Census-designated place · New Mexico
White Rock, New Mexico
White Rock, census-designated place, in Los Alamos County, New Mexico. White Rock had 5,716 people in the ACS 2020-2024 5-year estimates (±594). GEOID 3584740.
Residents, 2020-2024
5,716
±594 (90% margin)
2020 Census count: 5,852
Median household income
$156,639
±$8,618 (90% margin)
New Mexico: $64,059
Median home value
$500,700
±$35,994 (90% margin)
New Mexico: $248,100
Median gross rent
not published
New Mexico: $1,067
Where is White Rock and what county is it in?
White Rock is a census-designated place: an unincorporated community the Census Bureau draws for counting, with no city government of its own, in Los Alamos County, New Mexico. It covers 7.1 square miles of land, 828 residents per square mile in 2020.
White Rock is in the Los Alamos, NM micropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in White Rock, and is it growing?
The 2020-2024 American Community Survey puts White Rock's population at 5,716 (±594). The 2020 Census counted 5,852 residents.
The Census Bureau publishes yearly population estimates for incorporated places only; White Rock is a census-designated place, so its figures come from the ACS and the 2020 Census.
| Measure | White Rock | Los Alamos County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 5,716 ±594 | 19,435 | no clear change |
| Households | 2,052 ±195 | 8,247 | no clear change |
| Average household size | 2.79 ±0.19 | 2.35 | no clear change |
| Housing units | 2,303 ±173 | 8,713 | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in White Rock?
The median resident of White Rock is 41.8 years old; 25.9% are under 18 and 21.6% are 65 or older. The largest group is non-Hispanic white residents at 72.4%, then Hispanic or Latino residents (of any race) at 16.9%. 4.4% of residents were born outside the United States.
| Measure | White Rock | Los Alamos County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 41.8 ±2.8 | 39.3 | no clear change |
| Under 18 years | 25.9% ±2.7 pts | 22.0% | – |
| 65 years and over | 21.6% ±3.8 pts | 18.4% | – |
| Male | 49.1% ±3.3 pts | 51.9% | – |
| Hispanic or Latino (any race) | 16.9% ±4.4 pts | 18.0% | no clear change |
| White alone, not Hispanic | 72.4% ±5.1 pts | 69.8% | no clear change |
| Black or African American alone, not Hispanic | 0.3% ±0.5 pts | 0.9% | – |
| Asian alone, not Hispanic | 2.2% ±1.9 pts | 4.9% | – |
| American Indian and Alaska Native alone, not Hispanic | 1.1% ±1.2 pts | 0.6% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.7 pts | 0.1% | – |
| Two or more races, not Hispanic | 7.1% ±3.4 pts | 5.3% | – |
| Some other race alone, not Hispanic | 0.0% ±0.7 pts | 0.4% | – |
| Born outside the United States | 4.4% ±2.1 pts | 9.4% | no clear change |
| Speak a language other than English at home (age 5+) | 6.0% ±3.2 pts | 14.6% | – |
| Civilian veterans (age 18+) | 11.0% ±3.7 pts | 7.3% | – |
| With a disability | 12.5% ±3.7 pts | 10.6% | – |
| No health insurance coverage | 0.6% ±0.7 pts | 2.5% | – |
| High school graduate or higher (age 25+) | 99.7% ±0.4 pts | 98.3% | – |
| Bachelor's degree or higher (age 25+) | 71.1% ±5.5 pts | 69.7% | no clear change |
| Graduate or professional degree (age 25+) | 39.6% ±5.7 pts | 44.2% | – |
| Lived in the same house a year earlier | 89.1% ±4.5 pts | 86.1% | – |
| Moved from another state in the past year | 4.1% ±2.6 pts | 6.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in White Rock earn?
