City · South Dakota
Brandon, South Dakota
Brandon, city, in Minnehaha County, South Dakota. Brandon had 11,306 residents on July 1, 2025 by the Census Bureau's estimate, up 2.4% since 2020; the 2020 Census counted 11,048 and the ACS 2020-2024 5-year estimates put it at 10,996 (±30). GEOID 4606840.
Residents, July 2025 estimate
11,306
Census Bureau estimate (no margin published)
2020 Census count: 11,048 · ACS 2020-2024: 10,996 ±30
Median household income
$110,806
±$10,346 (90% margin)
South Dakota: $75,081
Median home value
$336,600
±$19,154 (90% margin)
South Dakota: $257,400
Median gross rent
$976
±$73 (90% margin)
South Dakota: $946
Where is Brandon and what county is it in?
Brandon is a city in Minnehaha County, South Dakota. It covers 6.1 square miles of land, 1,810 residents per square mile in 2020.
Brandon is in the Sioux Falls, SD-MN metropolitan statistical area, which takes in 5 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Brandon, and is it growing?
The Census Bureau estimates that 11,306 people lived in Brandon on July 1, 2025, up 2.4% since 2020, slower than South Dakota (+5.5%). The 2020 Census counted 11,048 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 10,996 (±30).
| Measure | Brandon | Minnehaha County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 10,996 ±30 | 203,289 | +1,062 |
| Households | 4,072 ±215 | 84,814 | +458 |
| Average household size | 2.68 ±0.14 | 2.33 | no clear change |
| Housing units | 4,189 ±227 | 89,418 | +423 |
Brandon's population since 2000
From 5,693 in 2000 to 11,306 in 2025: up 98.6%. The 2000, 2010 and 2020 figures are census counts, each for Brandon as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Brandon?
The median resident of Brandon is 36.7 years old; 32.4% are under 18 and 14.8% are 65 or older. The largest group is non-Hispanic white residents at 89.0%, then Hispanic or Latino residents (of any race) at 5.6%. 3.7% of residents were born outside the United States.
| Measure | Brandon | Minnehaha County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 36.7 ±2.2 | 36.0 | no clear change |
| Under 18 years | 32.4% ±2.3 pts | 25.4% | – |
| 65 years and over | 14.8% ±2.9 pts | 13.9% | – |
| Male | 52.0% ±2.7 pts | 51.0% | – |
| Hispanic or Latino (any race) | 5.6% ±3.0 pts | 6.6% | – |
| White alone, not Hispanic | 89.0% ±3.8 pts | 78.6% | −6.0 pts |
| Black or African American alone, not Hispanic | 3.4% ±2.2 pts | 6.3% | – |
| Asian alone, not Hispanic | 0.1% ±0.2 pts | 1.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.2 pts | 1.8% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.2 pts | 0.0% | – |
| Two or more races, not Hispanic | 1.9% ±1.4 pts | 4.9% | – |
| Some other race alone, not Hispanic | 0.0% ±0.2 pts | 0.3% | – |
| Born outside the United States | 3.7% ±1.9 pts | 7.6% | – |
| Speak a language other than English at home (age 5+) | 4.1% ±2.4 pts | 10.3% | – |
| Civilian veterans (age 18+) | 7.5% ±2.3 pts | 6.7% | – |
| With a disability | 7.4% ±2.2 pts | 10.9% | – |
| No health insurance coverage | 4.6% ±2.3 pts | 8.2% | no clear change |
| High school graduate or higher (age 25+) | 97.6% ±1.2 pts | 92.7% | – |
| Bachelor's degree or higher (age 25+) | 41.9% ±5.0 pts | 35.2% | no clear change |
| Graduate or professional degree (age 25+) | 13.3% ±3.4 pts | 10.5% | – |
| Lived in the same house a year earlier | 90.0% ±3.7 pts | 86.0% | – |
| Moved from another state in the past year | 2.1% ±1.4 pts | 2.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Brandon earn?
Half of Brandon's 4,072 households earn less than $110,806 a year (±$10,346), against $76,880 in Minnehaha County and $75,081 in South Dakota. In 2015-2019 it was $107,378 in 2024 dollars; the margins of error cannot tell the two periods apart.
| Measure | Brandon | Minnehaha County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $110,806 ±$10,346 | $76,880 | no clear change |
| Mean household income | $135,230 ±$17,115 | $102,921 | – |
| Per capita income | $50,362 ±$7,029 | $43,062 | no clear change |
| People below the poverty line | 1.4% ±1.3 pts | 8.8% | – |
| Children under 18 below the poverty line | 0.0% ±0.7 pts | 10.3% | – |
| Households receiving SNAP | 1.8% ±1.9 pts | 8.4% | – |
| Households with a computer | 96.9% ±3.3 pts | 96.7% | – |
| Households with a broadband subscription | 95.8% ±4.0 pts | 92.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Brandon?
