Town · North Carolina
Blowing Rock, North Carolina
Blowing Rock, town, mostly in Watauga County (93.4% of its 2020 residents), with a part in Caldwell County, North Carolina. Blowing Rock had 1,324 residents on July 1, 2025 by the Census Bureau's estimate, down 3.6% since 2020; the 2020 Census counted 1,376 and the ACS 2020-2024 5-year estimates put it at 992 (±243). GEOID 3706500.
Residents, July 2025 estimate
1,324
Census Bureau estimate (no margin published)
2020 Census count: 1,376 · ACS 2020-2024: 992 ±243
Median household income
$120,938
±$36,350 (90% margin)
North Carolina: $72,388
Median home value
$705,000
±$84,809 (90% margin)
North Carolina: $288,900
Median gross rent
$1,278
±$624 (90% margin)
North Carolina: $1,228
Where is Blowing Rock and what county is it in?
Blowing Rock is a town mostly in Watauga County (93.4% of its 2020 residents), with a part in Caldwell County, North Carolina. It covers 3.2 square miles of land, 424 residents per square mile in 2020.
Blowing Rock is in the Boone, NC micropolitan statistical area (Census Bureau delineation, July 2023).
| County | 2020 residents | Share |
|---|---|---|
| Watauga County | 1,285 | 93.4% |
| Caldwell County | 91 | 6.6% |
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Blowing Rock, and is it growing?
The Census Bureau estimates that 1,324 people lived in Blowing Rock on July 1, 2025, down 3.6% since 2020, while North Carolina grew 7.2%. The 2020 Census counted 1,376 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 992 (±243).
| Measure | Blowing Rock | Watauga County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 992 ±243 | 55,123 | no clear change |
| Households | 484 ±127 | 21,198 | no clear change |
| Average household size | 1.93 ±0.30 | 2.29 | no clear change |
| Housing units | 1,931 ±223 | 33,355 | no clear change |
Blowing Rock's population since 2000
From 1,418 in 2000 to 1,324 in 2025: down 6.6%. The 2000, 2010 and 2020 figures are census counts, each for Blowing Rock as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Blowing Rock?
The median resident of Blowing Rock is 59.7 years old. The largest group is non-Hispanic white residents at 93.5%, then non-Hispanic residents of two or more races at 4.3%.
| Measure | Blowing Rock | Watauga County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 59.7 ±6.5 | 31.4 | no clear change |
| Under 18 years | 8.4% ±5.8 pts | 12.1% | – |
| 65 years and over | 37.2% ±11.8 pts | 17.1% | – |
| Male | 45.5% ±7.8 pts | 49.9% | – |
| Hispanic or Latino (any race) | 0.0% ±4.2 pts | 6.2% | – |
| White alone, not Hispanic | 93.5% ±4.2 pts | 88.5% | no clear change |
| Black or African American alone, not Hispanic | 2.1% ±2.3 pts | 1.6% | – |
| Asian alone, not Hispanic | 0.0% ±4.2 pts | 0.9% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±4.2 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±4.2 pts | 0.0% | – |
| Two or more races, not Hispanic | 4.3% ±3.8 pts | 2.7% | – |
| Some other race alone, not Hispanic | 0.0% ±4.2 pts | 0.1% | – |
| Born outside the United States | 2.0% ±2.3 pts | 3.5% | – |
| Speak a language other than English at home (age 5+) | 0.0% ±4.3 pts | 5.9% | – |
| Civilian veterans (age 18+) | 2.6% ±3.2 pts | 4.4% | – |
| With a disability | 8.3% ±5.0 pts | 12.2% | – |
| No health insurance coverage | 2.9% ±3.5 pts | 9.3% | – |
| High school graduate or higher (age 25+) | 97.7% ±3.2 pts | 92.6% | – |
| Bachelor's degree or higher (age 25+) | 64.2% ±10.6 pts | 48.1% | no clear change |
| Graduate or professional degree (age 25+) | 28.5% ±7.9 pts | 21.7% | – |
| Lived in the same house a year earlier | 86.7% ±8.4 pts | 75.4% | – |
| Moved from another state in the past year | 1.0% ±1.4 pts | 3.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Blowing Rock earn?
