City · Minnesota
Winona, Minnesota
Winona, city, in Winona County, Minnesota. Winona had 26,530 residents on July 1, 2025 by the Census Bureau's estimate, up 2.1% since 2020; the 2020 Census counted 25,948 and the ACS 2020-2024 5-year estimates put it at 26,009 (±57). GEOID 2771032.
Residents, July 2025 estimate
26,530
Census Bureau estimate (no margin published)
2020 Census count: 25,948 · ACS 2020-2024: 26,009 ±57
Median household income
$56,337
±$2,914 (90% margin)
Minnesota: $89,062
Median home value
$201,800
±$9,208 (90% margin)
Minnesota: $329,300
Median gross rent
$882
±$68 (90% margin)
Minnesota: $1,280
Where is Winona and what county is it in?
Winona is a city in Winona County, Minnesota. It covers 19.0 square miles of land, 1,367 residents per square mile in 2020.
Winona is in the Winona, MN micropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Winona, and is it growing?
The Census Bureau estimates that 26,530 people lived in Winona on July 1, 2025, up 2.1% since 2020, in line with Minnesota (+2.2%). The 2020 Census counted 25,948 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 26,009 (±57).
| Measure | Winona | Winona County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 26,009 ±57 | 49,779 | −845 |
| Households | 10,786 ±319 | 20,253 | no clear change |
| Average household size | 2.13 ±0.06 | 2.30 | −0.08 |
| Housing units | 11,540 ±269 | 21,855 | no clear change |
Winona's population since 2000
From 27,069 in 2000 to 26,530 in 2025: down 2.0%. The 2000, 2010 and 2020 figures are census counts, each for Winona as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Winona?
The median resident of Winona is 31.3 years old; 12.5% are under 18 and 18.9% are 65 or older. The largest group is non-Hispanic white residents at 86.5%, then Hispanic or Latino residents (of any race) at 4.4%. 2.9% of residents were born outside the United States.
| Measure | Winona | Winona County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 31.3 ±1.1 | 36.4 | +1.6 |
| Under 18 years | 12.5% ±1.0 pts | 17.6% | – |
| 65 years and over | 18.9% ±1.4 pts | 18.7% | – |
| Male | 48.2% ±1.1 pts | 49.7% | – |
| Hispanic or Latino (any race) | 4.4% ±0.6 pts | 3.9% | +1.6 pts |
| White alone, not Hispanic | 86.5% ±1.0 pts | 88.9% | −4.7 pts |
| Black or African American alone, not Hispanic | 3.6% ±0.9 pts | 1.9% | +1.5 pts |
| Asian alone, not Hispanic | 2.0% ±0.7 pts | 2.2% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 0.1% ±0.1 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.1 pts | 0.0% | – |
| Two or more races, not Hispanic | 3.4% ±1.0 pts | 2.8% | – |
| Some other race alone, not Hispanic | 0.1% ±0.1 pts | 0.1% | – |
| Born outside the United States | 2.9% ±0.9 pts | 3.0% | no clear change |
| Speak a language other than English at home (age 5+) | 4.3% ±1.0 pts | 4.9% | – |
| Civilian veterans (age 18+) | 4.9% ±0.6 pts | 5.8% | – |
| With a disability | 13.1% ±1.8 pts | 11.7% | – |
| No health insurance coverage | 4.4% ±1.1 pts | 5.2% | no clear change |
| High school graduate or higher (age 25+) | 95.2% ±1.2 pts | 94.1% | – |
| Bachelor's degree or higher (age 25+) | 36.3% ±3.3 pts | 32.7% | no clear change |
| Graduate or professional degree (age 25+) | 13.8% ±1.9 pts | 10.7% | – |
| Lived in the same house a year earlier | 78.1% ±2.6 pts | 84.5% | – |
| Moved from another state in the past year | 3.7% ±0.9 pts | 2.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Winona earn?
Half of Winona's 10,786 households earn less than $56,337 a year (±$2,914), against $70,744 in Winona County and $89,062 in Minnesota. In 2015-2019 it was $59,906 in 2024 dollars; the margins of error cannot tell the two periods apart. 23.1% of residents live below the poverty line.
| Measure | Winona | Winona County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $56,337 ±$2,914 | $70,744 | no clear change |
| Mean household income | $80,073 ±$4,811 | $92,678 | – |
| Per capita income | $34,531 ±$2,043 | $38,508 | no clear change |
| People below the poverty line | 23.1% ±3.5 pts | 14.8% | +5.3 pts |
| Children under 18 below the poverty line | 18.6% ±4.0 pts | 10.6% | +10.7 pts |
| Households receiving SNAP | 9.1% ±1.9 pts | 6.9% | – |
| Households with a computer | 96.6% ±1.3 pts | 95.5% | – |
| Households with a broadband subscription | 93.4% ±2.2 pts | 91.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Winona?
