City · Wisconsin
Green Bay, Wisconsin
Green Bay, city, in Brown County, Wisconsin. Green Bay had 106,675 residents on July 1, 2025 by the Census Bureau's estimate, down 0.6% since 2020; the 2020 Census counted 107,395 and the ACS 2020-2024 5-year estimates put it at 106,253 (±105). GEOID 5531000.
Residents, July 2025 estimate
106,675
Census Bureau estimate (no margin published)
2020 Census count: 107,395 · ACS 2020-2024: 106,253 ±105
Median household income
$66,206
±$2,083 (90% margin)
Wisconsin: $77,485
Median home value
$207,200
±$5,649 (90% margin)
Wisconsin: $266,500
Median gross rent
$932
±$37 (90% margin)
Wisconsin: $1,087
Where is Green Bay and what county is it in?
Green Bay is a city in Brown County, Wisconsin. It covers 45.5 square miles of land, 2,361 residents per square mile in 2020.
Green Bay is in the Green Bay, WI metropolitan statistical area, which takes in 3 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Green Bay, and is it growing?
The Census Bureau estimates that 106,675 people lived in Green Bay on July 1, 2025, down 0.6% since 2020, while Wisconsin grew 1.3%. The 2020 Census counted 107,395 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 106,253 (±105).
| Measure | Green Bay | Brown County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 106,253 ±105 | 270,892 | +1,476 |
| Households | 43,790 ±785 | 110,933 | +1,360 |
| Average household size | 2.36 ±0.04 | 2.38 | no clear change |
| Housing units | 45,701 ±722 | 115,493 | +1,036 |
Green Bay's population since 2000
From 102,313 in 2000 to 106,675 in 2025: up 4.3%. The 2000, 2010 and 2020 figures are census counts, each for Green Bay as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Green Bay?
The median resident of Green Bay is 36.0 years old; 23.7% are under 18 and 14.1% are 65 or older. The largest group is non-Hispanic white residents at 63.9%, then Hispanic or Latino residents (of any race) at 18.8%. 9.0% of residents were born outside the United States.
| Measure | Green Bay | Brown County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 36.0 ±0.6 | 38.2 | +1.5 |
| Under 18 years | 23.7% ±0.6 pts | 23.0% | – |
| 65 years and over | 14.1% ±0.7 pts | 16.4% | – |
| Male | 49.7% ±0.8 pts | 50.0% | – |
| Hispanic or Latino (any race) | 18.8% ±0.8 pts | 10.3% | +3.0 pts |
| White alone, not Hispanic | 63.9% ±1.1 pts | 77.3% | −4.8 pts |
| Black or African American alone, not Hispanic | 3.2% ±0.6 pts | 2.4% | −0.9 pts |
| Asian alone, not Hispanic | 4.9% ±0.6 pts | 3.3% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 2.6% ±0.3 pts | 1.5% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.1 pts | 0.0% | – |
| Two or more races, not Hispanic | 6.3% ±0.7 pts | 4.8% | – |
| Some other race alone, not Hispanic | 0.3% ±0.1 pts | 0.4% | – |
| Born outside the United States | 9.0% ±0.8 pts | 5.4% | no clear change |
| Speak a language other than English at home (age 5+) | 17.4% ±1.2 pts | 10.2% | – |
| Civilian veterans (age 18+) | 5.9% ±0.6 pts | 6.4% | – |
| With a disability | 14.6% ±0.9 pts | 11.8% | – |
| No health insurance coverage | 7.8% ±0.9 pts | 5.1% | no clear change |
| High school graduate or higher (age 25+) | 89.4% ±1.1 pts | 93.6% | – |
| Bachelor's degree or higher (age 25+) | 26.7% ±1.4 pts | 33.5% | +1.9 pts |
| Graduate or professional degree (age 25+) | 7.9% ±0.6 pts | 10.3% | – |
| Lived in the same house a year earlier | 85.1% ±1.0 pts | 88.0% | – |
| Moved from another state in the past year | 1.4% ±0.4 pts | 1.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Green Bay earn?
Half of Green Bay's 43,790 households earn less than $66,206 a year (±$2,083), against $79,649 in Brown County and $77,485 in Wisconsin. In 2015-2019 the median was $60,613 in 2024 dollars, so it rose by $5,593 after inflation. 14.7% of residents live below the poverty line.
| Measure | Green Bay | Brown County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $66,206 ±$2,083 | $79,649 | +$5,593 |
| Mean household income | $84,842 ±$3,441 | $102,662 | – |
| Per capita income | $35,940 ±$1,390 | $42,366 | +$3,181 |
| People below the poverty line | 14.7% ±1.4 pts | 9.1% | no clear change |
| Children under 18 below the poverty line | 20.1% ±3.4 pts | 10.6% | no clear change |
| Households receiving SNAP | 17.5% ±1.5 pts | 10.5% | – |
| Households with a computer | 94.2% ±1.1 pts | 95.7% | – |
| Households with a broadband subscription | 90.4% ±1.3 pts | 92.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Green Bay?
