Town · North Carolina
Rowland, North Carolina
Rowland, town, in Robeson County, North Carolina. Rowland had 906 residents on July 1, 2025 by the Census Bureau's estimate, up 2.1% since 2020; the 2020 Census counted 885 and the ACS 2020-2024 5-year estimates put it at 946 (±216). GEOID 3758140.
Residents, July 2025 estimate
906
Census Bureau estimate (no margin published)
2020 Census count: 885 · ACS 2020-2024: 946 ±216
Median household income
$32,500
±$19,907 (90% margin)
North Carolina: $72,388
Median home value
$118,000
±$57,520 (90% margin)
North Carolina: $288,900
Median gross rent
$733
±$94 (90% margin)
North Carolina: $1,228
Where is Rowland and what county is it in?
Rowland is a town in Robeson County, North Carolina. It covers 1.1 square miles of land, 841 residents per square mile in 2020.
Rowland is in the Lumberton, NC micropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Rowland, and is it growing?
The Census Bureau estimates that 906 people lived in Rowland on July 1, 2025, up 2.1% since 2020, slower than North Carolina (+7.2%). The 2020 Census counted 885 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 946 (±216).
| Measure | Rowland | Robeson County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 946 ±216 | 116,902 | no clear change |
| Households | 470 ±131 | 43,134 | no clear change |
| Average household size | 2.01 ±0.35 | 2.63 | −0.43 |
| Housing units | 550 ±129 | 49,111 | no clear change |
Rowland's population since 2000
From 1,146 in 2000 to 906 in 2025: down 20.9%. The 2000, 2010 and 2020 figures are census counts, each for Rowland as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Rowland?
The median resident of Rowland is 43.6 years old; 23.4% are under 18 and 28.6% are 65 or older. The largest group is non-Hispanic Black residents at 64.0%, then non-Hispanic white residents at 16.9%.
| Measure | Rowland | Robeson County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 43.6 ±10.8 | 36.4 | no clear change |
| Under 18 years | 23.4% ±7.1 pts | 25.8% | – |
| 65 years and over | 28.6% ±9.4 pts | 16.0% | – |
| Male | 51.1% ±7.4 pts | 48.0% | – |
| Hispanic or Latino (any race) | 0.0% ±4.4 pts | 10.9% | – |
| White alone, not Hispanic | 16.9% ±6.4 pts | 23.3% | no clear change |
| Black or African American alone, not Hispanic | 64.0% ±11.7 pts | 23.2% | no clear change |
| Asian alone, not Hispanic | 0.6% ±1.1 pts | 0.8% | – |
| American Indian and Alaska Native alone, not Hispanic | 16.5% ±10.2 pts | 38.4% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±4.4 pts | 0.1% | – |
| Two or more races, not Hispanic | 2.0% ±2.3 pts | 3.2% | – |
| Some other race alone, not Hispanic | 0.0% ±4.4 pts | 0.2% | – |
| Born outside the United States | 1.0% ±1.1 pts | 5.5% | – |
| Speak a language other than English at home (age 5+) | 1.1% ±1.3 pts | 10.3% | – |
| Civilian veterans (age 18+) | 19.4% ±10.5 pts | 6.3% | – |
| With a disability | 30.7% ±10.1 pts | 18.4% | – |
| No health insurance coverage | 11.2% ±4.3 pts | 14.2% | no clear change |
| High school graduate or higher (age 25+) | 85.8% ±5.4 pts | 80.0% | – |
| Bachelor's degree or higher (age 25+) | 11.4% ±5.8 pts | 14.7% | no clear change |
| Graduate or professional degree (age 25+) | 2.0% ±1.8 pts | 5.1% | – |
| Lived in the same house a year earlier | 95.1% ±4.4 pts | 93.9% | – |
| Moved from another state in the past year | 0.0% ±4.4 pts | 1.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Rowland earn?
