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Winona, MN's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Winona, MN. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 34.8%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 6.3%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 64.2%

Census ACS S2301, share of working-age residents in the labor force

Population
25,998
Median Income
$56,163
Median Home Value
$193,500
Median Age
31.6
Poverty Rate
6.3%
Labor force participation
64.2%
Bachelor's Degree+
34.8%

Safety & Crime

Total Crime Rate
2484.1
per 100,000 residents
Violent Crime
188.1
per 100,000 residents
Property Crime
2296.0
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Climate

Avg Temperature
48.8°F
Annual Precipitation
N/A
Annual Snowfall
N/A

Schools

Total Schools
12
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
25,800 residents26,000 residents26,200 residents26,400 residents26,600 residents 202020212022202320242025 25,981 residents 26,530 residents ▲ +2.1%
Winona's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
10
housing units authorized
Single-Family
6
detached homes
Multifamily
4
apartments & condos
Supply Intensity
0.4
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 44
2020 29
2021 49
2022 5
2023 76
2024 10

Permit volume decreased 77% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Average Commute Time
13.1 minutes
Drive Alone
72.7%
Carpool
5.8%
Public Transit
1.5%
Walk
9.1%
Work from Home
8.9%
Other
2.0%

Based on 14,341 workers 16 and over.

Monthly Utility Costs

State-average estimates for Minnesota - EIA 2023 residential energy data

Electricity
$95
avg/month
Natural Gas
$85
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Minnesota state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Minnesota state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Winona sits in

Cost of Living Index
98.6
Near Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,066/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
69.5 / 100
Moderate
FEMA NRI composite score (county)

Similar Cities in Minnesota

Chanhassen
26,001 people
Austin
26,167 people
Elk River
26,367 people
Owatonna
26,462 people
Rosemount
26,509 people
Shoreview
26,724 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Winona's 25,998 residents (Census ACS 5-Year 2023).

Franklin, IN
25,999 people
Mauldin, SC
25,985 people
Cave Spring, VA
26,014 people
Norfolk, NE
25,962 people
Florence, AZ
25,961 people
Kuna, ID
25,960 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Winona's $56,163 (Census ACS 5-Year 2023, table B19013).

Ocean, FL
$56,160 median income
Anamosa, IA
$56,167 median income
Fairview, KY
$56,159 median income
Allen, KS
$56,157 median income
Haltom City, TX
$56,156 median income
Albion, IL
$56,172 median income

Race & Ethnicity Composition

Race and ethnicity - Winona, MN Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Winona, MN - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 89.2% ETHNICITY, Hispanic or Latino (any race) 4.5% White 89.2% Black or African American 3.2% Asian 2.3% American Indian 0.3% Native Hawaiian 0.0% Some other race 0.8% Two or more races 4.2% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Winona compares to nearby Minnesota cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Winona (this city) 25,998 $56,163
Chanhassen 26,001 $138,034
Austin 26,167 $66,488
Elk River 26,367 $99,457
Census ACS 5-year FIPS MN FBI UCR NOAA Normals NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Winona, MN?

What is the population of Winona, MN? +

Winona, MN counts 25,998 residents according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Winona, MN? +

Median annual household income in Winona runs $56,163, based on Census ACS 2023 data.

What is the cost of living in Winona? +

BEA does not publish a city-level cost-of-living figure for Winona; the closest available measure is the Minnesota state average, a cost of living index of 98.6 (U.S. average = 100), rated "Near Average" based on BEA Regional Price Parities 2024 data. Costs within Minnesota vary by metro area.

Is Winona, MN safe? +

Winona has a total crime rate of 2484.1 per 100,000 residents, which is near the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Winona, MN? +

Homes in Winona carry a median value of $193,500, according to Census ACS 2023 estimates.

What is the climate like in Winona? +

The average annual temperature in Winona runs 48.8°F. Source: NOAA Climate Normals.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.