Owners occupy 58.0% of Winona's occupied homes and renters 42.0%. The median owner-occupied home is valued at $201,800 by its owner (±$9,208). The median renter pays $882 a month including utilities, and 49.1% of renters pay 35% or more of their income on rent.
| Measure | Winona | Winona County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $201,800 ±$9,208 | $235,400 | +$18,673 |
| Median gross rent | $882 ±$68 | $907 | no clear change |
| Renters paying 35% or more of income on rent | 49.1% ±5.9 pts | 42.9% | no clear change |
| Median monthly owner costs, with a mortgage | $1,357 ±$73 | $1,543 | – |
| Owner-occupied homes | 58.0% ±3.1 pts | 69.5% | no clear change |
| Renter-occupied homes | 42.0% ±3.1 pts | 30.5% | – |
| Housing units | 11,540 ±269 | 21,855 | no clear change |
| Homeowner vacancy rate | 0.6% ±0.7 pts | 0.4% | – |
| Rental vacancy rate | 3.5% ±3.3 pts | 5.1% | – |
| Single-family detached homes | 54.9% ±3.1 pts | 65.6% | – |
| Mobile homes | 0.5% ±0.4 pts | 4.4% | – |
| Built 2020 or later | 0.7% ±0.5 pts | 0.7% | – |
| Built 2010 to 2019 | 5.6% ±2.1 pts | 5.6% | – |
| Built 1939 or earlier | 40.4% ±3.2 pts | 30.2% | – |
| Households with no vehicle | 7.3% ±1.9 pts | 5.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Winona building?
Builders took permits for 19 new housing units in Winona in 2025 (5 in single-family houses), 0.7 per 1,000 residents against 3.6 across Minnesota.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Winona work and get to work?
75.1% of Winona's workers drive alone and 9.0% work from home. The average trip to work takes 13.8 minutes. The unemployment rate in 2020-2024 averaged 2.7%.
| Measure | Winona | Winona County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 66.8% ±2.2 pts | 68.4% | – |
| Unemployment rate | 2.7% ±0.9 pts | 2.3% | −1.8 pts |
| Drove alone to work | 75.1% ±2.9 pts | 76.2% | – |
| Carpooled | 5.1% ±1.5 pts | 5.8% | – |
| Public transportation | 0.7% ±0.5 pts | 0.7% | – |
| Walked | 7.6% ±1.5 pts | 5.3% | – |
| Worked from home | 9.0% ±1.9 pts | 10.0% | +5.2 pts |
| Mean travel time to work | 13.8 min ±1.3 | 17.6 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Winona?
6 census tracts lie mostly in Winona, and 3 more reach into it (2020 census blocks). Their median household incomes run from $31,468 (Tract 6705) to $101,563 (Tract 6703.02).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 6705Winona County | 5,174 | $31,468 |
| Tract 6704Winona County | 4,553 | $72,137 |
| Tract 6706Winona County | 4,137 | $61,097 |
| Tract 6707Winona County | 3,942 | $53,011 |
| Tract 6703.02Winona County | 3,152 | $101,563 |
| Tract 6703.01Winona County | 2,797 | $78,882 |
| Tract 6708.02Winona County | 4,262 | $81,217 |
| Tract 6702Winona County | 3,199 | $77,197 |
| Tract 6701.01Winona County | 4,190 | $72,636 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Winona) · Census block assignment files
How does Winona compare with other places in Minnesota?
By the Census Bureau's July 2025 estimates, Winona is the 1,520th-most populous of the 19,476 U.S. incorporated places that have one and the 42nd-most populous of 855 in Minnesota.
Winona ranks 519th of 558 places in Minnesota with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 42nd | 855 |
| Growth 2020-2025 (PEP) | 252nd | 556 |
| Residents per square mile | 131st | 562 |
| Median household income | 519th | 558 |
| Per capita income | 459th | 562 |
| Median home value | 445th | 559 |
| Median gross rent | 334th | 465 |
| Poverty rate | 11th | 461 |
| Bachelor's degree or higher | 181st | 559 |
| Median age | 543rd | 561 |
| Owner-occupied share | 527th | 561 |
| Work from home | 387th | 525 |
| Travel time to work | 536th | 562 |
Winona's figures with every place in Minnesota (CSV)
Every place in Minnesota, sortable · Compare Winona with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Winona?
8 of the 57 figures for Winona on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Winona are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Winona.