City profile · Wisconsin · Census ACS 2023

Green Bay, WI

Population, income, housing, safety, climate and schools for Green Bay - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

106,585
Residents
$62,546
Median income
$191,500
Median home
$1,164
Median rent (state)

Green Bay - the verdict

Out of every US city with 1,000+ residents, Green Bay places in the 39th percentile for household income and the 37th percentile for safety. Source: Census ACS + FBI UCR.

39th
percentile, household income
40th
percentile, home value
33rd
percentile, median rent
37th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Green Bay, WI

106,585 people live in Green Bay, Wisconsin - a mid-sized U.S. city by U.S. Census Bureau ACS 2023 estimates. The typical household in Green Bay brings in $62,546 a year, below the median for U.S. cities on this measure, with a poverty rate of 11.9%. Home values in Green Bay run a median of $191,500, and the median resident age is 35.7 years. Educational attainment runs 25.5% of adults with a bachelor's degree or higher. Separately, 65.0% of working-age residents are in the labor force.

In 2024, 476 residential building permits were authorized in Green Bay (Building Boom), up 656% from five years earlier, per Census BPS data. Green Bay reports a comparatively low crime rate: the FBI's Uniform Crime Reporting program logs 1807.3 total incidents per 100,000 residents here, below the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score). The annual average temperature per NOAA climate normals runs 45.7°F with 31.6 inches of precipitation per year and 55.6 inches of snowfall.

Living costs in Wisconsin run below the national norm: BEA Regional Price Parities 2024 puts Wisconsin at 94.1 on a 100-equals-national-average scale (Below Average). Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,164 monthly. Statewide, average monthly utility bills in Wisconsin run around $225, per EIA 2023 residential energy data. Commute times here average 17.3 minutes, with 75.9% driving alone and 8.5% working from home, per Census ACS commuting data. FEMA's National Risk Index rates natural-hazard exposure at 90.0 out of 100 (Very High).

Population

106,585 residents

Census ACS 2023 - Wisconsin

Median Household Income

$62,546 /yr

Poverty 11.9%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does Green Bay compare to other US cities?

Here's how Green Bay stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 39% higher than other cities
Home value 40% pricier than other cities
Median rent 33% pricier than other cities
Safety 37% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

National percentiles can mask local variation. Looking only at Wisconsin, Green Bay ranks #164 of 202 Wisconsin cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below Green Bay's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in Wisconsin, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

39thIncome percentile
37thSafety percentile

39th percentile nationally for median household income · 37th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Green Bay's profile vs. every US city

Income, affordability, and safety percentile

Green Bay's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 47 Avg. percentile National median
Green Bay's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Green Bay's home value compares nationally

Median home value vs. every US city (population 1,000+)

$191,500 Among the most affordable more affordable than 60% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). This entry sits in this band. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Green Bay $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Green Bay, WI Green Bay, WI's reported median household income shown against the U.S. national quintile-share pattern (not Green Bay, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Green Bay, WI median $62,546/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Green Bay, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Green Bay, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 25.5%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 11.9%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 65.0%

Census ACS S2301, share of working-age residents in the labor force

Population
106,585
Median Income
$62,546
Median Home Value
$191,500
Median Age
35.7
Poverty Rate
11.9%
Labor force participation
65.0%
Bachelor's Degree+
25.5%

Safety & Crime

Total Crime Rate
1807.3
per 100,000 residents
Violent Crime
495.1
per 100,000 residents
Property Crime
1312.2
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Climate

Avg Temperature
45.7°F
Annual Precipitation
31.6"
Annual Snowfall
55.6"

Schools

Total Schools
60
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
105,000 residents106,000 residents107,000 residents108,000 residents 202020212022202320242025 107,301 residents 106,675 residents ▼ -0.6%
Green Bay's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Building Boom
Total Permits (2024)
476
housing units authorized
Single-Family
42
detached homes
Multifamily
434
apartments & condos
Supply Intensity
4.5
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 63
2020 323
2021 60
2022 37
2023 37
2024 476

Permit volume increased 656% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Average Commute Time
17.3 minutes
Drive Alone
75.9%
Carpool
10.7%
Public Transit
1.0%
Walk
2.3%
Work from Home
8.5%
Other
1.6%

Based on 53,394 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Green Bay sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,164/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
90.0 / 100
Very High
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Kenosha
99,147 people
Racine
77,155 people
Appleton
74,873 people
Waukesha
70,779 people
Eau Claire
69,274 people
Oshkosh
66,247 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Green Bay's 106,585 residents (Census ACS 5-Year 2023).

Rio Rancho, NM
106,533 people
Concord, NC
106,518 people
Davie, FL
106,412 people
Nampa, ID
106,289 people
Boulder, CO
106,274 people
Jurupa Valley, CA
106,244 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Green Bay's $62,546 (Census ACS 5-Year 2023, table B19013).

Yuma, AZ
$62,546 median income
Dresden, OH
$62,546 median income
Langlois, OR
$62,546 median income
Pymatuning Central, PA
$62,542 median income
Island City, OR
$62,552 median income
Webster, TX
$62,536 median income

Race & Ethnicity Composition

Race and ethnicity - Green Bay, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Green Bay, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 69.9% 7.1% 11.8% ETHNICITY, Hispanic or Latino (any race) 18.1% White 69.9% Black or African American 3.9% Asian 4.1% American Indian 3.3% Native Hawaiian 0.0% Some other race 7.1% Two or more races 11.8% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Green Bay compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Green Bay (this city) 106,585 $62,546
Kenosha 99,147 $68,532
Racine 77,155 $55,705
Appleton 74,873 $77,450
Census ACS 5-year FIPS WI FBI UCR NOAA Normals NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Green Bay, WI?

What is the population of Green Bay, WI? +

106,585 people live in Green Bay, WI according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Green Bay, WI? +

Median annual household income in Green Bay runs $62,546, based on Census ACS 2023 data.

What is the cost of living in Green Bay? +

BEA does not publish a city-level cost-of-living figure for Green Bay; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is Green Bay, WI safe? +

Green Bay has a total crime rate of 1807.3 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Green Bay, WI? +

Homes in Green Bay carry a median value of $191,500, according to Census ACS 2023 estimates.

What is the climate like in Green Bay? +

The average annual temperature in Green Bay runs 45.7°F, 31.6 inches of precipitation, and 55.6 inches of snowfall per year. Source: NOAA Climate Normals.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities Editorial

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.