City profile · New Mexico · Census ACS 2023

Santa Rosa, NM

Population, income, housing, safety, climate and schools for Santa Rosa - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

2,447
Residents
$41,995
Median income
$101,800
Median home
$973
Median rent (state)

Santa Rosa - the verdict

Nationally, Santa Rosa sits in the 10th percentile for household income and the 49th percentile for safety among US cities with a population of 1,000 or more. Source: Census ACS + FBI UCR.

10th
percentile, household income
10th
percentile, home value
12th
percentile, median rent
49th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Santa Rosa, NM

Census ACS 2023 estimates count 2,447 residents in Santa Rosa, a small town within New Mexico. Santa Rosa households earn a median of $41,995 annually, in the lower quartile of U.S. cities for household income, with a poverty rate of 15.4%. Home values in Santa Rosa run a median of $101,800, and the median resident age is 38.6 years. Educational attainment runs 15.4% of adults with a bachelor's degree or higher. Separately, 42.1% of working-age residents are in the labor force.

Santa Rosa reports a comparatively low crime rate: FBI UCR figures show 1385.3 crimes per 100,000 residents, below the national average (reporting is voluntary across agencies, so treat this as reporting activity rather than a definitive danger score). The annual average temperature per NOAA climate normals runs 58.4°F with 15.0 inches of precipitation per year and 11.3 inches of snowfall.

Living costs in New Mexico run below the national norm: the state registers 92.2 on a 100-equals-national-average index (Below Average) per BEA Regional Price Parities 2024. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $973 monthly. Statewide, average monthly utility bills in New Mexico run around $167, per EIA 2023 residential energy data. FEMA's National Risk Index rates natural-hazard exposure at 8.8 out of 100 (Very Low).

Population

2,447 residents

Census ACS 2023 - New Mexico

Median Household Income

$41,995 /yr

Poverty 15.4%

Cost of Living Index (state)

92.2 (US=100)

Below Average - BEA RPP 2024, New Mexico average

How does Santa Rosa compare to other US cities?

Here's how Santa Rosa stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 10% higher than other cities
Home value 10% pricier than other cities
Median rent 12% pricier than other cities
Safety 49% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

Zoom in to just New Mexico and the picture shifts: Santa Rosa ranks #15 of 42 New Mexico cities by lowest crime rate, a different read than the national percentile above.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below Santa Rosa's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in New Mexico, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

10thIncome percentile
49thSafety percentile

10th percentile nationally for median household income · 49th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Santa Rosa's profile vs. every US city

Income, affordability, and safety percentile

Santa Rosa's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 49 Avg. percentile National median
Santa Rosa's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Santa Rosa's home value compares nationally

Median home value vs. every US city (population 1,000+)

$101,800 Among the most affordable more affordable than 90% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). This entry sits in this band. $125,000–$150,000: 1,170 US cities (8%). Above this entry. $150,000–$175,000: 1,278 US cities (8%). Above this entry. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Santa Rosa $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Santa Rosa, NM Santa Rosa, NM's reported median household income shown against the U.S. national quintile-share pattern (not Santa Rosa, NM-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Santa Rosa, NM median $41,995/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Santa Rosa, NM's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Santa Rosa, NM. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 15.4%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 15.4%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 42.1%

Census ACS S2301, share of working-age residents in the labor force

Population
2,447
Median Income
$41,995
Median Home Value
$101,800
Median Age
38.6
Poverty Rate
15.4%
Labor force participation
42.1%
Bachelor's Degree+
15.4%

Safety & Crime

Total Crime Rate
1385.3
per 100,000 residents
Violent Crime
473.9
per 100,000 residents
Property Crime
911.4
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Climate

Avg Temperature
58.4°F
Annual Precipitation
15.0"
Annual Snowfall
11.3"

Schools

Total Schools
4
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
2,780 residents2,800 residents2,820 residents2,840 residents2,860 residents 202020212022202320242025 2,851 residents 2,802 residents ▼ -1.7%
Santa Rosa's Census PEP population estimates, 2020–2025.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
85.9%
Carpool
8.9%
Public Transit
0.0%
Walk
3.5%
Work from Home
1.6%

Based on 817 workers 16 and over.

Monthly Utility Costs

State-average estimates for New Mexico - EIA 2023 residential energy data

Electricity
$85
avg/month
Natural Gas
$40
avg/month
Water & Sewer
$42
avg/month
Total Utilities
$167
estimated/month

Estimates reflect New Mexico state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a New Mexico state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Santa Rosa sits in

Cost of Living Index
92.2
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$973/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
8.8 / 100
Very Low
FEMA NRI composite score (county)

Similar Cities in New Mexico

Milan
2,473 people
West Hammond
2,519 people
Bayard
2,370 people
Center Point
2,366 people
La Mesilla
2,531 people
Ranchos de Taos
2,348 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Santa Rosa's 2,447 residents (Census ACS 5-Year 2023).

Janesville, CA
2,447 people
Louisville, GA
2,448 people
Mayodan, NC
2,446 people
Texanna, OK
2,446 people
Warm Springs, OR
2,446 people
Matamoras, PA
2,448 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Santa Rosa's $41,995 (Census ACS 5-Year 2023, table B19013).

Bassett, VA
$41,992 median income
Winslow, AR
$42,000 median income
Airport, CA
$42,000 median income
Patten, ME
$42,000 median income
Eyers Grove, PA
$42,000 median income
Merrydale, LA
$41,986 median income

Race & Ethnicity Composition

Race and ethnicity - Santa Rosa, NM Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Santa Rosa, NM - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 41.7% 7.0% 27.6% 21.3% ETHNICITY, Hispanic or Latino (any race) 76.0% White 41.7% Black or African American 1.9% Asian 0.4% American Indian 7.0% Native Hawaiian 0.0% Some other race 27.6% Two or more races 21.3% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Santa Rosa compares to nearby New Mexico cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Santa Rosa (this city) 2,447 $41,995
Milan 2,473 $37,551
West Hammond 2,519 $49,795
Bayard 2,370 $33,269
Census ACS 5-year FIPS NM FBI UCR NOAA Normals NCES CCD OMB Bulletin 23-01

What do people ask about Santa Rosa, NM?

What is the population of Santa Rosa, NM? +

2,447 people live in Santa Rosa, NM according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Santa Rosa, NM? +

The median household income in Santa Rosa is $41,995 per year, based on Census ACS 2023 data.

What is the cost of living in Santa Rosa? +

BEA does not publish a city-level cost-of-living figure for Santa Rosa; the closest available measure is the New Mexico state average, a cost of living index of 92.2 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within New Mexico vary by metro area.

Is Santa Rosa, NM safe? +

Santa Rosa has a total crime rate of 1385.3 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Santa Rosa, NM? +

The median home value in Santa Rosa is $101,800, according to Census ACS 2023 estimates.

What is the climate like in Santa Rosa? +

The average annual temperature in Santa Rosa runs 58.4°F, 15.0 inches of precipitation, and 11.3 inches of snowfall per year. Source: NOAA Climate Normals.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities Editorial

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.