Town · Virginia
Rocky Mount, Virginia
Rocky Mount, town, in Franklin County, Virginia. Rocky Mount had 4,973 residents on July 1, 2025 by the Census Bureau's estimate, up 1.4% since 2020; the 2020 Census counted 4,903 and the ACS 2020-2024 5-year estimates put it at 4,950 (±30). GEOID 5168496.
Residents, July 2025 estimate
4,973
Census Bureau estimate (no margin published)
2020 Census count: 4,903 · ACS 2020-2024: 4,950 ±30
Median household income
$63,280
±$6,006 (90% margin)
Virginia: $93,170
Median home value
$207,000
±$17,950 (90% margin)
Virginia: $383,700
Median gross rent
$890
±$99 (90% margin)
Virginia: $1,579
Where is Rocky Mount and what county is it in?
Rocky Mount is a town in Franklin County, Virginia. It covers 6.8 square miles of land, 718 residents per square mile in 2020.
Rocky Mount is in the Roanoke, VA metropolitan statistical area, which takes in 6 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Rocky Mount, and is it growing?
The Census Bureau estimates that 4,973 people lived in Rocky Mount on July 1, 2025, up 1.4% since 2020, slower than Virginia (+2.9%). The 2020 Census counted 4,903 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 4,950 (±30).
| Measure | Rocky Mount | Franklin County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 4,950 ±30 | 55,130 | +205 |
| Households | 2,059 ±169 | 22,999 | no clear change |
| Average household size | 2.25 ±0.19 | 2.34 | no clear change |
| Housing units | 2,226 ±186 | 28,408 | no clear change |
Rocky Mount's population since 2000
From 4,066 in 2000 to 4,973 in 2025: up 22.3%. The 2000, 2010 and 2020 figures are census counts, each for Rocky Mount as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Rocky Mount?
The median resident of Rocky Mount is 45.6 years old; 19.1% are under 18 and 22.9% are 65 or older. The largest group is non-Hispanic white residents at 59.6%, then non-Hispanic Black residents at 27.1%. 3.9% of residents were born outside the United States.
| Measure | Rocky Mount | Franklin County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 45.6 ±3.0 | 48.4 | no clear change |
| Under 18 years | 19.1% ±4.1 pts | 18.5% | – |
| 65 years and over | 22.9% ±4.0 pts | 24.6% | – |
| Male | 43.0% ±3.9 pts | 49.2% | – |
| Hispanic or Latino (any race) | 6.2% ±4.5 pts | 3.7% | – |
| White alone, not Hispanic | 59.6% ±7.6 pts | 85.6% | −20.9 pts |
| Black or African American alone, not Hispanic | 27.1% ±6.0 pts | 6.8% | +11.7 pts |
| Asian alone, not Hispanic | 1.0% ±1.5 pts | 0.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.3 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.1% ±0.2 pts | 0.0% | – |
| Two or more races, not Hispanic | 5.9% ±2.6 pts | 3.0% | – |
| Some other race alone, not Hispanic | 0.0% ±0.8 pts | 0.1% | – |
| Born outside the United States | 3.9% ±2.2 pts | 2.1% | – |
| Speak a language other than English at home (age 5+) | 6.0% ±3.9 pts | 3.1% | – |
| Civilian veterans (age 18+) | 7.2% ±2.8 pts | 7.9% | – |
| With a disability | 17.6% ±4.0 pts | 16.0% | – |
| No health insurance coverage | 9.2% ±3.5 pts | 6.8% | no clear change |
| High school graduate or higher (age 25+) | 93.4% ±3.1 pts | 91.3% | – |
| Bachelor's degree or higher (age 25+) | 21.7% ±6.4 pts | 25.1% | no clear change |
| Graduate or professional degree (age 25+) | 9.3% ±3.4 pts | 8.9% | – |
| Lived in the same house a year earlier | 80.1% ±8.1 pts | 90.8% | – |
| Moved from another state in the past year | 0.7% ±1.7 pts | 1.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Rocky Mount earn?