Half of Rowland's 470 households earn less than $32,500 a year (±$19,907), against $41,978 in Robeson County and $72,388 in North Carolina. In 2015-2019 it was $27,620 in 2024 dollars; the margins of error cannot tell the two periods apart. 33.7% of residents live below the poverty line.
| Measure | Rowland | Robeson County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $32,500 ±$19,907 | $41,978 | no clear change |
| Mean household income | $42,691 ±$6,564 | $62,210 | – |
| Per capita income | $19,793 ±$3,824 | $23,672 | no clear change |
| People below the poverty line | 33.7% ±10.3 pts | 27.2% | no clear change |
| Children under 18 below the poverty line | 59.2% ±18.9 pts | 36.6% | no clear change |
| Households receiving SNAP | 39.1% ±11.1 pts | 32.6% | – |
| Households with a computer | 84.0% ±11.5 pts | 90.7% | – |
| Households with a broadband subscription | 69.8% ±12.0 pts | 77.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Rowland?
Owners occupy 58.3% of Rowland's occupied homes and renters 41.7%. The median owner-occupied home is valued at $118,000 by its owner (±$57,520). The median renter pays $733 a month including utilities, and 44.1% of renters pay 35% or more of their income on rent.
| Measure | Rowland | Robeson County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $118,000 ±$57,520 | $94,500 | no clear change |
| Median gross rent | $733 ±$94 | $805 | no clear change |
| Renters paying 35% or more of income on rent | 44.1% ±15.8 pts | 39.2% | no clear change |
| Median monthly owner costs, with a mortgage | $1,777 ±$580 | $1,175 | – |
| Owner-occupied homes | 58.3% ±12.7 pts | 65.8% | no clear change |
| Renter-occupied homes | 41.7% ±12.7 pts | 34.2% | – |
| Housing units | 550 ±129 | 49,111 | no clear change |
| Homeowner vacancy rate | 3.5% ±4.2 pts | 0.8% | – |
| Rental vacancy rate | 0.0% ±19.4 pts | 4.6% | – |
| Single-family detached homes | 83.8% ±4.7 pts | 50.9% | – |
| Mobile homes | 5.8% ±2.6 pts | 37.5% | – |
| Built 2020 or later | 0.4% ±0.7 pts | 1.7% | – |
| Built 2010 to 2019 | 2.2% ±2.0 pts | 8.7% | – |
| Built 1939 or earlier | 7.3% ±4.1 pts | 4.4% | – |
| Households with no vehicle | 16.0% ±7.1 pts | 7.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Rowland work and get to work?
81.2% of Rowland's workers drive alone. The average trip to work takes 23.5 minutes.
| Measure | Rowland | Robeson County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 35.6% ±7.1 pts | 50.9% | – |
| Unemployment rate | 10.5% ±8.4 pts | 6.0% | – |
| Drove alone to work | 81.2% ±11.7 pts | 85.3% | – |
| Carpooled | 2.5% ±3.6 pts | 7.4% | – |
| Public transportation | 1.7% ±3.1 pts | 0.3% | – |
| Walked | 0.0% ±16.2 pts | 1.2% | – |
| Worked from home | 0.0% ±16.2 pts | 4.2% | – |
| Mean travel time to work | 23.5 min ±4.8 | 25.3 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Rowland?
No census tract lies mostly in Rowland; 1 tract reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9619Robeson County | 4,305 | $41,894 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Rowland) · Census block assignment files
How does Rowland compare with other places in North Carolina?
By the Census Bureau's July 2025 estimates, Rowland is the 10,710th-most populous of the 19,476 U.S. incorporated places that have one and the 346th-most populous of 549 in North Carolina.
Rowland is not ranked by income or the other survey measures: those rankings include places of 1,000 or more residents (2020 Census) with a reliable estimate.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 346th | 549 |
Rowland's figures with every place in North Carolina (CSV)
Every place in North Carolina, sortable · Compare Rowland with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Rowland?
18 of the 57 figures for Rowland on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Rowland are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Rowland.