Owners occupy 80.1% of Brandon's occupied homes and renters 19.9%. The median owner-occupied home is valued at $336,600 by its owner (±$19,154). The median renter pays $976 a month including utilities, and 20.6% of renters pay 35% or more of their income on rent.
| Measure | Brandon | Minnehaha County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $336,600 ±$19,154 | $287,600 | +$59,448 |
| Median gross rent | $976 ±$73 | $978 | −$164 |
| Renters paying 35% or more of income on rent | 20.6% ±10.9 pts | 32.7% | no clear change |
| Median monthly owner costs, with a mortgage | $2,179 ±$166 | $1,727 | – |
| Owner-occupied homes | 80.1% ±4.8 pts | 63.1% | +6.4 pts |
| Renter-occupied homes | 19.9% ±4.8 pts | 36.9% | – |
| Housing units | 4,189 ±227 | 89,418 | +423 |
| Homeowner vacancy rate | 0.0% ±0.8 pts | 0.8% | – |
| Rental vacancy rate | 10.3% ±10.6 pts | 6.3% | – |
| Single-family detached homes | 77.2% ±4.2 pts | 58.5% | – |
| Mobile homes | 0.0% ±0.6 pts | 3.9% | – |
| Built 2020 or later | 3.7% ±1.7 pts | 3.1% | – |
| Built 2010 to 2019 | 18.2% ±5.1 pts | 15.3% | – |
| Built 1939 or earlier | 3.0% ±1.7 pts | 10.9% | – |
| Households with no vehicle | 3.9% ±3.4 pts | 5.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Brandon building?
Builders took permits for 119 new housing units in Brandon in 2025 (47 in single-family houses), 10.5 per 1,000 residents against 5.7 across South Dakota.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Brandon work and get to work?
71.9% of Brandon's workers drive alone and 18.8% work from home. The average trip to work takes 18.4 minutes.
| Measure | Brandon | Minnehaha County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 76.2% ±3.6 pts | 74.1% | – |
| Unemployment rate | 1.2% ±1.1 pts | 2.5% | – |
| Drove alone to work | 71.9% ±5.4 pts | 77.2% | – |
| Carpooled | 6.1% ±2.3 pts | 7.8% | – |
| Public transportation | 1.0% ±1.2 pts | 0.7% | – |
| Walked | 0.7% ±1.0 pts | 2.0% | – |
| Worked from home | 18.8% ±4.6 pts | 11.1% | +14.1 pts |
| Mean travel time to work | 18.4 min ±1.2 | 17.8 min | −3.3 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Brandon?
2 census tracts lie mostly in Brandon, and 2 more reach into it (2020 census blocks). Their median household incomes run from $103,636 (Tract 105.01) to $106,403 (Tract 105.02).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 105.01Minnehaha County | 5,546 | $103,636 |
| Tract 105.02Minnehaha County | 4,018 | $106,403 |
| Tract 104.03Minnehaha County | 3,990 | $147,623 |
| Tract 104.02Minnehaha County | 2,472 | $113,472 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Brandon) · Census block assignment files
How does Brandon compare with other places in South Dakota?
By the Census Bureau's July 2025 estimates, Brandon is the 2,940th-most populous of the 19,476 U.S. incorporated places that have one and the 13th-most populous of 310 in South Dakota.
Brandon ranks 12th of 82 places in South Dakota with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 13th | 310 |
| Growth 2020-2025 (PEP) | 29th | 73 |
| Residents per square mile | 6th | 84 |
| Median household income | 12th | 82 |
| Per capita income | 9th | 83 |
| Median home value | 14th | 81 |
| Median gross rent | 21st | 72 |
| Bachelor's degree or higher | 12th | 81 |
| Median age | 54th | 83 |
| Owner-occupied share | 20th | 84 |
| Work from home | 5th | 44 |
| Travel time to work | 32nd | 84 |
Brandon's figures with every place in South Dakota (CSV)
Every place in South Dakota, sortable · Compare Brandon with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Brandon?
16 of the 57 figures for Brandon on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Brandon are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Brandon.