Half of White Rock's 2,052 households earn less than $156,639 a year (±$8,618), against $147,139 in Los Alamos County and $64,059 in New Mexico. In 2015-2019 it was $167,330 in 2024 dollars; the margins of error cannot tell the two periods apart.
| Measure | White Rock | Los Alamos County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $156,639 ±$8,618 | $147,139 | no clear change |
| Mean household income | $196,450 ±$20,773 | $170,885 | – |
| Per capita income | $72,363 ±$8,031 | $74,704 | no clear change |
| People below the poverty line | 2.5% ±2.6 pts | 3.5% | – |
| Children under 18 below the poverty line | 4.0% ±6.3 pts | 5.2% | – |
| Households receiving SNAP | 3.0% ±2.6 pts | 4.2% | – |
| Households with a computer | 97.2% ±3.1 pts | 98.1% | – |
| Households with a broadband subscription | 89.5% ±6.4 pts | 93.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in White Rock?
Owners occupy 97.6% of White Rock's occupied homes and renters 2.4%. The median owner-occupied home is valued at $500,700 by its owner (±$35,994).
| Measure | White Rock | Los Alamos County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $500,700 ±$35,994 | $495,800 | +$129,646 |
| Renters paying 35% or more of income on rent | 0.0% ±54.3 pts | 18.2% | – |
| Median monthly owner costs, with a mortgage | $2,487 ±$208 | $2,315 | – |
| Owner-occupied homes | 97.6% ±2.7 pts | 74.8% | +5.6 pts |
| Renter-occupied homes | 2.4% ±2.7 pts | 25.2% | – |
| Housing units | 2,303 ±173 | 8,713 | no clear change |
| Homeowner vacancy rate | 2.2% ±3.1 pts | 0.8% | – |
| Rental vacancy rate | 0.0% ±48.0 pts | 1.1% | – |
| Single-family detached homes | 96.3% ±2.6 pts | 62.3% | – |
| Mobile homes | 0.0% ±1.8 pts | 5.1% | – |
| Built 2020 or later | 3.3% ±3.5 pts | 3.8% | – |
| Built 2010 to 2019 | 0.0% ±1.8 pts | 4.3% | – |
| Built 1939 or earlier | 0.5% ±0.7 pts | 0.1% | – |
| Households with no vehicle | 0.5% ±0.8 pts | 2.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in White Rock work and get to work?
74.6% of White Rock's workers drive alone and 12.9% work from home. The average trip to work takes 20.9 minutes.
| Measure | White Rock | Los Alamos County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 64.7% ±5.9 pts | 67.8% | – |
| Unemployment rate | 0.2% ±0.5 pts | 0.6% | – |
| Drove alone to work | 74.6% ±6.5 pts | 71.8% | – |
| Carpooled | 11.4% ±5.1 pts | 7.2% | – |
| Public transportation | 1.0% ±1.4 pts | 1.2% | – |
| Walked | 0.0% ±1.5 pts | 2.2% | – |
| Worked from home | 12.9% ±4.7 pts | 15.6% | – |
| Mean travel time to work | 20.9 min ±2.9 | 14.7 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in White Rock?
1 census tract lies mostly in White Rock (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 5Los Alamos County | 5,716 | $156,639 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in White Rock) · Census block assignment files
How does White Rock compare with other places in New Mexico?
White Rock ranks 4th of 143 places in New Mexico with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population (ACS 2020-2024) | 43rd | 153 |
| Residents per square mile | 47th | 155 |
| Median household income | 4th | 143 |
| Per capita income | 7th | 154 |
| Median home value | 14th | 138 |
| Bachelor's degree or higher | 5th | 128 |
| Median age | 69th | 154 |
| Owner-occupied share | 10th | 150 |
| Work from home | 42nd | 78 |
| Travel time to work | 92nd | 150 |
White Rock's figures with every place in New Mexico (CSV)
Every place in New Mexico, sortable · Compare White Rock with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for White Rock?
21 of the 56 figures for White Rock on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for White Rock are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.