Half of Blowing Rock's 484 households earn less than $120,938 a year (±$36,350), against $51,693 in Watauga County and $72,388 in North Carolina. In 2015-2019 it was $98,740 in 2024 dollars; the margins of error cannot tell the two periods apart.
| Measure | Blowing Rock | Watauga County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $120,938 ±$36,350 | $51,693 | no clear change |
| Mean household income | $141,197 ±$27,704 | $83,665 | – |
| Per capita income | $71,169 ±$12,918 | $34,167 | no clear change |
| People below the poverty line | 2.4% ±3.7 pts | 25.5% | – |
| Children under 18 below the poverty line | 0.0% ±37.2 pts | 13.4% | – |
| Households receiving SNAP | 3.3% ±2.9 pts | 7.5% | – |
| Households with a computer | 94.4% ±6.5 pts | 95.2% | – |
| Households with a broadband subscription | 94.4% ±6.5 pts | 90.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Blowing Rock?
Owners occupy 83.3% of Blowing Rock's occupied homes and renters 16.7%. The median owner-occupied home is valued at $705,000 by its owner (±$84,809). The median renter pays $1,278 a month including utilities.
| Measure | Blowing Rock | Watauga County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $705,000 ±$84,809 | $358,900 | +$144,296 |
| Median gross rent | $1,278 ±$624 | $1,127 | no clear change |
| Renters paying 35% or more of income on rent | 32.8% ±39.4 pts | 58.7% | – |
| Median monthly owner costs, with a mortgage | $2,597 ±$370 | $1,668 | – |
| Owner-occupied homes | 83.3% ±10.2 pts | 62.1% | no clear change |
| Renter-occupied homes | 16.7% ±10.2 pts | 37.9% | – |
| Housing units | 1,931 ±223 | 33,355 | no clear change |
| Homeowner vacancy rate | 4.7% ±5.5 pts | 2.5% | – |
| Rental vacancy rate | 18.2% ±31.0 pts | 2.7% | – |
| Single-family detached homes | 60.8% ±7.3 pts | 63.6% | – |
| Mobile homes | 2.0% ±2.5 pts | 7.8% | – |
| Built 2020 or later | 0.2% ±0.4 pts | 0.9% | – |
| Built 2010 to 2019 | 2.6% ±2.3 pts | 8.6% | – |
| Built 1939 or earlier | 9.7% ±4.4 pts | 3.4% | – |
| Households with no vehicle | 1.9% ±2.6 pts | 4.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Blowing Rock building?
Builders took permits for 35 new housing units in Blowing Rock in 2025 (23 in single-family houses), 26.4 per 1,000 residents against 7.7 across North Carolina.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Blowing Rock work and get to work?
78.4% of Blowing Rock's workers drive alone and 17.5% work from home.
| Measure | Blowing Rock | Watauga County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 60.0% ±9.9 pts | 59.0% | – |
| Unemployment rate | 0.4% ±0.6 pts | 7.9% | – |
| Drove alone to work | 78.4% ±9.9 pts | 72.5% | – |
| Carpooled | 0.4% ±0.8 pts | 9.9% | – |
| Public transportation | 0.0% ±7.9 pts | 1.7% | – |
| Walked | 1.0% ±1.5 pts | 4.8% | – |
| Worked from home | 17.5% ±9.5 pts | 10.4% | no clear change |
| Mean travel time to work | 22.1 min ±16.2 | 21.2 min | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Blowing Rock?
No census tract lies mostly in Blowing Rock; 2 tracts reach into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9208Watauga County | 2,509 | $83,319 |
| Tract 310Caldwell County | 2,598 | $49,323 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Blowing Rock) · Census block assignment files
How does Blowing Rock compare with other places in North Carolina?
By the Census Bureau's July 2025 estimates, Blowing Rock is the 9,234th-most populous of the 19,476 U.S. incorporated places that have one and the 308th-most populous of 549 in North Carolina.
Blowing Rock ranks 28th of 434 places in North Carolina with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 308th | 549 |
| Growth 2020-2025 (PEP) | 318th | 331 |
| Residents per square mile | 384th | 443 |
| Median household income | 28th | 434 |
| Per capita income | 15th | 443 |
| Median home value | 9th | 438 |
| Median gross rent | 112th | 395 |
| Bachelor's degree or higher | 25th | 421 |
| Median age | 21st | 442 |
| Owner-occupied share | 91st | 443 |
| Work from home | 111th | 279 |
Blowing Rock's figures with every place in North Carolina (CSV)
Every place in North Carolina, sortable · Compare Blowing Rock with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Blowing Rock?
28 of the 57 figures for Blowing Rock on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Blowing Rock are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Blowing Rock.