Half of Rocky Mount's 2,059 households earn less than $63,280 a year (±$6,006), against $68,849 in Franklin County and $93,170 in Virginia. In 2015-2019 the median was $51,571 in 2024 dollars, so it rose by $11,709 after inflation. 18.6% of residents live below the poverty line.
| Measure | Rocky Mount | Franklin County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $63,280 ±$6,006 | $68,849 | +$11,709 |
| Mean household income | $68,860 ±$11,020 | $93,658 | – |
| Per capita income | $30,512 ±$4,995 | $39,903 | no clear change |
| People below the poverty line | 18.6% ±6.6 pts | 12.7% | no clear change |
| Children under 18 below the poverty line | 36.4% ±15.3 pts | 21.0% | no clear change |
| Households receiving SNAP | 17.4% ±6.6 pts | 12.8% | – |
| Households with a computer | 90.8% ±5.8 pts | 89.7% | – |
| Households with a broadband subscription | 87.8% ±5.8 pts | 83.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Rocky Mount?
Owners occupy 56.4% of Rocky Mount's occupied homes and renters 43.6%. The median owner-occupied home is valued at $207,000 by its owner (±$17,950). The median renter pays $890 a month including utilities, and 45.3% of renters pay 35% or more of their income on rent.
| Measure | Rocky Mount | Franklin County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $207,000 ±$17,950 | $240,400 | no clear change |
| Median gross rent | $890 ±$99 | $829 | no clear change |
| Renters paying 35% or more of income on rent | 45.3% ±16.5 pts | 26.6% | no clear change |
| Median monthly owner costs, with a mortgage | $1,082 ±$165 | $1,408 | – |
| Owner-occupied homes | 56.4% ±7.9 pts | 78.5% | no clear change |
| Renter-occupied homes | 43.6% ±7.9 pts | 21.5% | – |
| Housing units | 2,226 ±186 | 28,408 | no clear change |
| Homeowner vacancy rate | 0.7% ±1.0 pts | 0.9% | – |
| Rental vacancy rate | 2.0% ±3.1 pts | 1.8% | – |
| Single-family detached homes | 66.9% ±7.7 pts | 74.1% | – |
| Mobile homes | 2.1% ±1.5 pts | 16.7% | – |
| Built 2020 or later | 0.9% ±1.6 pts | 1.2% | – |
| Built 2010 to 2019 | 8.8% ±5.2 pts | 7.0% | – |
| Built 1939 or earlier | 10.3% ±5.2 pts | 6.0% | – |
| Households with no vehicle | 6.4% ±3.8 pts | 4.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Rocky Mount work and get to work?
76.7% of Rocky Mount's workers drive alone and 9.8% work from home. The average trip to work takes 26.0 minutes.
| Measure | Rocky Mount | Franklin County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 55.9% ±6.1 pts | 54.6% | – |
| Unemployment rate | 2.8% ±2.1 pts | 2.4% | – |
| Drove alone to work | 76.7% ±6.9 pts | 77.5% | – |
| Carpooled | 11.9% ±5.9 pts | 7.7% | – |
| Public transportation | 0.0% ±1.8 pts | 0.1% | – |
| Walked | 1.3% ±1.8 pts | 1.6% | – |
| Worked from home | 9.8% ±5.2 pts | 12.5% | – |
| Mean travel time to work | 26.0 min ±5.9 | 30.2 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Rocky Mount?
1 census tract lies mostly in Rocky Mount, and 4 more reach into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 208.01Franklin County | 2,831 | $47,667 |
| Tract 208.02Franklin County | 2,867 | $57,423 |
| Tract 204Franklin County | 5,701 | $67,258 |
| Tract 202Franklin County | 5,243 | $65,788 |
| Tract 205.01Franklin County | 4,326 | $74,414 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Rocky Mount) · Census block assignment files
How does Rocky Mount compare with other places in Virginia?
By the Census Bureau's July 2025 estimates, Rocky Mount is the 4,913th-most populous of the 19,476 U.S. incorporated places that have one and the 64th-most populous of 227 in Virginia.
Rocky Mount ranks 257th of 365 places in Virginia with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 64th | 227 |
| Growth 2020-2025 (PEP) | 57th | 139 |
| Residents per square mile | 269th | 374 |
| Median household income | 257th | 365 |
| Per capita income | 295th | 374 |
| Median home value | 283rd | 359 |
| Median gross rent | 270th | 341 |
| Poverty rate | 57th | 263 |
| Bachelor's degree or higher | 284th | 359 |
| Median age | 69th | 372 |
| Owner-occupied share | 289th | 368 |
| Work from home | 241st | 286 |
| Travel time to work | 189th | 372 |
Rocky Mount's figures with every place in Virginia (CSV)
Every place in Virginia, sortable · Compare Rocky Mount with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Rocky Mount?
13 of the 57 figures for Rocky Mount on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Rocky Mount are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Rocky Mount.