Owners occupy 57.9% of Green Bay's occupied homes and renters 42.1%. The median owner-occupied home is valued at $207,200 by its owner (±$5,649). The median renter pays $932 a month including utilities, and 33.5% of renters pay 35% or more of their income on rent.
| Measure | Green Bay | Brown County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $207,200 ±$5,649 | $266,000 | +$39,949 |
| Median gross rent | $932 ±$37 | $1,031 | no clear change |
| Renters paying 35% or more of income on rent | 33.5% ±3.1 pts | 31.0% | no clear change |
| Median monthly owner costs, with a mortgage | $1,377 ±$30 | $1,602 | – |
| Owner-occupied homes | 57.9% ±1.9 pts | 66.0% | no clear change |
| Renter-occupied homes | 42.1% ±1.9 pts | 34.0% | – |
| Housing units | 45,701 ±722 | 115,493 | +1,036 |
| Homeowner vacancy rate | 0.1% ±0.1 pts | 0.5% | – |
| Rental vacancy rate | 4.7% ±1.4 pts | 3.5% | – |
| Single-family detached homes | 58.3% ±1.6 pts | 63.9% | – |
| Mobile homes | 0.9% ±0.3 pts | 1.4% | – |
| Built 2020 or later | 0.6% ±0.2 pts | 2.0% | – |
| Built 2010 to 2019 | 3.9% ±0.6 pts | 9.5% | – |
| Built 1939 or earlier | 13.7% ±1.1 pts | 9.2% | – |
| Households with no vehicle | 8.2% ±1.3 pts | 5.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Green Bay building?
Builders took permits for 283 new housing units in Green Bay in 2025 (56 in single-family houses), 2.7 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Green Bay work and get to work?
74.8% of Green Bay's workers drive alone and 10.7% work from home. The average trip to work takes 19.2 minutes. The unemployment rate in 2020-2024 averaged 3.7%.
| Measure | Green Bay | Brown County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 67.8% ±1.2 pts | 67.9% | – |
| Unemployment rate | 3.7% ±0.8 pts | 2.6% | no clear change |
| Drove alone to work | 74.8% ±1.6 pts | 76.6% | – |
| Carpooled | 9.5% ±1.1 pts | 7.4% | – |
| Public transportation | 0.9% ±0.4 pts | 0.4% | – |
| Walked | 2.6% ±0.6 pts | 1.8% | – |
| Worked from home | 10.7% ±1.2 pts | 12.6% | +6.8 pts |
| Mean travel time to work | 19.2 min ±0.7 | 19.6 min | +1.2 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Green Bay?
27 census tracts lie mostly in Green Bay, and 2 more reach into it (2020 census blocks). Their median household incomes run from $39,508 (Tract 17.01) to $108,125 (Tract 9400.02).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 20.01Brown County | 9,060 | $79,949 |
| Tract 2Brown County | 6,541 | $67,857 |
| Tract 16Brown County | 6,343 | $45,186 |
| Tract 18.01Brown County | 5,458 | $79,485 |
| Tract 18.02Brown County | 6,712 | $108,103 |
| Tract 4.01Brown County | 5,126 | $56,635 |
| Tract 7Brown County | 4,828 | $68,771 |
| Tract 20.02Brown County | 4,696 | $65,882 |
| Tract 3.02Brown County | 4,006 | $52,875 |
| Tract 9400.02Brown County | 4,642 | $108,125 |
| Tract 6Brown County | 3,888 | $72,500 |
| Tract 17.02Brown County | 3,888 | $66,176 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Green Bay) · Census block assignment files
How does Green Bay compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Green Bay is the 307th-most populous of the 19,476 U.S. incorporated places that have one and the 3rd-most populous of 608 in Wisconsin.
Green Bay ranks 740th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 3rd | 608 |
| Growth 2020-2025 (PEP) | 659th | 884 |
| Residents per square mile | 37th | 914 |
| Median household income | 740th | 914 |
| Per capita income | 733rd | 911 |
| Median home value | 712th | 913 |
| Median gross rent | 504th | 825 |
| Poverty rate | 102nd | 706 |
| Bachelor's degree or higher | 465th | 914 |
| Median age | 839th | 914 |
| Owner-occupied share | 842nd | 914 |
| Work from home | 477th | 827 |
| Travel time to work | 755th | 914 |
Green Bay's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Green Bay with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Green Bay?
2 of the 57 figures for Green Bay on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Green Bay are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Green Bay.